ACCI Media Kit
description
Transcript of ACCI Media Kit
2012
ACCI MEDIA KIT
ACCI–WestpacSurvey of Industrial Trends
Australian Chamber of Commerce and Industry & Westpac Banking Corporation
The Westpac–ACCI Actual Composite edged lower in the March quarter to 47.4, from 48.2. This is the fourth
straight quarter in which the Actual Composite has been in contractionary territory.
The Expected Composite rose to 51.6 in the March quarter, from 50.2. In the past six months, the Expected
Composite has retraced a third of the decline experienced over the six months to September 2011.
The 'outlook for general business conditions' net balance improved for a second consecutive quarter, but at
–11%, it still remains well below the decade average of –2%.
The March quarter 2012 edition of the Survey again emphasised that the labour market has softened
considerably since mid 2011.
Although it improved marginally in the quarter, the level of the Labour Market Composite remains
consistent with annual employment growth of less than 1.0% over the next six months.
Further, news on the availabilty of labour compared to three months ago also pointed to labour remaining
'easier to get' in early 2012.
Consistent with the softer labour market conditions, more manufacturers are now expecting the wage
outlook to be subdued; a net 5% of respondents now expect their firm's next wage deal to include an annual
wage increase below that contained in the previous agreement.
Despite the Actual Composite remaining in 'contractionary territory', there was a modest improvement
in the investment outlook. Less firms reported capacity utilisation as being below normal and a smaller
number of respondents reported that they intend to reduce their building investment spend. Plant and
equipment investment plans were broadly unchanged in the quarter. Profit expectations deteriorated in mid
2011 after a strong post-GFC recovery and have been weak since, although they have improved a little.
Unit cost pressures were reported to have increased further in the March quarter and they are expected
to rise again in the June quarter, albeit not to the same extent. Manufacturers' pricing power remains
extremely limited: on balance, average selling prices were reported to have declined in the quarter and are
expected to remain broadly unchanged in the coming quarter.
Actual export conditions deteriorated further in the March quarter, likely owing to the continued strength of
the Australian dollar and softer global growth. Respondents expect export conditions to improve in the June
quarter, but only marginally so.
202nd report March quarter 2012 (survey conducted 3 February to 9 March 2012)
2
ACCI MEDIA KIT 2012
ABOUT THE AUSTRALIAN CHAMBER OF COMMERCE & INDUSTRY
Australia’s largest and most representative business association, ACCI speaks at a national and international level on behalf of peak State and Territory Chambers and National Industry Associations from all sectors of the economy. Combined, this network represents over 350,000 businesses, which employ over 4 million people. ACCI is a not-for-profit organisation and politically independent.
ACCI’s National Member Network provides the mandate and authority to be the essential connection between industry, governments, regulators and influential policy forums which affect doing business at home and abroad. We are the leading voice of business in Australia.
ACCI is an independent, not for profit organisation.
Partnership with ACCI through advertising or sponsorship can provide the following opportunities:
■ Extensive reach through our member network to businesses of all sizes, in all industries across Australia
■ Access to established channels of communication to a receptive target audience
■ Directly market to Australia’s business leaders including CEOs, Board members and Senior Executives of ACCI’s member organisations
■ Potential to reach more than 350,000 businesses across Australia
■ Access to ACCI’s Chief Executive, Peter Anderson and other senior staff members
■ Access to Federal Ministers and Shadow Ministers
■ Access to Ministerial and Shadow Advisors
■ Access to Members of both Houses of the Australian Parliament
■ Access to senior officers within the Australian Public Service
■ Access to the Canberra Press Gallery and key business commentators
PUBLICATIONS
ACCI offers a range of publications that cover public policy, national news and political debate with content generated from across our extensive membership network.
