‘Crowd’ based Design and Innovation for Sustainability · Innovation Foundation, India, expert...

‘Crowd’ based Design and

Innovation for Sustainability

{ Sustainability Maker Project, www.innonatives.com

Ursula Tischner, [email protected]

From Product to System Design 1

Design for

Environment,

Ecodesign, Green

Design and Eco

Innovation

Methods and Tools

including LCA,

Biomimicry,

participatory design,

BOP Projects

How to design

products in the most

environment-friendly

way, but also

including socio-

cultural aspects

1980/90s


Product Service

System Design,

PSS

European

research on

Methods and Tools

development,

MEPSS,

SusProNet,

Work for UNEP

How to design systems of

products and services to

increase systems’ eco-

efficiency and -effectiveness

also including socio-cultural

aspects

1990/2000s


Sustainable

Consumption

Production

Systems, SCP,

System

Innovation

Research on

wicked problems,

transition

management, SCP

methods and tools,

EU SCORE project

How to design/influence

production-consumption

systems to be radically

more sustainable. Find

the neuralgic points for

change in the systems.

2000/2010s


Crowd based

open innovation

for sustainability

EU Innovation and

demonstration

project

Sustainability

Maker

How to use the power of the

crowd and open source

systems and tools to design

and implement radical

innovation for sustainability

2011 to 16

{ Sustainability Maker Project

Ursula Tischner, econcept, Cologne, [email protected]

Sustainability Maker Project { Financially Supported by the European LIFE Program

Budget:

EC Funding:

Duration:

1,221,503 €

50 %

from June 2012 to

March 2016

Target Regions: All of Europe (initially Germany,

Italy, Poland, Hungary, Denmark,

The Netherlands)

Partners { Manager

Core Team

• econcept,

Agency for Sustainable Design

• ecosense, media&communication

• WEBclusive B.V.

• Forum Soziale Technikgestaltung

• Politecnico di Milano

Wider Network

• Universities

• Companies

• NGOs

• other Networks

Network partners

Core team and main tasks

Project

Management,

Monitoring, Pilot

testing, Evaluation

econcept

Software developmentWEBclusive

Monitoring, EvaluationForum soziale

Technikgestaltung

Advisory Board

• Prof. Han Brezet, Technical University Delft, The Netherlands, expert in Eco- and Sustainable Design and -Innovation, Sustainable City Innovations• Dr. Silke Claus, CEO, bayern design, the Bavarian Design Institute, Germany, expert in design, collaboration and networking, as well as Sustainable Design• Prof. Anil K. Gupta, Indian Institute of Management, Founder, Honey Bee Network, Executive Vice Chair, National Innovation Foundation, India, expert in collaborative and bottom up innovation and implementation of solutions, among other fields• Prof. Ezio Manzini, international DESIS Network (Design for Social Innovation and Sustainability), expert in Eco- and Sustainable Design and Social Innovation• Prof. Chris Ryan, University Melbourne, Australia, expert in Eco- and Sustainable Design and Innovation, Distributed Economy, Design for Resilience, Sustainable Cities • Prof. Aguinaldo dos Santos, Unversidade Federal do Parana, Brazil, expert in Design and Innovation for Sustainability and bottom up solutions, projects with underrepresented communities• Prof. Dominik Walcher, Head of Marketing and Innovation Management, School of Design and Product Management, Salzburg University of Applied Sciences, Austria, expert in open innovation, crowdsourcing, collaborative innovation etc.• Otto von Busch, University of Gothenburg Sweden, expert on crowdsourcing, peer to peer production, hacktivism and bottom up fashion design.• Marc Tobias, BGW Management Advisory Group St. Gallen, expert in Intellectual Property Rights management in collaborative open innovation systems and European and international patents.• Prof. Peter Stebbing, member of the board, CUMULUS International Association of Universities and Colleges of Art, Design and Media.

Stakeholder (companies)

• hess natur (clothing, resources, water)• ESE (waste and recycling)• Barkcloth (sustainable materials, resources, developing countries)• Faber-Castell (school equipment, resources, education) (to be confirmed)• Seedmatch, Dresden, Germany, Crowdfunding schemes, alternative investment in start-ups and other initiatives, www.seedmatch.de. Seedmatch is willing to take selected Start Ups from the Sustainability Maker into their seedmatch platform to help them find start up funding in addition to the Sustainability Maker Crowdfund, if needed.

