PROJECT ON

THE STUDY OF

ACT II POPCORN

OF DELHI

Submitted To: Submitted by: (PGDM 3B)

Mr. M.R Jain Shivam Thalia (91)

Surbhi Gupta (106)

Swapnil Tripathi (108)

1

Abstract

The following research forecast the popularity of Act 2 Popcorn amongst the

various age groups across Delhi. Act 2 popcorn is a well renowned brand all

across the globe and various studies are conducted on Act 2.

This Study suggests how Act 2 popcorn is trusted. Which is the favourite

flavour of its consumers, which new flavour would the people like to taste? Is

the brand being trusted or not? Which all criteria are being used to satisfy to the

needs of the people?

This study answers all the above mentioned questions and provides an insight

into what Act 2 popcorn as a company must do to capture maximum market

share.

2

Acknowledgement

An individual cannot do project of this scale. We take this opportunity to

express my acknowledgement and deep sense of gratitude to the individuals for

rendering valuable assistance and gratitude to me. Their inputs have played a

vital role in success of this project.

We would like to express our special thanks to our faculty Mr. M.R Jain who

gave the golden opportunity to do this wonderful project on the topic Act II

Popcorn, which also helped us in doing a lot of Research and we came to know

about so many new things.

We would also like to extend a thank you to all our friends, family and all those

people who spared their precious time to provide me with valuable inputs for

project without which it would have not been possible and made this research

possible by helping in filling up the questionnaires for the research.

We firmly believe that there is always a scope of improvement. We welcome

any suggestions for further enriching the quality of this report.

Shivam Thalia Swapnil Tripathi Surbhi Gupta

3

CONTENTS

S. No. Particulars Page No.

1Introduction:

About Act II Popcorn Literature Review

2 Research Methodology

3 Analysis and Interpretation

4 Conclusion & Recommendation

5 Annexure

4

Introduction

Act II is a brand of popcorn in North America that is ostensibly based on the look and taste

of movie theatre popcorn. It is presently made and distributed by ConAgra Foods. Act II was

preceded in the popcorn market by ACT I, early microwave popcorn that had to be stored in

the refrigerator. ACT I was introduced in 1981. By mid-1981, ACT I commanded a 70%

share of the vending popcorn market. In 1984, ACT II, a shelf stable microwave popcorn was

released, becoming the first mass-marketed microwave popcorn.

ACT II was manufactured by the Golden Valley Microwave Foods (GVMF) company

of Edina, MN. GVMF was later bought out by ConAgra Foods in 1991. The popcorn bag

used in Act II was invented by James Watkins, a former engineer for The Pillsbury Company.

ACT II the world's favourite and best-selling Popcorn is available in India in two variants -

one as a Microwave Popcorn, which is a pre-mix of corn, oil and seasoning and can be made

in a Microwave Oven in just 3 minutes. The second variant of ACT II is as an Instant

Popcorn which is an indigenously developed premix of popping corn, oil and seasoning, that

can be easily made in a thick bottomed pan / cooker at home in just 3 minutes.

Since microwave ovens are not yet available in many consumer homes, this offering has a

greater mass appeal (compared to the Microwave Popcorn variant), because of the pricing

and the convenience with which it can be made at home.

ACT II Instant Popcorn is economically priced and is a great value for money as every Rs 10

pack of Instant Popcorn gives you two bowls full of popcorn for you to enjoy. ACT II is

known for offering consistent quality at a great family value.

ACT II Instant Popcorn is available in six exciting flavours - Classic Salted, Golden Sizzle,

Chilli Surprise, Butter Delite, Tomato Chilli and Butter Pepper. 

Popcorn can be a good snack choice, as it does provide fiber from corn, which is a whole

grain. Unfortunately, this healthful snack can quickly become unhealthy by adding excess fat

and salt. Check the ingredients in instant popcorn to see if it contains partially hydrogenated

oil, as this is a source of Trans fat.

