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Transcript of Accounting Education: Charting The Course Through A Perilous Future Authors:Steve Albrecht Robert...
Accounting Education: Charting The Course Through A Perilous Future
Authors: Steve AlbrechtRobert Sack
Sponsors: Institute of Management Accountants American Institute of CPAs
American Accounting Association “Big 5” Professional Service Firms
Sponsor’s Task Force
IMA: C.S. “Bud” Kulesza Keith Russell
AICPA: Bea SandersKaren Pincus
AAA: Michael DiamondJan Williams
Big 5: Ellen GlazermanBrent Inman
Introduction….Results not what expected
We didn’t volunteer for this assignment We were committed to let data speak for itself
and to use our backgrounds to interpret what we found
We didn’t believe that things would be as bad as they ended up being--report is more negative than we would like it to be
We didn’t have an agenda--weren’t out to represent anyone’s interests--not IMA, not AICPA, not “Big 5”, not AAA
Some things we say offend sponsors
We are long-time supporters of accounting education
Steve Albrecht Former AAA President Former Accounting
Department Chair Current Chair of
AACSB Accounting Accreditation Committee
Former President, APLG
President-Elect, Beta Alpha Psi
Audit/Financial teacher
Bob Sack Former AAA Director
of Publications Former partner of
Touche Ross & Co. (Deloitte & Touche)
Former Chief Accountant of Enforcement Division, SEC
Financial accounting teacher
We want accounting programs to succeed
We don’t like much of what we have to say any more than you will
Our goal is to make accounting education better and more successful
As educators, we want to do two things for the accounting profession: Provide a “pipeline” of high-quality students Provide a high “value-added” education
Not sure how much of each we are doing right now
Our Charge
“Write a high-level thought piece, supportedby evidence where possible, about the future of accounting education.”
Timetable: 6 months
Previous Warnings & Studies
IMA Studies (Counting More, Counting Less)
AICPA Vision Study AAA Committee Reports
Bedford Report Changing Environment Committee
AECC Monographs “Big 8” White Paper
The difference is “this time it is survival we are talking about!”
Quote from the“Bedford Report,” 1986
There is little doubt that the current content of professional accounting education, which has remained substantially the same over the past 50 years, is generally inadequate for the future accounting professional. A growing gap exists between what accountants do and what accounting educators teach.…
Accountants who remain narrowly educated will find it more difficult to compete in an expanding profession.…
The committee’s analysis of accounting practice has indicated that accounting education as it is currently approached requires major adjustments between now and the year 2000.
Quote from the“Bedford Report,” 1986
Research Methodology
Read everything possible, especially past reports
Interviewed key leaders Focus group meetings (4 plus 1) Surveys
Practitioners Educators Department Chairs
Our Conclusion
While we have been long-time supporters of accounting education, if we were starting a new business school today, we would not have separate accounting programs, at least not structured the way they are today.
Our Rationale
The number and quality of accounting students is down.
Our constituents tell us that our educational model is broken and needs to be fixed.
Previous majors would elect other majors if starting over again today.
1
2
3
Customers down!
Can It Get Much Worse?
Educational modelis broken and needs
fixing
Inputs down!Past majors wouldgo elsewhere!
Complaints about products
Don’t shop there!
Accounting Education
Retail Store
Major Problem
Accounting Education has not kept pace with changes in the business world. Changes in Business World
Accounting Education
Changes in Business
Increased Competition — Inexpensive Information
1. Faster pace of change2. Shorter product life cycles and competitive advantages3. Need for better, quicker, and more decisive actions by management4. Emergence of new companies and industries5. Emergence of new services6. Outsourcing of non-value added services 7. Increased uncertainty and recognition of risk8. Increasingly complex business transactions9. Restructuring of rewards (lower rewards for services replaced by
technology, same rewards for non-value added services, higher rewards for leveraging technology and globalization)
10. Changes in financial reporting and reporting relationships11. Increased regulatory activity12. Increased focus on customer satisfaction
Globalization—Technology—Concentration of Market Power
Representative Quotesby Participants
Technology has been an enabler, allowing us to do accounting more efficiently, but what is driving change is the whole global competition and the demand the customer has for more responsiveness and more efficiency.
Representative Quotesby Participants
There are lots of new services that we never even thought about historically. People want information much faster than ever before—they want instant feedback and gratification. The world is much more global than it used to be. Technology has changed the way we work and the way we think about things.
