ACE the PITCH!
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Slide #1 Meet and GreetUse for Intro Slide
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FOCUS
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@mzkagan
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Things I
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Things I HATE
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to MAR-TA-FY:
to make something as simple & memorable as possible.
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30 MILLIONpresentations per day.
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Most presentationsare boring.
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what they actually remember vs what u think they remember
Assumption:
presenter audience
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what they actually remember vs what u think they remember
Truth:
presenter audience
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can only hold three to four chunks of new information at one time.
Working memory
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FOCUS
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FOCUS
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2008
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# 6# 4
>5 MillionVIEWS
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3-part formula
my simple
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perfect presentation sandwich
the
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STATS
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facts data details examples testimonials etc. STATS[
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STORY
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STORYthe
MOST IMPORTANT
part!
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SLIDES
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OPTIONAL! (in most cases)
SLIDES
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STATSSTORY
SLIDES
25%
ideally
50%25%
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STATSSTORY
SLIDES20%
5%
75%
most of the time
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STORY. STATS. SLIDES.
1 2 3
the 3-part formula:
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STORY. STATS. SLIDES.
1 2 3
the 3-part formula:
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relate connect understand REMEMBER
go back to that what we see model
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understand, relateStories help us to
& REMEMBER.
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Stories have STRUCTURE.
BEGINNING. MIDDLE. END.
1
2
3
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This is NOT a story.
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Dont give a presentation. Tell a STORY.
tip #1
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a great story? how do you craft
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Begin with the end in mind.
tip #2
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+ =
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what do you want them to FEEL?
+ =
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+ =what do you want them to THINK?
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what do you want them
to DO?
+ =
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+ =what do you want them
to DO?
what do you want them to THINK?
what do you want them to FEEL?
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Tell it before you create it.
(& record it or have someone take notes)
tip #3
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Tell it before you create it.
(& record it or have someone take notes)
tip #3
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Give it structure.
tip #4
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Classic 3-Act Storythe
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Classic 3-Act Storythe(as a presentation)
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5-Minute Presentationthe
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15-Minute Presentationthe
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STORY. STATS. SLIDES.
1 2 3
the 3-part formula:
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STORY. STATS. SLIDES.
1 2 3
what?
why? who? when? where?
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confused mind says NO.a
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A set of points in a plane equidistant from a given point.
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A set of points in a plane equidistant from a given point. vs.
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faster60,000x
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CIRCLE vs.
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easier recall6x
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Remember:a picture is worth
1000 WORDS.
tip #5
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BIGGER.make the logo
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simplicity isthe ultimate sophistication.
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Minimize noise.
tip #6
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Today were introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.
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1:7:140the rule
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1:7:140idea per slide
1
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1:7:140 7 words per slide
no more than
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1:7:140140characters or less
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Offer meaning, instead of data.
tip #7
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NumberofBikesSold2002-2007the
0"
1000"
2000"
3000"
4000"
5000"
6000"
2002" 2003" 2004" 2005" 2006" 2007"
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Over 5000 Bikes Sold in 2007
500
1500 2009
3577 4007
5035
2002 2003 2004 2005 2006 2007
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907% increase in sales since 2002
500
1500 2009
3577 4007
5035
2002 2003 2004 2005 2006 2007
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STORY. STATS. SLIDES.
the 3-part formula:
1 2 3
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a book by its cover.
dont judge
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a book by its cover.
dont judge BULLSH*T!
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You only get one chance to make a first impression.
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Have a killer cover slide.
tip #8
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>
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how you made them FEEL.
people will forget what you said, people will forget what you did, but people will never forget
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how you made them FEEL.
people will forget what you said, people will forget what you did, but people will never forget EVEN IF
YOUR SLIDES
ARE STUNNING!!!
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Iceland:thelandoffire&ice LocatedbetweentheNorthAtlan>c&theArc>cOceans,
IcelandisthemostsparselypopulatedcountryinEurope.
Itsvolcanically&geologicallyac>ve,withaninteriorthatischaracterizedbysand&lavafields(fire),aswellasmountains&glaciers(ice).
Despiteitshighal>tudejustoutsidetheArc>cCircle,IcelandiswarmedbytheGulfStream&hasatemperateclimate
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ICELANDland of fire & ice
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Focus on the feeling.
tip #9
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CRAP.
tip #10
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CRAP.
tip #10
Alignment
Repetition
Consistency
Proximity
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CRAP.
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1 Dont give a presentation. Tell a story.
2 Tell it before you create it.
3 Give it structure.
4 Remember that a picture = 1000 words.
5 Minimize noise.
to sum up
6 Obey the 1:7:140 rule!
7 Offer meaning instead of data
8 Have a killer cover slide
9 Focus on the feeling
10 CRAP!
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Get your hot little hands on my
bit.ly/APCyes
GET INSTANT ACCESS!
FREE VIDEO CRASH COURSEon Mastering the Art of
Persuasive Communication
http://bit.ly/APCyes