Stakeholder (NGOs)

• European Environmental Bureau (EEB, head organization of environmental NGOs)• ECOS, the European Environmental Citizens' Organisation for Standardisation

Pilot testing,

DisseminationPolitecnico Milano

(1200 profs, 40000 students)

Online networks

• international DESIS Network (Design for Social Innovation and Sustainability), www.desis-network.org• O2, international network of Eco- and Sustainable Designers, www.o2.org• LeNS Network, the Learning Network on Sustainability, managed by Politecnico Milano, www.lens.polimi.it• Cumulus, International Association of Universities and Colleges of Art, Design and Media, www.cumulusassociation.org

Universities

Further Participation• Northern Europe: Aalborg University, Denmark, www.en.aau.dk (2000 profs, 14000 students)• Central Europe: Hochschule fuer Gestaltung Schwaebisch Gmuend, Germany, www.hfg-gmuend.de (20 profs, 580 students)• Eastern Europe: Academy of Fine Arts Warsaw, www.asp.waw.pl (39 teachers, 140 students)• Eastern Europe: Moholy-Nagy University of Art and Design Budapest, http://w2.mome.hu (100 profs, 700 students)

Thus the Universities involved cover over 3350 Professors and 55400 students in the EU countries Italy, Poland, Hungary, Denmark and Germany and thus North, South, West and East of Europe.

Design, Communication,

Dissemination, Pilot testingecosense

Intellectual Property

Managementsubcontracted

Background { Maker:

Many stakeholders (consumers,

experts, NGOs, GOs, businesses) are

motivated to help solving Sustainability

problems but they face many hurdles.

Creative new approaches for bottom up

innovation are emerging such as

• Open Innovation,

• Crowd Funding,

• DIY,

• Social Innovation,

• Socio-Preneurism.

These are combined in the

Sustainability Maker project to lead to

radical change.

Open Innovation { Definition (Chesbrough 2006):

‘The use of purposive inflows and

outflows of knowledge to accelerate

internal innovation, and expand the

markets for external use of innovation,

respectively.'

Normally by companies to improve

business success.

We use it really open involving creatives

around the world to create sustainable

solutions and radical change, even

without companies.

We might be able to work around the

‚wickedness‘ of ‚wicked problems‘.



The Power of the Community

can lead to radical change.

Bottom-up Social Innovation.

Enabled by Internet and Social

Media.

Critical Mass = 1

Social Change {

The recent revolutions in the Middle East can be

seen as examples for radical and fast

cultural/political change started by small activist

groups and enabled by Internet and Social Media.

Viral Change Model {

"Never doubt that a small group of

thoughtful committed citizens can

change the world. Indeed, it is the

only thing that ever has.“

Margaret Mead (1901-1978)

Power of the Crowd {

Power of the Crowd e.g.

Mobs { Recycling Flash Mob http://www.youtube.com/watch?v=GYnd5JRu86E

http://vimeo.com/2913530

Carrot Mob

Activism

Boycotts

Political

Consumerism

http://www.youtube.com/watch?v=GYnd5JRu86E

http://vimeo.com/2913530

If we take real problems and real needs –

rather than the products fulfilling the needs

– as a starting point, the degrees of

freedom to design need fulfillment systems

with considerable sustainability

improvements are much higher.

If we co-design, the likelihood of creating

solutions that actually work is increased.

Paradigm Shift {

www.thefuntheory.com

Sustainable Dance Floor

Rotterdam

Let’s make it fun / Gaming {

http://www.thefuntheory.com

{

Sustainability Maker European Innovation/ Demonstration Project launching

Open Innovation Platform for Sustainability, innonatives

www.innonatives.com Open Innovation Platform for Sustainability

How does it

work? {

Innonatives – The world's first open

innovation platform for sustainable

solutions combining Crowd

Sourcing, Crowd Voting, Crowd

Funding and an Online Shop.

Start innovation challenges, share

ideas, comment and vote,

contribute to solutions and

collaborate with creative people

around the world. Innonatives also

offers an expert system and

evaluation tools to help develop

sustainable solutions.

All activities at innonatives are

directed towards sustainability.

Platform www.innonatives.com {



www.innonatives.com brings together people, who have identified

sustainability-related problems (SEEKERS) with those, who are to

develop or have already developed solutions (SOLVERS) .

Purpose {

? CHALLEN

GE

! SOLUTION SEEKER SOLVER

OPEN INNOVATION ENABLING PLATFORM

Challenges can be open, Creative Commons licensed

Or closed with protected Intellectual Property Rights (IPR)

Challenges open or closed {

challenge implemen

-tation

best

solutions

regular open challenge

success

stories

success

stories

success

stories

solution

solution

solution

SOLVERS

problem

problem

problem

SEEKER

S

Crowd

Voting

Crowd

Sourcin

g

Crowd

Funding

E-Shop/

Auction

Crowd

Voting

Expert

Panel

Challenges can be open, Creative Commons licensed

Or closed with protected Intellectual Property Rights (IPR)

Challenges open or closed {

challenge implemen

-tation

best

solution

regular closed challenge

success

stories

success

stories

success

stories

SOLVERS

SEEKER

Crowd

Sourcin

g

E-Shop/

Auction

closed innovation space

Challenges e.g. { • Sustainable applications for new

materials and technologies

• Sustainable mobility systems

• Increasing energy efficiency in

existing and new buildings

• Food security and sustainability of

food production and consumption

• Securing access to fresh water and

sanitation in developing countries

• New business models for socio-

economic development and fair trade

• Social innovation, new social

practices

• Shelter for disaster areas …

Challenges e.g. { PROFLORA

CHALLENGE:

Find solutions for using

waste material of the

coconut industry

(COCOSOIL) to

substitute peat moss use

in Europe to protect the

precious wetlands.

