Accelerated Mobile Pages - Pierre Far
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#SMX #XXA @delibdigital Pierre Far Beyond AMP: Why we're here, where we're going
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Transcript of Accelerated Mobile Pages - Pierre Far
#SMX #XXA @delibdigital
Pierre Far
Beyond AMP:Why we're here, where we're going
#SMX #XXA @delibdigital
pierrefar.com@pierrefar
● deliberatedigital.com● @delibdigital
● Founder, advisor, ex-Googler, product manager, biologist● Email me: [email protected]
#SMX #XXA @delibdigital
Mobile UX sucksleading to more content blocking and new content distribution channels
The old new things, with a 2016 twist
#SMX #XXA @delibdigital
The story of The Verge
#SMX #XXA @delibdigital
The first ad blocker.
#SMX #XXA @delibdigital
Comments to FTC re cross-device tracking
Ad tech industry Consumers
#SMX #XXA @delibdigital
Ad tech industry"the Internet economic engine""seamless digital experience"
Comments to FTC re cross-device tracking
Consumers
#SMX #XXA @delibdigital
Ad tech industry"the Internet economic engine""seamless digital experience"
Comments to FTC re cross-device tracking
Consumers
#SMX #XXA @delibdigital
Consumers"non-court ordered surveillance""insidious invasion of privacy"
Ad tech industry"the Internet economic engine""seamless digital experience"
Comments to FTC re cross-device tracking
#SMX #XXA @delibdigital
Consumers"non-court ordered surveillance""insidious invasion of privacy"
Ad tech industry"the Internet economic engine""seamless digital experience"
Comments to FTC re cross-device tracking
#SMX #XXA @delibdigital
#SMX #XXA @delibdigital
Too simplistic to call it content blocking
It's users modifying their experience to a more comfortable value exchange.
So what to do?
#SMX #XXA @delibdigital
1. Understand your users
2. Deliver great experience through every customer interaction channel
So what to do?
#SMX #XXA @delibdigital
The distributed content ecosystem
#SMX #XXA @delibdigital
The nascent distributed content ecosystem
