Entrepreneurship Action Planning –An outline of rationale, activities and

impacts .

Iain Willox

KEY Elements of Presentation

•Rationale for intervention

•Getting started

•Key components

•Impact to date

•Next steps

•Rationale

RATIONALE

“Country Characteristics”

•Perceived Cultural Resistance to Entrepreneurial Behaviours

•Low Start Up Rates

•Low Numbers of Firms Growing

RATIONALE

“Enterprise Characteristics”

•Entrepreneurial characteristics in people have a positive impact on society.

•New firms create jobs, and wealth

•New firms and self employment can stem depopulation and can provide employment opportunities for those discriminated against in the labour market.

•New firms stimulate productivity, can be more responsive to market changes and provide competition for existing firms.

RATIONAL

“Infrastructure Problems”

• Lack of an integrated strategy

• Short term and fragmented business support

• Sharing of good practice is limited

• Lack of data or robust impact assessment

• Inconsistent public sector commitment to entrepreneurship

• Getting Started

Getting started

• Understanding the issues, creating a powerful inclusive alliance. The Entrepreneurship Steering Group.

• Consulting widely “a bold and confident nation where entrepreneurship is valued,celebrated and exercised throughout society and in the widest range of economic circumstances”

• Translating the vision into strategic aims

Getting started

• Building the implementation plan.

• Agreeing lead roles, targets ,costs, and impacts

• Confirming integration between activities.

• Carrying out baseline research

• Cementing links with structural funds and domestic government funding.

Key Components

• Promoting an entrepreneurial culture

• Assisting people to start up

• Assisting companies to grow

KEY COMPONENTS

•Promoting an entrepreneurial culture

•“Normalising” via role models, events, promotions

•Investing in education

KEY COMPONENTS: Media Campaign

– .Phase one focused on raising awareness

of the diversity of business opportunities

available to anyone

– Phase two was designed to overcome the

perceived barriers whilst Phase three was

a more blunt call to action

– All phases have been underpinned by the

use of role models and “real life”

demonstrations of the potential for all

individuals

– Attitudinal tracking and motivational

research enables us to focus the marketing

campaign and assess it’s effectiveness

KEY COMPONENTS:Media Campaign

KEY COMPONENTS:Media Partnerships

• “The Biz” exceeded all BBC

Wales previous audience

voting figures

• “Start Up” was aired on HTV

following 3 companies

through their first year of

trading

KEY COMPONENTS

Youth Enterprise Strategy delivered across government departments

KEY COMPONENTS

National Curriculum Materials

• The development of entrepreneurial National Curriculum materials for pupils aged 5-19

• Programme of teacher training

• Survey to measure to measure impact and assess effectiveness

• KEY COMPONENTS• Educational events

KEY COMPONENTSEducational Change: Support for Students

• The Graduating to Enterprise Programme

• The Wales Spinout Programme

• Enterprise Clubs

• Knowledge Exploitation Fund

KEY COMPONENTS

•Assisting people to start up in business

•Encouraging those who have not traditionally seen this as something “for them”

•Provide advice guidance and mentoring on business planning and early stage development

KEY COMPONENTSAssisting start ups

Diagnostic of individual needs

KEY COMPONENTSAssisting Start ups

Modularised learning

•

Key componentsAssisting Start ups

Capacity building

• Diversity Training: Targeted towards business support providers. This includes private sector banks, accountancy firms and public sector business support organisations.

• Aim of the Training: To better equip organisations to deal with a diverse range of clients

KEY COMPONENTSAssisting Start ups

Mainstreaming Approach

• Direct referrals to mainstream providers

• Diversity Consultancy Toolkits – development and delivery of specialist toolkits to business support providers covering diversity practices and policies

KEY COMPONENTSKEY COMPONENTSAssisting Start upsAssisting Start ups

Enterprise RehearsalEnterprise Rehearsal

• Allows people to start up their own business, without losing their benefits.

