Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search
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Transcript of Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search
![Page 1: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/1.jpg)
Paying for Performance:Managing Web Affiliates in a Multichannel World
Amanda G. Watlington, Ph.D.Owner
Searching For Profitwww.searchingforprofit.com
May 20, 2008
![Page 2: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/2.jpg)
What’s Up?
• Search Marketing – The driving force online.
• Game Changers – Universal Search, paid links and MFA sites booted.
• It Is Not Just Ads Anymore – Are you using social media? What about your affiliates?
• The Impact – It just got harder to manage affiliates.
![Page 3: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/3.jpg)
How Users Find Sites
Source: PiperJaffray, 2006
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Search Is Pervasive
77% search at least 1x per day and 38% search >4x per day
Source: PiperJaffray, 2006
![Page 5: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/5.jpg)
Google Universal Search
![Page 6: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/6.jpg)
Google Universal Search
March 2007
![Page 7: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/7.jpg)
Google Universal Search
May 2007
![Page 8: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/8.jpg)
Universal Search Changes How We Look at Sites
Source: Enquiro, July 2007
![Page 9: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/9.jpg)
How Users Find Sites
October, 2007
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It Is not All About Ads Anymore
![Page 12: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/12.jpg)
It Is not All About Ads Anymore
![Page 13: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/13.jpg)
Affiliates Using Search
• Must work harder
• Must get smarter
![Page 14: Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search](https://reader034.fdocuments.in/reader034/viewer/2022051608/5456e05cb1af9fc15d8b470f/html5/thumbnails/14.jpg)
Contact: Amanda G. Watlington, Ph.D., A.P.R. Email: [email protected]
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