Across the Great Divide: Professional use of social media by Canadian and U.S. physicians
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Pat Rich Canadian medical writer/editor @Pat_health
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Transcript of Across the Great Divide: Professional use of social media by Canadian and U.S. physicians
Pat RichCanadian medical writer/editor@Pat_health
Across the Great DivideProfessional social media use by Canadian and US physicians: Lies, damn lies and statistics
Across the Great Divide
Final slide“While individual physicians are at different stages in their use of social media, it is a journey all physicians will eventually take. Social media is becoming so pervasive its importance as a channel to keep current on medical findings and to confer with colleagues is undeniable.”
Dr. Hartley Stern, CEO, Canadian Medical Protective Association (2014)
U.S. physicians
“Two-thirds of doctors are using social media for professional purposes”
Source: EMR Thoughts
Across the Great Divide
Canadian physicians• 2014• Validated survey• Backed by major
medical organizations• More than 10,000
respondents
Across the Great Divide
Canadian physicians using social media for professional purposes
Linked In or Facebook 8.5%YouTube or Flickr 5.1%Blog 4.5%Twitter 3.6%
Source: National Physician Survey 2014
Across the Great Divide
U.S. statistics
Why the great divide?Actual differences in behaviour
* Canadian doctors less progressive?* No need to use social media to market services in Canada
Vs.
Difference in survey methodologies* Professional use vs. Any use* Sample size
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-“For those of us who have the philosophy that we want to graduate docs who are better than we are, Twitter is a great thing.”Dr. Chris Simpson, cardiologist and CMA Past-President
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