Actiongram 2008 Jan. - Livestock Publications...
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Transcript of Actiongram 2008 Jan. - Livestock Publications...
Jan.2008Actiongram
Every now and then I get an odd phonecall. Usually though, I am perched inmy office chair and some parent of a
high school kid is inquiring about renting aLimo for the prom.
This time, I was headed back from my par-ents house after celebrating Christmas with thefamily. Turns out, December 22 wasn’t a goodday to be traveling the ice-covered roads ofOklahoma. I was getting down I-35 at thebreak-neck speed of 35 mph when my cellphone rang.
On the other end was Michelle Clogston,creative services coordinator for the AmericanHereford Association, fellow LPC member, aswell as fellow Oklahoma State AgCommunications alum.
Based on her first question, I knew this con-versation was going to be a little different.
After we got the hellos out of the way, sheasked me if I lived in Perry. Thinking it mightbe a trick question, I replied, “Maybe, why doyou ask?”
For those of you who attended the LPCGala in Kansas City this last October, youmight remember Michelle’s fiancé, ScottFord. He and his band served as our entertain-ment that night.
As it turns out, friends of theirs, TheJackson Taylor Band, were on their way fromWichita, Kansas, to Oklahoma City to perform,when their van and equipment trailer slid offthe road near the I-35 Perry exit.
Since I was the only person they could thinkof who lived in the area, Michelle and Scott fig-ured it was worth a shot to give me a call.
Long story short, overthe next two days, I servedas their phone directory andtaxi service, eventually get-ting them to Oklahoma Cityso they could arrange alter-nate transportation to gethome in time to spendChristmas with their families.
I don’t tell you all of this hoping you willvote for me the next time a Good Samaritanaward is up for grabs. I am sharing this storywith you because I was caught off guard thatmembers of the band were somewhat surprisedI would spend two days helping completestrangers out of a jam.
But like I told them, members of the live-stock industry, and more specifically membersof LPC, are like one big family. They knewMichelle and that was good enough for me.
Since these guys travel all over Kansas,Missouri, Arkansas, Texas and Oklahoma, Ithink I’ll ask Diane to send them an LPCdirectory, so it will be handy next time theyneed a little road side assistance.
Who needs OnStar or AAA, when you are amember of LPC?
Here’s wishing each and every one of you ahappy and prosperous 2008.
LPC EXECUTIVE COMMITTEEKyle Haley, PresidentLimousin [email protected]
Jim Bret Campbell, 1st Vice PresidentThe American Quarter Horse [email protected]
Marilyn Brink, 2nd Vice PresidentKanwaka [email protected]
Andy Atzenweiler, Secretary-TreasurerMissouri Beef [email protected]
Lisa Bryant, Immediate Past PresidentCowboy Connection [email protected]
BOARD OF DIRECTORSCarey Brown (‘09)Cow [email protected]
Jay Carlson (‘08)[email protected]
Stan Coffman (‘08)Ozarks Farm & [email protected]
Angie Denton (‘08)Hereford [email protected]
Scarlett Hagins (‘10)Kansas [email protected]
Kathy LaScala (‘10)Food [email protected]
Christy Lee (‘08)Seedstock [email protected]
Beverly Moseley (‘09)Land & Livestock [email protected]
Don Norton (‘09)[email protected]
Stephanie Veldman (‘09)Broadhead + Co. [email protected]
Scott Vernon (‘08)Brock Center for Ag CommunicationCal Poly State [email protected]
Diane E. Johnson, executive director910 Currie St. Fort Worth TX 76107
[email protected] • www.livestockpublications.com office: 817/336-1130 fax: 817/232-4820 Newsletter of the Livestock Publications Council, an international organization serving the dynamic livestock communications industry.
A new column debuts this month and we hope that you will enjoy it. We have a new “rovingreporter” who will be asking very thought provoking questions to LPC members (for entertainmentpurposes only). We’re starting with the board of directors and will be continue to find new subjectseach month. Megan Brownell, an ACT member from Cal Poly State University, San Luis Obispo,will be collecting not-so-average knowledge about the LPC board members. For the first installmentof, The Roving Reporter Wants to Know, LPC President, Kyle Haley, answered a few questions.See next page...
New Actiongram Feature
Kyle HaleyLPC President
Note from Diane:Here’s a confirmation
of Kyle’s story as Iwas also in thiswinter fray. My
normal 6 hour trekextended to 12 hours.
