Achieving High Performance With Procurement Shared Services Centers

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    Achieving High Performancewith ProcurementShared Services Centers

    Consulting Technology Outsourcing

    by Kris Timmermans & Sven Ruytinx, Accenture

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    Shared services is a model that

    is right or our times. Areas suchas human resources, inance and

    accounting are requently optimized

    in companies that centralize their key

    support unctions.

    But despite shared services many

    successes and adherents, it has

    been applied less successully to

    the procurement unction. Reasons

    vary. At some companies, the

    acquisition o direct, indirect and

    MRO materials is too ragmented,

    making it doubly diicult to adopt a

    model built upon strict governance,

    process standardization and contract

    adherence.

    Other organizations do not realize

    that procurement is more than a

    transaction-intensive unction. As a

    result, they end up olding only the

    ew purely transactional pieces o

    procurement into a inance shared

    services (e.g., accounts payable)

    model. Not surprisingly, these

    organizations are usually disappointed

    by the low payback.

    Most oten, though, companies with

    cross-business-unit procurementorganizations all short or strategic

    and process reasons: They lack an

    integrated vision o procurement

    and an understanding o how to

    operationalize procurement in a

    shared services environment.

    While the challenges are signiicant,

    the rewards or overcoming them

    are signiicant as well. Accentures

    research into High-Perormance

    Business conirms that a relationshipexists between procurement mastery

    and superior inancial perormance.

    The research ound that procurement

    masters achieve procurement savings

    that are 30 percent higher than low

    perormers. Yet, masters procurement

    organizations cost about hal as much

    to run.

    This Accenture Point o View brings

    into ocus an integrated vision or

    shared services in procurement.

    It shows that when vision and

    operationalization are thoughtully

    combined, companies nearly always

    ind that shared services and

    procurement are extremely compatible.It discusses the operational eatures

    companies should strive to perect, the

    rewards they can expect by doing so,

    and a case example o a company that

    successully aligned shared services

    and procurement.

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    The mission o procurement is

    simple: Consistently purchase high-quality, minimally priced materialsand services, and ensure they aredelivered within the prescribedtimerame. However, an integratedvisionconceptualizing, designing andconstructing the actions that makethe procurement mission happenis agreat deal more complicated.

    A undamental starting point isacknowledging the existence androle o three distinct processes within

    sourcing and procurement: strategic,tactical and transactional. Tactical andtransactional processes together areoten reerred to as operational.

    Strategic activities encompass multi-yyear and annual planning o sourcingprograms; identiying optimal sourcingstrategies and suppliers; risk planning;and supplier relationship management(SRM).

    Tactical activities are high level,yyet execution ocused: supplierdevelopment, contract implementation,spot (one-o) buys, contractmanagement and so orth.

    Transactional activities involvey

    catalog maintenance, master datamanagement, executing purchaseorders, and ollowing up day-to-day ondeliveries and purchase orders.

    A second aspect o the integratedvision is minimizing maverick buying.Maverick buying reers to ocontractbuying o items and services orwhich company contracts have beenestablished. It also implies purchaseo one-o items and services (spotbuying) without involving procurement

    people or ollowing procurementchannels or processes.

    Most companies have this problemto one degree or another: A contractis orged with a specifc vendorbut employees still do end runsaround the arrangement to quicklyand inormally get what they need.Generally their choice is dictatedby convenience, so they wait untilater the purchase to seek budgetary

    approval or reconciliation. Researchshows that the procurementorganization gets involved in onlyabout 60 percent o a typicalcompanys indirect-materials

    purchases. Few companies have been

    able to increase procurement coverageto the 86 percent level that Accentureassociates with high perormance inprocurement Figure 1.

    In net, the integrated procurementvision emphasizes 1) a highpercentage o technology-enabledtransactions that are consistent withcontractual stipulations and 2) aprocurement organization that is ableto ocus primarily on adding valueby increasing sourcing and supplier-

    management coverage and involvingitsel in necessary one-o purchases.The dierence between this vision andcommon current practice is illustratedin Figure 2.

