ACMP Global Conference - Best Practices in Change Communications
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Transcript of ACMP Global Conference - Best Practices in Change Communications
Caroline Kealey
May 24, 2017
BEST PRACTICES
IN CHANGE COMMUNICATIONS
3
THE SINGLE BIGGEST PROBLEM WITH
COMMUNICATION IS THE ILLUSION
THAT IT HAS TAKEN PLACE
George Bernard Shaw, Playwright
CHANGE COMMUNICATIONS PLAYBOOK
XX
X
ESTABLISH
THE
WHY
CONNECTTO FELT NEED
BUILD
AUTHENTIC
ENGAGEMENT
YOU CAN HAVE IT FASTOR YOU CAN HAVE IT WITH
ENGAGEMENT
PICK ONE
INVITE STAKEHOLDERS TO BE
PRODUCERS,NOT CONSUMERS OF CHANGE
ANIMATE
THROUGH
STORIES
119
HOW DOES
12
FIT WITHIN THE
STORY OFWHERE WE’RE GOING
WHO WE
ARE?
WORDS
13
SYMBOLSBEHAVIOURS
CREATE
SHARED
MEANING
15
13
17
CONTENT
CONTEXT
IF I CAN’T GIVE YOU
I’LL GIVE YOU
WHAT IS CHANGING?
WHY?
WHAT IS STAYING THE SAME?
WHAT IS EXPECTED OF ME?
CONNECT
TO SOCIAL
PROOF
20
21
FAVOUR PULLOVER PUSH
CASE
STUDY
23
Immeubles
Énergiseurs d’idées
Facilities
We power ideas
24
Improve client SATISFACTION
Deliver VALUE to the University
OUR FOCUS
PRODUCTIVITY
$2.3M
27
28
$91DOING MORE WITH LESS
Facilities operating costs/m2
$87
$91
$93
$95
$91
520K
530K
540K
550K
560K
570K
580K
$82
$84
$86
$88
$90
$92
$94
$96
F10/11 F11/12 F12/13 F13/14 F14/15
Spending per m²/Total Space in m²
$ / m² m²
29
