Achieving Healthcare Leadership and Outcomes through Writing and Publishing

Registration InformationTuition Fee: $995 (USD). Registration by credit card (VISA or MasterCard) can be made at: www.cme.hms.harvard.edu/courses/harvardwriters. Registration by check (draft on a United States bank), please make payable to Harvard Medical School and mail with registration form to Harvard Medical School—Department of Continuing Education, PO Box 417476, Boston, MA 02241-7476. Telephone or fax registration is not accepted. Registration with cash payment is not permitted. Upon receipt of your paid registration an email confirmation from the HMS-DCE office will be sent to you. Be sure to include an email address that you check frequently. Your email address is used for critical information including: registration confirmation, evaluation and certificate.

Disclosure PolicyHarvard Medical School (HMS) adheres to all ACCME Essential Areas, Standards and Policies. It is HMS’s policy that those who have influenced the content of a CME activity (e.g. planners, faculty, authors, reviewers and others) disclose all relevant financial relationships with commercial entities so that HMS may identify and resolve any conflicts of interest prior to the activity. These disclosures will be provided in the activity materials along with disclosure of any commercial support received for the activity. Additionally, faculty members have been instructed to disclose any limitations of data and unlabeled or investigational uses of products during their presentations.

Refund PolicyA handling fee of $60 is deducted for cancellation. Refund requests must be received by postal mail, email or fax one week prior to this activity. No refunds will be made thereafter.

InquiriesBy phone 617-384-8600, Monday through Friday, 10 a.m. to 4 p.m. (EST) or by email at: [email protected].

Course LocationAll sessions for this location will be held at The Fairmont Copley Plaza Hotel, 138 St. James Avenue, Boston, MA 02113 (telephone: 617-267-5300).

Accommodations/TravelA limited number of rooms have been reserved at The Fairmont Copley Hotel (Telephone: 617-267-5300) until March 8, 2014. Please specify that you are enrolled in this activity to receive a reduced room rate beginning at $249 per night Single/Double. Please do not purchase non-refundable airline ticket(s) until you have received an email from our office confirming your paid registration. For airline reservations contact the HMS Travel Desk toll free 1-877-4-HARVMD (1-877-442-7863) Monday - Friday 9 AM - 8 PM (EST). From outside the U.S., Canada and Virgin Islands, please call 617-559-3764.

AccreditationThe Harvard Medical School is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.The Harvard Medical School designates this live activity for a maximum of 25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

3-Day Course Only: A maximum of 17.5 AMA PRA Category 1 Credits™Writers’ Workshop (per night):A maximum of 1.75 AMA PRA Category 1 Credits™Advanced Workshop:A maximum of 3 AMA PRA Category 1 Credits™Oral Book Pitches (Monday):A maximum of 1 AMA PRA Category 1 Credits™

The Massachusetts Psychological Association has approved this activity for the following credits:3-Day Course: 16.5 Writers’ Workshop (per night): 1.75Oral Book Pitches (Monday): .5 Advanced Workshop: 3.00

The Royal College of Physicians and Surgeons of Canada recognizes conferences and workshops held outside of Canada that are developed by a university, academy, hospital, specialty society or college as accredited group learning activities.AMA PRA Category 1 Credits™ claimed by physicians attending live events certified and organized in the United States for AMA PRA Category 1 Credits™ can be claimed through the agreement on mutual recognition of credits between UEMS and AMA, considered as being equal to the European Continuous Medical Education Credits (ECMEC©) granted by the UEMS. One AMA PRA Category 1 Credits™ is equivalent to one (1) hour of European EACCME Credit (ECMEC©), therefore up to 25 ECMEC© Credits are available. Each medical specialist should claim only those hours of credit that he/she actually spent in the educational activity.

ACGME CompetenciesThis course is designed to meet the following Accreditation Council of Graduate Medical Education (ACGME) competencies: • Patient care • Medical knowledge • Interpersonal and communication skills

Course Highlights

The course covers the 3 key elements of successful publishing:1. Writing well2. Getting published3. Mastering ethical and effective publicity & promotion

NetworkingNetwork and meet publishing professionals, who often provide mentoring to attendees long after the course is over, during breaks and in the Writers’ and Advanced Workshops.