    The Vision

    When vision and operationalization

    are thoughtfully combined, companiesnearly always find that shared servicesand procurement are extremelycompatible."

    "

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    KPI Defnation Mastery Value1

    Procurement ully controlled spend 86%

    Compliant spend to controlled spend 95%

    TCO saving as a multiplier o procurement operating cost 10

    Operating cost as percentage o purchase spend 0.8%2

    Time spend onManagerial tasksyStrategic tasksyOperational (tactical and transactional) tasksy

    11%46%43%

    Figure 1: Metrics identifed byAccenture research as consistent

    with high perormance in

    procurement. (1) Masters represent

    approximately 16 percent o 600

    companies studied by Accenture

    during a study o high perormance

    in procurement (indirect spend only).

    (2) CAPS benchmark = 0.84 percent

    Figure 2: The centerpiece o an

    integrated vision o procurement isan operating model that supports andenables sourcing agreements, reducesspot buys and acts as a continuousimprovement engine.

    Plants

    Marketing

    Sales

    SpotBuying

    Suppliers

    Suppliers

    Suppliers

    Suppliers

    MaverickBuying

    SpotBuying

    StrategicSourcing

    Agreements

    StrategicSourcing

    Agreements&

    AutomaticPOs and

    Expediting

    Plants

    Marketing

    Sales

    Suppliers

    Suppliers

    Suppliers

    Suppliers

    From To

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    High perormance in sourcing

    and procurement implies a highpercentage o on-contract buying

    and a value-ocused procurement

    organization. However, as noted

    earlier, a great deal more can be done

    to coordinate procurement activities

    more tightly and economically,

    increase procurement coverage,

    and raise compliance and service

    levels or internal business users and

    suppliers. The key is developing a

    procurement shared services center

    that eatures a middle ofce.

    Figure 3 illustrates a world-class,our-part model that embodies thisextended shared services vision:

    The Front Ofce is a sourcingorganization staed by categorymanagers who work in and acrossbusiness units and excel at strategy.

    A Back Ofce operation consists ofnance-governed, accounts-payable-ocused, shared services operationswhose core mission is to handletransactions. The only procurementtransactions that are executed here are

    ater-the-act purchase orders or other

    transactional updates that require noprocurement background or skills.

    The Middle Ofce is a procurementshared services center that connectsthe companys transactional (backofce) activities with strategic (rontofce) operations. The middle ofceis what makes shared services workbecause it brings centralization (andthereore scale) to higher-value,non-transactional activities, suchas spot buy management, reporting

    perormance measurement and data/contract/compliance management.The middle ofce contains sourcinganalysts who support categorymanagers with analytical, e-sourcingand supplier-management expertise.They also research opportunities tohelp category managers reduce therequency o spot buys.

    Local support and thus LocalOperations are key to making the

    model work. Procurement requires alocal arm to help implement contractslocally and support spot buys thatrequire extensive collaboration or aredifcult to centralize or oshore.

    How does this model actually work in

    a shared services environment? Themost eective way is through a portal.To launch a request or materialsor services, authorized users accessa portal that presents them with amenu o buying channels, catalogs,deals, etc. I they fnd what theyneed, the process is entirely sel-serveand automatic, albeit contingentupon approval that can be solicitedautomatically. I their need is or aone-o (spot-buy), users can contact

    a local purchasing representative (LRP)who can either make the purchase,orward the requisition to the middleofce where a team o proessionalspot-buyers obtain it, or orward therequest to the ront-ofce (categorymanager) i the item is o strategic orhigh value. This sequence is depictedin Figure 4.

    Equally important, the modelchannels an ever-increasingpercentage o requisitions into the

    automatic sel-serve channel. Ineect, an ongoing, continuous-improvement engine is enabled.

    Translating the Vision into a Shared Services

    Operating Model

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    Figure 3: In a world-class

    procurement shared services model,

    our components reside between a

    companys internal business users and

    its suppliers.

    Figure 4: The critical role o a middle

    ofce in procurement shared

    services.

