Acquiring Your First Users Out of Thin Air by Kathryn Minshew
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21-Oct-2014 -
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Transcript of Acquiring Your First Users Out of Thin Air by Kathryn Minshew
Kathryn Minshew
Acquiring Your First Users Out of Thin Air
“Build it, and they will come”
But, no.
Dead
Monthly unique visitors
0
200000
400000
600000
800000
Monthly unique visitors
0
200000
Not Dead
Acquiring Users Out of Thin Air 101 • Design the first user experience • Ask for word of mouth & make it
insanely easy • Seek out like-minded groups • Know how to approach reporters • Become your own PR machine
1: Design the first user experience
2: Ask for word of mouth, and make it insanely easy
3: Seek out like-minded groups
4: Know how to approach bloggers & reporters
Approaching Bloggers & Reporters #1
• Concentrate on the right people – Start small – Target appropriately
Approaching Bloggers & Reporters #2
• Tell a good, clear, easy-to-repeat story – Who’s the hero of your project? – What’s the problem? The opportunity? – How is your solution going to be unique?
Important?
Approaching Bloggers & Reporters #3
• Be concise • Relate your story to trends • Understand: reporters are humans too!
5: Become your own PR Machine
Thank You!
Kathryn Minshew @Kmin TheMuse.com