ACSM 2014 Social Media Talk, Jon Patricios & Jim MacDonald
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Social Media for Sports Medicine Clinicians: R U ready 2 go viral? Jon Patricios, FACSM James MacDonald, FACSM Centre for Sports Medicine and Orthopaedics, Johannesburg, South Africa Division of Sports Medicine, Nationwide Children’s Hospital, Columbus, OH
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Transcript of ACSM 2014 Social Media Talk, Jon Patricios & Jim MacDonald
Social Media for Sports Medicine Clinicians:
R U ready 2 go viral?
Jon Patricios, FACSMJames MacDonald, FACSM
Centre for Sports Medicine and Orthopaedics, Johannesburg, South Africa
Division of Sports Medicine, Nationwide Children’s Hospital, Columbus, OH
Dr. MacDonald is Associate Editor of the Clinical Journal of Sport
Medicine Member of the Board of Advisors, MomsTeam
Institute Dr. Patricios has nothing to disclose
Both of us are users of the products we will be discussing today.
Disclosures
Background
@jonpatricios & @sportingjim
Jon Personal Facebook
2009 SASMA Facebook
2010 SASMA Twitter
2013 Personal Twitter
2012 @jonpatricios
BJSM Occasional Podcaster
2012 Personal Instagram
2014
Jim Personal Facebook 2007 Personal Twitter 2009 Business Twitter
@nchsportsmed 2010 @cjsmonline 2013
Blogger Personal 2004 CJSM 2013
CJSM Podcaster 2014
http://twopcharts.com/howlongontwitter/
The importance of social media for the sports medicine clinician
The big playersTwitter Facebook
Tools to support your use Hashtags, HootSuite and more
The Big Beyond Blogging Podcasting
Goals of this session
Social Media in SEM- for “leaders”, “listeners” & “lurkers”
@jonpatricios
“The times they are a changin’…”
1990 – Printed journal delivered in post; selected articles read and discussed at Journal Club
2000 – Option of digital access via website; digital library; email articles
2013 – Printed & website versions, “online first”, email alerts; listen to podcasts, view YouTube video, comment via blog, “Like” on Facebook, promote via Twitter link.
Definition
“A means of interaction between people in which they create, share & exchange information between virtual communities & networks” Wikipedia
“Leaders” 1% account for all“Lurkers” 9% contribute little“Listeners” 90% don’t actively contribute
What’s out there?
The Power of Social Media
SASMA Website & Social Media
@sasmadiscuss
1. www.sasma.org.za
2. Member log in3. BJSM
BJSM Website & Social Media Integration
BJSM Article access & distribution
Respect copyright
How BJSM utilises the power of social media
Excerpt of Altmetric.com (27 August 2013) on the 4th Concussion Statement
322 000
Social media
users had access to
this paper!!
Verhagen, Bower & Khan,Br J Sports Med 2013;0:1-2
BJSM website
How BJSM utilises the power of social media
Site traffic -twitter and facebook on the rise
Blog
How BJSM utilises the power of social media
The power of social media - blogSite Traffic
The power of social media - blogTraffic Sources
Podcasts
How BJSM utilises the power of social media
Top ‘sounds’
The power of social media – podcasts
The power of social media – podcasts
Podcast PlaysHigh-fat for health, with Professor Timothy Noakes. 4217Mark Thompson on tendon mechanics and 2014 Int Scientific Tendon symposium 3217Time to revisit inflammation in tendons, with Jon Rees 3104Sports medcast in association with AMSSM: Heat injury 2502Ron Diercks talks about sports medicine research in the Netherlands 2254Sport medcast in association with the AMSSM: Concussion 1952Scapular summit 2013 with Ben Kibler 1383Carl Askling on hamstring injuries - in Swedish 1274What can all nations learn from spanish sports medicine? 827Exercising at altitude with David Bishop: Does it help team sports? 681
How BJSM utilises the power of social media
Section title (60%)
Image slide(full bleed image)
The power of social media
When to post?
Using social media to your advantage
Website – “home base” Simple format Professional info Protocols Links
Using social media to your advantage
Twitter: Implementation! Spread the message. E.g.
#concussion, #LCHF Promote articles Share articles (click on icon) Promote conferences, events Fun! (we are human)
Using social media to your advantage
Facebook: Images work really well.
Post a photo rather than status updates/links
YouTube – videos and video links on websites and in articles/blogs
Schedule posts for evenings – 20:00-22:00 GMT
Twitter Glossary
• RT = ReTweet; MT = Modified ReTweet• FF = Follow Friday suggestions; SO =
Shout Out (to)• LOL = Laughing Out Loud; LMFAO =
Laughing even more• Blue Tick = verified as the real person
(not an impersonator)• IMO = in my opinion• # used either to assist searching
#concussion or to group Tweets together #InjPrevConf or for emphasis #notrocketscience
• LCHF = Low Carb High Fat (LOL)
Social media Tips(from @DrJohnOrchard / www.johnorchard.com)
• DO join social media and get some expertise in it (or in 10 years time you might find yourself feeling like someone who doesn’t have a driver’s licence or can’t use Microsoft Excel).
• DO use different platforms for different purposes (e.g. Twitter for sharing links to good articles & papers and PUBLIC comment on issues; Facebook for personal matters; Instagram for posting photos; Linkedin for showing off your CV; Research Gate for showing off your publications)
• DON’T operate the machinery before you understand the safety manual, especially Twitter – walk (using Facebook) before you try running (Tweeting)
• Take your public comments very seriously but don’t take comments of others that seriously (see “Trolls”)
Conclusions
It’s out there and now part of our lexicon! You don’t have to embrace all aspects (time!) Adopt a focused approach and you won’t miss
out A good website is an excellent start Enhance your
‘Social’ profile Practice Knowledge!
@sportingjim
@nchsportsmed
@cjsmonline
Your Twitter ‘voice’Your Twitter ‘channel’
Take care signing out/accidental posts to ‘wrong’ account!
@sportingjim Disclaimer
“A happy dad & doctor taking care of young athletes. My opinions are my own and are not reflective of any organization with which I work.”
HootSuite hootsuite.comBit.ly bit.ly.com
Klout klout.com
Support tools
HootSuite
Size matters*!
*not in the way u think…
A word about Facebook
A good resource for marketing
https://www.facebook.com/sportsmedicinenationwidechildrens
Less effective way of keeping track of up-to-date sports medicine research
Less effective way of direct communication
If you want to go beyond 140 characters…….. Wordpress wordpress.com Blogger blogger.com
Post content Text Media
Pictures MP3 files (podcasts) Polls (Polldaddy)
Microblogging blogging
Podcasting
Tools I Use
Skype Skype recorder (free)
Ecamm v2.5.7 Headphone/
microphone
GarageBand (iMac) Miscellaneous
e.g. “Paging Dr. Google”
#fresh
What’s it gonna be?
“I will follow…..”
Sports Medicine Research @sportsmedres Blog
www.sportsmedres.com
MomsTeam @MomsTEAM Blog http://
www.momsteam.com/blog
British Journal of Sports Medicine @BJSM_BMJ
BokSmart @BokSmart
Caroline Finch @CarolineFinch
http://blogs.bmj.com/bmj-journals-development-blog/
BMJ Web Development Blog
Klout www.klout.comTweetReach www.tweetreach.com
Going further