    User

    LPRLPRTransaction

    Engine(Catalogue and Business

    Form Content)

    P.O.

    Yes No

    Preferred Vendor?

    Yes No & > 2,5k

    Educate userto use system

    in future

    Spotbuyingteam

    Inform LPR

    P.O.

    Content notavailable

    > 100k (*)CategoryManager

    No & < 2,5k

    Execute localspot buy

    P.O.

    ProcurementCenter

    Portal

    Operational Procurement ProcessesSourcing & Category Management

    Internal Business Users

    Suppliers

    Perform Requisitions& Fulfillment

    Perform CustomerServices (Helpdesk)

    Provide SourcingSupport

    Execute Local Con tract Implementation

    Execute Spot Buys

    Corporate Procurement

    Zone(s)

    Roles: Cat. Leader and

    Manager

    Corporate/

    Business Unit/Local Sourcing

    Roles: CategoryLeader and Manager

    Finance SharedService Center

    Handle CommercialSupplierRelationships

    Optimize UserCompliance Satisfaction

    OptimizeSupplierPerformance

    OptimizeContracts

    E-sourcingServices

    Value Tracking/BudgetingServices

    ExecuteSpot Buys

    Execute 8 stepStrategicSourcing

    SourcingSupport

    InvoiceProcessing

    SupplierHelpdesk

    Front Office Procurement Shared Services Center (Middle Office) Back Office

    Local Operations

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    In broadest terms, companies have

    two options: Either they can build and

    operate a shared services capability

    (the middle ofce) themselves, or they

    can outsource that eort to a qualifed

    services provider.

    Regardless o whether the shared

    services program is outsourced orkept in house, numerous procurement

    activities will likely be located oshore.

    This is where much o the new models

    savings come romobtaining low

    labor rates or procurement activities

    that are not aected by distance, and

    or which the learning curve is not

    particularly steep. Examples include:

    Sourcing support: Leveragingy

    specialized sourcing analysts who

    support category managers with data

    analysis, industry and supplier profling,

    e-sourcing support, Request or

    Proposal (RFP) analysis and preparation

    or act-based negotiations.

    Spot buys: Handling one-os andy

    ensuring proper ollow up or on-time

    delivery.

    Contract services: maintaining ally

    contracts centrally and monitoring

    contract-related ollow up activities.

    Master data compliance and contenty

    assurance, requisition-to-pay and

    reporting-ramework maintenance.

    Activities or which an onshore

    presence remains preerable are

    usually those that are particularly

    detailed and/or that require ongoing

    ace-to-ace interaction with business

    decision makers and suppliers. An

    example would be complex spot buys

    or creative agencies in the area omarketing. Still, as much as 80 percent

    o shared services activities can

    legitimately be regarded as candidates

    Building the Model

    or oshoring. The key is building

    mechanisms that accommodate the

    smooth and rapid transer o requests

    and inormation.

    When oshoring, close consideration

    should to be given to location(s) o the

    procurement center. Typically, the most

    important criterion is availability oabundant procurement, analytical and

    language skills. Signifcant advantage

    also can be obtained by fnding a

    location where competition or the

    above capabilities is limited. Basically,

    frst movers have a signifcant edge,

    since turnover and labor-rate increases

    can quickly compromise a business

    case. However, as shown in the case

    study box, making location the sole

    criterion is seldom a wise move.

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    In recent years, raw material prices

    in the global beverage market

    have increased dramatically. Many

    companies thus have been working

    hard to reduce indirect spend. One

    good example is a global beverage

    manufacturer that is implementing

    procurement middle offices inCentral and Eastern Europe.

    Most core to the companys mission

    were 1) reducing the procurement

    organizations operating workload

    before offshoring and 2)

    maximizing user-centricity. The

    second concept is particularly key:

    User centricity means that the

    complexity of the middle office

    should not be evident to the user.

