Across India's most attractive markets National Rate Card

Across India’s most attractive markets

National Rate CardEffective April 1, 2016

Circulation of a publication is the first & foremost proof for an advertiser to include a publication in the consideration set of any print plan. Circulation data is a quantitative measure of a publication’s presence in a market & measures actual sale of the newspaper to the end readers. The Dainik Bhaskar Group has been at the forefront of driving circulation records in its markets. The group publications reach out to 20000+ drop-points every day which are bustling with potential. We cover this geography with 62 editions of our group publications printed from 53 centres. Our printing infrastructure helps us in delivering latest news to our readers on a daily basis.

Our editorial philosophy ‘Reader at the core’ has helped us build strong product loyalty and affinity. Approximately 1.5 million households are surveyed every year for reader feedback helping us build a deep understanding of our readers’ needs and preferences on a regular basis. Owing to this product supremacy, the group has been at the forefront of driving cover price in the Indian newspaper market. Today, Dainik Bhaskar is the only Indian newspaper to feature among the world’s top 5 most circulated newspaper according to WAN IFRA World Press Trends 2015 report & is India’s largest circulated daily.

* Source: WAN-IFRA World Press Trends 2015 largest circulated newspaper (ABC JD’15)

Dainik BhaskarGroup Coverage

States

Editions

Languages

Of India’s land area

Of India’s market potential

Of India’s urban population

Readers*

RAJASTHAN

MADHYA PRADESH

HIMACHAL PRADESH

UTTARANCHALPUNJAB

HARYANA

MAHARASHTRA

CHHATTISGARH

JHARKHAND

BIHAR

GUJARAT

CHANDIGARH

DELHI

*Sources: IRS Q4’12/Census 2011/ Indicus Market Skyline 2015

Map not to scale.

1

DAILIES

DAINIK BHASKAR

12States

40Editions

3.5 CROREReaders

33,87,870Copies

Bihar, Chandigarh, Chhattisgarh, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, New Delhi, Punjab, Rajasthan and Uttarakhand

1 7 17.3 LAKH4,30,000

Maharashtra

DIVYA BHASKAR

2States

7Editions

61.7 LAKHReaders

7,48,582Copies

Started its journey in 2003 from Ahmedabad. Considered the voice of urban Gujarat.

The flagship Hindi daily started its journey in 1958 from Bhopal. It is India’s largest circulated daily.

Gujarat and Maharashtra

DIVYA MARATHI

2 2 1.32 LAKH 30,000

The first youth centric English broadsheet daily, and the first all-colour newspaper of India. The Group publishes DNA from Ahmedabad and Jaipur.

Started in 2011 from Aurangabad. Divya Marathi is the independent and courageous voice in the Marathwada region.

Gujarat and Rajasthan

(GUJARATI NEWSPAPER)

DNA(ENGLISH NEWSPAPER)

(MARATHI NEWSPAPER)

(HINDI NEWSPAPER)

State Editions ReadersCopies

States Editions ReadersCopies

Print Media Dominance

2

MAGAZINES

COMPACT

Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Maharashtra, New Delhi, Orissa, Punjab, Rajasthan and Uttarakhand

AHA! ZINDAGI

50,000COPIES

Sources: (TR, IRS ’12,Q4) / ABC JD ’15 / Internal estimates)

Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, Punjab and Rajasthan

BAL BHASKAR

1,75,000COPIES

Bihar, Chandigarh, Chhattisgarh, Gujarat, Haryana, Him-achal Pradesh, Jharkhand, Madhya Pradesh, Maharash-tra, Punjab and Rajasthan

YOUNG BHASKAR

70,000COPIES

NEW LAUNCH

DB STAR

States Editions ReadersCopies

(COMPACT NEWSPAPER)

3 5 5.3 LAKH 8,00,000 Chhattisgarh, Madhya Pradesh and Rajasthan

State Edition Copies

(ENGLISH NEWSPAPER)

1 1 30,000 Madhya Pradesh

DB POST

6 NEWSPAPERS AND 3 PERIODICALS CIRCULATED ACROSS 14 STATES

3

Bhopal, Indore and Gwalior editions of Dainik Bhaskar have a circulation of 7,45,500 copies*

Dainik Bhaskar leads with a circulation of 88,330 copies* in Raipur

Largest circulated newspaper in the state of MP with 9,35,617 copies*

* Source: ABC JD ‘1544

Madhya Pradesh +Chhattisgarh (MPCG)

MPCG - Display Main Issue Rates in `/Sqcm

For applicable premium refer inside back cover page

Edition / State Package Basic RateColor/BW

Front Page (Non Solus)Color/BW

Page 3Color/BW

Back PageColor/BW

All MPCG 6682 11491 8840 10056

Greater Bhopal(Includes Sagar & Hoshangabad)

