ACI Global News Coverage FINAL Dec 11 2013
Transcript of ACI Global News Coverage FINAL Dec 11 2013
Cisco Confidentialcopy 2013 Cisco andor its affiliates All rights reserved 1
Application Centric Infrastructure
Global Launch PR Results
Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 2
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event attended by over 300 customers analysts and press in person and over 6200 webcast viewers including 464 media industry and financial analysts
bull The NY event connected live to a Data Center breakout session at CiscoLive Cancun and with a special press and customer event held in London the same day
bull APJC press conferences covered Beijing Hong Kong Taipei Tokyo and Seoul
bull Moscow also held a successful news conference
bull In addition many countries worldwide briefed media 11 or in small groups
bull 332 News articles globally as of Dec2 2013
Cisco Confidential 3copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4
bull 15 journalists in Beijing Hong Kong and Taipei
bull 14 unique articles
bull Media were impressed by ACIrsquos breakthrough
innovations and compelling advantages
bull Many stories reflected the ACI key messages
By leveraging ACI network security storage
compute can be unified and managed as a single
dynamic entity --- Sing Tao Daily (IT Square) Hong
Kong
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5
300wlcom Cisco Launched IT Transformation Journey
Reposted in Cuttcom
51ctocom Ciscos Push Application-Centric Infrastructure ACI
Reposted in 58oscom
Reposted in Ctociocomcn
Reposted in Wumiicom
Reposted in Zolcomcn
Reposted in iThome
Reposted in WhatsNewcom
ChinaBytecom Cisco Introduced Application-Centric Infrastructure
Reposted in Cngaosucom
Reposted in Cnhubeicom
Reposted in Cnwestcom
Reposted in Qingdaonewscom
Reposted in Shangducom
Reposted in Szjscn
Reposted in Xiancncom
Reposted in Yb983com
Reposted in Ykwincom
Reposted in Zkxwwcom
AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure
BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud
Cisco delivers ACI to make data center and
cloud IT responsive to applications needsrdquo -
-- iThome online Taiwan
ldquoWe are glad to see there is also eco-
system around ACI We expect the
transformation of ICT industry enabled by
the joint efforts of many leading vendors
including Ciscordquo --- China Computer
World China
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 6
CTIForum Cisco Introduced To The Application-Centric Infrastructure ACI
Jifang360com Cisco Recently Launched Application-Centric Infrastructure
NetIT168com Cisco Push ACI Product Portfolio To Meet The New Architecture SDN
PCTechcom Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery
TechRitual Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery Enhanced Business Agility
Reposted in Hong Kong IT News
Telecomcn Through Data Center Automation Enables Application Lifecycle Management To Simplify And Shorten The Processing
Time
Reposted in CBI News
Reposted in Ccioibicncom
Reposted in E-worksnetcn
Reposted in Idcuncom
Reposted in Toberpcom
Weibocom Cisco Data Center
Reposted in Tnewscc
ZDNet ACI Simplify Application Deployment To Accelerate Cisco Data Center Transformation
Zdnetcomcn Cisco Begins the Transformation of Information Technology by Delivering Application Centric Infrastructure
Chinabytecom Cisco Unveils Application Centric Infrastructure
Ctiforumcom Cisco Unveils Application Centric Infrastructure (ACI)
Cbinewscom Cisco Simplifies Application Lifecycle Management through Data Center Automation
Telecomcn Cisco Simplifies Application Lifecycle Management through Data Center Automation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7
ldquoACI is designed to be like an AWS
environmentrdquo In other words it continuously
monitors the state of resources and
applications and offers automated
provisioning load balancing and automated
scaling according to load situationrdquo
ndash Mynavi News
ldquoACI attempts to bring the game called ldquoSDNrdquo to a
level closer to business benefits This is a strategy
that is not completed only within Cisco but attempts
to develop a greater force by creating an ecosystem
by getting other companies involved on Ciscorsquos
platformldquo-IT
ldquoSDN which virtualizes networks with software
is important but it is also important to consider
everything including hardware ASICs and
management all together in addition to
softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts
14 unique articles to date 6 reprints
Positive tone
Strong media interest in the topic
Media expect Cisco to lead and transform the industry
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 2
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event attended by over 300 customers analysts and press in person and over 6200 webcast viewers including 464 media industry and financial analysts
bull The NY event connected live to a Data Center breakout session at CiscoLive Cancun and with a special press and customer event held in London the same day
bull APJC press conferences covered Beijing Hong Kong Taipei Tokyo and Seoul
bull Moscow also held a successful news conference
bull In addition many countries worldwide briefed media 11 or in small groups
bull 332 News articles globally as of Dec2 2013
Cisco Confidential 3copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4
bull 15 journalists in Beijing Hong Kong and Taipei
bull 14 unique articles
bull Media were impressed by ACIrsquos breakthrough
innovations and compelling advantages
bull Many stories reflected the ACI key messages
By leveraging ACI network security storage
compute can be unified and managed as a single
dynamic entity --- Sing Tao Daily (IT Square) Hong
Kong
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5
300wlcom Cisco Launched IT Transformation Journey
Reposted in Cuttcom
51ctocom Ciscos Push Application-Centric Infrastructure ACI
Reposted in 58oscom
Reposted in Ctociocomcn
Reposted in Wumiicom
Reposted in Zolcomcn
Reposted in iThome
Reposted in WhatsNewcom
ChinaBytecom Cisco Introduced Application-Centric Infrastructure
Reposted in Cngaosucom
Reposted in Cnhubeicom
Reposted in Cnwestcom
Reposted in Qingdaonewscom
Reposted in Shangducom
Reposted in Szjscn
Reposted in Xiancncom
Reposted in Yb983com
Reposted in Ykwincom
Reposted in Zkxwwcom
AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure
BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud
Cisco delivers ACI to make data center and
cloud IT responsive to applications needsrdquo -
-- iThome online Taiwan
ldquoWe are glad to see there is also eco-
system around ACI We expect the
transformation of ICT industry enabled by
the joint efforts of many leading vendors
including Ciscordquo --- China Computer
World China
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 6
CTIForum Cisco Introduced To The Application-Centric Infrastructure ACI
Jifang360com Cisco Recently Launched Application-Centric Infrastructure
NetIT168com Cisco Push ACI Product Portfolio To Meet The New Architecture SDN
PCTechcom Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery
TechRitual Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery Enhanced Business Agility
Reposted in Hong Kong IT News
Telecomcn Through Data Center Automation Enables Application Lifecycle Management To Simplify And Shorten The Processing