    To make this happen, the company:

    Implemented a 70 person off-y

    shore middle office

    Developed a procurement usery

    portal as a content layer over the

    ERP system. Via the portal, users

    are quickly and smoothly guided

    to the right information through

    appropriate buying channels.

    Appointed a dedicatedy

    procurement representative to act

    as a central point of contact for all

    procurement-related issues.

    These innovations (new technology

    and new organizational structure)

    involved a significant change

    management effort. Most important

    was preparing for centralization and

    offshoring by making necessary shifts

    in the nature and quantity of work.

    For example, procurement services

    were standardized across countries,

    supplier e-readiness programs were

    introduced, reductions were made

    in the quantity of spot buys, and a

    broad cleanup effort was done to

    the companys procurement master

    data.

    To date, middle office capabilities

    have gone live in the Ukraine,

    Luxemburg, Russia and Belgium.

    Implementation activities are

    underway in the United Kingdom,

    Romania and Germany. Yet even at

    this stage, procurement coverage

    has increased from 65 percent to 85

    percent, while operating costs have

    dropped by about 10 percent. The

    procurement user portal has helped

    increase compliance from 80 percent

    to 95 percent of procurement

    covered spend.

    Case Study: Leveraging a Procurement Middle Office to Increase Profits

    and Performance

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    Procurement is clearly an excellent

    candidate or shared services

    provided that companies understand1) how to organize and parse the

    unction, and 2) that much o the

    operation is ocused on the savvy use

    o oshore resources. When these

    acts are acknowledged, and ollowed

    by a quality implementation o a

    shared services sourcing model, the

    results can be signifcant.

    In a strategic context, high-level

    buyers are reed up to ocus more

    completely on proactive sourcing andsupplier development. Procurement

    proessionals also become part o the

    spot-buy equation, thereby reducing

    o-contract purchases and obtaining

    better deals. In eect, resources are

    deployed more eectively and solid

    groundwork is laid or greater levels

    o specializationincluding sourcing

    analytics, e-sourcing, spot buying and

    contract management.

    At the same time, governance

    and control are actually enhanced

    with an oshored (and potentially

    outsourced) structure. Many

    companies tend to ear that their

    insights and involvement will be

    compromised in such a situation.

    What generally happens, however, is

    the exact opposite: Buying channels

    are tightly controlled and monitored

    (all via a single point o entry) so

    compliance is higher. Increased levelso automation ensure more-complete

    visibility and perormance reporting.

    Connectivity across all levels o the

    client organization and all levels o

    the procurement process (C-suite,

    strategists, transaction specialists and

    suppliers) is enhanced.

    Naturally, these advantages oer

    broad cost-saving potential. The

    most signifcant arise rom tighter

    adherence to contracted supplyrates. Accenture research on high

    perormance has shown that

    increasing on-contract buys rom 60

    High Performance and the Rewards of Procurement

    Shared Services

    to 95 percent can reduce a companys

    costs by up to 4 percent. Additional

    savings stem rom:Aggregated spend across multipley

    buyers. Shared services organizations

    are better positioned to consolidate

    buys across an organization and

    thus acquire more volume discounts.

    In organizations with multiple

    procurement operations, it is not

    uncommon to fnd several relationships

    (and purchase contracts with varying

    stipulations) with a single supplier.

    The ability to pool experience,y

    knowledge and skills, as well as

    purchases and contracts.

    Total cost o ownership reductionsy

    particularly operating costs relating to

    centralization and oshoring.

    Higher percentage o cost-efcienty

    product designs and introductions, due

    to increased and earlier involvement by

    the procurement organization.

    Higher share o suppliers managedy

    through a ormal process.

    All contracts logged and managedy

    centrally.

    Leveraging technology morey

    eectively. Shared services operations

    oten have an easier time justiying

    and leveraging the acquisition o

    leading-edge technology, such as

    e-procurement and e-auction tools.

    Fewer missed opportunities toy

    capture volume and early-payment

    discounts.

    Tight integration o sourcing andy

    procurement with related processes

    such as inventory management,

    inbound transportation, and fnance

    and accounting.