• Provides vital ‘safety net’ and opportunity to test trade.

• Solution to the ‘benefits trap’.

KEY COMPONENTS OF STRATEGY

•Assisting companies to grow

•Creating easier access to finance

•Creating easier access to information

•Encouraging enterprises to consider exporting

•Encouraging support to become more demand led

KEY COMPONENTSAssisting Companies to Grow

Access to Information

Equal Opportunities PolicyRecruitment and SelectionDiscipline and GrievanceBullying and Harassment

KEY COMPONENTAssisting companies to grow

more demand led services

Contracts of EmploymentWork-Life BalanceTraining & AppraisalsAbsence & Sickness

KEY COMPONENTAssisting companies to grow

Access to finance

Impact

• Practical real life changes across a range of areas

• Based on good management information and independent macro economic data.

• Large scale and long term

IMPACT

Cultural Change

• 38,000 individuals responded to campaigns

• 70,000 total responses to campaigns

• Campaign activity includes direct mailing, billboards, press, radio, ambient media, PR, website

• Audiences targeted include women, young people, students, those in employment

IMPACT

Cultural change

21

49

50

63

24

43

47

60

36

33

33

57

Its harder to succeed inWales in running your ownbusiness than rest of UK

Where I live best way toget sort of job want is to

start business

Govt policies encouragepeople to start new

business

Plenty of opportunities tostart a business if want to

2001 (February)

2005 (May)Nov '05 & Mar '06

IMPACT

Investing in education

Key Facts:

Dynamo Role Models, all business owners, carry out presentations to all 14 year olds and a large proportion of 16-18 year olds

There are currently 300 role models working through Dynamo today.

IMPACT TO DATE

Investing in education – Entrepreneurial core competencies, now part of the National Curriculum.

Attitude – understanding yourself and your motivation and setting and achieving your goals

Relationships – expressing your own views and ideas, appreciating others’ viewpoints and working co-operatively

Organisation – being able to make decisions and fulfil your objectives by planning and managing decisions, opportunities and risk

Creativity – generating ideas, solving problems and creating opportunities

IMPACT Teachers resources available online

IMPACT TO DATE

Starting Up

• Creating a more diverse new generation of entrepreneurs.

• 13288 clients assisted through Potentia

• 2562 new Business Starts after receiving Potentia support

• 3754 Jobs created from those starts

IMPACT

•Starting Up

•VAT Registrations - Highest stock for 10 years

•2 highest registrations for 10 years in last 2 years

IMPACT TO DATEAssisting companies to grow

•Willingness to take advice

18

20

21

24

28

31

46

56

10

12

13

12

37

28

23

37

IT providers /consultants

Local Authority

Training providers

WDA

Friends & family

Solicitors

High street banks

Accountants

2000

2005

Beaufort Baseline and Follow up survey 2000/2005

IMPACT

•Performance comparison with other countries

GEM “Wales has participated in the GEM study for the past five years. In 2000 the Welsh TEA was at 28 % of the average for this GEM – 18 group whilst in 2005 this had risen to 94%. Since 2000 only 3 other nations have shown an overall increase none of these as great as in Wales which saw a doubling over the 5 year period.”

Next Steps….

• Over the next few months we have the opportunity to look at how we might work together over the following 2 ½ years

• Discussion starts today !

Action Planning theme- Engagement with COPIE Partners

• Two Options…….

• Baseline study

• Or…

• Learning Seminar

Baseline study

• Separate interviews with key Government Departments, service providers and business organisations.

• Analyse existing integrated enterprise policies for region and good practice elsewhere in EU.

• Highlight shared policy priorities and future workplan within COPIE.

Learning Seminar

• Joint discussion with key players within in each region about the development of a integrated action plan for entrepreneurship for the region.

• Assessment of willingness to work together and initial allocation of roles.

• Drafting of workplan for future activity in COPIE.

• Lets talk!