Representative Comments
Because we have all this technology in the business world, models are becoming much more complex. There are very complex transactions that get invented in business and businesses get invented around these things very quickly. Accounting has trouble keeping pace with what should be the right answers for these kinds of transactions and sometimes, by the time we figure them out, the transactions or business becomes obsolete.
Representative Comments
The way things have changed is that our clients no longer need us to crunch numbers the way we used to because technology now does that for them. What, in the past, used to be our deliverable—the financial statement—is now coming 60 to 90 days after year-end. It loses a lot of its importance because our clients (and their investors) no longer care what happened 60 or 90 days ago; they’re looking for something to affect the bottom line in the operations of the business today!
Representative Comments
Today, product life cycles are much shorter than they were before. Technology, in addition to being an enabler, is fueling all this dynamic change that is rippling through our clients, which in turns, impacts us and our people.
Representative Comments
About six months ago, I received the annual report of KPMG. And, as I was kind of skimming through it, it struck me that the term “accounting” did not appear in their annual report. So, I took it as a challenge and read the 40 pages only to see if the term accounting appears there. It appears twice.
Historical Educational Environment
Supply of students
Capacity for educatingstudents
Demand by firms to
hire students
Supply Capacity Demand
New Educational Environment
Accounting
Strategy
Others
Finance
I/S
Tax
Dot.com
Own Business
Audit
Consulting
Capacity to Educate Students
Reactions to Change
“Big 5” Changed from accounting to professional service firms.
AICPA Vision study, new technology certification, XYZ certification, XBRL, etc.
IMAStrategic Finance, CFM certification, major studies, etc.
Education Major changes at a few schools (not pervasive nor substantive enough).
0
10
20
30
40
50
60
1993 1999
Consulting
Audit & Assurance
Tax
Professional Service Firms
Type of Service 1993 1999 Growth Rate Consulting 27% 49% 27%
Accounting & Auditing 51% 33% 9%
Tax 22% 18% 13%
Industry Changes
The role of management accountants has evolved from serving internal customers to being a business partner. A business partner is an equal member of the decision-making team. As a business partner, a management accountant (finance professional) has the authority and responsibility to tell an operating executive why particular types of information may or may not be relevant to the business decision at hand and is expected to suggest ways to improve the quality of the decision.
Why Haven’t WeChanged Faster?
Traditionsof the
Academy
ProfessionalPrograms
Changes in
Business
Compared to the rest of the university, we have changed significantly and rapidly!
Compared to the business world, we have changed only slightly and are getting further behind!
Customers down!
Educational modelis broken and needs
fixing
Inputs down!Past majors wouldgo elsewhere!
Complaints about products
Don’t shop there!
Accounting Education
Retail Store
Can It Get Much Worse? Let’s focus on inputs!
The Number and Quality of Accounting Students has Decreased!
Yearly GraduatesDropped from 60,000 to 47,600
(1995-96 to 1998-99)
Currently EnrolledDropped from 192,000 to 148,000
(1995 to 1998-99)
Percent of college students who are
studying accounting
Dropped from 4% to 2%(1990 – 1999)
Percent of high school students who say they
will major in accounting
Dropped from 2% to 1%(1990 - 1999)
Survey Respondents
Fewer
Same
More
Educator Response Practitioner Response
80.1%
16.6%
45.7% 42.5%
Are there (fewer, same or more) qualified students today?
So the bad news is...
The number of accounting majors is down and...
But the good news is...
While the number of accounting majors is down, the number of students may not be down much because:
Non-business majors enrolled in accounting courses is constant.
Students enrolled as accounting minors is constant.
Students enrolled as non-accounting business majors has increased.
Quality of accounting majors is down.
Quality of accounting minors is constant.
Quality of non-accounting business majors is constant.
Quality of Students
Resource Decisionsare Based on…
Decreased Students Decreased Resources Fewer Faculty
Rank Basis for Ranking
1 Number of students enrolled
2 School’s internal assessments of needs
3 Accreditation of programs
4 Other ways
5 Rankings in business periodicals
Budget Allocations to Accounting Programs
Resources have…Department
Chair %
Increased relative to other business programs
5.7
Decreased relative to other business programs
32.5
Stayed about the same percentage relative to other programs
61.8
Some Representative Quotes by Participants
By January this year, we had only reached 75% of our (hiring) goal. For the first time, we are back on the campus interviewing—and that’s because of the quality and quantity (of students). To stay with our standards, we are digging deeper.