    In the Accenture report mentioned

    earlier, researchers noted that

    procurement masters (roughly 16

    percent o the survey population)requently implement mechanisms

    such as shared services and

    outsourcing that promote

    accountability across the purchasing

    cycle and in relationships with related

    business areas such as engineering,

    manuacturing and feld service.Moreover, masters were ound to be

    twice as likely as laggards to avail

    themselves o these opportunities.

    The message here is that development

    o a procurement shared services

    model is highly consistent with

    the characteristics and behaviors

    o companies that are committed

    to high perormance. Like all high

    perormers, organizations that develop

    shared services operations sincerely

    want innovative business approaches

    that reduce total cost o ownership,

    ensure continuous improvement and

    introduce new strategic advantages

    that hold long-term sway in the

    marketplace. In every respect, high

    perormance and procurement shared

    services are desirable and compatible.

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    In a strategic context, high-level buyers are freed up to focus more

    completely on proactive sourcing and supplier development. Procurement

    professionals also become part of the spot-buy equation, thereby

    reducing off-contract purchases and obtaining better deals. In effect,

    resources are deployed more effectively and solid groundwork is laid forgreater levels of specializationincluding sourcing analytics, e-sourcing,

    spot buying and contract management."

    "

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    Copyright 2008 Accenture

    All rights reserved.

    Accenture, its logo, and

    High Perormance Delivered

    are trademarks o Accenture.

    About Accenture Supply

    Chain Management

    About the Authors

    About Accenture

    The Accenture Supply ChainManagement service line workswith clients across a broad range oindustries to develop and executeoperational strategies that enableproftable growth in new and existingmarkets. Committed to helping clientsachieve high perormance throughsupply chain mastery, we combineglobal industry expertise and skills in

    supply chain strategy, sourcing andprocurement, supply chain planning,manuacturing and design, ulfllment,and service management to helporganizations transorm their supplychain capabilities.

    We collaborate with clients toimplement innovative consultingand outsourcing solutions that alignoperating models to support businessstrategies, optimize global operations,enable proftable product launches,

    and enhance the skills and capabilitieso the supply chain workorce.For more inormation, visit

    www.accenture.com/supplychain.

    Kris Timmermans is a partner in

    Accentures Supply Chain Management

    Service Line. He is the Global Lead o

    the Sourcing & Procurement practice.

    In the last 15 years with Accenture,

    Kris has lead a large number oglobal procurement and supply chain

    transormation projects or companies

    across dierent industries, including

    Automotive, Industrial Equipment,

    Consumer Goods and Services,

    Transportation and Resources. Kris

    holds a master's degree in Mechanical

    Engineering rom the KULeuven and

    MIT, Boston. Kris is also a member

    o the Procurement Leaders Advisory

    Board. Based in Brussels, he can be

    reached at

    [email protected]

    Accenture is a global management

    consulting, technology services

    and outsourcing company.

    Combining unparalleled experience,

    comprehensive capabilities across

    all industries and business unctions,

    and extensive research on the worlds

    most successul companies, Accenture

    collaborates with clients to help them

    become high-perormance businesses

    and governments. With 178,000

    people in 49 countries, the company

    generated net revenues o US$19.70

    billion or the fscal year ended Aug.

    31, 2007. Its home page is

    www.accenture.com.

    1 High Perormance throughProcurement: Accenture research andinsights into procurement perormancemastery, Accenture, 2007.

    Notes

    Sven Ruytinx is a senior manager

    in Accenture's Supply Chain

    Management Service Line. He

    has an extensive background in

    Sourcing and Procurement. He has

    been involved in the entire range oprocurement transormation aspects,

    rom procurement diagnostics (in

    both sourcing and capabilities) over

    strategic planning and strategic

    sourcing to workorce transormation.

    He has worked in a veriety o

    industries, including Steel, Chemicals,

    Insurance, Automotive and Beverages.

    Most recently he has led the

    implementation o the procurement

    middle ofce concept at the client in

    this case study. Based in Brussels, he

    can be reached at

    [email protected].