Actionable Conversion Strategies for SEMs

March 4, 2015

Actionable Conversion

Strategies

for SEMs Tim Ash

CEO – SiteTuners

Chair – Conversion Conference

@tim_ash

searchmarketingexpo.com

@tim_ash #SMX #22C

San Diego based conversion rate optimization agency

Large and small company clients worldwide

Serving B2C, B2B, and e-Commerce in all industries

Practice areas:

• Conversion-focused website blueprints (full redesigns & quick facelifts)

• Landing page test plans & testing strategy development

• Conversion management, internal team mentoring & training

About SiteTuners


@tim_ash #SMX #22C

M O R E T H A N

s i n c e 2 0 0 2

1200 CLIENTS

1

Create a Small Number of Clear Choices


@tim_ash #SMX #22C


@tim_ash #SMX #22C

Making choices tires the brain and can make subsequent decision making difficult • Help guide customers (wizards – not filtering) • Do not overwhelm • Remove similar choices

1 – What You Need To Know

2

Use A Big Anchor


@tim_ash #SMX #22C


@tim_ash #SMX #22C

We anchor on the first thing we see • Add a new high-end item (which will not sell well) • Show in decreasing price order • Sales of reasonable compromise will increase • Irrational anchors can be put in the “lobby”

2- What You Need To Know

Be in my Cultural Tribe

3


@tim_ash #SMX #22C


@tim_ash #SMX #22C

• People are tribal • Some tribes are self-selected • We care more about people similar to us

• Look the part • Communicate your values with editorial tone • Don’t worry about alienating outsiders

3 – What You Need To Know


@tim_ash #SMX #22C

• Interactive review of your key conversion paths

• Conducted by SiteTuners conversion staff

• Video transcript recorded via GoToMeeting

Offer good only for companies generating at least $1 million annually in online revenue. New customers only please.

Free 15-minute Conversion Review

Limited availability – first 5 to sign up

To take advantage of this FREE offer

you must schedule by Friday 3/13/2015

Bit.ly/CROreview


@tim_ash #SMX #22C

Contact Info [email protected]

(619) 990-9062 mobile

(800) 521-5066 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1


@tim_ash #SMX #22C

Actionable Conversion Strategies for SEMs

Technology

Transcript of Actionable Conversion Strategies for SEMs