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Nutritional Information per 100 gClassic Salted

Golden Sizzle

Chilli Surprise

Butter Pepper

Energy (Kcal) 520 510 530 579Protein (g) 5 8 6 9Total Carbohydrate (g) 61 55 59 49Sugars (g) 0 0 0 0Dietary Fibre (g) 11 10 12 7Total Fat (g) 28 29 30 39Saturated Fatty Acids (g) 13 13 16 20Polyunsaturated Acids (g) 4 4 4 5Monounsaturated Acids (g) 11 12 10 14Trans Fatty Acids (g) 0 0 0 0Cholesterol (mg) 0 0 0 0Sodium (g) 1 1.5 0.6 0.4

Literature Review1. Research Paper Titled: The Jawbreakers of the Popcorn Industry

Link to the Paper: http://home.ptd.net/~sequoia1/Science/popcorn.htm

Name of the Researcher:  Sean Boyd

Abstract: Sean Boyd tried to find out amongst the various Brands of

Microwave Popcorn which brand yields the least amount of un-popped

kernels? His research suggested that Act II Popcorn yields the least number of

un-popped kernels. Complete Study on the link above.

2. Research Paper Titled: Which Microwave Popcorn Gives the Most POP for Your

Buck?

Link to the Paper: http://voices.yahoo.com/which-microwave-popcorn-gives-

most-7479224.html?cat=46

Name of the Researcher: Tammie Mason

Abstract: He further extended the research conducted by Sean Boyd, and he

again conducted the same research with a different hypothesis. His results

yields that Orville Redenbacher Butter flavored microwave popcorn produced

least number of un-popped kernels.

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Research Methodology

Objectives of Study:

1. To find out the consumption pattern of Act 2 popcorn by people of different age

groups.

2. To find out the best flavour amongst the already existing flavours and which new

flavour would people like to try.

3. To find out which the effect on consumer behaviour on buying Act 2 popcorn when

different schemes are offered.

4. To check that the instructions labelled on the back of the pack of Act 2 popcorn able

to educate people in preparation of the product.

5. To find out the strategy adopted by people of various age groups in evaluating the

product.

Scope of Study:

1. The data was collected from people of various age groups in the region of Delhi.

2. It also gives an overview of people’s preference of cost, durability, date of expiry,

flavour or Quality while purchasing Act 2 Popcorn.

3. It tells about Act 2 Popcorn as a Brand being trusted.

4. It also gives an insight to people’s quality rating of the product and do the people feel

that the product value is equivalent to the product’s quantity.

Limitation of the Study:

1. The study is more inclined towards the people in the age group of 20-40 years; people

with more than 40 years are comparatively less.

2. The people of East Delhi are not included more in the study the focus is majorly on

the people in South and West Delhi.

3. Most of the questionnaires are filled using the Email link so people authentication of

data is an issue as the presence of the researcher was not there.

7

Research Design

Exploratory & Descriptive Research: The project is based on facts, reliable data and other environmental situations. The research is primarily both exploratory as well as descriptive in nature.

Data Source

Broadly there are two types of data sources:

Primary data: It is the one, which is collected by the direct sources like conducting

interviews and getting questionnaire filled up, where the efforts of collection of data

are in primary source. To collect this data, we had got the questionnaire filled up from

various people across Delhi.

Secondary data: The source of getting the companies information and getting the

information about the previous research conducted on related topics.

Type of Questionnaire

Only Structured Questions were used for the respondents to answer, no

Unstructured Questions were used. Adding to them question with rank and response

in agreement or disagreement were also asked.

Sampling Design

Sampling Design is important to judge the area of collection of data as the whole

Universe cannot be considered. For this purpose 100 respondents were chosen and

were asked to fill in the questionnaire.

Data Collection Method

The data was majorly collected by getting the questionnaires filled using E-mails. Few

manual entries were also taken but major part comprises of E-mail respondents.

Analytical Tool

The data is analysed and interpreted by tables, graphs, pie charts using SPSS.

Data Collection Area

It was confined to geographical boundaries of Delhi.

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Analysis and Interpretation

1. Do you like consuming Act 2 Popcorn?

Table 3.1

Age Group

Less Than 20 Years 20-40 Years More Than 40 Years

Count Count Count

Ques 1. Do you like consuming Act 2

Popcorn?

Yes 14 73 7

No 1 3 2

The table 3.1 represents the number of people consuming act 2 popcorn of different age

group in Delhi region.

Figure 3.1

Interpretation: The above figure 3.1 and table 3.1 represents the consumption pattern of Act

2 Popcorn by people of different age group in Delhi region. The above figure stated that

around 73% of the people of age group 20-40 years like to consume Act 2 Popcorn in Delhi.

Whereas, of the total population only 7% of the people like consuming Act 2 Popcorn who are

of the age group more than 40 years.

