Accessibility U 1237927961698 S U
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Transcript of Accessibility U 1237927961698 S U
Accessibility
Access-a-what?
“Accessibility is treating everyone, no matter what their ability,
the same.”
Why?
Why?• In some countries it’s the law
Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
• Accessible web sites tend to rank higher on search engines
Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
• Accessible web sites tend to rank higher on search engines
• Ethical thing to do - something that customers value
Why?• In some countries it’s the law
• You don’t want to exclude any potential customers/visitors
• Accessible web sites tend to rank higher on search engines
• Ethical thing to do - something that customers value
• Improved usability
Legal Stuff
N.B. This is not legal advice!
Legal Stuff
• USA
N.B. This is not legal advice!
Legal Stuff
• USA
• ADA
N.B. This is not legal advice!
Legal Stuff
• USA
• ADA
• Section 508 - for web sites
N.B. This is not legal advice!
Legal Stuff
• USA
• ADA
• Section 508 - for web sites
• UK
N.B. This is not legal advice!
Legal Stuff
• USA
• ADA
• Section 508 - for web sites
• UK
• DDA 1995
N.B. This is not legal advice!
Potential Markets
Potential Markets
• Employers are obligated to provide accessible software
Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
• Tesco.com (it’s like the Walmart of UK)
Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
• Tesco.com (it’s like the Walmart of UK)
• Accessibility changes created additional £13m ($20m) revenue per year
Potential Markets
• Employers are obligated to provide accessible software
• Ergo accessibility makes software more desirable to employers
• Tesco.com (it’s like the Walmart of UK)
• Accessibility changes created additional £13m ($20m) revenue per year
• Disabled people still: eat, listen to music, use taxis...
$1m
$1m $100m
$1m $100m
$1b
The Bailout
Search Engines
Search Engines
• For web sites Accessibility gets you to:
Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
• Put emphasis on content programatically
Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
• Put emphasis on content programatically
• All these things help search engines
Search Engines
• For web sites Accessibility gets you to:
• Make content available to the computer
• Provide text alternatives to multi-media
• Put emphasis on content programatically
• All these things help search engines
• Why?
Ethics and Branding
Ethics and Branding
• Ethics 101 = Don’t be a jerk
Ethics and Branding
• Ethics 101 = Don’t be a jerk
• Branding 101 = Find things that are good about you and promote them
Ethics and Branding
• Ethics 101 = Don’t be a jerk
• Branding 101 = Find things that are good about you and promote them
• Not being a jerk is good, promote it.
Disabilities
Disabilities
• Visual
Disabilities
• Visual
• Auditory (hearing)
Disabilities
• Visual
• Auditory (hearing)
• Mobility
Disabilities
• Visual
• Auditory (hearing)
• Mobility
• Cognitive
Visual Impairments
Visual Impairments
• Impaired vision
Visual Impairments
• Impaired vision
• Cataracts
Visual Impairments
• Impaired vision
• Cataracts
• Tunnel Vision
Visual Impairments
• Impaired vision
• Cataracts
• Tunnel Vision
• Colour Blindness - yes I know I’m British
Visual Impairments
• Impaired vision
• Cataracts
• Tunnel Vision
• Colour Blindness - yes I know I’m British
• Short/long sighted
Auditory
Auditory
• Deafness (lack of hearing)
Auditory
• Deafness (lack of hearing)
• Can be less-literate, or
Auditory
• Deafness (lack of hearing)
• Can be less-literate, or
• Literate in only Sign e.g. ASL
Auditory
• Deafness (lack of hearing)
• Can be less-literate, or
• Literate in only Sign e.g. ASL
• Tinnitus
Mobility
Mobility• Trauma
Mobility• Trauma
• Spinal cord injuries
Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
• Multiple sclerosis
Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
• Multiple sclerosis
• Parkinsons
Mobility• Trauma
• Spinal cord injuries
• Loss of limbs/digits
• Diseases/Conditions
• Muscular dystrophy
• Multiple sclerosis
• Parkinsons
• Cerebral palsy
Cognitive
Cognitive
• Dyslexia
Cognitive
• Dyslexia
• Dyspraxia
Cognitive
• Dyslexia
• Dyspraxia
• Learning Disabilities
Design ChoicesA discussion