Writers’ Workshop – March 31 – April 1, 2014 (optional evening workshops) – $125/session

In Writers’ Workshop, you can learn more and have your work reviewed and critiqued. Each workshop group consists of one publishing professional who leads a discussion of no more than 9 attendees. We will contact you about submitting a writing sample one month before the course begins. Writing samples can be the overview to your book or the first 10 pages of a chapter or whatever you want. Register for one or both evening sessions of Writers’ Workshop. You may attend this workshop even if you don’t have a writing sample.

Oral Book Pitches (optional event)

$100 for the workshop & a time to pitch during the course

Attendees will have 70 seconds to verbally pitch their book idea to a panel of publishing professionals. This event has two parts: 1. An evening workshop on Monday, March 31 prior to Writers’ Workshop, designed to

prepare you to give your pitch and led by Dr. Silver; and2. A time during the course to pitch your idea in front of the audience and a panel of

publishing professionals. All are welcome to hear the pitches but only those who register will give one. The audience loves to hear the pitches; it helps them understand what works. Pitching an idea that an editor or agent likes can lead to a book contract. Participating in both parts of Oral Book Pitches is not mandatory; however, both parts (the workshop and the actual pitch) are included in this event. Registering for this very popular event prior to the course is MANDATORY (Limit 75 registrants).

Advanced Workshops – April 2, 2014 (optional afternoon workshops) – $250/workshop; one workshop per person

These are 3-hour small group sessions (between 10-25 attendees) focusing on higher level publishing skills. Completion of the main course is a prerequisite for taking an Advanced Workshop. Workshops include:

• Ethically Using Social Media in Publishing• Writing a Book Proposal• Maximize Creativity and Write Productively• Memoir Writing• The Craft of Writing

www.HarvardWriters.com

Achieving Healthcare Leadership and

Outcomes through Writing and Publishing

March 31 – April 2, 2014The Fairmont Copley Plaza Hotel | Boston, MACourse DirectorJulie Silver, MD

Sponsored bySpaulding Rehabilitation Network and Massachusetts General Hospital, Department of Physical Medicine and Rehabilitation

90% of last year’s

participants rated this course

as “superior” or “above average”

as compared to other

postgraduate programs they

attended. This course is among

the highest-rated of

Harvard CME offerings.

Course Highlights

Course OverviewThis one-of-a-kind CME course is designed to ensure that you have the requisite tools and techniques to publish in various venues including—but not limited to—books, magazine and newspaper articles, blogs, office kiosk information, patient brochures, newsletters and mobile apps.This course is appropriate for those who want to publish information for either consumers or professionals (or both). The course offers instruction on effective writing with an emphasis on how to get your work published. Mastering the many ethical issues concerning publicity and promotion of your work are also strongly emphasized. You will be given numerous opportunities to network with your peers as well as with superb faculty and other publishing professionals. To enhance your skills, small highly-interactive writers’ workshops (optional) are held in the evening and led by editors, literary agents and professional writers. Advanced workshops are also held for those who want more specialized training. A hallmark of the program is the optional event called Oral Book Pitches. The Oral Book Pitches will offer you a chance to have instant feedback on your proposal from a panel of publishing experts. The course covers the critical steps for approaching editors, literary agents and other publishing professionals to improve your chance of getting your work published. You are encouraged (but not required) to bring a written sample of your work to the course. The target audience for this course includes physicians of all specialties, healthcare executives, psychologists, medical writers and other healthcare professionals who demonstrate a strong desire and passion to get published.

Learning ObjectivesUpon completion of this course, participants will be able to:

• List the elements of a nonfiction book proposal.• Determine the key strategies that successful writers use to publish their work

and apply to your own writing.• Evaluate common mistakes in narrative writing that lead to errors and poor communication.• Compare and contrast narrative, memoir, self-help and other nonfiction genres.• Apply the three phases of the book publishing process.• Analyze various forms of writing and how they are used in educating the public.• Determine the next steps in advancing publishing goals.

