Acrobat Research Master Short
description
Transcript of Acrobat Research Master Short
Introducing Acrobat Research
Market Research and Data Collection Services
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Who We Are
• Specialists in data collection and reporting
• Broad-based MR experience
• Consistent results; high quality; customer focused
• Wide range of industry expertise, including specialized interviewing teams in IT/ Telecommunications, Healthcare/Pharmaceutical and Financial Services
• Global Coverage, through joint venture(Cido Research)
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Why Work With Us?
• Reliability & Experience
• Commitment to quality, partnershipand industry standards
• Global reach and knowledge– Coverage of 100+ countries
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What Makes Us Different?
Our management team has the breadth and depthof knowledge that can only be gained by yearsof experience.
• Add value to our clients by providing consumer-facing best practices and project design/implementation.
• Analysis-ready data sets – industry standard formats or custom designed. Full set of back-end tools available – tables, coding, back-translation.
• Project management staff that can anticipate problems and offer options and alternatives. Average experience is 10 years+.
• Passion for the business. QC steps “built-in” throughout the data collection process.
Services
Services• Quantitative
– Online– Recruit-to-web– Inbound/Outbound
Call Center– IVR– Multi-mode
• Qualitative– Online community
development / management
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Online Research
• Programming/Hosting– Multiple platform options (Confirmit, Voxco, Sawtooth)– Rigorous process for QC - speed bumps, straight-liners,
low/high incidence respondents, red herrings– Value added contribution from seasoned project management
team with every study– Question innovation for respondent engagement– Data deliveries that make sense!– Onshore and offshore programming teams
• Panel Access– Access to range of panel options
• Recommendation provided with each study– Specialized Panels (IT, Medical)
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Online Communities
• Branded online communities can be used to harvest opinions from customers, build stronger loyalty, allow for testing of new concepts, etc.
• Two-way communication with opinion-leading customers.
• Faster turnaround, less expensive, deeper engagement.– Polling & interactive surveys– Chat & online focus groups– In-depth sessions with targeted sub-groups– WOM opportunities
Components
Audience Acquisition
Integration with Quali/Quant Online Tools
Portal Content
Sample/Loyalty
Management
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Contact Centers
North American Operations:
• Centers in Maine, Nova Scotia and Ontario– 200 seats total
• Technologies– Predictive dialers– IVR (inbound/outbound)– Notification services– Multi-modal response systems– Hot-transfers (IVR to live agent)
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International ReachAcrobat Research is a partner in Cido Research, a global market research
services provider.
Global offices:NA
– New York– Maine– Canada
AP– Hong Kong– India– Vietnam– China– Macau
Europe– Germany– Spain
Next Steps
Contacts
Roland Klassen
201-170 Robert Speck PkyMississauga, ON L4Z 3G1+1 416 503 4343 ext [email protected]
Tim Sinke201-170 Robert Speck PkyMississauga, ON L4Z 3G1+1 416 503 4343 ext [email protected]