Accelerate Your Marketing Materials with Great Communication

Presented by Dana Galvin, CPSM

Topics for Discussion• Graphic Design/Communication Rules

• Knowing Your Audience

• Examples of Stellar Communications

What is Design?

To create or execute in an artistic or highly skilled manner the arrangement of text, graphics, and images with aesthetic intent.

Preferred Font Type?• Arial

• Times New Roman

•Tahoma• Garamond• Helvetica• Myriad Pro

•Comic Sans

•Century Gothic

•Lucida Sans

•Futura

•Optima

•Bookman

Serif vs. Sans Serif

Times New Roman

Helvetica

Clarity & Readability

fox foxx-height

counterspace

stroke width

Readability

Alphabetascender serif counter

descender

x-height

baseline

meanline

Garamond Regular

foot

State Your Case...

Selected Project ExperienceTitle Case

SELECTED PROJECT EXPERIENCEALL CAPS

selected project experiencelowercase

All in the Family

MYRIAD PRO RegularLightItalic

Light ItalicSemibold

BoldBlack

Semibold ItalicBold ItalicBlack Italic

CondensedLight Condensed

Condensed ItalicLight Condensed Italic

Semibold CondensedBold CondensedBlack Condensed

Semibold Condensed ItalicBold Condensed Italic

Black Condensed Italic

GARAMOND Regular

ItalicSemibold

Semibold Italic

HELVETICA Regular

ItalicSemibold

Semibold Italic

Haves and Have Nots

San Serif Fonts Play Nicely with Serif FontsUse family font styles to draw attention to and emphasize text.

San Serif Fonts Play Nicely with Serif FontsUse family font styles to draw attention to and emphasize text.

San Serif Fonts Play Nicely with Serif FontsUse family font styles to draw attention to and emphasize text.

Leading

36 point type / 36 point leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.

Leading faux pas36 point type / 18 point leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.

Kerning

36 point type / 0 em leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

Kerning faux pas3 6 p o i n t t y p e / 2 0 % e m l e a d i n gL o r e m i p s u m d o l o r s i t a m e t , c o n s e c t e t u e r a d i p i s c i n g e l i t , s e d d i e m n o n u m m y n i b h e u i s m o d t i n c i d u n t u t l a c r e e t d o l o r e m a g n a a l i g u a m e r a t v o l u t p a t . U t w i s i s e n i m a d m i n i m v e n i a m , q u i s n o s t r u d e x e r c i t u t i o n u l l a m c o r p e r s u s c i p i t l o b o r t i s n i s i u t a l i q u i p e x

Kerning faux pas36 point type / -20% em leadingLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.

AlignmentLe Aligned TextLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullam corper suscipit lobortis nisi ut aliquip ex ea commodo consequat. Duis te feugi facilisi. Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat nulla facilisi.

Line Length faux pasLe Aligned Texte length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line.

Le Aligned Texte length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line. e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line. e length of a line should be comfortable to read: too short and it breaks up words or phrases: too long and the reader must search for the beginning of each line.

Line Length faux pasLe Aligned Textere is no rule for just how few words or letters constitute a widow as much depends upon the line length. e longer the line, the more noticeable the widow.

widow - a short line at the end of a paragraph

Le Aligned Textto read.ere is no rule for just how few words or letters constitute a widow as much depends upon the line length. e longer the line, the more noticeable the widow.

orphan - a short line at the end of a page

Text faux pasNo need for double spaces.Desktop publishing has changed the rules of the world of the typewriter. ere is no need to use double spaces aer a period.

double space - no need to drive a truck through your sentences

Page/Slide Layout

Grids

Client/Owner

RFP, BD, Pre-bid Mtg

Marketer

What do they want?

1. We want Minorit

y/Women

Owned Businesse

s to

particip

ate on our project.

2. We have a 20% diversity goal

on our project.

3. It is im

portant t

hat we

utilize m

inority workforce

s

on this p

roject.

Never Before Seen!

1.Describe in

detail your

Green Building

Experience.

Have you

completed a

LEED certi

fied

building?

Translation: Talk their Talk

Show! Don’t Tell!

”

“Our projects, all well over a hundred million dollars, were completed on time and within our budget. We have been so

pleased with their services that we plan to retain them for our next bond issue for

seventy-seven million.

Larry J. Gruber(former) Business Manager

Lake Orion Community Schools

Show! Don’t Tell!

PRESENTATION FORS T A D I U M I M P R O V E M E N T S & R E N O V A T I O N P R O J E C T

“Incorporating the past and building the future”

I n c o r p o r a t i n g t h e p a s t a n d b u i l d i n g t h e f u t u r e

E X I S T I N G T U N N E L 1 1

E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”

N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”

E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”

N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”

E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”

N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”

E X I S T I N GW I D T H : 7 ’ 9 ”H E I G H T: 8 ’ 1 1 ”

N E WW I D T H : 1 3 ’ 2 ”H E I G H T: 1 1 ’ 6 ”

