ACS - Case Study

Case Study Brief A billion dollar conglomerate in automotive parts manufacturing industry is on the path of an exponential growth pattern. “Business is 90% people” is the deep rooted philosophy responsible for the company’s growth. It has been a pioneer of Human Resource initiatives over the last five decades and many of its people practices are considered as Industry benchmarks. The company has embarked on an aggressive yet realistic growth plan for the coming years. In this regard it is seriously pursuing strategies to build a strong group of “Future Leaders”, who would take on the mantle of growth. The company feels that premium B schools in India have the right mix of talent and energy to achieve their goal. Hence they plan to embark on a very structured and effective “Campus Branding” activity to achieve the following objectives Create Brand Awareness among the future leaders Encourage the best of minds to become part of the placement pool One of the main challenge it foresees is ‐ unlike FMCG products, their wide range of product portfolio cater mostly to B2B customers, making brand recall a difficult proposition. Also the perception about a manufacturing setup and the non‐glamorous functioning have been deterrents in hiring the best of talent. The company is at cross roads and is expecting solutions for the following impending challenges to successfully implement its “Campus Branding”. It expects bright minds from IMT to help them in 1. Identifying different avenues to create brand visibility within campuses 2. Suggesting effective and realistic programs to improve awareness Expectation: An exhaustive business plan to help establish the Brand in College Campuses. Deadline: 12 th February 2015 Team Size: Can be individuals or teams with maximum of 2 members Eligibility: IMT 1 st year students

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CaseStudy BriefA billion dollar conglomerate in automotive parts manufacturing industry is on the path of anexponentialgrowthpattern.Businessis90%peopleisthedeeprootedphilosophyresponsibleforthe companys growth. It has been a pioneer of Human Resource initiatives over the last fivedecadesandmanyofitspeoplepracticesareconsideredasIndustrybenchmarks.Thecompanyhasembarkedonanaggressiveyetrealisticgrowthplanforthecomingyears.InthisregarditisseriouslypursuingstrategiestobuildastronggroupofFutureLeaders,whowouldtakeonthemantleofgrowth.ThecompanyfeelsthatpremiumBschools in Indiahavetherightmixoftalentandenergytoachievetheirgoal.HencetheyplantoembarkonaverystructuredandeffectiveCampusBrandingactivitytoachievethefollowingobjectives

CreateBrandAwarenessamongthefutureleaders Encouragethebestofmindstobecomepartoftheplacementpool

One of the main challenge it foresees is unlike FMCG products, their wide range of productportfolio cater mostly to B2B customers, making brand recall a difficult proposition. Also theperceptionaboutamanufacturingsetupandthenonglamorousfunctioninghavebeendeterrentsinhiringthebestoftalent.Thecompany isatcrossroadsand isexpectingsolutionsforthefollowing impendingchallengestosuccessfullyimplementitsCampusBranding.ItexpectsbrightmindsfromIMTtohelpthemin

1. Identifyingdifferentavenuestocreatebrandvisibilitywithincampuses2. Suggestingeffectiveandrealisticprogramstoimproveawareness

Expectation:AnexhaustivebusinessplantohelpestablishtheBrandinCollegeCampuses.Deadline:12thFebruary2015TeamSize:Canbeindividualsorteamswithmaximumof2membersEligibility:IMT1styearstudents