Acknowledgement
4
ACKNOWLEDGEMENT Help, guidance and support are the three important areas where the need of true mentor is felt. She is the one person who can really carve diamond out of stone. Again, management means conducting a job with cooperation, teamwork, hard work and through sincerity. It is indeed a moment of great pleasure to express my sense of profound gratitude and indebtedness to all the people who have been instrumental in making my work a rich experience. At the outset I would like to thank MS. SIMPLE ARORA for her complete guidance, valuable suggestion, encouragement and for providing me with the opportunity to be a part of such esteemed organization, to work on my project. AASTHA MUNJAL
-
Upload
lalit-bansal -
Category
Documents
-
view
212 -
download
0
description
acknowledgement
Transcript of Acknowledgement
ACKNOWLEDGEMENT
Help, guidance and support are the three important areas where the need of true mentor is felt. She is the one person who can really carve diamond out of stone. Again, management means conducting a job with cooperation, teamwork, hard work and through sincerity. It is indeed a moment of great pleasure to express my sense of profound gratitude and indebtedness to all the people who have been instrumental in making my work a rich experience.
At the outset I would like to thank MS. SIMPLE ARORA for her complete guidance, valuable suggestion, encouragement and for providing me with the opportunity to be a part of such esteemed organization, to work on my project.
AASTHA MUNJAL
MARKETING STRATEGY OF STARBUCKS
Ive cherry- picked a few of the things that I think STARBUCKS marketing does very well.
GETTING PERSONAL WITH CUSTOMERS In starbucks the staff asks your name which they write on your cup. When this initiative was launched in the UK in March 2012, there was a bit of a backlash at first because it was seen as too American and not very British. It did make laugh that customers gave names ranging from Tax Dodger to Ivor Biggun though!
ADDING VALUEIf I have time between, Ill always make a beeline for a starbucks because I know I can access the free wifi. This allows me to have a coffee, and maybe a cheeky cake , whilst cracking on with work. That little bit of extra value beyond the fare of coffees and cakes keeps me going back again and again.
CLUSTERS OF COFFEE SHOPS I didnt realize this until I researched it, but part of starbucks marketing strategy is to hit a new territory hard and open a few coffee shops there often in very relatively close proximity to one another.
GREAT WORD OF MOUTHWord of mouth recommendations are a cornerstone of starbucks marketing strategy, particularly when new stores are launched. I was flabbergasted to read that the marketing budget can be as little as 1% of starbucks spend on advertising- which goes against the conventional wisdom of figure much closer to 10%.
GREAT OFFERSThe words starbucks and offers arent words youd typically associate with one another. However, when the stores do them, they do them very well indeed.DISTRIBUTION STRATEGY OF CAF COFFEE DAY