Can’t see much inthis picture?
Neither could I!
Annual LPC LuncheonDuring the National Cattlemen’s Beef Assn. (NCBA) Convention, Reno, Nevada
February 7, 2008 • 11:30 am to 1 pmBallroom E, Atlantis Casino Resort(across the street from Convention Center)
Open to the world -- bring a friend, client, yourself!Cost: $30 for buffet lunch
Please RSVP by February 1 to [email protected] or 817/336-1130. No-Shows will be billed.
Help students apply what they’re learning in the classroom toreal-life publication and agency situations by participating in thesecond Office Bombardment Month.
During Office Bombardment Month, our professionaljournalists, designers, production specialists — agriculturalcommunications gurus — will open their doors for studentvisitors. Contact one of our participating offices to set up avisit. You can swing by with a question or stay for the day. Alist of participants and locations will be provided to your ACTchapter. Can’t bombard an office in March? No problem! LPCmentors are available 24 hours a day in the LPC StudentMentor Directory at www.livestockpublications.com.
Give us a call or drop an e-mail - we’ll help you on your wayany day! To participate, please contact Christy Lee, SeedstockEDGE, at [email protected] or 765-463-3594.
Prepare for BOMBARDMENT
The college studentsare coming!
Internship for AQHA SUMMARY: Qualified candidates will be challenged towrite features and short items for print and online coverageof the American Quarter Horse industry and related activi-ties; develop relationships with trainers, breeders and indus-try leaders. Three paid internships are offered – Jan.-April,May-Aug., Sept.-Dec. Please specify which internshipinterests you. Resumes for all three internships are beingaccepted. *Deadline for summer internship applications isFebruary 15, 2008. For the spring internship, the deadline isSeptember 15 and the deadline for the fall internship is July15, 2008. Send resume, cover letter and at least three writ-ing samples to: Jim Bret Campbell, [email protected] more info: 806-378-4377.
Name: Kyle HaleyAge: 35Board Position: President Hometown/State: Chandler, OKNumber of years in LPC: 141. How did you get involved in LPC? Through AgriculturalCommunicators of Tomorrow while a student at Oklahoma StateUniversity. When I interned at the American Quarter HorseAssociation, they allowed me to attend my first Annual Meetingwhich was 1994 in Irving, Texas. I haven’t missed one since.2. Name four places that you've lived. Chandler, OK (my home-town); Stillwater, OK, while attending OSU then again a fewyears later; Amarillo, Texas while interning at AQHA. I currentlylive in Perry, OK.3. What was your first car or truck? A one-ton diesel, duallycrew cab pickup. The folks at Sonic hated to see us coming atlunch time.4. What ring tone do you have on your cell phone? The Good, The Bad and the Ugly5. Name one thing you would take with you to a desertedisland. Does a person count? If so, MacGyver.6. What is your favorite steak? Ribeye. Medium Rare. No sauceor toppings.7. Horse or ATV? Horse for pleasure, ATV for work.8. What / Who inspires you? My parents. 9. Who’s the most famous person you've met? Diane Johnson.10. Mac or PC? Mac of course.11. Name two movies that you could watch over and over. TrueGrit and Unforgiven.12. What has been your favorite vacation?Ha. What’s a vacation?13. Describe your best practical joke. Not with women and children present.14. What is one thing scientists should invent?A program that can take crappy digital pictures that have been e-mailed and actually make them look good in print.15. What is your favorite sound? My girls laughing.
The Roving Reporter Wants to Know
Editor’s note: It’s a new year and greatthings are going to happen in 2008! Thefollowing is from LPC’s Immediate PastPresident, Lisa Bryant. After she sharedher news with me about her friend,DonEtta, she felt the need to put her feel-ings on paper about this family’s chal-lenges. It’s a great way to start 2008.
You read of inspirational, miraculoustales from time to time. Lately, I've beenre-reading my copy of "Chicken Soup forthe Unsinkable Soul," with story afterstory of personal struggles and triumphs.Some touch and inspire me momentarily.But at the same time, I might be a littleskeptical of modern day miracles. I can'tsay I've ever witnessed something Iwould claim as miraculous even thoughboth my parents survived cancer.
