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Lesson 10

Developing Your Brand Through Social Media

Presented by:

Gareth Redmond Course Educator

Diploma in Blogging & Content Marketing – Part I

• Available now!

• Non-Member closing date

August 28th

• Admin Fee - €19

• Diploma Upon Completion

Final Assignment

Lesson 10

Big Brands & Their Blogging

Brand Development Planning

What Is Your Facebook Strategy?

Creating Content For Online Consumption

Summary

Blog Review

Q & A

1 2 3

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The Most Popular You’ve Enrolled In…

Welcome!

Big Brands & Their Blogging

Big Brands & Their Blogging

Big Brands & Their Blogging

Some Challenges

Battling the noise

Being consistently great

Patient execution

Staying innovative/interesting

Big Brands & Their Blogging

Answers big questions

Post relevant content

Adds personality

Creates great digital conversation

Big Brands & Their Blogging

Big Brands & Their Blogging

Big Brands & Their Blogging

Build relationships with a younger audience

Being the first!

Curate positive social mentions

Curate fan content in an easier fashion

Big Brands & Their Blogging

Big Brands & Their Blogging

Brand Development Planning

A strategy will allow you to get to know your audience better

It will allow you to create better content

You can find out how social media can enhance your voice

You will be able to drive growth in a more effective way

Brand Development Planning

Social Strategy

Social Strategy

Social Strategy

Social Strategy

Social Strategy

Social Strategy

Creating Content For Online Consumption

Creating Content For Online Consumption

Take readers on a short journey

Make them want to be a part of your conversation

Creating Content For Online Consumption

Share your knowledge and expertise

Everyone loves to learn practical tipsyour secrets

Practical Advice

Simple video can be a great way to create this content

Creating Content For Online Consumption

Photos and images are highly engaged

Make them BIG and appealing – high quality

Readers will look at images for more time than any other type of content

Visual Media

Creating Content For Online Consumption

Popular with readers

Short bite sized pieces of information

Can visually break a long piece of content into some more visually appealing

Allows users to scan through an article really quickly your secrets

Short form &

Reviews

Creating Content For Online Consumption

Measuring Social Success

Measuring Social Success

Measuring Social Success

Measuring Social Success

Note Action Rates

LikesTweetsShares

#’s

Measuring Social Success

Available – At the end of class today

Deadline – August 28th

100 Multiple Choice Questions – all lessons covered!

2 Hour Time Limit

One attempt!

Final Assignment

Question 1

Have you achieved your educational goals on this course?

Do you feel like you can create/improve your blog?

Query 1

#1 Are the Advanced Courses too difficult to go into? I don’t think I could manage a Part 2 …

Query 2

#2 I have all the information now, I don’t need a Part 2 …

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