3
ACCI MEDIA KIT 2012
FULL COLOUR ADS 1 AD 2 ADS 3 ADS AD SIZE H x W (mm)Full page $2,800 +GST $5,040 +GST $6,720 +GST 305 x 240 +5mm bleedAdvertorial $3,500 +GST N/A N/A 305 x 240 +5mm bleedDouble page spread $5,000 +GST N/A N/A 305 x 240 +5mm bleedHalf page Horizontal $1,550 +GST $2,790 +GST $3,720 +GST 123 x 212Quarter page $840 +GST $1,680 +GST $2,020 +GST 123 x 85Single column Vertical $1000 +GST $1,800 +GST $2,600 +GST 278 x 50Base strip $950 +GST $1,710 +GST $2,280 +GST 50 x 212Double page base strip $1,800 +GST $3,240 +GST $4,320 +GST 85 x 480 +5mm bleedPREFERRED POSITIONS(Prices are based on full page ad)
1 AD 2 ADS 3 ADS AD SIZE H x W (mm)
Right hand page $3,000 +GST $5,400 +GST $7,200 +GST 305 x 240 +5mm bleedInside front cover $3,500 +GST N/A N/A 305 x 240 +5mm bleedInside back cover $3,250 +GST N/A N/A 305 x 240 +5mm bleedOutside back cover $3,750 +GST N/A N/A 305 x 240 +5mm bleedINSERTS(up to 3 pages A4) 1 page 2 pages 3 pages AD SIZE H x W (mm)Up to 4 pages $3,200 +GST $5,760 +GST $6,500 +GST 297 x 210
Frequency 3 times per year (March, July, November)
Cover Price $9.50Readership 11,520 annuallyOnline audience
12,000 unique page views annually
Distribution NationalTarget market Business (including
managers of small and medium sized enterprises) and political professionals, with an interest in public policy and business related issues.
COMMERCE & INDUSTRYCommerce & Industry (C&I) is ACCI’s national business publication released three times per year (March, July and November). Its content is focused on delivering incisive, high quality commentary on topical business issues – including policy and political debate.
Articles are not only prepared by ACCI employees, but submitted from across our network of Chambers of Commerce and National Associations which represents over 350,000 businesses across Australia.
ADVERTISING RATES:
4
ACCI MEDIA KIT 2012
ACCI ECONOMIC SURVEY SPONSORSHIP PACKAGES
ABOUT ACCI
The Australian Chamber of Commerce and Industry (ACCI) has been the peak council of Australian business associations for over 100 years and traces its heritage back to Australia’s first Chamber of Commerce in 1826.
ACCI is Australia’s largest and most representative business association and represents the interests of business at a national and international level, providing policy and thought leadership within the following areas: economics and taxation, industrial relations, trade and international affairs, education, employment and training, environment, small business and general industry policy matters.
Through our national membership of State and Territory Chambers, ACCI represents over 350,000 businesses Australia wide,including:
■ Australia’s top 100 companies
■ Over 55,000 medium sized enterprises employing 20 to 100 people
■ Over 280,000 smaller enterprises employing less than 20 people
■ These businesses collectively employ over 4 million people.
ABOUT THE SURVEYS
ACCI produces four quarterly surveys per year, with three currently open for sponsorship. These include ACCI Survey of Investor Confidence, ACCI Business Expectations Survey, and ACCI Small Business Survey. Each survey is carried out by ACCI’s Economics Unit ensuring a robust statistical methodology is applied.
Partnering with ACCI ensures national coverage of your brand and access to many additional, targeted communication channels. Fast facts:
■ ACCI’s economy surveys are frequently used by the Reserve Bank of Australia to provide indicators of national industry conditions.
■ ACCI’s economic surveys are amongst the most widely recognised and reputable across Australia.
■ ACCI’s surveys have established histories and enable access to time-series data.
■ Collectively ACCI’s surveys are sent to over 4,000 respondents, four times per year equating to a reach of 16,000 businesses annually.
Media coverage:
Each year, ACCI’s economic surveys generate high levels of media attention.
■ In 2011, the combined direct media hits across the four surveys were approximately 65.
5
ACCI MEDIA KIT 2012
■ These included substantial articles and opinion pieces in Australia’s quality press such as The Australian, the Australian Financial Review, The Age, Sydney Morning Herald and the Herald Sun (including weekend editions).
■ The surveys are routinely covered by national broadcast media such as Sky Business News and ABC News 24, ABC News Radio and other state providers such as 3AW, MTR, 2GB, 2UE, 5AA, 4BC, 6PR.
■ Each survey is distributed to over 500 media contacts, including the Canberra Press Gallery.
■ In 2011 the combined online viewing of our surveys was 40,000 hits.
■ In 2012 ACCI has adopted the use of social media site Twitter and as such, survey media will now also be distributed via this medium.