In October 2006, my presidential col-umn told of a 23-year-old friend.DonEtta grew up showing Herefordsabout 20 miles from me. She activelyparticipated in the junior association, andthen attended Oklahoma State to majorin animal science. The month before, I'dlearned she had a brain tumor. Surgeryremoved 99.9% of it. Then news camethat it was malignant and she would haveto undergo extensive treatment at M.D.Anderson in Houston. Later reports iden-tified the tumor as glisosarcoma, a rarecondition difficult to treat. Doctors gavelittle hope for this vibrant, youngwoman. To make matters worse, just asshe was preparing to travel to Houston,the family learned her father, Donald,had colon cancer.
That fall, the community packed thefairgrounds for a fundraiser for the fami-ly. The room was full of 4-H and FFAfolks, livestock people and such. Youknow the kind you consider family in
these parts. Donald farms and his wife isthe extension home economist. Their sonhas worked for John Deere since hegraduated from college. It wasn't a bigsurprise to see so many turn out. DonEttaand her mom drove all day from Houstonto attend. The crowd stood up andcheered when DonEtta, who has donesome modeling, came through the doorbehind a walker. Although weak, youcould see her inner strength shiningthrough. Many a hug was given and sev-eral tears fell that evening.
In any rural area, you hear “grapevine"stories. Every time you heard aboutDonEtta, it was a story of amazementabout how hard she was fighting and howshe had impressed doctors with her willto live. We also heard that Donald wasstruggling with his treatment.
I doubt a day has gone by in morethan a year that I haven't prayed for thisfamily. But sometimes, I wonder if myprayers are heard.
You see life can throw lemons at you.It can get you down. It can test yourstrength and faith. I know you've beenthere too.
Last month, a fellow frazzled free-lancer sent a card wishing that 2008would be a better year for both of us. I e-mailed her asking if she thought cus-tomers might get stuff to us on time thisyear. She replied, "Well, you knowChristmas is the season for miracles."
My dad just called to tell me Donaldhad been in their store and they'd had along visit. Both DonEtta and Donald haddoctor's appointments on the same dayjust a day or two before Christmas.Donald told dad they still can't believewhat they heard and they have no ideahow it happened, but both received a
clean bill ofhealth that day.
Donald saidthe doctor toldthem, “I don'tknow what to donow. This hasnever happenedbefore. It wasn'tsupposed to happen with this kind ofbrain tumor.” He said there is no protocolanywhere - not Sloan-Kettering, M.D.Anderson or Norman, Okla., - for some-one to overcome DonEtta's brain cancer.
She's still undergoing chemotherapyas a precaution, but the girl doctors didn'tthink stood a chance should make a fullrecovery. Needless to say, it was a greatChristmas in their household.
After dad called, I sat here with chillsfor the longest time, but with thewarmest feeling in my heart. Many makeresolutions this time of year, even if weonly half-heartedly believe we will keepthem. I hope this family's miracle caninspire you as it has me to believe inmiracles again and to trust the powerwithin yourself.
We all face trials. 2007 was reallytough for me. I've known that I need tomake some quality of life changes forsome time, but I haven't had a clue whereto start. I sit here tonight still not know-ing the direction I'm to take, but I knowthe answer is out there after dad's phonecall. Attitude can work wonders if it'spositive. Believe in yourself and yourabilities and make it happen this year.You deserve to live life to the fullest andto experience the great things in life.There's nothing standing in your way butyour own self-doubts.•
Yes, Miracles Do Happen
Calendarof Events
February 7LPC Luncheon at National Cattleman’s Beef Assn. (NCBA) Convention.
February 15Forrest Bassford Student Award applications due
March 20Contest Critique entries due
April 10Midwest Regional Workshop, Des Moines, IA (at Pioneer’s headquarters, Johnston, IA)
May 28-30Western Regional Workshop, Boise, ID
July 26-3010th Anniversary Ag Media Summit, Saddlebrook Resort, Tampa, FL
You CanWin $100
Here’s your chance todesign the logo for the
2008 Ag Media Summitand pocket the money!
This contest is open to any LPC or AAEA member orstudent member of either organization.
ACT members, you may participate if you are a student member of either organization.
Things to consider:It’s the 10th Anniversary of the AMS
Location: Saddlebrook Resort, Tampa, Florida Dates: July 27-30, 2008
Theme: A Family Reunion (you can embellishon this too, i.e. modify it to read:
“It’s a Family Reunion” or...?)
Keep in mind this logo is used in a variety ofmediums from signage to the web site to give-aways so don’t make it so complicated that it
does not reproduce well.Also it’s a good idea to design it so it looks good
in black and white too.
