Accounting Policies of Media Broadcasting Agencies

2015

Accounting policies of Media Broadcasting AgenciesAN OVERVIEW

SUBMITTED BY: AMEYA THAKUR PGP31242ADITYA KHANNA PGP31187APOORVA AGARWAL PGP3191RAMANJOT KOHLI PGP31222KIRAN AMOGHIMATH PGP31207

Accounting policies of Media Broadcasting Agencies- An Overview2015

INDUSTRY STRUCTURE


PORTER’S 5 FORCE MODEL

India being a diversity behemoth the disparity in audience taste and preferences is profound giving the producers a wide range of content to make. This causes specialization and prevents rivalries.The disposable income of India is continuously increasing thereby creating more and more opportunities to make more content.

Competitive Rivalry Highly fragmented industry that is no single enterprise has large enough share to

influence the entire sector High fixed costs and highly perishable products

Threat of New Entrants High sunk costs are involved High capital requirements Access to distribution is difficult

Substitute Products Significant sporting events like World Cup,T20,etc and other cultural events Film Industry, Print Media and Internet

Bargaining Power of Suppliers The number of suppliers is very high which leads to the low bargaining power with

them Increasing number of content providers

Bargaining Power of Customers Increased globalization Consumers loyalty towards one channel is less, as variety of alternative sources of

entertainment is available



Bargaining Power of

Customers(Medium)

Bargaining Power of Suppliers

(Low)

Substitute Products(Low)

Threat of New Entrants

(Low)

Competitive Rivalry

(Medium)

MACRO-ECONOMIC INDICATORS

India is among the world’s youngest nations, with more than half a billion people under the age of 25. With the newly emergent upper middle class and a rise in disposable incomes, the desire to spend on leisure and entertainment is growing faster than the economy itself.


Accounting Policies of Media Broadcasting Agencies

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