Achieve Results Through Online Marketing | Mega Media Expo 2009
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www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage Achieve Results Through Online Marketing Christine da Silva
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Transcript of Achieve Results Through Online Marketing | Mega Media Expo 2009
www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Achieve Results Through Online
Marketing
Christine da Silva
www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
AlterSage | Who We Are
www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Why You’re Here
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Facts and Figures
In 2008 Internet usage increased with 12.5% in SA
SA has more than 4.5 million internet users
The percentage of time people spend communicating online has increased with 18% since 2006
www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Elements of Online Marketing
Search Engine Optimisation
(SEO)
Pay Per Click (PPC)
Advertising
Social MediaMarketing
Online PR
Online Reputation
Management(ORM)
Viral Marketing
Email Marketing
Web Copywriting
Website Usability
www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
Search Engine Marketing
Keywords
Paid Search Results
Paid Search Results
Organic Search Results
#1 on Search Engine Result
Page (SERP) through SEO
Competitors
Competitors
Search Engine Optimisation
(SEO)
Pay Per Click(PPC)
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Search Engine Marketing
All about CostAll about Content
SEO PPC
Links
Key-phrases
Limited
Key-phrases
Unlimited
Budget
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Measure Results
Visitors
Keywords
Demographic
Interests
Conversions
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Social Media Marketing
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Examples of multi-channel marketing
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Perdeberg Winery’s Multi Channel Approach
Events
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Selfmed’s Multi Channel Approach
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Hippo’s Multi Channel Approach
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Online is not rocket-science
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Basic Tips and Tricks
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1. Design
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www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
2. Usability
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Usability
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3. Content
is KING!
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Informative
Interesting
Optimised
Persuasive
Bolding
Content
Links
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Basic SEO: Tips and TricksKey-phrases
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Title & Meta DataBasic SEO: Tips and Tricks
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Bolding
Content
Links
H1 tag
Key-phrases
Call to action
Informative
Interesting
Persuasive
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Why Online Marketing?
Architecture
Design
Take-Aways
1. Targeted
2. Measurable
3. Cost-effective
Content
Audience
Channels
Overall marketing plan
Pay Attention To
Remember to: Track, Analyse and Measure
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Stand out from the crowd
www.altersage.com | [email protected] | (+27 21) 462 0036 | skype: altersage | twitter: altersage
How could online work for you?
Christine da Silva
(+27 21) 462 0036 | [email protected] | www.altersage.com
Skype and Twitter: altersage
