Access Rules Presentation to EPRA October, 2004. Overview Background (Legislation / current levels)...
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Transcript of Access Rules Presentation to EPRA October, 2004. Overview Background (Legislation / current levels)...
Access Rules
Presentation to EPRA
October, 2004
Overview
• Background (Legislation / current levels)
• BCI approach to the development of the Rules
• Rationale for this approach
• Process
• Outcomes
Legislative Background
Section 19(11) Broadcasting Act 2001
..shall make rules requiring each broadcaster to take specified steps to promote the understanding and enjoyment by-
(a) persons who are deaf or hard of hearing, and
(b) persons who are blind or partially sighted,
of programmes transmitted on ay broadcasting service provided by him or her.
Section 19(12) ‘may...require a broadcaster to ensure that a specified percentage of programmes transmitted on a broadcasting service..employs specified means’
Forms of Access Provision
Subtitling
Captioning
Sign Language
Audio description
Current Service levels
Subtitling
RTE 1 Net 2 TG4 TV3
Peak Time 82% 53% 50% 12%
Over 24 hours 42% 14% 11% 11%
Over 18 hours 56% 19% 15% 8.5%
Conventional subtitles (page 888) widely available
Cost depends on mix of programming
Irish Sign Language
Limited provision on RTE 1
Language particular to country
Specialist programmes/all programmes
‘Closed’ signing not possible on analogue system
‘Open’ signing is possible
Audio Description
There is no audio description provision
Needs digital distribution
Concerns about archive of material
BCI Approach
Influenced by:
• BCI regulatory principles
• Culture
• Precedent - Children’s Advertising Code
• Flaws in traditional approach
• Feedback from constituent groups
Approach to Development of Rules
Information gathering
• Research - ‘Accessing Television’
• Pre-consultation
• Initial submissions from stakeholder groups
• Developed process based on information
Process
Phase 1 Targeted Consultation Oct 2003 - Jan 2004
• Consultative Forum established
• 24 Members
• 4 meetings
• Independently chaired
• Members are representatives of the interested parties
• Agenda
Phase 2 Public Consultation on Draft Access Rules September - November 2004
Process Phase 1
Consultative Forum Members
Broadcasters: RTÉ, TV3, TG4
User Groups: Irish Deaf Society
National Association for Deaf People
Irish Hard of Hearing Association
National Council for the Blind in Ireland
Cable: Chorus, Setanta, ntl
Regulators: BCI, Comreg
Rationale
• Preferred Method
• Ownership
• Targeted
• Timeframe
Issues to consider
• Language
• How issue is framed
• Not a singular voice
• Representative nature of members
• Credibility and acceptance of Chairperson
• Transparency
• Assistive technologies
Outcomes
• Access Principles
• Influencing Factors
• Technical Issues
• Proposals on Access Targets
Access Principles
Agreement on:
• Access
• Excellence
• Incremental Progression
• Responsiveness
Influencing Factors
Agreement on:
1. Differentiation between broadcast services
*stage of development
*level of current provision
*nature of broadcaster, public/private
*technical/human resource cost
*technical capacity
*type of programme schedule
2. Service Provision
3. Funding
4. EU Developments
Technical Factors
Agreement on:
• Technical limitations
• Agreement significant in clarifying expectations
Chairperson’s Report
Recommended adoption of:
• Access Principles
• influencing factors
• Technical Report
• Also included proposed targets
Stakeholder submissionsKey points raised
• User Groups
• RTÉ
• TG4
• TV3
Phase 2 Public Consultation
• Consideration by BCI of Forum outcomes
• Drawing up of targets and timeframes
• Production of Access Consultation Document (in braille and on audio tape and signed video)
• 12 week timeframe
Proposed Targets
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10
RTE 1
55% 62% 69% 75% 81% 86% 90% 93% 96% 100%
Network 2
24% 33% 42% 51% 60% 67% 73% 80% 85% 90%
TG4
24% 30% 36% 42% 50% 56% 62% 68% 74% 80%
TV3
12% 19% 26% 33% 40% 44% 48% 52% 56% 60%
Determining factors
National free to air service
Public Sector Broadcaster
Commercial broadcaster
Current levels/capacity
Stage of development
Mix of programming
Key service - news/youth/
Linguistic imperative
Summary of key questions • Should there be specific % targets?
• Should programme genres/time blocks be prioritised?
• Should children’s programmes be prioritised?
• Should captioning be allowed?
• What issues should be addressed in the guidelines?
• Do you agree with the use of an 18 or a 24 hour day as the basis for targets?
Summary of key questions • Views on the principle of setting different
targets for each broadcaster?
• Views on proposal to use a 10-year timeframe?
• Views on proposed targets?
• View on sign language and audio description for public service broadcaster only?
• Views on the proposed review period of 3 years?
Next steps
• Deadline 10th November 2004
• Summary of responses
• Consideration and decision December 2004