Achieving Social Significance - Independent Insurance Agents and Insurers
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Most Independent Insurance agents and insurers have yet to appreciably establish their social media presence and strategies. This is a personal call to action from those of us at Renaissance Alliance who believe in creating as many exclusive competitive advantages as possible for our members and partner insurers. The Independent Agency System represents one of the backbones of America. It can thrive and remain significantly relevant if independent agents and insurers proactively accept and embrace new technologies sooner than later, and recognize social engagement is the new normal in customer relations.
Transcript of Achieving Social Significance - Independent Insurance Agents and Insurers
B2B and B2C social media strategies are catapulting brand recognition, sales, and marketing of savvy businesses
worldwide
B2B Business to Business
B2C Business to Customer
Yet Independent insurance
agencies and insurers are
but a whisper on social media channels
agent (n.) product (n.)
manager commodity
company (n.) sell (v.) establishment peddle
IN OTHER WORDS
Independent insurance agents manage and peddle commodities of the establishments they represent to consumers .
Selling Insurance “Products”
Services Value Proposition
service (n.) deliver (v.) help bring
benefit convey
IN OTHER WORDS
To promote their businesses and retain customers independent agents and companies convey the benefits of consultative services, claims handling, risk management,
and insurance policy administration
The customer’s perception is your reality Kate Zabriskie, Author of: Customer Service Excellence: How to Deliver Value to Today’s Busy Customer
a necessary and
expensive commodity
that
delivers
NO tangible
value
until a claim is
paid
Consumers believe insurance is…
“The truth is helpless when up against perception” ― Zack W. Van
Insurance Agents’ and Companies’ Perception
“Consumers are target markets to be sold products and services through effective advertising and skilled salespeople .”
Consumers’ Perception
“Insurance agencies and companies are
big businesses reaping huge profits from high cost premiums.”
“Products and services traditionally seen as differentiators in and of themselves
have become commodities in the eyes of consumers. It’s the human behind the
corporate logo that differentiates today. “ Ryan Hanley,
Content Warfare Blog www.RyanHanley.com
Businesses do not have emotion People do
“We all see only that which
we are trained to see.”
--Robert Anton Wilson—Masks of the Illuminati
Changing The Insurance Consumer’s Mindset
“One has not only an ability to perceive the world but an ability to alter one’s perception of it; more simply, one can change things by the manner in which one looks at them.” – Tom Robbins
Perceptions Can Easily Change
People are Individuals
Individuals Care
H2H – “Human to Human”
social media communications
tap into the hearts and minds of
people who desire to
experience and transact business
through conversations
that satisfy their everyday needs and
revolve around their
individual behavior styles.
Passionate
Empathetic
Observant
Perceptive
Loyal
Engaging
H2H social media marketing
connects with consumers.
It fosters dialogues
that align with their
temperament and
feelings.
It accomplishes this in the normal course
of their chosen
conduct and actions.
Peer-to-peer marketing builds trust
Customer satisfaction is worthless. Customer loyalty is priceless. Jeffrey Gitomer
Reshape Your Image
Build Your Brand
Connect with Customers
Give Them What They Want
Expose Your Human Side
Sincerely tell people,
show them, and continually
remind them how much
you care.
Loyal customers will follow.
