1. +EHANCE SPORTING FANEXPERIENCEPhilip Faraj

2. +UNDERSTANDING THE PROBLEM Broadcasting services are improving rapidly, fans are opting forthe in-home experience Home applications give fans access to content and supremedigital user experiences (Fox Footy Apps) Unengaged fan experience Transport and Parking Issues 3. +THE SOLUTIONA three tiered approach that focuses on1. Wearable Technologies2. High Speed Internet3. Social MediaAll 3 play an important role in creating the ultimate customerexperience delivered through cloud-based location services 4. +Wearable Technology Equip players with embedded cameras- POV replays from the Referee, coaches and players- Exclusive in-game experience- Unlimited vantage points Instant Replay on your phone/tab- Tune into the best angle of a crucial play, instantly on your phone & make it social Deliver around-the-grounds content instantly- Give the fans in the stadium instant access to A-t-G content during pregame, halftime and other breaks delivered to their mobile devices Embrace the fantasy- Fantasy sport applications are surprisingly popular. Deliver live updates on player performances to a users mobile, paired with auto-refreshedscore updates on their fantasy team to deliver the ultimate fantasy experience- * NB: These services could easily be delivered to users via future technologies such as Google Glass or Smart watches to further enhancethe experience* 5. +High Speed Internet Reinventing how we interact with the physical world Improve experience by lowering traditional frictions Overcome parking challenges, long lines for access andrestrooms Get your customer where they want to be and what they wantto have as efficiently as possible E.G. In-seat ordering (pick up Ready2Go at the Bar/Foodoutlet) or have delivered directly to the seat 6. +Social Media Fan Re-Actions: Incentivize fans to post their POV &commentary on specific big moments throughout the game Gamify the Experience: Deliver special fan perks, freebies andother incentives to fans who engage via social media Speak to the Fans: Use fun and interactive surveys to get yourfan base to quickly vote on a variety of topics and immediatelysee the results 7. +Challenges Cost of implementation User adoption Available technology Internet Speed and Network capabilities 8. +Benefits Increasing fan attendance Engaging your fans to interact with their favourite teams Bring together the social and fan experience to promote thegame day experience Big data capturing: using data for predictive analysis. Identifyleading indicators of things people are starting to do and earlyadopters are starting to do. Get ahead of the curve.