Deadline for submission: Tuesday, January 22, 2008
Please submit as a pdf but keep it so that youcan modify it slightly if the committee requests.
You may submit as many entries as you wish.
Send all entries to: [email protected] AMS Steering Committee will vote on the
entries and their decision is final. The logo then becomes the property of the AMSand it will be the logo for the 2008 event only.
Questions? contact Diane Johnson, 817/[email protected]
InternationalTravelOpportunity
More info next month..."Experience the West"LPC Western Regional Workshop
Boise, IdahoMay 28-30, 2008
Sales WorkshopKansas City, Missouri
June 17, 2008
Ag Media SummitTampa, Florida
July 27-30, 2008
A reminder regarding the note that was received from ACTadvisor, Jefferson Miller at the University of Arkansas. (Thisalso appeared in the December Actiongram.)
As an FYI there are a few LPC members discussing this, soif you are remotely interested please let Diane know as soon aspossible.
“I have a proposition for LPC members. I'm leading a groupof ACT students on an ag communications study tour to GreeceMay 16-29, and I am recruiting professionals to go along asmentors. These mentors will put on one evening workshop/semi-nar in their area of expertise while in Greece and will otherwiseserve as professional role models while on the trip. I'm hopingsome of the LPC members might see this as a fun and education-al opportunity and want to go with us.
During the trip, day tours will include farm visits, visits topolitical offices, a visit to an ag research station, discussionswith Greek PR professionals and ag journalists, plus some vis-its to cultural sites. We'll stay primarily in Thessaloniki, butwe'll move to Athens the final three days.
The cost for professionals is $3,000. This includes roundtripairfare and all in-country travel/tours, most meals except ontravel days. Participants will be responsible for airfare to thedeparture airport, which appears to be JFK.
More information is available at the study abroad web site athttp://studyabroad.uark.edu/2050.htm, or interested LPCmembers can contact me directly at [email protected].”•
Something you are going to hearmuch more about in the next 18months is a very exciting event
that will be held in Fort Worth, Texas. Itis the annual Congress for theInternational Federation of AgriculturalJournalists (IFAJ) that will be held inconjunction with the 2009 Ag MediaSummit (AMS). The last time the IFAJCongress was held in the U.S. was in1992 in the Illinois/Indiana region. Thepast three Congresses have been held inSwitzerland, Norway and Japan and inSeptember of this year, the countries ofAustria and Slovenia will host the event.More on that later.
To help you understand this event andits magnitude, let me break it down a bitfor you.
The dates for the joint IFAJ Congressand Ag Media Summit will be July 29through August 5, 2009. The location isthe Worthington Renaissance Hotel indowntown Fort Worth. We are expectingthis to draw more than 200 internationalIFAJ members and guests.
On the 29th, the international arrivalswill begin with the majority of the IFAJactivities taking place on Friday andSaturday. On Sunday, August 2, the twoevents will “blend” and the IFAJ dele-gates will start to take part in the AMSactivities.
The AMS basically stays on a similarschedule with the big welcome party onSunday night followed by our usualschedule of workshops on Monday andTuesday. The grand opening of theInfoExpo will also take place onMonday afternoon and extend throughTuesday, just like it does now. TheCongress always ends with a big send-off party on the final night and we will
adhere to this tradition and incorporateour awards functions in to the biggestparty this event has ever seen! Officiallythe event will be over Wednesday morn-ing August 5th, although that day thepost-convention tours will begin.
Traditionally the Congresses empha-size tours so we want to showcaseAmerican agriculture with the obviousemphasis being in Texas. At the sametime we want to show off our qualityprofessional development seminars so theschedule is being designed so that every-one has the chance to do some of each.
Right now, there are tours scheduledfor Saturday afternoon and all day onTuesday plus a set of three post-conven-tion tours to three different areas of Texasthat will start on Wednesday. All of theseare geared to the IFAJ delegates howevereveryone is welcome to go on them.
The AMS Steering Committee hasbeen working on this for many yearsnow. There is a separate committeestructure for this event and it is goingfull force right now. If you are interestedin participating in the planning it is nottoo late! The committees include:Program, Sponsorship, Marketing andCommunications, InfoExpo,Hospitality/Appreciation; Finance &Budget; Registration; Transportation andTours. There will also be an opportunityfor the local Fort Worth and Texas mem-bers to become involved as the eventgets closer. There are mountains ofthings to do and we need you!