Time
Reposted in CBI News
Reposted in Ccioibicncom
Reposted in E-worksnetcn
Reposted in Idcuncom
Reposted in Toberpcom
Weibocom Cisco Data Center
Reposted in Tnewscc
ZDNet ACI Simplify Application Deployment To Accelerate Cisco Data Center Transformation
Zdnetcomcn Cisco Begins the Transformation of Information Technology by Delivering Application Centric Infrastructure
Chinabytecom Cisco Unveils Application Centric Infrastructure
Ctiforumcom Cisco Unveils Application Centric Infrastructure (ACI)
Cbinewscom Cisco Simplifies Application Lifecycle Management through Data Center Automation
Telecomcn Cisco Simplifies Application Lifecycle Management through Data Center Automation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7
ldquoACI is designed to be like an AWS
environmentrdquo In other words it continuously
monitors the state of resources and
applications and offers automated
provisioning load balancing and automated
scaling according to load situationrdquo
ndash Mynavi News
ldquoACI attempts to bring the game called ldquoSDNrdquo to a
level closer to business benefits This is a strategy
that is not completed only within Cisco but attempts
to develop a greater force by creating an ecosystem
by getting other companies involved on Ciscorsquos
platformldquo-IT
ldquoSDN which virtualizes networks with software
is important but it is also important to consider
everything including hardware ASICs and
management all together in addition to
softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts
14 unique articles to date 6 reprints
Positive tone
Strong media interest in the topic
Media expect Cisco to lead and transform the industry
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
Cisco Confidential 3copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4
bull 15 journalists in Beijing Hong Kong and Taipei
bull 14 unique articles
bull Media were impressed by ACIrsquos breakthrough
innovations and compelling advantages
bull Many stories reflected the ACI key messages
By leveraging ACI network security storage
compute can be unified and managed as a single
dynamic entity --- Sing Tao Daily (IT Square) Hong
Kong
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5
300wlcom Cisco Launched IT Transformation Journey
Reposted in Cuttcom
51ctocom Ciscos Push Application-Centric Infrastructure ACI
Reposted in 58oscom
Reposted in Ctociocomcn
Reposted in Wumiicom
Reposted in Zolcomcn
Reposted in iThome
Reposted in WhatsNewcom
ChinaBytecom Cisco Introduced Application-Centric Infrastructure
Reposted in Cngaosucom
Reposted in Cnhubeicom
Reposted in Cnwestcom
Reposted in Qingdaonewscom
Reposted in Shangducom
Reposted in Szjscn
Reposted in Xiancncom
Reposted in Yb983com
Reposted in Ykwincom
Reposted in Zkxwwcom
AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure
BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud
Cisco delivers ACI to make data center and
cloud IT responsive to applications needsrdquo -
-- iThome online Taiwan
ldquoWe are glad to see there is also eco-
system around ACI We expect the
transformation of ICT industry enabled by
the joint efforts of many leading vendors
including Ciscordquo --- China Computer
World China
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 6
CTIForum Cisco Introduced To The Application-Centric Infrastructure ACI
Jifang360com Cisco Recently Launched Application-Centric Infrastructure
NetIT168com Cisco Push ACI Product Portfolio To Meet The New Architecture SDN
PCTechcom Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery
TechRitual Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery Enhanced Business Agility
Reposted in Hong Kong IT News
Telecomcn Through Data Center Automation Enables Application Lifecycle Management To Simplify And Shorten The Processing
Time
Reposted in CBI News
Reposted in Ccioibicncom
Reposted in E-worksnetcn
Reposted in Idcuncom
Reposted in Toberpcom
Weibocom Cisco Data Center
Reposted in Tnewscc
ZDNet ACI Simplify Application Deployment To Accelerate Cisco Data Center Transformation
Zdnetcomcn Cisco Begins the Transformation of Information Technology by Delivering Application Centric Infrastructure
Chinabytecom Cisco Unveils Application Centric Infrastructure
Ctiforumcom Cisco Unveils Application Centric Infrastructure (ACI)
Cbinewscom Cisco Simplifies Application Lifecycle Management through Data Center Automation
Telecomcn Cisco Simplifies Application Lifecycle Management through Data Center Automation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7
ldquoACI is designed to be like an AWS
environmentrdquo In other words it continuously
monitors the state of resources and
applications and offers automated
provisioning load balancing and automated
scaling according to load situationrdquo
ndash Mynavi News
ldquoACI attempts to bring the game called ldquoSDNrdquo to a
level closer to business benefits This is a strategy
that is not completed only within Cisco but attempts
to develop a greater force by creating an ecosystem
by getting other companies involved on Ciscorsquos
platformldquo-IT
ldquoSDN which virtualizes networks with software
is important but it is also important to consider
everything including hardware ASICs and
management all together in addition to
softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts
14 unique articles to date 6 reprints
Positive tone
Strong media interest in the topic
Media expect Cisco to lead and transform the industry
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 4
bull 15 journalists in Beijing Hong Kong and Taipei
bull 14 unique articles
bull Media were impressed by ACIrsquos breakthrough
innovations and compelling advantages
bull Many stories reflected the ACI key messages
By leveraging ACI network security storage
compute can be unified and managed as a single
dynamic entity --- Sing Tao Daily (IT Square) Hong
Kong
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5
300wlcom Cisco Launched IT Transformation Journey
Reposted in Cuttcom
51ctocom Ciscos Push Application-Centric Infrastructure ACI
Reposted in 58oscom
Reposted in Ctociocomcn
Reposted in Wumiicom
Reposted in Zolcomcn
Reposted in iThome
Reposted in WhatsNewcom
ChinaBytecom Cisco Introduced Application-Centric Infrastructure
Reposted in Cngaosucom
Reposted in Cnhubeicom
Reposted in Cnwestcom
Reposted in Qingdaonewscom
Reposted in Shangducom
Reposted in Szjscn
Reposted in Xiancncom
Reposted in Yb983com
Reposted in Ykwincom
Reposted in Zkxwwcom
AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure
BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud
Cisco delivers ACI to make data center and
cloud IT responsive to applications needsrdquo -
-- iThome online Taiwan
ldquoWe are glad to see there is also eco-
system around ACI We expect the
transformation of ICT industry enabled by
the joint efforts of many leading vendors
including Ciscordquo --- China Computer
World China
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 6
CTIForum Cisco Introduced To The Application-Centric Infrastructure ACI
Jifang360com Cisco Recently Launched Application-Centric Infrastructure
NetIT168com Cisco Push ACI Product Portfolio To Meet The New Architecture SDN
PCTechcom Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery
TechRitual Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery Enhanced Business Agility
Reposted in Hong Kong IT News
Telecomcn Through Data Center Automation Enables Application Lifecycle Management To Simplify And Shorten The Processing
Time
Reposted in CBI News
Reposted in Ccioibicncom
Reposted in E-worksnetcn
Reposted in Idcuncom
Reposted in Toberpcom
Weibocom Cisco Data Center
Reposted in Tnewscc
ZDNet ACI Simplify Application Deployment To Accelerate Cisco Data Center Transformation
Zdnetcomcn Cisco Begins the Transformation of Information Technology by Delivering Application Centric Infrastructure
Chinabytecom Cisco Unveils Application Centric Infrastructure
Ctiforumcom Cisco Unveils Application Centric Infrastructure (ACI)
Cbinewscom Cisco Simplifies Application Lifecycle Management through Data Center Automation
Telecomcn Cisco Simplifies Application Lifecycle Management through Data Center Automation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7
ldquoACI is designed to be like an AWS
environmentrdquo In other words it continuously
monitors the state of resources and
applications and offers automated
provisioning load balancing and automated
scaling according to load situationrdquo
ndash Mynavi News
ldquoACI attempts to bring the game called ldquoSDNrdquo to a
level closer to business benefits This is a strategy
that is not completed only within Cisco but attempts
to develop a greater force by creating an ecosystem
by getting other companies involved on Ciscorsquos
platformldquo-IT
ldquoSDN which virtualizes networks with software
is important but it is also important to consider
everything including hardware ASICs and
management all together in addition to
softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts
14 unique articles to date 6 reprints
Positive tone
Strong media interest in the topic
Media expect Cisco to lead and transform the industry
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 5
300wlcom Cisco Launched IT Transformation Journey
Reposted in Cuttcom
51ctocom Ciscos Push Application-Centric Infrastructure ACI
Reposted in 58oscom
Reposted in Ctociocomcn
Reposted in Wumiicom
Reposted in Zolcomcn
Reposted in iThome
Reposted in WhatsNewcom
ChinaBytecom Cisco Introduced Application-Centric Infrastructure
Reposted in Cngaosucom
Reposted in Cnhubeicom
Reposted in Cnwestcom
Reposted in Qingdaonewscom
Reposted in Shangducom
Reposted in Szjscn
Reposted in Xiancncom
Reposted in Yb983com
Reposted in Ykwincom
Reposted in Zkxwwcom
AppleDaily Ciscos Cloud Push Real-Time Applications Application Center Infrastructure
BusinessNext Cisco To Build Efficient Real-Time Operational Flexibility In The Application Of Global Data Centers And Cloud
Cisco delivers ACI to make data center and
cloud IT responsive to applications needsrdquo -
-- iThome online Taiwan
ldquoWe are glad to see there is also eco-
system around ACI We expect the
transformation of ICT industry enabled by
the joint efforts of many leading vendors
including Ciscordquo --- China Computer
World China
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 6
CTIForum Cisco Introduced To The Application-Centric Infrastructure ACI
Jifang360com Cisco Recently Launched Application-Centric Infrastructure
NetIT168com Cisco Push ACI Product Portfolio To Meet The New Architecture SDN
PCTechcom Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery
TechRitual Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery Enhanced Business Agility
Reposted in Hong Kong IT News
Telecomcn Through Data Center Automation Enables Application Lifecycle Management To Simplify And Shorten The Processing
Time
Reposted in CBI News
Reposted in Ccioibicncom
Reposted in E-worksnetcn
Reposted in Idcuncom
Reposted in Toberpcom
Weibocom Cisco Data Center
Reposted in Tnewscc
ZDNet ACI Simplify Application Deployment To Accelerate Cisco Data Center Transformation
Zdnetcomcn Cisco Begins the Transformation of Information Technology by Delivering Application Centric Infrastructure
Chinabytecom Cisco Unveils Application Centric Infrastructure
Ctiforumcom Cisco Unveils Application Centric Infrastructure (ACI)
Cbinewscom Cisco Simplifies Application Lifecycle Management through Data Center Automation
Telecomcn Cisco Simplifies Application Lifecycle Management through Data Center Automation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7
ldquoACI is designed to be like an AWS
environmentrdquo In other words it continuously
monitors the state of resources and
applications and offers automated
provisioning load balancing and automated
scaling according to load situationrdquo
ndash Mynavi News
ldquoACI attempts to bring the game called ldquoSDNrdquo to a
level closer to business benefits This is a strategy
that is not completed only within Cisco but attempts
to develop a greater force by creating an ecosystem
by getting other companies involved on Ciscorsquos
platformldquo-IT
ldquoSDN which virtualizes networks with software
is important but it is also important to consider
everything including hardware ASICs and
management all together in addition to
softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts
14 unique articles to date 6 reprints
Positive tone
Strong media interest in the topic
Media expect Cisco to lead and transform the industry
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 6
CTIForum Cisco Introduced To The Application-Centric Infrastructure ACI
Jifang360com Cisco Recently Launched Application-Centric Infrastructure
NetIT168com Cisco Push ACI Product Portfolio To Meet The New Architecture SDN
PCTechcom Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery
TechRitual Cisco Global Data Centers And Cloud Pioneering Real-Time Application Delivery Enhanced Business Agility
Reposted in Hong Kong IT News
Telecomcn Through Data Center Automation Enables Application Lifecycle Management To Simplify And Shorten The Processing
Time
Reposted in CBI News
Reposted in Ccioibicncom
Reposted in E-worksnetcn
Reposted in Idcuncom
Reposted in Toberpcom
Weibocom Cisco Data Center
Reposted in Tnewscc
ZDNet ACI Simplify Application Deployment To Accelerate Cisco Data Center Transformation
Zdnetcomcn Cisco Begins the Transformation of Information Technology by Delivering Application Centric Infrastructure
Chinabytecom Cisco Unveils Application Centric Infrastructure
Ctiforumcom Cisco Unveils Application Centric Infrastructure (ACI)
Cbinewscom Cisco Simplifies Application Lifecycle Management through Data Center Automation
Telecomcn Cisco Simplifies Application Lifecycle Management through Data Center Automation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7
ldquoACI is designed to be like an AWS
environmentrdquo In other words it continuously
monitors the state of resources and
applications and offers automated
provisioning load balancing and automated
scaling according to load situationrdquo
ndash Mynavi News
ldquoACI attempts to bring the game called ldquoSDNrdquo to a
level closer to business benefits This is a strategy
that is not completed only within Cisco but attempts
to develop a greater force by creating an ecosystem
by getting other companies involved on Ciscorsquos
platformldquo-IT
ldquoSDN which virtualizes networks with software
is important but it is also important to consider
everything including hardware ASICs and
