Access 2005 Tagging
-
Upload
daniele -
Category
Technology
-
view
1.002 -
download
1
description
Transcript of Access 2005 Tagging
Sorting Out Social Classification
Tagging and Folksonomies in Practice
Gene SmithAccess 2005
October 17, 2005
About Me
• Principal, nForm User Experience Consulting• Information Architect
– Founding member of the Information Architecture Institute
– Advisory board– Folksonomies Panel, IA Summit 2005
• Blogs– http://atomiq.org– http://tagsonomy.com
Tags & Tagging
Tags• User-added descriptive metadata
Tagging• The practice of
– users adding descriptive metadata to resources– allowing users to add and share their own
descriptive metadata
Some Examples
Social Bookmarking
Media Sharing
Weblogs Other
“Folksonomy is a neologism for a practice of collaborative categorization using simple tags.”
- Wikipediahttp://en.wikipedia.org/wiki/
Folksonomy
“Folksonomy is a neologism for a practice of collaborative categorization using simple tags.”
- Wikipediahttp://en.wikipedia.org/wiki/
Folksonomy
Collaborative Categorization
• Tags are shared• Feedback loop
Simple Tags
• Flat namespace• No hierarchy• Simple interface (text box)• WordsSmashedTogether
– “sometaithurts”
Kinds of Folksonomy
BroadMany users tag one
resource
Examples:Del.icio.us, Furl, Digg
NarrowFew users tag one
resource
Examples:Flickr, Technorati
“The old way creates a tree. The new rakes leaves together.”
- David Weinberger
“Folksonomies … don't support searching and other types of browsing nearly as well as tags from controlled vocabularies applied by professionals.”
- Lou Rosenfeld
“Building, maintaining, and enforcing a controlled vocabulary is, relative to folksonomies, enormously expensive… - Clay Shirky
“Folksonomies … don't support searching and other types of browsing nearly as well as tags from controlled vocabularies applied by professionals.”
- Lou Rosenfeld
“Building, maintaining, and enforcing a controlled vocabulary is, relative to folksonomies, enormously expensive… - Clay Shirky
“It’s just as problematic to ignore the compelling social, cultural, and academic arguments against lowest-common-denominator classification… - Liz Lawley
“The mass amateurization of publishing means the mass amateurization of cataloging is a forced move.”
- Clay Shirky
“It’s just as problematic to ignore the compelling social, cultural, and academic arguments against lowest-common-denominator classification… - Liz Lawley
“The mass amateurization of publishing means the mass amateurization of cataloging is a forced move.”
- Clay Shirky
Ontology is Overrated
• Classification of the web has failed• Classification itself is filled with bias
and error• Tagging is the solution
• http://www.shirky.com/writings/ontology_overrated.html
Two core questions
• What’s a sustainable way to classify the big messy web?
• Can a loosely organized network of individuals categorizing things for their own interest succeed where the librarians failed?
• “Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because other people would do it for you.”
• “Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because other people would do it for you.”
• Would they? Would you want them to?
• “Tagging bulldozes the cost of classification and piles it onto the price of discovery.”
– Ian Davis
The Big Messy Web
The Big Messy Web
• Ecosystem of Discovery– Email, Blogs, Search, News, Tags
• Constrained Domain– Security, privacy, content, community
• Big Messy Web– Pockets of local structure
Problems with Tagging
• Findability• Collection Management• Accuracy• Scalability
Benefits of Tagging
• Increased re-findability• User engagement & investment• Social interaction & community• Ad hoc user research• More metadata!
The Green Pages
• Expertise Directory• Intranet Application
– Name– Business contact information– Skills– Responsibilities
Features
• Synonyms– Basic authority file – “Tagging tags”– Adding descriptions
• Suggestions– Google Suggest * Flickr
What tagging means
• “I am describing my skills”• “I share skills with others in my
business unit”• “I am describing the skills of my
business unit”• “All/some/few of my skills are
relevant”
Authority, Accuracy and Trust
• “Knowledge is messy”• “There’s duplication/overlap in the skills
list”• “Can we group different kinds of skills?”• “How do you know someone has that skill?”• “How do you validate skills?”• “Are there liability issues?”
Approaches to managing tag sets
• Capture, contain, cleanse– Sacrifice agility in the long-term
• Semi-professionalization– Give engaged taggers tools to help
manage the tag cloud
• Algorithms– Scalable
Summary
• Tagging is augmentation– Re-findability, user engagement
• Tagging is an immature tool• Consider the ecosystem of discovery
– Search, taxonomies & tags playing together