Some Representative Quotes by Participants
What has clearly happened at our school is that the best students have turned toward finance.
I was at a career fair yesterday and the line for every booth to talk to the consulting people was fifty people long. Every so often we would get one lone accounting major who would come over and talk to us who represented assurance and tax.
Why Enrollments are Down!
1. Decreased starting salaries.
2. More attractive career alternatives than in the past.
3. Increased willingness to choose risky majors and career tracks.
4. Lack of information and considerable misinformation about accounting profession.
5. 150-hour program rule has increased opportunity costs to become an accountant.
Why are Enrollments Down?
Reason Why the
Number of Qualified Students is Down
Most Important Reason—Educator Responses
Second Most
Important Reason—Educator Responses
Most Important Reason—
Practitioner Responses
Second Most
Important Reason—
Practitioner Responses
Starting salaries are lower than in other disciplines, such as information systems
39.3 39.3 32.3 25.4
Accounting is perceived as less challenging and rewarding than other fields of study
10.9 21.1 23.2 13.4
Students don’t understand how challenging and rewarding the accounting profession is
18.3 13.0 6.3 13.4
Accounting is not perceived as having the growth opportunities that other disciplines have
9.6 14.3 11.0 17.4
Reason Why the
Number of Qualified Students is Down
Most Important Reason—Educator Responses
Second Most
Important Reason—Educator Responses
Most Important Reason—
Practitioner Responses
Second Most
Important Reason—
Practitioner Responses
Accounting is perceived as being backward looking, while information systems and finance are perceived as being forward looking
6.6 6.7 9.8 11.2
Accountants are not as respected as other business professionals 1.3 1.8 3.5 9.8
University professors don’t do a good job of getting students excited about accounting
2.2 14.6 1.2 4.5
Why are Enrollments Down?
Reason No. 1:Salaries are Down!
Average Undergraduate SalariesInformation Systems $41,402
Finance 35,500
Accounting 35,090
Average Graduate SalariesMasters of Information Systems $60,000
MBA 48,200
Masters of Taxation 43,800
Masters of Accountancy 41,800
These salary data are from a copyrighted study of NACE.
Representative Quotes
We used to pay the highest. I remember when I graduated in 1980, I got paid a lot more than my finance friends or other graduates. Now we don’t. We have a monopoly on the attest function. Only CPAs can do attest. But, our monopoly service we discount the most. I mean, we’re selling jobs at 50 percent. I’ll go in for a bid for a client at $100,000 and somebody will come in and underbid me by $50,000. And then, I can’t pay the salaries. So the firm says, ‘we’ll pay more when the realization is higher.’ Their realization is higher in consulting. I had a discussion with a partner—a major player at one of the firms—and he believes that when the pain hurts enough, we’ll start paying more.
Why SalariesHaven’t Kept Pace
LowerRelativeSalaries
Don’t leverage
global
Don’tleverage
technology
Educationis outdated Realization
of feesis down
Necessarybut non-
value addedAttractivenessof othermajors
Reason No. 2:More Attractive Options
Information systems e-business Logistics/supply
chain management Strategy
Consulting Various finance
specialties International business Etc.
Reason No. 3: Students areWilling to Choose Risky Majors
1. Strong economy (never seen a bad job market).
2. “Show me now” generation.
3. More concerned about “getting rich” than safety and security.
4. Expectations have changed.
5. Stability is stultifying, not reassuring.
“If this dot.com opportunity
doesn’t work out, I’ll come
back in a couple of years.”
Reason No. 4: Misinformation
“A CPA is someone who works for the government.”
“For students, accounting is most often associated with money, numbers, math, and taxes. These are not positive attributes. Accountants are seen as doing boring, tedious, and monotonous number-crunching, by themselves, in a cubicle. ‘If you are a detailed-oriented person who likes to work by yourself, then it’s for you.’ ‘Accounting is a necessary evil.’”
“Accounting is something that is in demand because no one wants to do it.”
MisinformationAbout Accounting!