management all together in addition to
softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts
14 unique articles to date 6 reprints
Positive tone
Strong media interest in the topic
Media expect Cisco to lead and transform the industry
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 7
ldquoACI is designed to be like an AWS
environmentrdquo In other words it continuously
monitors the state of resources and
applications and offers automated
provisioning load balancing and automated
scaling according to load situationrdquo
ndash Mynavi News
ldquoACI attempts to bring the game called ldquoSDNrdquo to a
level closer to business benefits This is a strategy
that is not completed only within Cisco but attempts
to develop a greater force by creating an ecosystem
by getting other companies involved on Ciscorsquos
platformldquo-IT
ldquoSDN which virtualizes networks with software
is important but it is also important to consider
everything including hardware ASICs and
management all together in addition to
softwarerdquo ndash Mynavi newsNews conference attended by 18 journalists 2 analysts
14 unique articles to date 6 reprints
Positive tone
Strong media interest in the topic
Media expect Cisco to lead and transform the industry
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 8
IT
New game called ACI that Cisco launches
httpwwwatmarkitcojpaitarticles131121news055html
ZDNet Japan
Cisco announces ACI which ldquogoes beyond SNDrdquo ndash Managing physical and virtual resources from application
httpjapanzdnetcomdatacenteranalysis35040173
Cloud Watch
Cisco announces ACI which enables application-centric SND
httpcloudwatchimpresscojpdocsnews20131120_624299html
businessnetworkjp
ldquoNetwork can understand what an app wantsrdquo Cisco announces new infrastructure for datacenters
httpbusinessnetworkjpDetailtabid65artid3141Defaultaspx
ASCIIjp
Will Cisco ACI which automates infrastructure implementation and operation go beyond SND
httpasciijpelem000000843843791
MYNAVI News
[Cisco Systems announces ACI overview]httpnewsmynavijpnews20131120110
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 9
Reposted on Excite news
httpwwwexcitecojpNewscolumn_g20131120Cobs_81481html
Yahoo news
httpheadlinesyahoocojphla=20131120-00000043-mycomj-sciview-000
infoseek news
httpnewsinfoseekcojparticlemynavi_881481
Biglobe news
httpnewsbiglobenejpit11202769109627mnn_expansion_photohtml
Mapion news
httpwwwmapioncojpnewscolumncobs881481-0
Nifty News
httpnewsniftycomcstechnologyinternetdetailmycom-20131120-201311200661htm
Kaiteki-kaden Life
httpwwwkaiteki-kadenlifecomtopicstopics_001664122html
ITmedia
Cisco announces new app-centric infrastructure solution
httpwwwitmediacojpenterprisearticles131119news131html
Nikkan Kogyo
httpwwwnikkancojpnewrlsrls20131119o-10html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 10
13 Journalists attended 2 IT daily reporters and
11online IT media
68 articles were generated
Media coverage tone neutral to positive
Articles focused on ACI enabling business agility by
rapidly responding to application needs and
highlighted the difference between ACI and software-
only SDN approaches emphasizing ACIrsquos superior
capabilities
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 11
Digital Times Cisco announces ACI architecture
Digital Daily Cisco jumps into ACI markethellipwith unique tactic to go ldquobeyond SDNrdquo
Digital Daily [Editorrsquos Note] Ciscorsquos counter attack
ZDNet Korea Cisco revives SOA
Inews24 Cisco launches automated network management tools
Electronic Times Cisco announces ACI architecture ldquoA cutting-edge technology to support business applicationsrdquo
Digital Daily Cisco announces ACI architecture in Korea
Datanet Cisco announces ACI architecture in Korea to overcome the limitations of SDN
IT Daily Cisco announces ACI the Application Centric Infrastructure architecture
BloterNet ldquoBeyond SDNrdquohellipCisco announces ACI architecture
Hardware Lab Cisco announces ACI architecture in KorealdquoPromises the simplification of application lifecycle management through data
center automationrdquo
Acrofan Cisco announces ACI architecture in Korea
IDG Cisco announces ACI architecture in Korea
IT World Cisco announces ACI architecture in Korea
CIO Korea Cisco announces ACI architecture in Korea
IT News Cisco announces ACI architecture in Korea
Daily Grid Bradley Wong Cisco Engineering VP introduces Ciscorsquos Beyond SDN strategy
KOIT A lsquoSoftrsquo competition begins
Newswire Cisco announces ACI architecture in Korea
SBS Press Release Cisco announces ACI architecture in Korea
Seoul Shinmun Press Release Cisco announces ACI architecture in Korea
Korea Economic Daily Press Release Cisco announces ACI architecture in Korea
Electonic Times Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 12
Media today Press Release Cisco announces ACI architecture in Korea
No Cut News Press Release Cisco announces ACI architecture in Korea
Icross news Press Release Cisco announces ACI architecture in Korea
Sisatime Press Release Cisco announces ACI architecture in Korea
Media In Press Release Cisco announces ACI architecture in Korea
Koreacom Press Release Cisco announces ACI architecture in Korea
Incheon Ilbo Press Release Cisco announces ACI architecture in Korea
Young-nam Ilbo Press Release Cisco announces ACI architecture in Korea
Kyeong-In Art News Press Release Cisco announces ACI architecture in Korea
Bzero News Press Release Cisco announces ACI architecture in Korea
CITYTIMES Press Release Cisco announces ACI architecture in Korea
Korea Plus Press Release Cisco announces ACI architecture in Korea
Daily Journal Press Release Cisco announces ACI architecture in Korea
Daily Log Press Release Cisco announces ACI architecture in Korea
GIBNEWS Press Release Cisco announces ACI architecture in Korea
Good Times Press Release Cisco announces ACI architecture in Korea
Hanaro News Press Release Cisco announces ACI architecture in Korea
HealthampPlus News Press Release Cisco announces ACI architecture in Korea
Hwan-kyoung Broadcasting Press Release Cisco announces ACI architecture in Korea
Honam Maeil Press Release Cisco announces ACI architecture in Korea
Maeil News Press Release Cisco announces ACI architecture in Korea
Ulsan Daily Press Release Cisco announces ACI architecture in Korea
Joong-bu News Press Release Cisco announces ACI architecture in Korea
Joong-bu Daily Press Release Cisco announces ACI architecture in Korea
Korea Consumer Solidarity News Press Release Cisco announces ACI architecture in Korea
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 13
Kwang-gyo News Press Release Cisco announces ACI architecture in Korea
Korea Nuclear Power News Press Release Cisco announces ACI architecture in Korea
Kyeong-gi Ilbo Press Release Cisco announces ACI architecture in Korea
Law Issue Press Release Cisco announces ACI architecture in Korea
Media Lisal Press Release Cisco announces ACI architecture in Korea
Media Korea Press Release Cisco announces ACI architecture in Korea
Meil Today Press Release Cisco announces ACI architecture in Korea
Metro Press Release Cisco announces ACI architecture in Korea
Muan News Press Release Cisco announces ACI architecture in Korea
Nam-dong News Press Release Cisco announces ACI architecture in Korea
