Acti for Actimel
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Transcript of Acti for Actimel
Helping parents to make a good use of immunity that comesfrom Actimel, by taking their kids outside spend
some quality time together.
Inexperienced parents find it difficult to dress their kids to the weather. They guess the appropriate outfit and then
constantly check if the kid is not getting sweaty or cold.
Acti – a wearable that notifies parents if their kid is out of his or hers thermal comfort zone. It uses multiple sensors to analyze the
conditions under kids clothes and Bluetooth Low Energy to push notifications on parent smartphone.
Acti uses tailor made algorithms and cutting edge technologybut is intended for use by non-technical people.
To achieve it, we developed intuitive companion apps for iOS, Andorid
and Windows Phone and made sensor soft and approachable.
We designed and manufactured over 2000 bespoke Actis for Actimel.
They can be won one by one, every twenty minutes in Actimel’s lottery.
CREATIVE DIRECTION
Luis Tauffer
CONCEPT & IMPLEMENTATION
Kacper Szczepanowski
LEADERSHIP & IMPLEMENTATION
Romek Lubczyński
GRAPHIC DESIGN
Tomasz Woźniak