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Act-On: Marketing Automation & Email Marketing Software

Anna Fenselanna.fensel@sti2.at

STI Online Communications Working Group (http://oc.sti2.at), 8 February 2016

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Outine

• What• Why • For whom• How • Pricing• By whom

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What

“Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs.”

“Knowing when exactly to call a person to sell.”

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Why

• The customer is online!

HENCE – MARKETING AUTOMATION

• “You need new tools and technologies to get in front of prospects early, establish expertise, and deliver personalized content that will make you stand out.“

• “Track and respond to digital body language”• “Build stronger relationships with your audience”• “Accelerate your sales funnel”• “Tackle every marketing channel with ease”

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For whom

• Marketing, Sales, Key Account Managers (Teams)

• Larger companies and SMEs that use many tools and lose overview of their online customer audience

• Templates for a number of industries - verticals

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How – Act-On Platform

Integrating tools and channels you already use!

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How – Example of Email Automation

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How – Complete Activity History Overview

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How – Example Overview of all Sales Activity / Reports

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How - Services

• (Free) services for Act-On customers

• Also partnerships with third-party agencies

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By whom

• Founded in 2008• Headquartered in Beaverton, Oregon• Locations in the US, also sales rep offices in the UK and India• Multiple fundraising rounds such as for $4 million in November 2010,

$10 million in June 2011, $16 million in September 2012• Key reference customers from the US• Over 3,000 customers worldwide• Staff count: 425 (2015)

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Pricing

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References & Content Credits

• Company website: www.act-on.com • Wikipedia: https://en.wikipedia.org/wiki/Act-On • Act-On Software Product Demos: https://

www.youtube.com/playlist?list=PL1E995CED8E80256C