Net-sang-gong-ron Press Release Cisco announces ACI architecture in Korea
News Edu Press Release Cisco announces ACI architecture in Korea
News Factory Press Release Cisco announces ACI architecture in Korea
News Korea Press Release Cisco announces ACI architecture in Korea
One Daily Press Release Cisco announces ACI architecture in Korea
Seoul Finance Press Release Cisco announces ACI architecture in Korea
Sisamail Press Release Cisco announces ACI architecture in Korea
Young-cheon news 24 Press Release Cisco announces ACI architecture in Korea
Yong In Today Press Release Cisco announces ACI architecture in Korea
Zoom In Incheon Press Release Cisco announces ACI architecture in Korea
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
Cisco Confidential 14copy 2013 Cisco andor its affiliates All rights reserved
As of Nov 26 2013
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 15
bull 3900 attendees from 32 countries at CiscoLive
bull 30 journalists from 8 countries Argentina Brazil Chile Colombia Costa Rica Panamaacute Peruacute and Meacutexico
bull 8 analysts
bull ACI press conference linked to media in press room and to the Data Center Super Session with customers and analysts
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 16
TelePresence Link to CiscoLive Cancun 2013
Breakout Sessions after the live press conference
MX Decisioacuten TIC Cisco delivers central app infrastructure for the needs of cloud
and data centers
MXLa Croacutenica de HoyCisco to buy Insieme Networks
MX La CroacutenicacomCisco to buy Insieme Networks
MX NotimexCisco to buy in 863 mdd Insieme Networks
MX RotativoCisco to buy in 863 mdd Insieme Networks
MX Capital de MeacutexicoCisco to buy in 863 mdd Insieme Networks
MX El Diario de Coahuila Cisco to buy in 863 mdd Insieme Networks
MX Noticias MVSCisco to buy in 863 mdd Insieme Networks
MX Impacto MXCisco to buy in 863 mdd Insieme Networks
MX La Verdad NoticiasCisco to buy in 863 mdd Insieme Networks
MX Yahoo MeacutexicoCisco to buy in 863 mdd Insieme Networks
AR Enfasys John Chambers announced ACI
LATAM TyN ChannelCisco begins the IT transformation
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 17
bull Cisco Canada Blog post What application centric infrastructure means for your business
bull IT World Canada Cisco fleshes out software-defined networking model
bull Reuters Canada Cisco to buy out start-up Insieme unveils products
bull Channelbuzzca Cisco unveils Insieme plans Application-Centric Infrastructure
bull Yahoo Canada News Cisco Launches App Attack
bull InsightaaS Cisco launches app-aware networking
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 18
bull On Nov 6 2013 in New York City Cisco and Insieme launched Application Centric Infrastructure (ACI) with a press event
bull Over 300 customers analysts and press attended in person
bull Over 6200 webcast viewers including 464 media industry and financial analysts
ldquoFrom a strategic perspective todayrsquos announcement introduces a new
way for Cisco partners to become relevant to their customers moving
beyond conversations at the customer network or compute level to the
application professionals and line-of-business managersrdquo
mdashLynn Haber TechTarget
ldquoCisco has announced its big play for the future
of data networking a multi-billion-dollar
business that holds the Internet togetherhelliprdquo
Quentin Hardy NYT
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 19
bull Blouin News Ciscorsquos Next Step In SDN
bull BusinessInsider Cisco Launches Its Secret Startup Insieme Then Buys It For $863 Million
bull ComputerWeekly Cisco Unveils ACI Its Answer To Software-Defined Networking
bull Converge Network Digest Cisco Unveils Its Application Centric Infrastructure
bull CRN Partners Cisco A Serious Contender In SDN Market With Insieme Launch
bull CRN SDN Surge Cisco To Fully Acquire Insieme Networks
bull Datacenter Dynamics Cisco Unveils Its Anti-SDN Plan Cooked Up By Insieme
bull Data Center Knowledge In Response to SDN Cisco Launches Application Centric Infrastructure Vision
bull EE Times Cisco May Spend $1B In SDN Drive
bull Enterprise Networking Planet Cisco Insieme And Application Centric Infrastructure Revealed
bull eWEEK Cisco Launches First Application-Centric Offerings
bull GigaOM Cisco SDN News New Switches Now A Controller Later And Insieme Comes Home
bull InformationWeek Security Cisco Launches App-Centric Security Tools
bull IT World Canada Cisco Fleshes Out Software-Defined Networking Model
bull Light Reading Ciscos ACI Gets Physical With SDN
bull Network Computing Cisco Unveils Insieme SDN Platform New Switches
bull Network Computing Cisco ACI Solves All Your Data Center Network Problems
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 20
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull Network World Cisco Takes Fight To SDNs With Bold Insieme Launch
bull Network World Insieme FAQ A Few Key Facts
bull middot Reposted in Computer World
bull Network World CiscoInsieme News The Industry Reacts
bull The New York Times Cisco Counters Its Young Competitors In Data Networking
bull Pentagon Post Cisco Announces New App-Centric Security Tools
bull Programmable Web Cisco APIC Technology Uses RESTful APIs To Put Developers In Control
bull The Register Speaking In Tech Cisco Buys Out Insieme To UNCLOAK Data Centre Tech Just Press PLAY
bull The Register Cisco Gobbles Insieme Belches Software-Defined Network Clouds
bull Reuters Cisco To Buy Out Start-Up Insieme Unveils Products
bull middot Reposted in Business Tech
bull middot Reposted in India Times
bull middot Reposted in ITWeb Financial
bull middot Reposted in Pulse 20
bull middot Reposted in Tech 2
bull middot Reposted in The Chicago Tribune
bull middot Reposted in Yahoo News Australia
bull Sci-Tech Today Will Ciscos App-Aware ACI Revolutionize The Data Center
bull middot Reposted in CIO Today
bull middot Reposted in NewsFactor
bull middot Reposted in Top Tech News
bull Seeking Alpha Cisco Launches Insieme Products Buys Out Minority Shareholders
bull Slashdot New Cisco Software Defined Network Focuses On Hardware
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 21
TechTarget Cisco Pushes Application Centric Infrastructure As Big Channel Opportunity
The VAR Guy Cisco Buys Insieme SDN Invites Microsoft To ACI Party
Wall St Cheat Sheet Cisco Buys Out Data Center Startup Insieme And 2 Other Hot Stocks To Watch
The Wall Street Journal Cisco To Buy Out Insieme For Up To $863 Million
middot Reposted in Dow Jone
middot Reposted in Total Telecom
The Wall Street Journal Cisco Spins Tale of New ldquoSpin-inrdquo Products
ZDNet Cisco Launches ACI A Software Analog To UCS In Data Centers
CRN 7 Tough Questions For Cisco Insieme Execs After ACI Launch
CRN VMware Takes High Road As Virtual Networking Battle With Cisco Heats Up
Computer Dealer News The Canadian Auditioning To Be Ciscorsquos Next CEO
Enterprise Networking Planet New Network Platforms Prime The SDN Pump
Ethereal Mind Internets Of Interest For 8th November 2013
eWEEK Cisco ACI Initiative Is More Than SDN
eWEEK Cisco Security To Be Integrated Into ACI Fabric
middot Reposted in TechWeek Europe
IT Trends amp Analysis Software-Defined Networking Promise Inches Closer To Reality
Network Computing The Return Of The IT Generalist
Network World Lonely Week For The Cisco Catalyst 6500