ACCI SURVEY OF INVESTOR CONFIDENCE – QUARTERLY
Description: ACCI’s quarterly Survey of Investor Confidence fills an important gap in Australia’s economic surveys by focussing on the direction and the constraints on investment caused by a range of economic and institutional factors. The survey covers the following industries: mining and resources, manufacturing, construction, retail/wholesale, trade and export, accommodation, insurance/property/business services.
Frequency: January, April, July and OctoberSample size: approx. 700Established: 1996
ACCI BUSINESS EXPECTATIONS SURVEY - QUARTERLY
Description: The ACCI Business Expectations Survey is Australia’s most comprehensive national quarterly survey of business expecta-tions. It has a consistently larger sample size than similar research and covers business of all sizes operating in all industry sectors.
Frequency: February, April, August and NovemberSample size: approx. 2,000Established: 1991
6
ACCI MEDIA KIT 2012
ACCI SMALL BUSINESS SURVEY – QUARTERLY
Description: ACCI’s Small Business Survey is a quarterly national barometer of business conditions in firms that employ less than 20 employees. ACCI’s Small Business Survey provides vital economic insights into this crucial segment of Australia’s economy. ACCI’s Small Business Survey is one of the most substantive, scientifically robust surveys of its type, attracting substantial media coverage.
Frequency: February, May, August and No vemberSample size: over 1,700Established: 1996
Sponsorship package per survey:
The ownership of the survey will remain with ACCI who will manage the survey and the related administration.
As Principal Sponsor, your company will have exclusive rights with ACCI to promote the survey and its findings and be recognised as the sole sponsor for the period of the agreement.
Principal Sponsorship includes:
1. Naming rights for the duration of the partnership agreement. I.e. [Your company name] ACCI Small Business Survey.
2. All survey material would be branded with your company name. These would include all printed copies, electronic / online versions, media releases and briefing material.
3. Access to survey data prior to the r elease date.
4. Permission to include additional questions (subject to approval) to the survey.
5. Two speaking opportunities on survey release date with media (door stops, radio or television interview).
6. Permission to post survey results on your company website and provide hyperlinks to ACCI’s website.7. Principal Partner status on ACCI’s website which receives 25,000 hits per month.
8. Five tickets to ACCI’s Annual dinner held in Canberra during November and access to VIP reception and acknowledgement of your company as a Principal Sponsor throughout the evening.
9. Permission to exhibit branding / exhibition stand at ACCI’s Annual Dinner.
10. Three full page colour advertisements in ACCI’s publication Commerce & Industry.
COST: Subject to discussion.
7
ACCI MEDIA KIT 2012
Freq
uenc
yTa
rget
mar
ket
Dist
ribut
ion
Circ
ulat
ion
Read
ersh
ipO
nlin
e au
dien
ceC
omm
erce
&
Indu
stry
3 x
year
Busin
ess (
incl
udin
g m
anag
ers o
f SM
Es) a
nd
polit
ical
pro
fess
iona
ls w
ith
an in
tere
st in
pub
lic p
olic
y an
d b
usin
ess r
elat
ed is
sues
.
All 3
7 m
embe
r or
gani
satio
ns
SME
subs
crib
ers
Gov
ernm
ent S
ubsc
riber
s
All m
embe
rs a
nd
Sena
tors
of t
he
Aus
tralia
n Pa
rliam
ent
Key
busin
ess a
nd
finan
ce c
omm
enta
tors
Can
berra
Pre
ss G
alle
ry
Non
-mem
ber b
usin
ess
orga
nisa
tions
1,28
0 X
3
editi
ons
Year
ly: 3
,840
3,84
0 X
3 ed
ition
s
Year
ly: 1
1,52
0
Not
e:
Read
ersh
ip is
ca
lcul
ated
ac
cord
ing
to
circ
ulat
ion
x 3.
12,0
00 U
niqu
e pa
ge v
iew
s an
nual
ly
CEO
Upd
ate
Wee
kly
AC
CI M
embe
rshi
p –
expr
essly
ex
ecut
ive
man
agem
ent a
nd
offic
e be
arer
s.
CEO
s of M
embe
r O
rgan
isatio
ns
AC
CI B
oard
Mem
bers
AC
CI W
orkp
lace
re
latio
ns c
omm
ittee
142
X 51
Year
ly: 7
,242
710
X 51
Year
ly: 3
6,21
0
Not
e:
Read
ersh
ip is
ca
lcul
ated
ac
cord
ing
to
circ
ulat
ion
x 5.