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2. How often do you indulge in impulse purchasing of Popcorn?

Table 3.2

ANOVA

Ques 2. How often do you indulge in impulse purchasing of Popcorn?

Sum of Squares df Mean Square F Sig.

Between Groups 1.470 2 .735 1.270 .286

Within Groups 56.170 97 .579

Total 57.640 99

Figure 3.2

Interpretation: For the Table 3.2 a Null Hypothesis was set that the mean for the three age groups for impulsive buying Act 2 popcorn would be the same. Since on running the statistics as Anova we find out that the level of significance is 0.286 when the degree of freedom is 2. We believe that when the level of significance is less than 0.50 we accept the null hypothesis. In this case, the level of significance is less than .5 so we accept the null hypothesis that the mean for impulsive buying of Act 2 popcorn in different age groups is almost the same.

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3. Which type of variant of Act2 Popcorn you use?

Table 3.3

Age ~= 3 (FILTER)

Not Selected Selected

Count Count

Ques 3. Which type of variant of Act2

Popcorn you use?

Normal Pouch 0 53

Microwave Popcorn 0 38

Figure 3.3Interpretation: The table 3.3 shows that if we exclude the date of people of age group More than 40 years then out of the remaining people 53 people consume Normal Pouch Act 2 popcorn and the remaining 38 consume Microwave Popcorns. The figure 3.3 depicts the relationship between the age group and the distribution of people consuming Act 2 popcorn. Where on one hand 44% people of age group 20-40 years consume Normal Pouch of Act 2 Popcorn on the other hand only 3% people of age group more than 40 years consume Microwave Popcorns.

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4. Which is your best flavour?

Table 3.4

Gender * Ques 4. Which is your best flavour? Crosstabulation

Count

Ques 4. Which is your best flavour?

TotalClassic Salted Butter Pepper Golden Sizzle Chilly Surprise

Gender Male 10 31 8 2 51

Female 10 20 17 2 49

Total 20 51 25 4 100

Figure 3.4

Interpretation: The above table represents that 60% of the total males like Butter Pepper flavour of Act 2 Popcorn. It also shows that the most preferred flavour amongst Female is also Butter Pepper. The figure above shows, that 51 % of the respondents like Butter Pepper flavour of Act 2 popcorn which is followed by Golden Sizzle which is closely followed by Classic Salted and the least number of people like Chilly Surprise.

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5. What price are you willing to pay for a pack of Act 2 Popcorn?

Table 3.5

Ques 5. What price are you willing to pay for a pack of Act 2 Popcorn?

Frequency Percent Valid Percent Cumulative Percent

Valid Less Than Rs. 10 26 26.0 26.0 26.0

Rs.10 to Rs. 20 66 66.0 66.0 92.0

More Than Rs. 20 8 8.0 8.0 100.0

Total 100 100.0 100.0

Figure 3.5

Interpretation: The table 3.5 analysis that of the total respondents 66% of the people are willing to buy Act 2 Popcorn in the range of 10 - 20. 26% want to pay less than 10 for a pack of Act 2 popcorn. The figure 3.5 analysis that 56% people are willing to pay 10 - 20 for a pack of Act 2 Popcorn who are in the age group 20-40 years.

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6. Which size packet you prefer??

Table 3.6

Ques 6. which size of packet you prefer ? * Age Group Crosstabulation

Count

Age Group

Total

Less Than 20

Years 20-40 Years

More Than 40

Years

Ques 6. which size of packet

you prefer ?

50gm 6 22 3 31

85gm 2 17 2 21

100gm 4 32 4 40

150gm 3 5 0 8

Total 15 76 9 100

Figure 3.6

Interpretation: The above table and figure represents that most of the people whether in any age group prefer 100 gms pack of Act 2 popcorn. Closely followed by 50 gms pack and 85 gms pack. Very less number of people likes to consume 150 gms pack.

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7. Which different flavour would you like to try?

Table 3.7

Gender * Ques 7. which another flavour you want to try ? Crosstabulation

Count

Ques 7. which another flavour you want to try ?

TotalCheese Caramel Tomato Others

Gender Male 30 4 15 2 51

Female 35 2 9 3 49

Total 65 6 24 5 100

Figure 3.7

Interpretation: The above figure and graph depicts the different flavours to be tried by male and female of Delhi. On one side, where male’s more inclination is to try Caramel flavour of Act 2 popcorn, whereas on the other end, Females want to try flavours other than Tomato, Cheese, or Caramel. Females don’t want the flavours already out for sale in other countries. They want to try something new.