Target AudienceThe target audience for this course includes physicians of all specialties, healthcare executives, psychologists, medical writers and other healthcare professionals who demonstrate a strong desire and passion to get published.

Monday, March 31st7:00 Registration/Continental Breakfast

8:00 Understanding the Publishing Industry Julie Silver, MD

9:00 Writing a Nonfiction Book Proposal Julie Silver, MD

9:30 Writing Psychology/Self-Help Books Joseph Shrand, MD

10:30 Break

11:00 Creating a Literary Life in Medicine: Books, Talks & Your Message Jeffrey L. Brown, PsyD

12:00 Lunch (on your own)

1:30 Publishing Procedures & Protocols (Panel Discussion with Literary Agents & Editors)

Moderator: Julie Silver, MD

2:30 Building Your Platform While Practicing Medicine Richard Senelik, MD

3:15 The Power of Collaborative Writing: Symbiosis, Synergy and Success

Carrie Barron, MD and Alton Barron, MD

4:00 Dinner (on your own)

6:00 Oral Book Pitches Workshop Julie Silver, MD

7:00 Writers’ Workshop

Tuesday, April 1st7:00 Continental Breakfast

8:00 Trends in Publishing: Effective Ways to Connect the Public with Health Information

Julie Silver, MD

9:00 Creating a Powerful Memoir Regina Brooks

10:00 Using Social Media to Build Your Reputation as a Healthcare Thought Leader

Jennifer J. Thomas, PhD

10:45 Break

11:00 Narrative Writing in Healing: The Power of Stories Elizabeth Rider, MD, MSW

1:00 The Merging of Memoir, Narrative and Self-Help Books Julie Silver, MD

1:45 Making English Move Susan Aiello, DVM

2:30 Break

3:00 Oral Book Pitches Julie Silver, MD

4:45 Reaching Patients and Readers through Social Media Rusty Shelton

Wednesday, April 2nd7:00 Continental Breakfast

9:00 Working Ethically with the Media to Disseminate Your Message Rusty Shelton

9:45 Break

10:45 Publishing is Changing the Way Medicine is Practiced Julie Silver, MD

11:30 A Plan to Get Your Work Published This Year Julie Silver, MD

1:30 Advanced Workshops (select one)

1. Ethically Using Social Media in Publishing Rusty Shelton

2. Writing a Book Proposal Lisa Tener, MBA and Martha Murphy

3. Maximize Creativity and Write Productively Shelley Carson, PhD

4. Memoir Writing John Hanc

5. The Craft of Writing Susan Aiello, DVM

FacultyJulie Silver, MD Physician, Course DirectorDr. Silver is a physician, an award-winning writer and an editor whose latest book is You Can Heal Yourself (St. Martin’s Press). She is Chief Editor of Books at Harvard Health Publications and an associate professor at Harvard Medical School. She has appeared on the Dr. Oz Show, Today Show, CBS Early Show, ABC News Now, AARP Radio and NPR. Her work has been featured in USA Today, The Boston Globe, The Washington Post, Parade and other newspapers and magazines.

Susan Aiello, DVM, ELS Writer, EditorDr. Aiello is a professional writer who has extensive teaching experience in training health writers. She has studied publication management and journalism and is a board certified editor in the life sciences. She is an editor and trainer who encourages collaborative book development. She has over 20 years experience in publishing and has appeared on national television and radio. She is the Editor-in-Chief of The Merck Veterinary Manual and the Immediate Past President of the Board of Editors in the Life Sciences.

Alton Barron, MD Physician, WriterDr. Barron is a board-certified orthopedic surgeon and is currently the President of the New York Society for Surgery of the Hand. He has been a surgeon for the New York Philharmonic Orchestra and Metropolitan Opera for more than a decade. Dr. Barron is a consultant for CBS and has appeared on the CBS Early Show. He has also written for The New York Times, was listed annually since 2009 in the New York Times Magazine as one of the “Super Docs,” and has published extensively in multiple peer-reviewed journals and textbooks.