Logistics

Make Ready Work

1 Administration Relocates Offsite

2 Relocate Children’s

Collection to 4th Floor

3 Relocate Teen,Adult Fiction, & Multi-

Media Collections

4 Consolidate 2ndFloor Adult Collections

5 Install New MainEntrance at 1st Floor East

6 Demo West Bldg.

West BuildingTo Be Demo’d

East Building

6

1 Administration

Special Collections

4 Adult Collections &Reading Space

2 Children’sArea3

TeenAdult FictionMulti-Media

5Main Entrance

O C T O B E R 2 3 , 2 0 0 7

CAST

Deron Brown

Deron Brown...............................................................................Project ExecutiveLen Moser...........................................................Preconstruction/Project DirectorTodd Vochinsky................Architectural/Structural Sports Specialties Estimator Dale Kristjansson.............................................................................Chief Estimator Harvey Oliva.....................................................................................Sports AdvisorBrian Butler........................................................................................M/WBE PartnerLyn Mims......................................................................................M/WBE AssociateDarin Crafton......................................................................Construction ManagerJeff Westphal..............................................................................Logistics/PhasingDoug Gorman.................................................................General SuperintendentLes Snyder........................................................................Joint Venture Executive

Brian Butler Lyn Mims

Len Moser Dale Kristjansson

Je! Westphal

Darin Crafton

Doug Gorman

Harvey Oliva

Les Snyder David Price

Todd Vochinsky

(in order of appearance)

O C T O B E R 2 3 , 2 0 0 7

Deron BrownIt is with great pleasure that Deron Brown serves as Project Executive of the Orlando Events Center Project. Having performed in the Orlando Area for over a decade, Deron received his acclaimed status as a strong manager by keeping projects on budget and ahead of schedule. Deron would like to thank the Central Florida trade contracting community for their support and their strong relationships through the years.

WHO’S WHOin the CAST

Len MoserLen Moser is pleased to be a part of the Orlando Events Center project after his previous run as Project Director on the award-winning Medlar Field - the fi rst LEED certifi ed Sports Facility in the United States. A seasoned performer on sports facility projects Len’s previous productions include Phillips Arena (Atlanta, GA), Turner Field (Atlanta, GA), Oriole Park at Camden Yards (Baltimore, MD), and Beaver Stadium at Pennsylvania State University.

Dale KristjanssonDale is celebrating his 30th year on the construction stage and is pleased to be part of the Orlando Events Center project ensemble. Having served the Orlando area for more than ten years, Dale has developed excellent working relationships with various local and national trade contractors. This will ensure his worthy performance as Chief Estimator on the Orlando Events Center.

Todd VochinskyPreviously seen on the award-winning John Paul Jones Multi-purpose Arena, Todd Vochinsky is a multi-disciplined estimating performer with great attention to detail. Through his craft, Todd works well with the other members of the planning team to prepare and deliver the best overall value to ensure budget compliance.

Harvey OlivaServing as Sports Advisor on the Orlando Events Center Project is Harvey Oliva. Harvey is a star sports builder with 40 years of experience on high-profi le venues such as Soldier Field, Paul Brown Stadium, and Nationwide Arena. His vast experience on more than $1.25 billion of sports facilities brings extra star-power to our cast.

Brian ButlerBrian Butler is no stranger to the Orlando construction stage as he has served on multiple Orlando Projects and participates on various regional boards related to the construction industry. Leading JCB Construction, Brian is a highly respected leader in the MBE/WBE community with the expertise to help our team exceed diversity goals outlined in the Economic Impact (Blueprint).

O C T O B E R 2 3 , 2 0 0 7

CRITICSCORNER

A Pleasure to Work With!“If you have a challenge — and when you build an arena you will have challenges — Barton Malow takes them on, works the problem, presents options and solutions with moving along and does a great job in delivering the project.” ~ Troy Blackburn, Vice President, Cincinnati Bengals

Very Professional Staff!“Many people thought it couldn’t be done, but PCL proved them wrong, and that is a tribute to their very professional staff.” ~ Virginia Anderson, Director, Seattle Center

A Valuable Team Player!“Barton Malow was a valuable member of the project team and played a key role in the overall success of the project. Throughout the project your staff performed their role in a professional manner and always presented a positive attitude regardless of the situation at hand. Barton Malow is to be commended for their leadership role in enabling Medlar Field at Lubrano Park to become the fi rst ballpark to obtain LEED Certifi cation as recognized by the U.S. Green Building Council.” ~ Marv Bevan, Jr., PE, RA, Project Manager, Penn State University

One of the Best in the Business!“Approximately $60 million in design changes were required with a net budget increase of about $40 million. Extension of the scheduled was not an option. Quite simply, we couldn’t have done it without the cooperation, expertise and commitment of PCL...This project is one of the most memorable and PCL proved again to be one of the best contractors in the business.”~ Tom Anseimi, Sr. Vice President, Maple Leaf Sports & Entertainment

A

JOINT VENTUREPRODUCTION

INTRODUCING

OURMASTER OF CERMONIESDERON BROWN

Vice President and District Manager

Master of Ceremonies

Deron BrownProject Executive

• 20 Year Construction Veteran

• Local Presence• Strong Relationships with

Central Florida Subcontracting Community

CAST & CREWCREDENTIALS

Good Communications =Happy Readers

Dana Galvin, CPSM248.436.5570 - office248.331.6715 - cell

dana.galvin@bartonmalow.com