ACCREDITATION, MEDIA MANAGEMENT & SECURITY AT

MAJOR SPORTS EVENTS

Staging a major event is like assembling a Fortune 500 Company –

pushing it into overdrive for a

few weeks and then dismantling it“”

Only once has the event been

lead by an executive with

major event experience!

In our experience of over 18 years and 500 events…

Local Organising Committees will:

Save time

Lower costs

Reduce effort

If they use experienced people & suppliers

A perfect case for outsourcing elements of event planning & implementation

WHY DOES EXPERIENCE MATTER?

Saves expensive mistakes if brought in early

Avoids operational inefficiencies

Reduces hard work & additional cost for operating companies

Implement experience gained at a variety of events

There is only one chance to get your event right

It is not the time to train new event directors & managers

Scalability, not all events are Olympic Games

ACCREDITATION

Security demands of Sports Events changed forever after 9/11

Sport has a duty to minimise the risk to spectators, competitors and staff

The first line of defence is access control - critically accreditation

ACCREDITATION

Accreditation provides the first impression to the participants

Controls:Number of attendees without tickets

Access privileges / Zones

Allows security screening

MEDIA MANAGEMENT

Media infrastructure becoming more specialised

& sophisticated as digital technology evolves

First class working facilitiesGood view of the actionFaultless IT & Telephonic ServicesAccess to CompetitorsBackground information/stats/resultsCateringTransport & AccommodationFriendly & Efficient service

Media require:

PROJECT ESSENTIALS

Experienced Managers

Recruitment & Training - Staff & Volunteers

Detailed Project & Venue Planning

Numerous Site Visits

Supplier Agreements - IT / Telecoms, etc.

Budget Agreement / Cost Control

Specialist Temporary Facility Construction

Technology Implementation

ISSUES

Accreditation, Media Management & Security is critical yet complex

Demanding a full range of business, management, media, technical and

project management skills

ISSUES

Each organising committee starts from scratch

Little or no transfer of knowledge and understanding

Steep learning curve creates

error & expense

CONCLUSION

The management challenge is:

Building a Fortune 500 company…

Overdrive for a few weeks...

Dismantling it

CONCLUSION

This is a clear case for outsourcing elements of

planning and implementation to specialists

Resulting in . . .

Major cost savings

Ensure maximum operational efficiency

Enhance positive global perception of event

Drive revenue to the sport and not to waste!

www.rushmans.com