The Register Microsoft Reveals Secrets Of Azure Clouds Networking Underbelly
SDN Central Is Ciscorsquos SDN Architecture Really That Special
Softchoice What You Need To Know About Ciscorsquos New Application-Centric Infrastructure
TMCnet Ciscos Insieme Deal Junipers MobileNext Drop Indicate Expedited SDN Adoption
US Trade Voice Cisco Systems Inc Buys Startup Company Insieme
ValueWalk Cisco Systems Inc (CSCO) Software-Centric Evolution Key
Channelnomics Cisco Unveils Insieme Plans Application-Centric Infrastructure
middot Reposted in Channel Buzz
middot Reposted in ChannelWebcoUK
Converge Network Digest Cisco Acquires Insieme For $830 Million ndash Application Centric Infrastructure
CRN Cisco To Fully Acquire Insieme Networks
CRN Partners See Widening Cisco-VMware Rift
middot Video Channel Beat A Growing Rift Between Cisco And VMware
Cruxial CIO Cisco Introduces Management Architecture To Break Down IT Silos
eWEEK Ciscos Chambers Pushes Application Centricity Dismisses SDN
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 22
bull FierceEnterpriseCommunications Cisco Launches A Different Company To Build Cisco Products Then Buys It
bull FierceTelecom Cisco Sharpens SDN Focus With $683M Insieme Purchase
bull middot Reposted in Telecomist
bull GSP Insider How Cisco Systems Inc (NASDAQCSCO) Would Benefit From SDN Technology
bull InfoWorld Application-Centric Networking More Like Cisco-Centric Networking
bull Light Reading Cisco Asks The Killer SDN Question
bull Network World Who Supports Ciscos ACI And Why
bull Network World Cisco Juniper Arista The Data Center Networking Stories Just Keep Coming
bull Network World Cisco Competitors Say Nexus 9000 Brings Closed Hardware To An Open Software Game
bull middot Reposted in Computer World
bull No Jitter Cisco Finally Takes The Cover Off Insieme
bull The Rayno Report Ciscos Insieme Gets An SDN Party
bull middot Reposted in Business Insider
bull Redmond Magazine Ciscos App Centric Approach Draws Microsoft Other Partners
bull The Register Cisco Rolls Dice With CONTROL EVERYTHING Softy Networking LaunchSDN Central Insiemersquos Insides Use (Gasp) An Overlay Protocol
bull middot Reposted in DZone
bull SDN Central Ciscorsquos Insieme Revealed At Last All Your Policy Are Belong To Us
bull middot Reposted in DZone
bull The Street Cisco Launches App Attack
bull middot Reposted in Dow Jones
bull TechTarget Insieme At Last SDN Fabric With Cisco ACI And Nexus 9000 Switches
bull The VAR Guy Ciscos Next CEO Was Insieme Launch Rob Lloyds Audition
bull Virtualization Review Ciscos App-Centric Networking Effort Gains Backers
bull Web Host Industry Review Cisco Launches Application-Focused Products Announces Insieme Acquisition
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 23
ldquoWe found that Cisco matches our vision for what is required by future network architecture and they are
delivering that vision with their Application Centric Infrastructurerdquo Yuanyou Vice President Alibaba
ldquoWith the help of Cisco wersquove been working on our own next generation data center initiative and we believe the
Cisco ACI solution will be a key component in that new architecturerdquo
Brett Jones director infrastructure technology Cerner
ldquoWe are impressed with Cisco ACI features and functionality and want to deploy the standard-mode Nexus 9000
Series now with a gradual move to full Cisco ACI Cisco ACI will offer huge advantages in deploying hybrid cloud
solutions to customershelliprdquo Octave Klaba CEO OVHcom
ldquoWWT is investing in Cisco ACI because it will allow us to more simply provide customers with the solutions they
wantmdashones containing an extra level of integration and automation By enabling policy automation in the fabric
ACI makes it easy for us to provide this capability to customers out of the box without having to tack on additional
componentsrdquo Jim Kavanaugh CEO WWT
ldquoOne of our biggest challenges today is how to easily manage and deploy large numbers of enterprise applications
while keeping consistent auditable policies In our current environment application teams must communicate with
no less than four different infrastructure organizations Each has their own requirements gathering and deployment
processes Wersquod like to define the application requirements and security once and then automate deploymentrdquo
Paolo Vallotti CTO Chrysler Group LLC
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
Cisco Confidential 24copy 2013 Cisco andor its affiliates All rights reserved
Compiled by Judith Schunke
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 25
bull Customer and Media Event in London linked via TelePresence to ACI Press Conference in New York
bull 8 customers participated as panelists in the ACI launc hevent including OVH a French Service Provider
bull 5 customers provided quotes for the ACI partner ecosystem press release
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 26
bull News Articles
bull more than 70 unique English-speaking EMEAR articles (as of day 2)
bull In EMEAR so far 370 in Russia 32 across the ME 21 articles in the UK 13 in Africa 12 in France 11 across DACH 10 in Italy 8 in Greece 7 in Eastern Europe 7 in the Netherlands 4 in Spainhellip counting a TOTAL of 125 unique articles and growing (Excludes Russian number as unclear how many of those are unique articles)
bull Tone of voice
bull mostly neutral (~85) to positive (10) with some negative (~5)
bull focused on Ciscorsquos new application-focused networking model for the data centre how it compares to competitive offerings and the impact it will have on Ciscorsquos business
bull Social media
bull On 6th Nov 378 English conversations about the Insieme launch in Europe
bull On 7th Nov 118 English conversations in Europe These additional conversations pushed the total number of people reached up to 554807 on Twitter
bull Conversations moved away from simply promoting the announcement to digesting the news The conversations remained positive or neutral with no real detractors negatively attacking the technology
bull Technology partner blogs 14
Austria (33)
Belgium (34)
France (50)
Germany (36)
Italy (20)
Netherlands(34)
other (101)
UK (691)
Includes ~200 reprints
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 27
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 28
South Africa
bull Launch activity Issued release on Thursday 7 November 2013 Garteh Van Zyl editor ITWeb Africa
attended the webcast hosted by John Chambersrsquo Cisco Chairman and CEO on the 6th of November 2013
discussing Ciscorsquos data centre strategy partnerships and Insieme Networks new portfolio
bull Number of articles Three online articles
bull African Business Review - Cisco launches first application-friendly Data centre and Cloud solution
bull Biznis Africa - Cisco launches first application focused data centre
bull IT-Online - Cisco launches application-centric solutions
bull Tone of voice 100 positive
Nigeria
Launch activity Press release on Ciscorsquos Application Centric Infrastructure (ACI) offering in Nigeria
issued on November 7 2013
Number of articles 6 articles in print media 4 online news mentions
Tone of voice 100 positive
Your best clipping httpwwwthisdaylivecomarticlescisco-launches-first-data-centre-cloud-
solution164315
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 29