8. Where do you generally go for purchasing the products?

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Table 3.8

Area * Ques 8. from where you generally purchase products ? Crosstabulation

Count

Ques 8. from where you generally purchase products ?

TotalConvenience Store Multibrand Store Exclusive Showrooms

Area North Delhi 18 5 0 23

South Delhi 35 4 2 41

West Delhi 27 4 0 31

East Delhi 4 1 0 5

Total 84 14 2 100

Figure 3.8

Interpretation: Table 3.8 and Figure 3.8 represent the proportion of people going to Convenience Store, Multibrand Stores or Exclusive Stores to buy Act 2 popcorn. Most of the people prefer going to Convenience Stores in order to buy Act 2 popcorn. People do not rely much on the Multibrand Stores or Exclusive Stores for the purpose of buying Act 2 Popcorn. It can also be found out that only 2 people out of the total population goes to buy Act 2 popcorn from Exclusive Stores.

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9. Please rate the following characteristics as per your importance in buying Act 2 popcorn on the scale of 1 to 5 (where 1 being the minimum and 5 being the maximum)

Table 3.9.1

Ques 9. Least important characteristic in buying Act 2 popcorn (Rating 1)

Frequency Percent Valid Percent Cumulative Percent

Valid Cost 26 26.0 26.0 26.0

Quality 12 12.0 12.0 38.0

Flavour 13 13.0 13.0 51.0

Date of Expiry 19 19.0 19.0 70.0

Availability 30 30.0 30.0 100.0

Total 100 100.0 100.0

Table 3.9.2

Ques 9. Next to least important characteristic in buying Act 2 popcorn (Rating 2)

Frequency Percent Valid Percent Cumulative Percent

Valid Cost 26 26.0 26.0 26.0

Quality 12 12.0 12.0 38.0

Flavour 12 12.0 12.0 50.0

Date of Expiry 20 20.0 20.0 70.0

Availability 30 30.0 30.0 100.0

Total 100 100.0 100.0

Table 3.9.3

Ques 9. Neither important nor unimportant characteristic in buying Act 2 popcorn (Rating 3)

Frequency Percent Valid Percent Cumulative Percent

Valid Cost 23 23.0 23.0 23.0

Quality 20 20.0 20.0 43.0

Flavour 26 26.0 26.0 69.0

Date of Expiry 19 19.0 19.0 88.0

Availability 12 12.0 12.0 100.0

Total 100 100.0 100.0

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Table 3.9.4

Ques 9. Important characteristic in buying Act 2 popcorn (Rating 4)

Frequency Percent Valid Percent Cumulative Percent

Valid Cost 15 15.0 15.0 15.0

Quality 20 20.0 20.0 35.0

Flavour 26 26.0 26.0 61.0

Date of Expiry 29 29.0 29.0 90.0

Availability 10 10.0 10.0 100.0

Total 100 100.0 100.0

Table 3.9.5

Ques 9. Most important characteristic in buying Act 2 popcorn (Rating 5)

Frequency Percent Valid Percent Cumulative Percent

Valid Cost 11 11.0 11.0 11.0

Quality 37 37.0 37.0 48.0

Flavour 24 24.0 24.0 72.0

Date of Expiry 10 10.0 10.0 82.0

Availability 18 18.0 18.0 100.0

Total 100 100.0 100.0

Interpretation: The tables 3.9.1 to Table 3.9.5 depicts the rating of the respondents onto the five different characteristics i.e., Cost, Quality, Flavour, Date of Expiry, Availability on the scale of 1 to 5 where 1 being the minimum and 5 the maximum. From the research conducted its being concluded that Quality is the most important characteristic in the eyes of the respondents when the go to buy Act 2 popcorn and they find availability as the least important characteristic of the five.

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Figure 3.9.1

Figure 3.9.2

19

Figure 3.9.3

Figure 3.9.4

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Figure 3.9.5

Interpretation: The figure 3.9.1 to figure 3.9.5 represents the above presented tables in graphical form wherein the characteristics are categorized on the basis of the age group og the respondents and how they are responding to the buying patterns.

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10. How would you rate the quality of the product?

