Actionable Ways to Use Facebook for Business Women of Missouri

ACTIONABLE WAYSTO USE FACEBOOKFOR BWM

Steph Nissen | Nissen Media | StephNissen.com

Business Women of MissouriLeadership Conference 2015

SOCIAL MEDIA STRATEGISTBLOGGERSPEAKER AND TRAINERTOP 30 WOMEN IN SOCIAL MEDIABEST CONTENT MARKETINGEXPERTS TO FOLLOW


You're in good hands!

FACEBOOK IS:

968 MILLION DAILY ACTIVE USERS

1.49 BILLION MONTHLY ACTIVE USERS

AVERAGE FEMALE USER HAS 250FRIENDS

2/3 USERS SAY THEY USE FACEBOOKTO STAY IN TOUCH WITH FAMILY.

1. Set up a facebook page for your chapter.

2. Upload the BWM Logo as your profileimage.

3. Use a cover photo that showcases yourchapter.

4. Limit admin access to your page bygoing to settings and page roles.


Getting ready to use Facebook as BWM:

HOW OFTEN SHOULD YOU POST?

3 times a week should be your minimumgoal!

Ideally, posting 1-3 times a day wouldhave the greatest impact!

Post at your peak times. Start withmorning, noon, and night.

Chapter meeting reminders.Local city/community news.Articles about women in business.Scholarship information.Conferences and BWM events/fundraisers.Positive and motivational quotes.Praise about chapter members (promotions,recognition, birthdays)Questions to start conversations.Photos from your meetings.Support fellow chapters.


What should you post about?

HOW DO I GET MORE LIKES?Tell your chapter members to like thepage.

Have your chapter members invite theirfriends to like the page.

Continue to post great, valuable contentthat gets shared. Become a resource!

If all else fails, run a Facebook adcampaign.

BE CONSISTENT.

Use images.

VIDEOS HAVE A HUGE IMPACT.

Use the Insights tab to see how your page isdoing.

PUT YOUR POSTS THROUGH A FILTER. THINK.True. Helpful. Inspirational. Necessary. Kind.


Please remember to:

QUESTIONS?For a copy of today's slides, go to:

www.bit.ly/bwmstclair15

QUESTIONS AFTER TODAY?Email [email protected] orvisit me on Facebook atwww.fb.com/NissenMedia

Actionable Ways to Use Facebook for Business Women of Missouri

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