bull GER 2013-11-18 mdash IT-Business SDN was yesterday Cisco introduces ACI (print)
bull GER 2013-11-18 mdash ITndashBusiness Cisco designed the architecture for the Internet of Things (print)
bull GER 2013-11-11 mdash IT-Business SDN was yesterday Cisco introduces ACI --gt httpwwwit-
businessdenetworkingvirtualisierungarticles424488
bull GER 2013-11-07 mdash lanlinede App-Controller instead of SDN --gt httpwwwlanlinedefachartikelapp-controller-statt-sdnhtml
bull GER 2013-11-14 mdash datacenter-insiderde Cisco unified virtual and physical network segments --gt httpwwwdatacenter-
insiderdethemenbereichenetworkingnetwork-managementarticles424571
bull GER 2013-11-14 mdash funkschaude Application-centric data center infrastructure --gt httpwwwfunkschaudedatacenterartikel103046
bull CH 2013-11-07 mdash computerworldch Cisco SDN was yesterday --gt httpwwwcomputerworldchnewskommunikationartikelcisco-sdn-
war-gestern-64624
bull CH 2013-11-06 mdash it-markt-ch Cisco introduces new data center networking approach --gt httpwwwit-marktchNews20131106Cisco-
stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-08 mdash netzwochech Cisco introduces new data center networking approach --
gt httpwwwnetzwochechNews20131106Cisco-stellt-neuen-Datacenter-Networking-Ansatz-voraspx
bull CH 2013-11-07 mdash inside-channelsch Cisco launched its counterpoint SDN --gt httpwwwinside-channelscharticles34366
bull CH 2013-11-08 mdash ictjournalch Cisco hits the pedal to the metal when it comes to SDN thanks to its Nexus 9000 --
gt httpwwwictjournalchNews20131108Cisco-met-les-gaz-sur-le-SDN-grce-a-ses-Nexus-9000aspx
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 30
Czech Republicbull Cisco launches one of most important products in its history httpconnectziveczclankycisco-uvadi-jeden-z-jeho-nejdulezitejsich-produktu-v-
historiisc-320-a-171287defaultaspxbull Cisco business is in jeopardy It responds by launching one of most important products httpe-svete15czit-byznysbyznys-cisca-je-v-ohrozeni-
reaguje-na-to-jednim-z-nejdulezitejsich-produktu-1037204bull Comment the articles are identical but were published on 2 different portals zivecz is a tech portal whilst e15cz is a business portal Hence the
more controversial headline on e15cz ndash which plays to SDN as a threat for Cisco as an established market player and Ciscorsquos response with ACI
Hungarybull Cisco ACI physical network that can be automated httpwwwhwswhuhirek51252cisco-aci-insieme-nexus-switch-sdnhtmlbull Cisco startup saving the company httpbitporthuujabb-fejleszteset-szervezte-ki-startup-cegbe-a-ciscobull (This article is taking the Insieme angle and plays on the ldquoSDN is threat for Cisco but the company is addressing itrdquo angle)bull Full visibility instead of complexity httpcomputerworldhucomputerworldgubancok-helyett-teljes-atlathatosaghtml
Romaniabull Application centric infrastructure ndash Cisco is rethinking the data center architecturebull Cisco announces Application Centric Infrastructure for data centersbull Both articles are positive and are covering the change in the strategy related to data centers
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 31
Informatique newsfr Cisco made its software revolution November 12th 2013httpwwwinformatiquenewsfrcisco-fait-sa-revolution-logicielle-6356
Reacuteseaux TelecomsnetCisco Launches ACI architecture and its range of Nexus 9000 switches November 8th 2013httpwwwreseaux-telecomsnetactualiteslire-cisco-lance-son-architecture-aci-et-sa-gamme-de-commutateurs-nexus-9000-26575html
Le monde informatiquefrWith Nexus 9000 Cisco reinforces its strategy of network virtualization November 8th 2013httpwwwlemondeinformatiquefractualiteslire-avec-ses-nexus-9000-cisco-renforce-sa-strategie-de-virtualisation-du-reseau-55619html
La correspondence eacuteconomiqueThe US telecom equipment maker Cisco was willing to pay up to 863 million to be the owner of the company specializing in the management of Insiemenetworks completely November 8th 2013 (Print)
DistributiquecomCisco consolidates its virtualization strategy with network Nexus 9000 November 8th 2013httpwwwdistributiquecomactualiteslire-cisco-consolide-sa-strategie-de-virtualisation-du-reseau-avec-les-nexus-9000-21007html
Le pointfrCisco will spend up to 863 million USD to acquire totally startup Insieme
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 32
bull sofokleousingrCisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull inewsgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull newsgetgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull pcneablogspotgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull techpressgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull dougr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Cloudsbull axortagosgr Cisco Pioneers Real-Time Application Delivery in Global Data Centers and Clouds
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 33
bull Launch activities
bull Nov 3rd Journalists invited to attend NY webcast
bull 2 attended Data manager and Office Automation Proposed follow up interview to local spokeperson and followed up
after the webcasts
bull 1 article published the day after 1 will be in the coming days
bull Nov 7th Press release sent
bull Nov 7th Proposed interview (11) with Alberto Degradi( Infrastructure Leader) to main ITBusiness IT
bull 1 SECURED at this time
bull Nov 18 localized the 2 bylines received from EMEAR
bull we are moving from a web economy to an application economy
bull frames ACI around harnessing the Big Data opportunity
bull Theyrsquoll be used as ldquoopinion articlesrdquo signed by local manager and send to press as follow up of the ACI launch Will also be
used then on our local blog
bull Articles published so far 10 already + 1 wersquore waiting for publishing
bull Tone of Voice all positive
bull Below some of the coverage
bull Tomrsquos Hardware httpwwwtomshwitcontnewscisco-aci-un-data-center-centrato-sulle-
applicazioni508431htmlUopL0OKdJUQ
bull Tech Week Europe httpwwwtechweekeuropeitnewscisco-presenta-application-centric-infrastructure-al-centro-della-rete-le-
prestazioni-applicative-62350
bull Computerworld httpwwwcwiitcon-cisco-applicazioni-distribuite-in-tempo-reale-16087
bull Impresa City httpwwwimpresacityitenterprise-management2754il-software-defined-networking-secondo-ciscohtml
bull Data Manager httpwwwdatamanageritnewscisco-spalanca-le-porte-alla-application-economy-51081html
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 34
bull Launch activity to date Issued the following original locally-relevant releases
bull Application Centric Infrastructure Can Help Middle East Businesses Unlock New Routes to Innovation
and Profit (07 November)
bull IDC Highlights Potential of Application-Centric Infrastructure in Middle East (20 November)
bull Number of articles 32 articles (print and online)
bull Tone of voice 100 positive
bull Your best clippings
bull Saudi Gazette Application centric infrastructure helps Saudi business profitability
bull Forbes Middle East Application Centric Infrastructure Can Help UAE Businesses Unlock New Routes
to Innovation and Profit
bull Al Watan Application centric infrastructure can help Qatarrsquos businesses unlock new routes
bull Al Bilad Cisco launches needs-based cloud solution in Bahrain