1. Misunderstanding of what accounting careers are like by high school counselors and teachers.
2. Bad definitions of accounting on aptitude tests administered to high school students.
3. High school accounting classes that give the impression that accountants are “scorekeepers.”
4. Introductory accounting classes that perpetuate the perception that accountants are scorekeepers.
High School Accounting (considered a vocational course)
Take collegeaccounting
Don’t take H.S.accounting
Take collegeaccounting
Take H.S.accounting
Offeraccounting
Don’t offeraccounting
HighSchool
HighSchool
Take collegeaccounting
65%
35%
25%
75%
15%
9%
17%
Reason No. 5:150-hour Rule to be a CPA
1. The 150-hour rule increases the opportunity cost to be a CPA.
2. 150-hour programs have added more of the same—results in increased specialization at a time when generalization is preferred.
3. Other 4-year business majors earn higher starting salaries than accounting students with 150-hour degrees.
150-hour rule isn’t problem--graduate school is preferred
Practitioners who would recommend graduate school 85.7%
Educators who would recommend graduate school 95.7%
High school students who plan on graduate degree 76%
College students who plan on graduate degree (57% in 1990) 80%
Additional year would deter studying accounting
High school students 22%
College students 15%
Requirements to be CPA seem fair General 150-hour
High school students 71% 74%
College students 81% 95%
Switchers away from accounting 80% 91%
Rather, the problem is….
Not broadenough
More ofthe same
Not enoughskill focus
Just an“add-on”
Customers down!
Educational modelis broken and needs
fixing
Inputs down!Past majors wouldgo elsewhere!
Complaints about products
Don’t shop there!
Accounting Education
Retail Store
Can It Get Much Worse? Let’s look at graduates…
Type of Degree% of
Educators Who Would
% of Practitioners Who Would
Earn a bachelors degree in something other than accounting and then stop 0.0 7.9
Earn a bachelors degree in accounting, then stop 4.3 6.4
Earn an MBA Degree 37.7 36.4
Earn a Masters of Accountancy Degree 31.5 5.9
Earn a Masters of Information Systems Degree 17.9 21.3
Earn a Masters Degree in Something Else 5.4 6.4
Earn a Ph.D. 1.6 4.4
Earn a J.D. (Law Degree) 1.6 11.4
Accounting MajorsWouldn’t Major Again!
Representative Quotes
I would not recommend a Macc degree. The degree better be broad. Students should be studying other courses and not just taking as many accounting courses as possible. If you’re going to do that, you should plan to work for the SEC as one of their generals—as an enforcer.
I always felt like accounting people were part of the central role of the company. Now I see us moving away from that. The information systems department was smaller than ours when I started. Now their department is way bigger than ours, and they’re the trainers. My mentor wants me to get a CMA, but I want to learn about information systems.
Why Accountants Wouldn’t Major in Accounting Again
Business world has changed while accounting education has not Much of what we teach
has been replaced by technology
Teaching lower-level skills
Attractiveness of accounting work has diminished Technology has
replaced what we do
Less attractive financially
Less psychic income
Lack of Change in Education
KSAs needed
Accounting Education
The KSAs aremoving away from
accounting, as historicallytaught, toward finance,
strategy, and informationsystems.
Representative Quotes
The other majors that are coming out of school today are bringing to bear the things that accountants have traditionally done in the past. I think what you’re seeing now is a difficulty in differentiating majors coming out of school—a finance major from an accountant, for example. As a result, it continues to be a challenge for us as a firm as to what we are looking for in the qualities of graduates and the approach we take when looking for people to join our organization.
The systems-trained people we see can run circles around the accounting-trained people. The top 20% of accounting folk are okay, but on the whole, the systems people are more interested, more alert, and just smarter.
Accounting Careersare Less Attractive
Less attractive financially Starting salaries Independence rules
Less psychic income CPA brand is worth less Much of what we did is no longer valued
Technology has replaced much of what we do
Type of Career
Percent of
Educators Practitioners
who agreed orstrongly agreed
Consulting work in CPA firm 92.5 88.6
Consulting firm 89.9 86.7
Accounting/finance area 92.9 82.6
Tax area of CPA firm 72.7 62.1
Audit/assurance services—CPA firm 66.3 59.1
Investment banker 66.3 59.1
College professor 84.3 54.9
Internal auditing 58.0 39.3
Governmental accountant 30.2 25.1
Challenging andRewarding Careers
Representative Quotes
What used to be a skill is no longer an important skill and that is true whether it’s outsourced or internal. No matter where it’s done, it is done by somebody’s data processing system.
If I had to pick one term, I would call myself a finance professional, not a corporate accountant.