Each month I will continue to add tothe information so you are aware of thelatest details. Also in the very nearfuture, there will be a web site dedicatedto the event.
The 2008 IFAJ Congress willbe held in Austria and SloveniaSeptember 10-14th. We are cur-rently organizing the U.S. dele-gation and would love to add youto the list. The current costs areshown below. When checkingflights you ultimately need to getto Graz, Austria for the start ofthe Congress. More details of theevent can be found at www.ifaj2008.com. (click on theBritish flag to get in to theEnglish site) Also you can seephotos and stories from the pastfew Congresses to get a betteridea of the event.
If you are interested in joiningthe group, let Diane know assoon as possible. It will be agreat way to get exposed to thisevent before we host it here inthe U.S.
2009 AMS and IFAJPreparations
Basic Congress fees -- all are forthe early bird registration which is March 31, 2008
Double 570 Euro (USD $844)Single 620 Euro (USD $917)Registration for youngjournalists (up to 30 years)Double 480 Euro (USD $710)Single 530 Euro (USD $784)source: www.xe.com(amounts fluctuates daily)
2008 Summit in Tampa, FloridaJuly 27-30 (tours on the 26th)
More on programs and hotel info in next month’s newsletter.
Mark your calendars!
To Register: I am a member of: AAEA LPC ACT Other _________________
Registration Fee:$60.00 (members)
$75.00 (non-members) $125.00 (on site) $35.00 (students)
(Checks only)
RegistrationDeadline: March 31, 2008
Hotel :Stoney Creek Inn
5921 Stoney Creek Ct.Johnston, IowaRate: $71/room
Ask for Livestock PublicationsCouncil / LPC rate.
Room cut off: March 12
PlanningCommittee:
Teresa Roof, co-chairMindy Williamson, co-chair
Cindy CunninghamJoAnn Alumbaugh
Gene JohnstonMolly MaderDebbie HogeJeff CaldwellKaren SimonChristy Lee
Miranda ReimanStephanie Veldman
Alaina BurtNicola Freeman
Tim HoskinsJennifer Bremer
Sponsored by: Livestock PublicationsCouncil and American
Agricultural Editors’ Assn.
Name ____________________________________________________________
Company _________________________________________________________
Address ______________________________________________ City _____________________________ State ____ Zip __________
E-mail __________________________________________________________ Phone ________________________________________
Thursday, April 10, 2008Meetings to be held at the offices of Pioneer, 7100 NW 70th Ave., Johnston, Iowa
On Wednesday evening, everyone is invited to take part in an evening of networking and funwith a very special surprise activity! (event will be at Stoney Creek Inn) Watch for more details. Thursday’s Schedule8 - 9 a.m. Registration9 - 9:15 a.m. Welcome9:15 - 10:15 a.m. Shifting Demographics in Agriculture
Rhett Hawkins, Osborn & Barr10:15 - 10:30 a.m. Break10:30 - 11:30 a.m. Lost in Translation - Why Consumers Don't Understand and Don't Trust
What We Tell Them About Issues In Animal Agriculture and What WeCan Do To Increase Their Comfort and ConfidenceCharlie Arnot, CMA Consulting
11:30 a.m. - 12:15 p.m. Tours of Pioneer offices12:15 - 1 p.m. Lunch1 - 2 p.m. What you should be doing in photography, writing and design -
Traditional Media Break Out1. Photography - Jerry DeWitt, Leopold Center for Sustainable Agriculture2. Content - Owen Roberts, University of Guelph3. Layout - McCormick representative
2 - 2:15 p.m. Break2:15 - 3:15 p.m. Breaking out of your shell and expand your horizons -
Non-traditional Media Break Out1. Photography - Cindy Cagwin- Johnston, Shorthorn Country2. Content - Jim Brophy, Morgan & Myers3. Layout - McCormick representative
3:15 - 4:15 p.m. What does your audience rally want - Farmer Panel:Brad Hook - Humeston, IAJustin & Jennifer Dammann - Essex, IAScott Tapper - Webster City, IA
4:15 - 4:30 p.m. Close
Midwest Regional Design& Writing Workshop
Deadline for registration: March 31, 2008 Complete the form below and mail with check made to:Livestock Publications Council, 910 Currie St., Fort Worth, TX 76107 (sorry no credit cards)
For our planning purposes, please list which workshops you intend to attend. You are not obligated to this, but it will help us.1 pm workshop – 1. 2. 3. 2:15 pm workshop – 1. 2. 3.