1488 2585 1868 2100

Greater Indore (Includes Ujjain, Ratlam & Khandwa)

2032 3435 2770 2937

Gwalior 738 1173 887 1065

Greater Raipur (Includes Bhilai)

1652 2952 2222 2656

Bilaspur 772 1346 1093 1298

Madhya Pradesh: Bhopal, Gwalior, Hoshangabad, Indore, Khandwa, Ratlam, Sagar, Ujjain

Chhattisgarh: Bhilai, Bilaspur, Jagdalpur, Raipur

Madhya Pradesh: Bhopal, Gwalior, Indore

Chhattisgarh: Raipur

Madhya Pradesh: Bhopal

Chhattisgarh

Madhya Pradesh

Bilaspur

Jagdalpur

Gwalior

Sagar

Ratlam Ujjain Bhopal

Hoshangabad

Khandwa

Indore

Bhilai Raipur

Map not to scale.

55

Divya Marathi circulation has grown at an average of 11% YOY since its launch

Divya Marathi covers Central Maharashtra with 4,30,000 copies*

* Source: Internal estimates6

Maharashtra

Edition/ State Package Basic RateColor/BW


Page 3Color/BW

Back PageColor/BW

All Maharashtra 2150 3250 2250 2600

Aurangabad 660 880 820 820

Nasik 600 900 707 713

Jalgaon 370 475 455 455

Ahmednagar 180 265 180 225

Solapur 225 365 225 325

Akola 155 260 170 190

Amravati 150 260 170 190

Maharashtra - Display Main Issue Rates in `/Sqcm


Ahmednagar, Akola, Amravati, Aurangabad, Jalgaon, Nashik, Solapur

Aurangabad

Jalgaon Amravati

Ahmednagar

Solapur

Nashik

Akola

Maharashtra

Map not to scale.

7

Largest circulated newspaper of Jaipur with a circulation of 4,11,471 copies*

Leader in circulation for the top 4 cities of Rajasthan - Jaipur, Jodhpur, Kota & Bikaner with combined circulation of 6,22,762 copies*

* Source: ABC JD ‘158

Rajasthan



Page 3Color/BW

Back PageColor/BW

All Rajasthan 11794 25946 15332 18870

Greater Jaipur(Including Alwar, Sikar, Bharatpur)

6364 14004 8274 10184

Greater Jodhpur(Including Pali, Nagaur & Barmer)

2059 4530 2677 3295

Greater Udaipur(Including Banswara)

1740 3828 2262 2784

Bhilwara 654 1439 850 1046

Kota 1310 2883 1704 2097

Ajmer 774 1703 1006 1238

Bikaner 727 1600 945 1164

Sriganganagar 1003 2204 1303 1603

Rajasthan - Display Main Issue Rates in `/Sqcm


Ajmer, Alwar, Banswara, Barmer, Bharatpur, Bhilwara, Bikaner, Jaipur, Jodhpur, Kota, Nagaur, Pali, Sikar, Sriganganagar, Udaipur

Jodhpur

Bikaner

Srianganagar

Sikar

JodhpurNagaur

Jaipur

Alwar

Pali

Udaipur

Bhilwara

Kota

Ajmer

Rajasthan

Bharatpur

Barmer

Banswara

Map not to scale.

9

Dainik Bhaskar covers Bihar with a circulation of 3,04,694 copies*

Complete coverage of Bihar and Jharkhand with 7 editions and 25 sub-editions

Dainik Bhaskar covers Jharkhand with a circulation of 2,03,699 copies*

* Sources: RNI/ DAVP/ Internal Estimates10



Page 3Color/BW

Back PageColor/BW

Bihar & Jharkand 3800 5500 4200 4500

All Jharkhand 1650 3200 2200 2500

Ranchi 850 1700 1100 1300

Jamshedpur 550 1000 750 850

Dhanbad 550 850 650 700

All Bihar 2700 3850 3000 3300

Patna 1800 2600 2050 2200

Muzaffarpur 650 900 700 750

Bhagalpur 550 800 600 650

Bihar + Jharkhand

Jharkhand - Display Main Issue Rates in `/Sqcm


Bihar: Bhagalpur, Gaya, Muzzafarpur, Patna

Jharkhand: Dhanbad, Jamshedpur, Ranchi

Muzaffarpur

Bhagalpur

Gaya

Patna

Dhanbad

Jamshedpur

Ranchi

Bihar

Jharkhand

Map not to scale.