The opportunities in public accounting are changing, with less perceived gain for continued demands and commitment. Many CPAs note that the traditional path within a CPA firm—making partner—is changing, and note greater lengths of time to become partner.
Customers down!
Educational modelis broken and needs
fixing
Inputs down!Past majors wouldgo elsewhere!
Complaints about products
Don’t shop there!
Accounting Education
Retail Store
Can It Get Much Worse? Let’s look at education…
Accounting Educationis Broken
We teach accounting as if information were still costly.
$10/hour $30/hour $100/hour $300/hour $1,000/hour
Teach too much here! Teach too little here!
Introductory AccountingIntermediate AccountingCost AccountingOther Specialized courses
1
Turning information
into knowledge
Convertingdata into
information
Summarizingrecorded
events
Recordingbusinessevents
Makingvalue-added
decisions
2 Major culprits
Problems withAccounting Education
1. Teach outdated stuff—replaced by technology—teach to past, not future
2. Too narrow and specialized3. 150-hour programs—more of the same4. Ph.D. programs reinforce specialization5. Don’t cover important topics in the right ways
a. Globalizationb. Technologyc. Various business models
Financial & Managerial
Financial &Managerial
“Fast”Specialization
Problems withAccounting Education
1. Rule-based, memorization, test-for-content, prepare for certification model, doesn’t add significant value
2. Does not expose students to ambiguity enough3. Lacks creativity
a. Not enough teaching of skillsb. Not enough out-of-classroom activitiesc. Not enough focus on technology
Technology has changed everything
Type of Pedagogy Percentage who use
Too much
Too little
Assignments with companies 40.8 4.3 52.7
Case analysis 69.3 8.5 37.5
Quizzes (feedback exercises) 75.6 10.5 11.7
Lecture 90.6 41.4 1.5
Oral presentations 62.4 8.4 34.3
Reading textbooks 84.0 12.1 7.8
Role playing 15.3 5.1 34.1
Group work 74.6 20.4 27.8
Team teaching 11.1 4.3 48.5
Technology assignments 77.0 5.1 53.0
Videos 37.6 5.4 12.9
Writing assignments 78.4 2.4 45.8
Perceptions of Pedagogies
Accounting…
Percent of
Educators Practitioners
who agreed withthe statement
is more attractive than Finance 38.6 49.5
is more attractive than I/S 22.8 31.1
and I/S should be combined 57.5 52.0
and finance should be combined 41.2 58.6
and
Business majors are too isolated 62.3 47.3
Accounting is integrated enough 25.0 36.4
Perceptions AboutAccounting Programs
Representative Quotes
If you recruit from a lot of schools like I do, you’re going to see that some have good experiences that their schools provide and other’s don’t. And, when you put them together, you notice the differences right away.
We’ve been revising the curriculum significantly over the last several years, trying to react to the market place demands. Now we are beginning to realize that the changes needed may be far more significant than previously anticipated.
Change Percent of Schools
Combined accounting with another major 5.7
Totally revised curriculum and/or requirements 24.6
Added several new classes 39.3
Made changes to pedagogy in selected classes 24.6
Made essentially no changes in 10 years 5.8
Added skill development components 64.9
Added technology components 73.1
Require interaction with businesses and professionals 20.9
Added group-work components 67.9
Added service-learning assignments 7.5
Changes Made to Undergraduate Programs
Change Percent of Schools
Combined accounting with another major 11.2
Totally revised curriculum and/or requirements 14.3
Added several new classes 26.5
Made changes to pedagogy in selected classes 39.8
Made essentially no changes in 10 years 8.2
Added skill development components 31.0
Added technology components 47.8
Require interaction with businesses and professionals 15.7
Added group-work components 43.3
Added service-learning assignments 6.0
Changes Made toGraduate Programs
ChangePercent of
Under-graduate Programs
Percent of Graduate Programs
Combined accounting with another major 5.7 11.2
Totally revised curriculum and/or requirements 24.6 14.3
Added several new classes 39.3 26.5
Made changes to pedagogy in selected classes 24.6 39.8
Made essentially no changes in 10 years 5.8 8.2
Added skill development components 64.9 31.0
Added technology components 73.1 47.8
Require interaction with businesses & professionals 20.9 15.7
Added group-work components 67.9 43.3
Added service-learning assignments 7.5 6.0
Changes Made toAccounting Programs
Topics Rated Higher By…
Educators Financial Accounting Finance Taxes Managerial Accounting Audit/Assurance Technology Statistics Marketing
Practitioners Information Systems Strategy Law Global E-commerce Ethics Research methods
Response Percent
Didn’t have one 10 years ago and still don’t 8.0
Added new Masters program during past 10 years 31.8
Had Masters program, but have revised it 47.7
Have same program we had 10 years ago 12.5
5th year most accounting courses for specialization 27.2
Mostly broad background courses 7.4
Mixture of broad background and specialization 65.4
150-hour Programs
Skills Rated Higher By…
Educators analytical thinking written
communications computing
technology decision making interpersonal continuous learn measurement foreign language
Practitioners oral communications teamwork leadership project management customer oriented change management negotiation research entrepreneurship
Technology SkillsRated Higher By…
Educators spreadsheet word processing windows WWW presentations terminology data base e-commerce security and controls
Practitioners project management technology management other operating systems operations management
Representative Quotes
The tremendous benefit that comes from an accounting education is the organization and the structure and the discipline and the understanding you gain from looking at the business from an accountant’s eyes. But then, the course goes off into a study of paragraph 114 of SFAS 131, and all that perspective is lost.