Challenge Owner:

Company Proflora

{ www.innonatives.com


Challenges e.g. { The Kitchen Challenge:

Improve socializing in

kitchens of low income

families in Curitiba, Brazil

Challenge Owners:

Federal University of

Parana,

Soliforte Recycling Ltd.,

EcoDesign

{ www.innonatives.com


Challenges e.g. { The Kitchen Challenge:

Improve socializing in

kitchens of low income

families in Curitiba, Brazil

Challenge Owners:

Federal University of

Parana,

Soliforte Recycling Ltd.,

EcoDesign

Challenges { Biomimicry & 3D-Printing for

Sustainability

How to combine Biomimicry

with generative

manufacturing to create

radically more sustainable

solutions

Challenge Owners:

German Association of

Industrial Designers and

Bionic Network Hessen

Winners are announced 15th

October at Bionic

Conference!

Challenges { Biomimicry & 3D-

Printing for

Sustainability

Upcoming … { Circular Economy

Sustainable Food

Eliminate Plastic

Bags

Who is the innonatives community?

Gender: Female / Male

Age groups:

Who is the innonatives community? Development of Visitors

IC Tools used:

Countries involved:

{

Critical Success Factors 1 Some creatives / designers did not yet buy into the idea of Open

Source:

“People will steal my ideas”. “I want to be paid for my designs”.

We have to communicate better the benefits of collaboration and

sharing:

1. There are tangible rewards (payment, contacts, publicity,

potential job opportunity, networking with interesting international

experts) they have to be made more explicit.

2. Innonatives uses the Creative Common License ‘Creative

Commons Public License (CCPL): Attribution-NonCommercial-

Sharelike 4.0 international’, which protects IPR of the original

designer. http://creativecommons.org/licenses/by-nc-

sa/4.0/legalcode

3. Users can go for crowd-funding their ideas and thus can

generate budgets for implementation

4. Users can find collaborators and partners to help them

implement their projects.

TR

AN

SP

AR

EN

CY, T

RA

US

T A

ND

RE

WA

RD

S

http://creativecommons.org/licenses/by-nc-sa/4.0/legalcode





{

Critical Success Factors 2

Creating the Feeling of Being a Community

The platform needs to enable better collaboration and socializing.

Encourage more interaction between users. Add a discussion

forum. Make it more active with calls to action and blogs. The

Sustainability Maker / innonatives Conventions as physical

meetings of the Crowd. Workshops in different parts of the world.

Combining online and offline activities (= open research question).

Engaging more users to participate and more actors/organizations

starting challenges

We are doing intense (social) media campaigns and networking in

special interest groups, universities, DeSIS, LeNS, O2

international, etc. But it is a lot of work and takes time to increase

the community and to involve interesting challenge owners.

Suggestions on how to improve that are very welcome ! Positive is

that we have very active users (against the 90-9-1 rule).

INC

RE

AS

ING

US

ER

BA

SE

AN

D

CO

LLA

BO

RA

TIO

N

{

Critical Success Factors 3 Reputation Management and the Fun Part

We need to improve the gaming character and reputation point

system, e.g. ‘reach the next activity level up to becoming an

innonatives expert’.

RE

PU

TA

TIO

N M

AN

AG

EM

EN

T / G

AM

ING

{

Critical Success Factors 4 Transparency and Trust

How does Sustainability Evaluation take place? We have

established an evaluation process including tools to use and

suggest tools also for innonatives users to be used (educational

element).

All IPR rights and duties and evaluation processes are described

in the ‘how to use’ and ‘terms & conditions’ section, but no one

reads this. It has to be made more explicit: A crowd-sourced video

clip is coming up.

Crowd-Funding: How to create EU wide if not international

system?

Legislation is still different in each country. For the moment we will

only do reward based and donation based CF. We will only

connect funders with project owners, not deal with the actual

financial service.

TR

AN

SP

AR

EN

CY

AN

D T

RU

ST

{

Critical Success Factors 5

Open research questions, e.g.:

1. What is the quality and radicalness of solutions you can expect

from the Crowd and an online open innovation system? ‘The

Stupidity of the Crowd’ ???

2. What kind of problems can the Crowd tackle, what results

achieve: social innovation, technological innovation, products,

services, systems, communication, education ?

3. How to involve people/ communities that have no access to

internet and are not able to read/ speak English? So far we

have teamed up with universities / NGOs to work as

facilitators.

4. The business model for the innonatives platform after the EU

funding ends. Currently under development.

OP

EN

RS

EA

RC

H Q

UE

ST

ION

S



You are invited ! {

www.sustainabilitymaker.org

www.innonatives.com

Watch out for the next conference 22nd of

February 2016 in Munich, subscribe to our

newsletter, participate and spread the word.

Thank you!

http://www.sustainabilitymaker.org

http://www.innonatives.com

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