11

Largest circulated newspaper in Chandigarh, Punjab & Haryana with 6,40,035 copies.*

Circulation of 1,76,939 copies* in Punjab

Circulation of 2,95,826 copies* in Haryana

* Source: ABC JD’1512

Punjab + Haryana + Chandigarh



Page 3Color/BW

Back PageColor/BW

All CPH2 4800 8800 6750 7785

Chandigarh & Himachal 1755 2777 2108 2437

Chandigarh 1150 1812 1368 1582

Himachal 335 540 425 470

Jammu 270 425 315 385

PUNJAB 1700 3100 2300 2700

Ludhiana 705 1140 850 1025

Jalandhar 660 1050 790 915

Amritsar 640 1020 765 885

Bathinda 415 675 495 590

HARYANA 2690 4500 3425 3900

Panipat 740 1160 875 1015

Hisar 910 1435 1095 1275

Ambala 475 725 555 635

Rohtak 750 1180 885 1050

Faridabad 450 715 545 638

Delhi 450 715 545 638

CPH2 - Display Main Issue Rates in `/Sqcm


ChandigarhPunjab: Amritsar, Bathinda, Jalandhar, LudhianaHaryana: Ambala, Faridabad, Hisar, Panipat, RohtakDelhiHimachal Pradesh: ShimlaJammu

Shimla

Jammu

Amritsar

Jalandhar

LudhianaChandigarh

Bathinda

Hisar

DelhiRohtak

Faridabad

Panipat

Ambala

Haryana

Himachal Pradesh

Punjab

Map not to scale.

13

7,48,582 circulation*

Launched inAhmedabad with4,72,000 copies

No. 1 fromday of launch

* Source: ABC JD’1514

Gujarat



Page 3Color/BW

Back PageColor/BW

All Gujarat 2034 4068 2544 3054

Ahmedabad(Includes Anand & Mehsana)

1025 2050 1277 1534

Vadodara 300 594 375 444

Surat(Includes Vapi)

325 644 405 485

Rajkot 250 500 313 375

Bhavnagar 125 256 161 190

Bhuj 138 275 175 206

Mumbai 150 250 188 225

Gujarat - Display Main Issue Rates in `/Sqcm


Gujarat: Ahmedabad, Anand, Bhavnagar, Bhuj, Mahesana, Rajkot, Surat, Vadodara, Vapi

Maharashtra: Mumbai

Mumbai

Ahmedabad

Vadodara

Anand

Surat

Vapi

Bhavnagar

Rajkot

Bhuj

MahesanaGujarat

Map not to scale.

15

* Source: Internal estimates16

DNA and DB Post


Rates in `/Sqcm

AhmedabadJaipur

Bhopal

RajasthanGujarat

Madhya Pradesh

DNA - Ahmedabad DNA - Jaipur DB Post - Bhopal

Page Rate Page Rate Page Rate

Basic Rate 330 Basic Rate 440 Basic Rate 200

FRONT PAGE 570 FRONT PAGE 880 FRONT PAGE 400

3RD PAGE 425 3RD PAGE 660 3RD PAGE 250

BACK PAGE 490 BACK PAGE 660 BACK PAGE 300

Map not to scale.

17

Aha! Zindagi!

Madhurima Rasrang

Bal Bhaskar Young Bhaskar

Live positive magazine

A woman centric magazine

Hindi magazine for kids

Lifestyle & entertainment magazine

English magazine for young adults

18

Rates in `/SqcmWeekly Magazines with Newspaper

StateMagazine

Madhurima Rasrang

MPCG* 3,901 3,901

RAJASTHAN 4,113 4,113

JHARKHAND 727 727

CPH** 2,843 2,843

ALL Dainik Bhaskar 11,585 11,585

GUJARAT 1,455 1,455

MAHARASHTRA 1,190 1,190

Monthly/ Fortnightly Magazines Full Page

Half Page

StripQtr

PageBack Page

Inside Cover (Front/Back)

Center Spread

Double Spread

AHA ZINDAGI (Hindi) 158700 95220 39675 55545 277725 214245 357075 285660

BAL BHASKAR (Hindi) 150765 87285 47610 55545 238050 190440 317400 253920

YOUNG BHASKAR (English) 150765 87285 47610 55545 238050 190440 317400 253920

* MPCG - Madhya Pradesh & Chhattisgarh* CPH - Chandigarh, Punjab & Haryana

Magazines

19

1. All rates quoted are per sq. cm rates.

2. Minimum advertisement size 5 cm (Height) x 4 cm (Width) = 20 sq cm.

3. Full page advertisement will be billed at 52 cm (Height) x 33 cm (Width) = 1716 sqcm.

4. Front Page advertisement in Dainik Bhaskar will only be accepted in sizes 25 cm (h) x 16cm (w) or 20 cm (h) x 12 cm (w).