New graduates don’t know anything about business. They don’t understand manufacturing. They don’t understand distribution. They don’t understand banking. They don’t understand insurance. And yet, they get thrown right into, in some cases, very large organizations, in some cases small organizations, and they don’t have a grasp of what the business does.
Representative Quotes
The 150-hour rule is about not only what we are going to add on, but about how we should approach the students’ entire education so that we can make it integrated and stop teaching those things that are no longer relevant. We need to teach them in a different way and look at it as a whole program rather than just an add-on. Too many of the 150-hour programs merely added on more accounting at the 5th-year and that’s not what we wanted.
Competition is Coming
“If we are right, we will create a product that will challenge the product being generated in their classrooms.”
(Herbert Allen Jr., talking about his new company, Global Education Network, that has programmers and film crews already assembling a slate of “beta” education courses to compete with higher education. WSJ, July 28, 2000.)
“The next big killer application on the Internet is education.”
John Chambers, Cisco Systems, Inc. (On-line education is expected to be a $250 billion market, competing head-to-head with brick-and-mortar colleges and universities. WSJ, July 17, 2000.)
AccountingEducation
Technology andother business
changes
Otherbusinessmajors
Distanceeducation
Decreasedstudents
and budget
Accounting EducationUnder Attack
AccountingEducation
Technology andother business
changes
Otherbusinessmajors
Distanceeducation
Decreasedstudents
and budget
Accounting EducationUnder Attack
Is the biggest problem our unwillingness to change?
Minimum Changes Needed
1. Less teaching of financial statement preparation.
2. Less emphasis on learning detailed standards and rules.
3. Less emphasis on how to prepare budgets and do cost accounting.
4. Less specialization—too many audit, tax, etc. courses.
5. Less teaching of things software can perform.
6. More recognition that information is cheap and anyone can be an accountant—it no longer takes expertise to prepare financials.
7. More emphasis on a broader education.
8. More understanding of global, technology, and industries (business models).
9. More skill development, less content.
10. More analysis, planning, interpretation, and decision making.
Minimum Changes Needed
1. Must develop school-specific mission playing to your strengths. Copycat mentality won’t work anymore (too much information available that exposes weaknesses).
2. Consider your environment.
3. Consider carefully every degree offered—maybe consolidate.
4. Consider carefully every course offered—is it still relevant or has technology, globalization, etc. rendered it obsolete?
5. Consider carefully the pedagogy of every course.
6. Invest in faculty development—we can only do what we know how to do.
What can your school and program do better than anyone else?
Strategic Planning Exercise
What is ourenvironment andresources? Whoare our studentsand employees?
What kinds ofprograms should
we have? Anyjoint program?
What should beour course
content? Whatcourses should
we offer?
What kinds ofpedagogies shouldwe employ? How
do we developfaculty?
Our Options
Yourprogram’s
future?
Value-addedstand-aloneprograms
Combine withFinance or
I/S
Become aService
department
Requirespro-activeinitiatives
Requirespro-activeinitiatives
Thedefaultoption
Types of Programs
All of these require substantial revision!
AccountingMinor
4-yeardegree
5-yearMastersprogram
MBAspecialization
1-yearMastersprogram
Ph.Dprogram
How Will We React?
Titanic
AccountingEducation
Problemsahead
Icebergsahead