Act ohio2013 generations
94
Every Generation Has Zombies, Vampires and Boy Bands Tet ACT OHIO 2013 Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”
Transcript of Act ohio2013 generations
Every GenerationHas Zombies, Vampires and Boy Bands
TetACT OHIO 2013Jeff Kallay, VP Consulting,
a.k.a. “Apostle of Authenticity”
Disclaimers
“In America, Each Generation is a New People.”
Alec de Tocqueville, 1830
“In America, each generation is a new people.”
Alec de Tocqueville, 1830
Quote
Quote
Quote
Quote
Quote
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Quote
Quote
Quote
Quote
Quote
Quote
Quote
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Bullet 1
Bullet 2
Bullet 3
Bullet 4
Page Title
Citation
NumberNumber
Citation
Number
LifeCourse Associates www.lifecourse.com
4Number of books by Howe and StraussGenerations, 13th Generation, The Fourth Turning
and Millennials Rising
LifeCourse Associates www.lifecourse.com
4Number of Generations Colliding
in the WorkplaceSilent, Boomers, Xers and Millennials
Howe and Strauss
23.4Average Number of Years of
American Generations
Howe and Strauss
15American Generations (19 New World)
Howe and Strauss
4Number of Generational Cycles and
Number of Generations Per Cycle
Howe and Strauss
4/24 Stage/2 Stroke Per Cycle
Name + Birth Years = Description Awakening + 1701-1723 = Idealist
Liberty + 1724-1741 = ReactiveRepublican + 1742-1766 = Civic
Compromise + 1767-1791 = Adaptive
Revolutionary Cycle
Name + Birth Years = DescriptionTranscendental + 1792-1821 = Idealist
Gilded + 1822-1842 = ReactiveProgressive + 1843-1859 = Adaptive
Civil War Cycle
Name + Birth Years = DescriptionMissionary + 1860-1882 = Idealist
Lost + 1883-1900 = ReactiveG.I. + 1901-1924 = Civic
Silent + 1925-1942 = Adaptive
Great Power Cycle
Name + Birth Years = DescriptionBoomer + 1943-1960 = Idealist
X + 1961-1981 = ReactiveMillennials + 1982-2000/01 = Civic
15th (Homeland or iGeneration) + 2000/01-20?? = Adaptive
Millennial Cycle
Idealist birth CivicReactive birth Adaptive
Civic birth IdealistAdaptive birth Reactive
Repeat
4 Stage / 2 StrokeIdealist Reactive
CivicAdaptive
Social Moment - a brief period of time when people perceive historical events to radically alter their social environments.
1. Secular Crisis - when society focuses on reordering the outer world of institutions and social behavior.
2. Spiritual Awakening - when society focuses on changingthe inner world of values and personal behavior.
History Repeats Itself
1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood.
2. Reactive - encounters a spiritual awakening entering youth, and a secular crisis entering midlife.
3. Civic - encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood.4. Adaptive - encounters a secular crisis entering youth,
and a spiritual awakening entering midlife.
Repeating in America
76Million Millennials
(vs. 72 million Boomers and 42 million Xers)
Howe and Strauss “Millennials Rising”
U.S. 2010 Census and Enrollment Research Associates
2011-13 2014-16 2017-19 2020-22
United States 4,200,000 4,050,000 3,950,000 4,100,000
California 551,000 526,000 499,000 530,000
Mass. 85,000 81,000 76,000 77,000
Texas 349,000 344,000 352,000 380,000
Ohio 161,000 149,000 147,000 144,000
U.S. 18 Year Olds
U.S. Department of Education, National Center for Education Statistics, 2011
National High School Graduates
Western Interstate Commission on Higher Education, Knocking at the College Door, 2013
National High School Graduates
Western Interstate Commission on Higher Education, Knocking at the College Door, 2013
OH High School Graduates
15thHomeland, iGeneration or Generation C
2000/2001-?
13thGeneration X
1961-1981
X“A generation that can sneakily trump
boomer narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Born and raised as independent latch-key kids.Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby and The Omen.
About Generation X
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes and sex roles.
Proud of their ability to cut through the hype.
About Generation X
Becoming cautious in family life and gradually mellowing in personality.
Dedicated to starting and maintaining stable families, something their Silent generation
parents did not.
About Generation X
MommyMany Generation X women are chosing not to
return to work after they have children.
ABC News Special Report “The Mommy Wars”
14thMillennials
1982-2000/2001
MillennialLargest, most wanted, most watched over and most diverse generation in American history.
Howe and Strauss “Millennials Rising”
The Three “Kaitlins”
Kaitlin Caitlin Kate Lynn
3.6Average birthrate of Millennials
(in millions)
Howe and Strauss “Millennials Rising”
$50kParents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
50%Increase in amount of stuff in weight in average American homes vs. 20 years ago
US News and World Report, 2008
87%College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2010
35% are non-white (and Latino).
1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
About Millennials
Celebrated, cherished and protected.
Celebrated by Hollywood: Three Men and Baby,Baby Boom, Mr. Mom and Disney princesses.
Bike helmets, car seats, nanny cams and more.
About Millennials
Raised by attached parents.“Helicopter Parents” or “Blackhawks”
transitioning to “Stealth.”Parents are “Best Friends”
and co-purchasing.
About Millennials
Eliminate Ambiguity.Think of Time as 24/7 Resource.
Combine Work with Play.Make it Worthwhile.Handle with Care.
Play to Their Strengths.Group Think.
Reaching Millennials
To connect with these generations you cannot talk at, you must talk with.
You must give them the tools to createtheir own stories, memories and experiences.
X and Millennial
“These kids today!”
Your Bookshelf
Every GenerationHas Zombies, Vampires and Boy Bands
Tet
ACT OHIO 2013Jeff Kallay, VP Consulting,
a.k.a. “Apostle of Authenticity”[email protected]