5. Solus advertisements are not accepted on front page. If any ad is booked as solus on front page then, 30% premium will be charged. In no case solus ads will be accepted in Divya Bhaskar front page.

6. Minimum height of the horizontal strip will be 5 cms.

7. The advertisement will be accepted in units of integer’s cm in width and height. Decimal units will be rounded to next higher integer unit. Size of advertisement should not be represented in decimal unless otherwise specified and agreed.

8. Creative of an advertisement can be of any dimension / shape. However, it will be billed as per the rectilinear area bounding the advertisements.

9. All advertisements must be in accordance with state laws and rules as stipulated in the code of Indian Newspaper Society (INS) and ASCI (Advertisement Standards Council of India).

10. Booking Deadlines: - Regular Issue; - 17:30 pm (For next day’s issue). Material - 19.00 pm.

11. Incase advertisement beyond this time are insisted we shall not be bound to carry those advertisements in regional editions.

12. All advertisements are subject to cancellation without notice.

13. Cancellation of next day advertisement is applicable only till 15.00 pm. If cancellation is received between 15.00 - 17.00 pm, 20% penalty will be charged of the advertisement cost. No cancellation will be accepted after 17.00 p.m. If cancellation is received after 17.00 pm, it will be charged in full.

14. Irrespective of the date of booking rate applicable on the insertion date will be applied.

15. Advertisement shall be accepted in good faith and the management does not accept any liability for contents of advertisement, delay, omission or error on publication, forwarding replies etc.

PREMIUM• 50% premium will be applicable over front page rate for Sky Bus and Pointer Ads.• 100% premium will be applicable over front page rate for Jacket Ads.• 200% premium will be applicable over front page rate for innovation/French window Ads.• 25% premium will be applicable for Sky Bus for inside pages.

TERMS & CONDITIONS

16. The advertisement copy matter accepted is subject to approval and may be rejected without assigning any reason thereof.

17. While every endeavor shall be made to avoid publication of competitive advertisement in close proximity, no guarantee or undertaking would be given in this respect.

18. For all billed outstanding amounts beyond the due date, interest @18% per annum will be charged.

19. Complaints on advertisement regarding reproduction etc, must be brought to our notice within a week of publication of advertisement.

20. For political advertisement rates, please get in touch with our Marketing offices in your city.

21. Voucher copies of sub - editions will not be provided.

22. In case one or more editions of a package are not desired to be published by a client, individual edition rate will be applicable.

23. All insertions/packages in a single RO should be scheduled and completed within a 30-day period. Any insertions/packages in a single RO that exceeds beyond the 30-day period will be treated as separate insertion/package and billed accordingly.

24. Prior information in writing is required to modify/revise any rates or insertion dates of editions/packages.

25. No requests for exceeding the 30-day period will be entertained once the RO bookings have been placed.

26. Separate ROs will be required for each State.

27. We are not bound by any condition which conflicts with those mentioned above.

28. Agency/Client is liable to accept bills for payment, even in case of deviations in any of the above-said conditions.

29. Bhopal includes Sagar & Hoshangabad, Indore includes Ujjain, Ratlam & Khandwa, Raipur includes Bhilai, Jaipur includes Alwar, Sikar & Bharatpur, Udaipur includes Banswara, Jodhpur includes Nagaur, Pali & Barmer, includes Anand & Mehsana, Surat includes Vapi.

30. All disputes subject to jurisdiction of Bhopal Court.

CORPORATE OFFICE 501, 5th Floor, Naman Corporate Link, Opp. Dena Bank, C-31 - Block, Bandra Kurla Complex, Bandra (East), Tel. No. +91 22 39888840

NORTH ZONED-143, Ground floor, Sector - 63,Noida, UP - 201301.

Tel. No.: +91 120 3022600

SOUTH ZONE#22 Kensigton Road/Murphy Road, Near Ulsoor Lake,Bangalore - 560008.

Tel. No.: +91 8049605811

EAST ZONE2A, Shakespear Sarani, 5th Floor, Victoria Plazza, Opposite Birla Planetorrium, Kolkata - 700071.

Tel. No. +91 33 40062538

UTTAR PRADESH1/55, Hindi Media Centre, Vineet Khand, Gomti Nagar, Lucknow - 226010.

Mobile: +91 9792296222, +91 9984424222

PUNEFlat No.2, 1st Floor, Chandrasheel Apartment, 120 2/15, Ghole Road, Near Hotel Deccan Rendezvous Shivaji Nagar, Pune - 411004.

Tel. No.: +91 20 2552 0095

MARKETING OFFICE

Across India's most attractive markets National Rate Card

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