Achievers webinar v7

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Click to edit Master title styleClick to edit Master title style

Kate PopeAchievers, Manger, Talent Acquisition

How to Message Your Employer Brand in An Authentic Way


Featured Speakers

Kate PopeManager, Talent Acquisition

Kelly McGuire-Payne Director, Client Success


Agenda

1. Transparency and Your Employer Brand

2. Getting Your Employees on Board

3. 5 Steps to Ensuring Transparency and Authenticity – The Achievers Story

4. Leveraging Internal and External Sources

5. Questions?


Title

The Power of Employer Branding


Title

A company’s Employer Brand Reputation directly impacts its ability to attract and retain top talent


Title

If you don’t manageyour employer brand,

then someone else willwrite the story for you.


Title

Today’s candidates seek transparency and authenticity in their job search


What We Know about Today’s Candidate

1. 51% have buyer’s remorse due to an inaccurate picture of the job

2. 95% are influenced by reviews from those inside the company

3. 69% wouldn’t take a job with a company

that had a bad reputation


Webinar Tips for Attendees

Your employer brand begins with your employees


Brand Authenticity

talent values

passion

brand

strengths

experience

ideals


It’s Not Just About Money

“Employees exert up to four times more discretionary effort when they believe

in the value of their job, their team, and their organization.”


The Achievers Story


We Seemed to be Rocking and Rolling

1. Culture2. Top grades3. Flexible work environment4. Career site5. ATS


But We Needed to Fix a Few Things…

1. We were no different then any other start up 2. We wanted to attract more seasoned talent3. High turnover in Gen Y’s4. Remote talent5. We NEEDED to stay true to our BRAND


Quick Fixes We Needed to Make

1. Alignment 2. Who do we hire?3. Online messaging 4. Social


5 Steps to Ensuring a Transparent Brand


Step 1

List out what makes you different from thecompetition and highlight those attributes.


Be a Marketer


Step 2

Figure out WHO you want to hire andwhat attributes are most important tothose groups.


Step 3

Listen and fix any existing problems.


Read what others are saying about you


Step 4

Recognition works!


How Recognition Works

.

Esteem( importance, recognition,

respect )

Love/Belonging( social, love, family, team )

Safety( economic and physical security )

Survival( food, water, sleep )

Compensation &Benefits

ModernRecognition

CareerDevelopment Opportunities

Maslow’s Hierarchy of Needs

#1 reason people leave is because of lack of recognition at work

Self Actualization( challenge, opportunity, learning,

creativity )


Step 5

Once you’ve got it,flaunt it and get social!


Join the conversation


Cant Get More Transparent Than…


Allows You to Track Engagement

1. How many candidates know you exist?

2. Where does your reputation stand compared to competitors?

3. What is your social media reach?

4. How influential is your employer brand?


Results

1. Recruiters and managers now aligned2. Positive 30/60/90-day onboarding check-ins3. Improved referral rates4. Average age of candidates increased to 345. Candidates applied because of Glassdoor,

not because of company career site


What’s Next for Achievers?


Action Plan

1. Scale for growth2. Continue to recruit millennials3. Engagement with current employees4. Localize brand


Brands are constantly evolving


What We Know About Today’s Candidates


7 Ways to be More Transparent

1. Develop your employer brand message2. Give employees a voice3. Enable social sharing4. Share frequently5. Be responsive6. Point people to 3rd party endorsements7. Go mobile


What is OpenCompany?

A Program to Recognize Companies that Embrace Transparency


OpenCompany: 5 Steps Toward Transparency

Add Photos

Get Reviews

Promote Your

Profile

UpdateProfile

Respond to

Reviews


Employer Center Reporting


Delivering Measurable Results for 2,000+ Clients

and Partners

Financial Services

Consumer Goods

Internet

Healthcare

Technology

Retail

Consulting

Energy & Utilities

2x better applicant quality

vs. traditional job boards

30% lower cost-per-hire

than other recruitment channels

3x more influence

over candidates’ decisions


Thoughts to Leave You With..

40

Today’s Candidates Demand TransparencyThe Demand

Will Only GrowEmbracing Transparency

Helps Your Company Win


Thank You

Kate PopeAchievers, Talent Acquisition [email protected]

Achievers webinar v7

Recruiting & HR

Transcript of Achievers webinar v7