No
avai
labl
e fo
r gen
eral
ac
cess
on
AC
CI w
ebsit
e
Onl
ine
dist
ribut
ion
only
8
ACCI MEDIA KIT 2012
CEO UPDATE
ACCI’s CEO Update is a weekly e-newsletter publication distributed every Monday. It includes a message about current issues prepared predominantly by the ACCI Chief Executive and current updates from across ACCI’s key policy areas: Economics and Industry, Workplace Relations, Health and Safety, Legal Affairs, Education, Employment and Training and International Affairs and Trade – including links to relevant resources.
This publication is only available online.
ADVERTISING RATES:
Frequency Weekly (Monday)Readership 36, 210 (yearly)Cover price FREEDistribution NationalTarget market ACCI national network
Ad type 1 month (4 editions)
2 ADS(8 editions)
3 ADS(12 editions)
AD SIZE H x W (mm)
Banner $1,000 +GST $1,900 +GST $2,400 +GST 395 x 200 pxRight column ad $800 +GST $1,440 +GST $1,920 +GST 141 x 300 px
N.B Sizes for banner and column ads can be negotiated.
9
ACCI MEDIA KIT 2012
EVENTS
ACCI ANNUAL DINNER NOVEMBER, CANBERRA
Held annually in November, ACCI’s Annual Dinner is an end of year celebration, reflecting on the year that’s been and future issues within the areas of business, politics, government and public policy.
It draws together a highly influential audience of businesses leaders, politicians, Member CEOs and Board members, decision-makers and journalists.
Previous Guest Speakers have included senior politicians such as the current Prime Minister the Hon. Julia Gillard MP, former Prime Ministers John Howard MP and Kevin Rudd MP, current Treasurer the Hon. Wayne Swan MP and former Treasurer Peter Costello.
The ACCI Annual Dinner represents an excellent opportunity for brands to engage with a select and receptive audience, whilst also providing support for the aims of the Chamber and Association movement.
This year, we will celebrate the 20th anniversary of the merging of the Australian Chamber of Commerce with the Confederation of Australian Industry to become what is known today as the Australian Chamber of Commerce and Industry (ACCI). This was a historical event in our Chamber’s history and highlights the continuing strength of our business voice, which through our predecessors has over 100 years of history and institutional standing
Attendance: 200 – 250 delegates
10
ACCI MEDIA KIT 2012
■ Your company’s logo and hyperlink on ACCI’s home page and sponsors page for one year, which receives over 100,000 hits annually.
■ 10 complimentary tickets to the dinner (1 table) including beverages.
■ Photo opportunities with top table guests (permission to use photographs in your own marketing materials).
■ Permission to set up a promotional stand in the foyer during the drinks reception.
■ Invitation for 2 representatives from your company to attend ACCI’s General Council meeting held the following day in Canberra.
■ Double page advertorial in ACCI’s national publication Commerce & Industry (edition of your choice).
SPONSORSHIP PACKAGES:
PRINCIPAL SPONSOR
$15,000
■ Verbal acknowledgement by the Master of Ceremonies at the beginning and conclusion of the evening.
■ One mention of your company as Principal Sponsor by the Chief Executive during his address.
■ Your company is mentioned in all media related coverage generated from the event.
■ On screen promotion during the event of your company name and logo as a Principle Sponsor.
■ A five minute speaking position during the formal course of the evening.
■ Acknowledgment of your company’s support in event related publicity.
■ Your company’s logo featured prominently on all printed event-related materials (promotional fliers, invitations and dinner programme).
11
ACCI MEDIA KIT 2012
ASSOCIATE SPONSOR
$10,000
■ Verbal acknowledgement by the Master of Ceremonies at the beginning and conclusion of the evening as Gold Sponsor
■ On screen promotion during the event of your company name and logo as an Associate Sponsor.
■ Acknowledgment of your company’s support in event related publicity
■ Your company’s logo on all printed event-related materials (promotional fliers, invitations and dinner programme).
■ Your company’s logo and hyperlink on ACCI’s sponsors page for one year.
■ 5 complimentary tickets to the dinner including beverages.
■ Photo opportunities with top table guests (permission to use photographs in your own marketing materials).