bull Computer News Middle East IDC recommends Ciscorsquos Application-Centric Infrastructure
bull Al Bayan IDC Highlights Potential of Application-Centric Infrastructure
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 35
Beluxbull ldquoCisco ACI ndash Application-Centric Infrastructure to develop applications independent of the constraints of the infrastructurerdquo Solutions Magazine
(from pre-briefing) Denmarkbull ldquoCisco Connects Physical And Virtual Networksrdquo Alt om Data ndash Great article containing all the press releases key messages and quotes from Cisco
Denmarks spokesperson Henrik Staeligr To support the story Alt om Data also include one of the pictures Netherlands7 publications so far of which 3 in channel pressbull ldquoCisco promises simpler network through Application Centric Infrastructurerdquo Tweakers ndash leading tech platform in the Netherlands explanation of ACI
what is it and how it can help companies with the complexity and inflexibility of IT (from pre-briefing) bull ldquoCisco Introduces Application Centric Infrastructure (ACI)rdquo Channelconnect With the launch of Ciscorsquos ACI and an associated partner ecosystem Cisco
offer a new approach for the transformation of IT bull ldquoCisco offers higher performance and real-time configuration of applications for data centers and cloudrdquo Marqit ndash Cisco today begins the
transformation of information technology by delivering ACI new professional services and an open ecosystem of partnershellip bull ldquoCisco launches technical details around its Application Centric Infrastructure (ACI)rdquo DutchIT-Channel ndash leading Channel platform in the Netherlands
Explanation of ACI and the technical details of ACIbull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo Executive-People ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoCisco Application Centric Infrastructure (ACI) set performance applications centralrdquo DutchIT-Channel ndash With the launch of Ciscorsquos ACI and an
associated partner ecosystem Cisco offer a new approach for the transformation of IT bull ldquoApplications leading to optimization network infrastructurerdquo ISP Today ndash Trends in networking can be divided into three phases 1 Traditional
network 2 Central controllers and 3 ACI (from press pre-briefing)Swedenbull ldquoCisco Focus On Appsrdquo Computer Sweden ndash Brief description on the basis of ACI Nexus 9000 and more in depth on the upgrade technology Bidi
technology
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 36
bull The Nov 7 press event where Oleg Koverznev and Alexander introduced ACI to 20 Russian editors so far generated these reports all of them positive to say the least as you can judge by some of the headlines
bull ACI Rather Than SDNbull Cisco Will Enable Applications To Program Networks For Themselvesbull Applications Uprising reprinted at sister sites - httpwwwit-worldrumarketbrief55067html httpwwwallciorumarketbrief55067html
httpwwwit-contactrumarketbrief55067html and httpwwwit-analyticsrumarketbrief55067htmlbull Focusing Applications Cisco Launched ACIbull Ciscp SDN Focusing Applications reprinted at httpmskitrunewsn154189 and httpnnitrunewsn154189bull Cisco Starts transforming IT reprinted at Cisco Starts Transforming ITbull Cisco Integrates Security Into ACI Fabricbull CiscoTo Deliver Applications Through Data Centers And Cloudsbull Ciscorsquos New Infrastructure For DC And Cloudbull How Network And DC Infrastructure Can Be Adapted To Applications Needs
bull Besides we got a couple of independent reports iebull Cisco Will Respond To SDNbull Cancellation Of 1B Deal With Amazon Urged Cisco To Develop An Alternative To SDN
bull Relevant corporate news release produced 103 more clips Plus in order to amplify the impact of this announcement I arranged distribution of blog posts bylined by John Chambers and Shashi Kiran which brought 148 more clips eg Transforming IT For Applications Economy and On New Prospects Of Data Centers Infrastructure And as I mentioned before ACI announcement was preloaded locally through distribution of blog posts filed by Lew Tucker and Gary Kinghorn that generated 100+ reprints across Russia Ukraine and Kazakhstan
bull Thus total coverage of this topic by RCIS press now amounts to ~370 publications
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 37
Cisco helps the distribution of real-time applications Computer World November 06 2013Link httpwwwcomputerworldesnegociocisco-ayuda-a-la-distribucion-de-aplicaciones-en-tiempo-real
Cisco is committed to an economy based on ACI applications Channel Biz November 06 2013Link httpwwwchannelbizes20131106cisco-economia-basada-aplicaciones-aci
Cisco Application speeds up business with Centric Infrastructure Network World November 06 2013Link httpwwwnetworkworldesnetworkingcisco-agiliza-los-negocios-con-application-centric-infrastructure
Cisco Application Centric Infrastructure (ACI) Alexiacutes Tech Blog November 06 2013Link httpalexistechblogcom20131106cisco-application-centric-infrastructure-aci
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story
copy 2013 Cisco andor its affiliates All rights reserved Cisco Confidential 38
bull V3 6th November Cisco aims at next generation data centres with Application Centric Infrastructurebull Reuters UK 6th November Cisco buys out start-up Insieme unveils its productsbull The Register 6th November Cisco rolls dice with CONTROL EVERYTHING softy networking launchbull The Register 6th November Speaking in Tech Cisco buys out Insieme To UNCLOAK data centre tech just press PLAYbull Channel Register 6th November Cisco gobbles Insieme belches software-defined network cloudsbull PC Advisor 6th November Cisco takes fight to SDNs with bold Insieme launchbull ADVFN 6th November Cisco to Buy Out Insieme for Up to $863 Millionbull IT Pro 7th November Data centre investment waiting for a business casebull Computer Business Review 7th November CISCO ACQUIRES DATA CENTRE TECHNOLOGY START-UP INSIEMEbull Computer Weekly7th November Cisco unveils ACI its answer to software-defined networkingbull TechWeek Europe 7th November Cisco Launches First Products Focused On Applicationsbull Datacentre Solutions UK 7th November Cisco simplifies Application Lifecycle Managementbull Datacentre Solutions Europe 7th November Cisco simplifies Application Lifecycle Managementbull Virtualisation World 365 7th November Cisco simplifies Application Lifecycle Managementbull Storage Networking Solutions 7th November Cisco simplifies Application Lifecycle Managementbull Business Cloud News 7th November Cisco acquires datacentre and cloud start upbull PC Advisor 7th November Cisco competitors say Nexus 9000 brings closed hardware to an open software gamebull DataCentrescom 8th November Cisco fully acquires Insieme Full storybull Telecom TV 8th November Cisco aims to give carriers what they really really want application awareness Full storybull Total Telecom 7th November Cisco to buy out Insieme for up to $863 million Full storybull TechWeek Europe 8th November Cisco To Integrate Security Into ACI Fabric Full storybull ITProProtal 14th November 2013 This is not my beautiful network The false dawn of God-SDN Full storybull Cloud Pro 11th November 2013 Cisco offers SDN after a fashion Will it serve our needs Full story