Carrie Barron, MD Physician, WriterDr. Barron is a board-certified psychiatrist/psychoanalyst on the faculty of the Columbia College of Physicians and Surgeons who also has a private practice in New York City. She has published in peer-reviewed journals, won several academic awards, and presented original works on creativity and self-expression at national meetings of the American Psychoanalytic Association.

Regina Brooks Literary AgentRegina Brooks is the founder and president of Serendipity Literary Agency LLC, based in Brooklyn, New York. Writer’s Digest magazine named Serendipity Literary Agency as one of the top 25 literary agencies. Her agency has represented and established a diverse base of award winning clients in adult and young adult fiction, nonfiction, and children’s literature. She is the author of Writing Great Books for Young Adults (Source Books) and You Should Really Write a Book: How to Write, Sell and Market Your Memoir (St. Martin’s Press), has edited over 100 titles, and is a blogger for the Huffington Post.

Jeff Brown, PsyD, ABPP Psychologist, AuthorDr. Brown is a Harvard psychologist and the author of The Competitive Edge (Tyndale) and two Chicken Soup for the Soul books. He is a successful course graduate and an oft-cited expert in The New York Times, ESPN, The Wall Street Journal, The Boston Globe, FOX News, NPR, CBS and ABC News. He coaches writers in the mental aspects of writing and publishing.

Shelley Carson, PhD Psychologist, Writer, Lecturer, ResearcherDr. Carson is the author of the award-winning book Your Creative Brain (Jossey- Bass) and co-author of the newly-released book Almost Depressed (Hazelden). She teaches and conducts research at Harvard where she has won teaching awards for her course Creativity: Madmen, Geniuses and Harvard Students. Her work has been featured on CNN, the Discovery Channel, BBC and NPR. She blogs at Psychology Today and Huffington Post.

John Hanc Writer John Hanc is a writer specializing in fitness, health, active sports and history. A long-time contributor to Newsday and a contributing editor to Runner’s World magazine, his work also appears in The New York Times, Family Circle, Smithsonian and Yoga Journal. He is the author of The B.A.A. at 125: The Official History of the Boston Athletic Association, Not Dead Yet The Coolest Race on Earth, Running for Dummies, The Essential Runner, Organize Your Mind, Organize Your Life and The Making of a Harvard Surgeon. Hanc is also an Associate Professor of Journalism at the New York Institute of Technology in Old Westbury.

Martha Murphy Writer, Editor, Book CoachMartha Murphy is an award-winning writer, editor, and book coach specializing in health, self-help, how-to, cookbooks, and memoir. In addition to assisting writers with book proposals, book manuscripts, and magazine articles, she has designed successful promotion campaigns. Her in depth knowledge of the publishing world and expertise as a professional writer have helped her clients write books that have attracted the attention of the Wall Street Journal, New York Times, and National Public Radio.

Elizabeth Rider, MD, MSW Physician, Writer, EditorDr. Rider is an expert on narrative medical writing and the senior author of the book A Practical Guide to Teaching and Assessing the ACGME Core Competencies. She is a successful course graduate who has won multiple writing awards. She is an editor for the journals Patient Education and Counseling and Medical Encounter and is an assistant professor at Harvard Medical School.

Richard Senelick, MD Physician, WriterDr. Senelick is a physician specializing in both neurology and neurorehabilitation. He is the Editor in Chief of Health South Press. He is an associate clinical professor at the University of Texas Health Science Center in San Antonio. Dr. Senelick writes a blog for the Huffington Post and The Atlantic. Dr. Senelick is the Stroke Community Expert for WebMD. He has authored Living with Stroke: A Guide for Families, Living with Brain Injury: A Guide for Families, The Spinal Cord Injury Handbook, and Beyond Please and Thank You: The Disability Awareness Handbook.