Table 3.10

Ques 10. how would you rate the quality of the product? * Age Group Crosstabulation

Count

Age Group

Total

Less Than 20

Years 20-40 Years

More Than 40

Years

Ques 10. how would you

rate the quality of the

product?

excellent 6 27 1 34

good 7 41 6 54

average 2 8 2 12

Total 15 76 9 100

Figure 3.10

Interpretation: The table and graph above shows the relationship between age group and the quality rating of Act 2 Popcorn. This shows that people feel Act 2 popcorn is a good quality product but it still needs to improve as people still feel it is an average product. So to rise to the level of the people it is important for Act 2 popcorn to improve its quality to some extent.

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11. Would you say the value of the Product, as compared to its price, is:

Table 3.11

Ques 11. the value of the product as compared to price ?

Frequency Percent Valid Percent Cumulative Percent

Valid excellent 25 25.0 25.0 25.0

good 55 55.0 55.0 80.0

average 19 19.0 19.0 99.0

poor 1 1.0 1.0 100.0

Total 100 100.0 100.0

Figure 3.11

Interpretation: The above table shows that 55% of the people believe that the value of product to its price is good and they would continue to buy at the same price. But around 20% people feel specially people of more the 40 years that the price is not equivalent to the quantity supplied.

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12. Tick( ) the following as Strongly Agree(SA), Agree(A), Neutral (N), Disagree (D) or Strongly Disagree(SD)

Table 3.12

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig.B Std. Error Beta

1 (Constant) 1.740 .169 10.287 .000

attractive price of product

affects you to buy act 2

-.016 .060 -.039 -.275 .784

availability of discounted

products motivates you to buy

-.077 .067 -.182 -1.141 .257

various schemes affect your

buying behaviour

.063 .060 .138 1.049 .297

is the brand trustworthy ? -.041 .080 -.079 -.518 .605

are you satisfied with the

quantity provided in 10rs

pack ?

.001 .061 .002 .014 .989

product meet your expectations

?

.100 .083 .189 1.204 .232

advertisements attracts you to

buy ?

.061 .057 .134 1.083 .282

information in the packaging is

satisfactory ?

-.002 .070 -.004 -.032 .975

a. Dependent Variable: Age Group

Interpretation: The above table is the multiple regression table which shows that the relation

of various factor inputs are highly variable in comparison to their dependent variable Age

Group. As the level of significance of most of the cases is very high the Hypothesis that was

set stating that there is less variability in the factors as compared to the Age Group has

proven to be false.

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Figure 3.12.1

Figure 3.12.2

25

Figure 3.12.3

Figure 3.12.4

26

Figure 3.12.5

Figure 3.12.6

27

Figure 3.12.7

Figure 3.12.8

Interpretation: The figure 3.12.1 to figure 3.12.8 represents the various factors for judging Act 2 popcorn and the responses of people based on their respective age groups. The people respond positively to any schemes or offers. They trust the brand and find the quantity supplied in 10 packs sufficient.

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13. Do you think the product appearance is attractive in order to grab the attention of consumers?

Table 3.13

Age Group * Ques 13. product appearance is attractive in order to grab the attention of consumer ? Crosstabulation

Count

Ques 13. product appearance is attractive in order to grab the

attention of consumer ?

Totalvery attractive attractive not attractive

Age Group Less Than 20 Years 7 8 0 15

20-40 Years 14 53 9 76

More Than 40 Years 1 7 1 9

Total 22 68 10 100

Figure 3.13

Interpretation: This table and graph shows that youth find it easy to associate and relate to the product. 76% of the youth find the packaging of Act 2 popcorn as attractive and can easily recognise the product.

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14. Which of the following mentioned options define your strategy to evaluate the product quality?

Table 3.14

Area * Ques 14. which of the following define your strategy to evaluate the product quality ? Crosstabulation

Count

Ques 14. which of the following define your strategy to evaluate the product quality ?

Totaleasy availability quantity durability others can't say

Area North Delhi 11 4 5 2 1 23

South Delhi 16 11 6 3 5 41

West Delhi 9 5 7 3 7 31

East Delhi 1 1 2 1 0 5

Total 37 21 20 9 13 100

Figure 3.14

Interpretation: The table and figure represents that people generally evaluate Act 2 popcorn based on its availability in the market. Another major section of the people of Delhi evaluate Act 2 Popcorn based on its Quality and Durability.

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15. Do you refer the product to your friends or family or in your social circle?Table 3.15

Ques 15. do you refer act2 to your friends or family ?