■ Permission to set up a promotional stand in the foyer during the drinks reception.
■ One page advertorial in ACCI’s national publication Commerce and Industry (edition of your choice).
SUPPORTING SPONSOR
$5,000
■ Verbal acknowledgement by the Master of Ceremonies at the beginning and conclusion of the evening as Supporting Sponsor
■ On screen promotion during the event of your company name and logo as a Supporting Sponsor.
■ Acknowledgment of your company’s support in event related publicity.
■ Your company’s logo on all printed event-related materials (promotional fliers, invitations and dinner programme).
■ Your company’s logo and hyperlink on ACCI’s sponsors’ page for 6 months.
■ 2 complimentary tickets to the dinner (beverages excluded).
■ Photo opportunities with top table guests (permission to use photographs in your own marketing materials).
■ Permission to provide promotional material for the event’s goodie bag
■ One half page advertisement in ACCI’s national publication Commerce and Industry (edition of your choice).
12
ACCI MEDIA KIT 2012
LEADERSHIP DINNER SERIES
ACCI’s Leadership dinners are a series of exclusive, intimate events designed to facilitate networking between business leaders, media and politicians.
Attendance is by invitation only.
The Guest Speaker is selected on the basis of their profile and standing on both the national and international stage. Last year, Deputy Secretary-General to the International Organisation of Employers (IOE), Mr Brent Wilton and senior political journalist, Steve Lewis presented.
Such events will take place in the second half of 2012. Speakers are to be confirmed.
Attendance: 20 – 30 delegates
13
ACCI MEDIA KIT 2012
SPONSORSHIP PACKAGE:
$5,000 (per event)
■ One mention of your company by the Guest Speaker during their address.
■ One mention of your company by ACCI’s Chief Executive.
■ Your company name will appear in the title of the event name i.e. ‘[company name] – ACCI Leadership Dinner Series’
■ Your company is mentioned in all media related coverage generated from the event.
■ On screen promotion during the event of your company name and logo as Principal Sponsor.
■ Your company’s logo featured prominently on all printed event-related materials (promotional fliers, invitations and dinner programme).
■ Your company’s logo and hyperlink on ACCI’s Sponsors’ page for six months.
■ Two complimentary tickets to the dinner including beverages.
■ Photo opportunities with the Guest Speaker of the event (permission to use photographs in your own marketing materials).
■ Permission to set up a promotional stand at the event.
■ One page advertorial in ACCI’s national publication Commerce & Industry (edition of your choice).
ACCI MEMBER CHAMBERS
ACT and Region Chamber of Commerce & Industry
Business South Australia
Chamber of Commerce & Industry Queensland
Chamber of Commerce & Industry Western Australia
Chamber of Commerce Northern Territory
New South Wales Business Chamber
Tasmanian Chamber of Commerce & Industry
Victorian Employers’ Chamber of Commerce & Industry
ACCI MEMBER NATIONAL INDUSTRY ASSOCIATIONS
Accord – Hygiene, Cosmetic and Specialty Products Industry
Agribusiness Employers’ Federation
Air Conditioning & Mechanical Contractors’ Association
Australian Beverages Council
Australian Dental Industry Association
Australian Food and Grocery Council
Australian Hotels Association
Australian International Airlines Operations Group
Australian Made, Australian Grown Campaign
Australian Mines and Metals Association
Australian Paint Manufacturers’ Federation
Australian Retailers Association
Bus Industry Confederation
Consult Australia
Housing Industry Association
Live Performance Australia
Master Builders Australia
Master Plumbers’ & Mechanical Services Association of Australia
National Baking Industry Association
National Electrical and Communications Association
National Fire Industry Association
National Retail Association
Oil Industry Industrial Association
Pharmacy Guild of Australia
Plastics and Chemicals Industries Association
Printing Industries Association of Australia
Restaurant & Catering Australia
Victorian Automobile Chamber of Commerce
ACCI MEDIA KIT2012
CONTACTDr Imogen ReidManager – Marketing and Membership ServicesAustralian Chamber Of Commerce and Industry
Level 3, 486 Albert Street East Melbourne VIC 3002
P: +61 3 9668 9950
F: +61 3 9668 9958
M: +61 (0) 457 836 763
W: www.acci.asn.auDesign and Production by Monica Mosmondor.