Rusty Shelton Literary Publicist/Web StrategistRusty Shelton is the founder of Shelton Interactive, a digital PR agency that uses social media to help authors and publishers build relationships with media, readers and colleagues online. He is an expert on the professional use of social media.

Joseph Shrand, MD Physician, WriterDr. Shrand is an Instructor of Psychiatry at Harvard Medical School and the Medical Director of CASTLE (Clean and Sober Teens Living Empowered), a new intervention unit for at-risk teens, which is part of the respected High Point Treatment Center in Brockton, MA. Among colleagues and staff, he is affectionately called “Doctor Joe,” as he was “Joe” in the original children’s cast of the PBS series ZOOM. He is the author of two books including Manage your Stress and Outsmarting Anger.

Lisa Tener Writer, Book Writing Instructor, Book Proposal EditorLisa Tener is a published author whose book writing program has won numerous awards. She blogs on publishing for the Huffington Post as well as on her own book writing/publishing website. A graduate of MIT’s Sloan School of Management, Lisa specializes in helping doctors, therapists and other healing professionals write and publish compelling books in many genres including how-to, self-help and memoir.

Jennifer Thomas, PhD Psychologist, WriterDr. Jennifer Thomas is an Assistant Professor at Harvard Medical School. She is the Co-Director of the Eating Disorders Clinical and Research Program at Massachusetts General Hospital. She has published more than 40 peer-reviewed articles and chapters, and serves on the editorial boards of the International Journal of Eating Disorders and the Journal of Abnormal Psychology. She is the author of Almost Anorexic: Is My (or My Loved One’s) Relationship with Food a Problem?

REGISTRATION FORMAchieving Healthcare Leadership and Outcomes through Writing and PublishingMarch 31 – April 2, 2014 Course #342363Please print clearly. All fields required.

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Workshop Instructors, Pitch Judges and Other Publishing Professionals

Deborah Brody Editor

Debbie Carvalko Editor

Don Fehr Literary Agent

Nancy Fitzgerald Editor

Jeanne Fredericks Literary Agent

Lisa Grubka Literary Agent

Linda Konner Literary Agent

Albert LaFarge, PhD Literary Agent

Matthew Lore Editor Liz Neporent Writer, Editor

Christopher Reid Editor

Jean Thomson Black Editor

Jacqueline Wehmueller Editor

Achieving Healthcare Leadership and Outcomes

through Writing and PublishingMarch 31 – April 2, 2014

The Fairmont Copley Plaza Hotel | Boston, MAREGISTRATION FEE Tuition

o 3-Day Course $995 (USD)o Reduced Fee for Returning Attendees – $250 (USD)

OPTIONAL WORKSHOPS (Cannot be taken as separate offerings)o Oral Book Pitches (Monday) (Limited to 75 registrants.) $100 (USD)

o Writers’ Workshop $125 (USD) x _______ (# nights o Monday o Tuesday) $ __________

WEDNESDAY, APRIL 2 WORKSHOP (Can be taken as a separate offering by past course attendees)o Advanced Workshop (Choice of One Workshop. Each workshop $250 (USD) limited to first 25 registrants. Please list your 1st and 2nd choice.

Assignments are made in the order received.)o Ethically Using Social Media in Publishing o Memoir Writingo Writing a Book Proposal o The Craft of Writingo Maximize Creativity and Write Productively

Total Tuition Enclosed: $ _________(USD)

Program changes/substitutions may be made without notice.

10:30 Break

Julie Silver, MD

10:45 Break

2:30 Break

9:45 Break

Email Address ______________________________________________________________________________

10:30 Break

Julie Silver, MD

10:45 Break

2:30 Break

9:45 Break

Email Address ______________________________________________________________________________

Course Highlights

10:30 Break

Julie Silver, MD

10:45 Break

2:30 Break

9:45 Break

Email Address ______________________________________________________________________________

Source Code: 1EM

Achieving Healthcare Leadership and Outcomes through Writing and Publishing

Health & Medicine

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