Frequency Percent Valid Percent Cumulative Percent

Valid yes 83 83.0 83.0 83.0

no 17 17.0 17.0 100.0

Total 100 100.0 100.0

Figure 3.15

Interpretation: The above table and figure represents the number of people who will refer Act 2 popcorn to the friends, family or social circle. The research shows that 83% of the people would refer the product in their social circle. This would further enhance the image of Act 2 popcorn in the eyes of the people.

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Recommendation & Conclusion

Recommendations to the Study:

1. Act to popcorn must build on its quality even further up to reach to the unsatisfied lot

of people.

2. It should bring in more variants to the already existing 4 flavours. The preferred one

would be Tomato or Caramel.

3. As people generally evaluate the product based on its availability so it should the

company should make sure that Act 2 popcorn are readily available for people to

purchase.

4. The people feel Quality is the most important factor when the go to buy the product in

the market.

Conclusion to the Study:

1. Mostly the people of every age group like consuming Act 2 Popcorn and find a good

snack.

2. The best flavour is Butter Pepper for both the sections of the society be it men or

women.

3. When offered discounts or special schemes like Buy 1 get 1 free, the consumption

pattern of people changes positively.

4. A large section of people agree to the fact that the information behind Act 2 popcorn

is sufficient to educated people to prepare the product.

5. Ease of Availability is the most important criteria for people to evaluate the product.

6.

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Bibliography http://www.actii.com/index.jsp

http://home.ptd.net/~sequoia1/Science/popcorn.htm

http://voices.yahoo.com/which-microwave-popcorn-gives-most-7479224.html?

cat=46

http://statistics-help-for-students.com/

How_do_I_interpret_data_in_SPSS_for_a_1_way_between_subjects_ANOVA.htm

http://www.ats.ucla.edu/stat/spss/webbooks/reg/chapter1/spssreg1.htm

Questionnaires were filled using the google doc’s link and manual means.

33

AnnexureType of Data collection: Interview/Telephonic Interview/

E-mail/Networking Sites/Manual

Questionnaire

1. Do you like consuming Act 2 Popcorn? Yes No

2. How often do you indulge in impulse purchasing of Popcorn? Frequently Sometimes Occasionally Never

3. Which type of variant of Act2 Popcorn you use? Normal Pouch Microwave Popcorn

4. Which is your best flavour? Classic Salted Butter Pepper Golden Sizzle Chilly Surprise

5. What price are you willing to pay for a pack of Act 2 Popcorn? Less than Rs. 10 Rs. 10 to Rs. 20 More than Rs. 20

6. Which size packet you prefer?? 50gm 85gm 100gm 150gm

7. Which different flavour would you like to try? Cheese Caramel Tomato Other, Please Specify ______________

8. Where do you generally go for purchasing the products? Convenience stores Multiband stores Exclusive showroom

9. Please rate the following characteristics as per your importance in buying Act 2 popcorn on the scale of 1 to 5 (where 1 being the minimum and 5 being the maximum)

Cost Quality Flavour

34

Date of Expiry Availability

10. How would you rate the quality of the product? Excellent Good Average Poor

11. Would you say the value of the Product, as compared to its price, is: Excellent Good Average Poor Pathetic

12. Tick( ) the following as Strongly Agree(SA), Agree(A), Neutral (N), Disagree (D) or Strongly Disagree(SD)

Basis SA A N D SDAttractive price of product affects your wish to buy ACT 2 Popcorn

Availability of discounted products motivates you to buyVarious schemes like (buy 1 get 1 free) affect your buying Behaviour positively

Do you agree our brand is trustworthy?

Are you satisfied with the quantity provided in Rs. 10 pack?

Is the product able to meet to your expectations?

Advertisement of product in print and visual media attracts you to buy

The Information mentioned over the packaging of the product satisfactory to educate the customer?

13. Do you think the product appearance is attractive in order to grab the attention of consumers?

Very Attractive Attractive Not Attractive

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14. Which of the following mentioned options define your strategy to evaluate the product quality?

Easy Availability Quantity Durability Others Can’t Say

15. Do you refer the product to your friends or family or in your social circle? Yes No

Demographic InformationAge Group:

Less than 20 years

20 – 40 years

More than 40 years

Gender:

Male

Female

Area:

North Delhi

South Delhi

West Delhi

East Delhi

Contact No.: ________________________________________

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