Accelerate to the Cloud

Intel® Cloud Builders Series

Accelerate to the Cloudwith Novell® Cloud Manager

November 11, 2010

About Intel® Cloud Builders Webcast Series

The Intel® Cloud Builders Webcast Series: part of an ongoing dialog between cloud-focused solution providers and companies like yours.

Our goal is the same as yours: to make private and public cloud deployments easy, predictable and successful. Through this informative series of webcasts, we hope to nurture relationships that extend from earliest exploration through final deployment of your cloud environment.

Join us!

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Our Speakers Today

From Intel

• Dylan LarsonDirector of Data Center Software & Technology Initiatives

From Novell

• John SteticVice President of Product Management

• Mike RobinsonSenior Product Marketing Manager

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Today’s Agenda

• Welcome

• Intel® Cloud Builders program

• Accelerate to the Cloud

with Novell® Cloud Manager

• Q&A

• Closing

Dylan Larson(10 min.)

Mark Stahl(5 min.)

John Stetic(30 min.)

Dylan & John(10 min.)

Mark Stahl(5 min.)

Intel® Cloud BuildersProgram Overview

Dylan LarsonDirector of Data Center Software

& Technology InitiativesData Center GroupIntel Corporation

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An Explosion of Internet Growth

More Content

2.5B photos on Facebook4

30B videos viewed/mos5

Google indexes >1T pages6

More Users

Only 25% of the world is Internet connected today1

More Devices

~80% of Internet connected devices are computers and phones3

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Cloud Computing is Driving a Datacenter Evolution

1

2

3

Illusion of infinite resource

Sense of ownership& security

Self-service

User ExpectationsFlexibility

Multi-tenancy Massive Scale

Resource ElasticityLow TCO Security

Data Center Requirements

Meeting the needs is a daunting challenge

Cloud Optimization Strategy

Optimized Technologies

Scalable Software

Optimized Systems

DatacenterOptimization

\

Optimized Silicon

Intel is innovating and optimizing for the cloud datacenters

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Platform as a Service (PaaS)

Software as a Service (SaaS)

Software Kernel (OS, VMM)

Mgmt Infrastructure as a Service (IaaS)

Compute Storage Networking

Enterprises Consumers

Firmware, HW

Developers

Service

Providers

Cloud Applications

Cloud Infrastructure

Intel® Cloud Builders reference architectures

focus on Building cloud infrastructure9

Private

(ente

rprise)

Hosting P

rovid

ers

Public

Internet

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Building Your Own Cloud EnvironmentSo many options. So little time.

Starting from a known design will simplify the process

• What protocols do I use?

• What script language?

• Where do I get skilled developers?

?• What VM formats do I support?

• Who will write the portal?

• What infrastructure management software?

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Intel® Cloud Builders ProgramFacilitating cloud development and deployment

www.intel.com/cloudbuilders

Cloud Reference Architectures, & Tools

Open Cirrus™ & Research Universities

Intel Cloud Test Bed & POCs

Deployment Best Practices

Building Optimized Clouds

Advanced Cloud Research

Working with the ecosystem to help businesses build clouds

http://www.intel.com/cloudbuilders

http://www.intel.com/cloudbuilders

Accelerate to the Cloudwith Novell® Cloud Manager

John SteticVice President of Product Management

Novell, Inc.

Mike RobinsonSenior Product Manager

Novell, Inc.

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© Novell, Inc. All rights reserved.13

Challenges in Today's Data Centers

Slow Service Delivery

– Bringing a new service to life involves multiple teams

– Poor coordination can mean service delivery times of 90+ days

Too Little Automation

– Expensive and error prone manual workflows can lead tobusiness service disruptions

Lack of Transparency

– Poor visibility into the operations of business services makes it hard to guarantee service levels and correctly interpret anomalies

Inflexibility

– Vendor lock-in prevents you from leveraging best of breed tools

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Enterprises already have the capital

invested in existing data center space

Public clouds are external – security,

protection and auditing is difficult

outside the boundaries of the enterprise

Can the Enterprise Move to the Cloud?

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Move the Cloud to the Enterprise

Lower the barrier to entry for new services

– Reduces delivery time

– Fail fast

– Simplify provisioning

Maximizes server resources

– Reduce wasted computing infrastructure

– Balance workload demand with resource supply

– Smart growth of infrastructure

Improves Flexibility

– The free movement of resources promotes effective utilization

– Provides for more continual improvement processes

Benefits:

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SaaSGoogle Apps,

Salesforce.com

PaaSMicrosoft Azure,

Google App Engine

Public

Amazon EC2,

Rackspace Cloud IaaSServers

Storage

Networks

The Cloud Stack

PeopleSoft,

Intranet software

Coming soon

Private

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Service catalog of standardized IT

Shared infrastructure

Self-service portal, on-demand provisioning

Usage-based metering

Standard Internet protocols

Service-level measurement and monitoring

Defining IaaS Cloud Characteristics

IT s

erv

ice-c

en

tric

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The Players

Applications

KellyBusiness Service Manager

NetworkStorage

JimInfrastructure Manager

Servers Business

RonBusiness Service Owner

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Criteria for Assessing A Cloud Management Solution

Does it …

1. Speed up, simplify and make the process to deploy

a new business service more efficient?

2. Allow you to create standard configurations based

on business requirements

3. Control who gets access to what and how much

4. Provide visibility into current capacity and future

capacity needs

5. Support existing and future infrastructure

6. Give application owners a business-service view of

their applications19


Create Efficiency

Speed up, simplify and make the process to

deploy a new business service more efficient?

Jim Infrastructure Manager

Automation Self-service

Kelly Business Service Manager

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Create Standard Configurations

Allow you to create standard configurations

based on business requirements

Flexible

Repository

Publish

Offerings

Customize

Deployments

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Who Gets What

Application

Manager

Infrastructure

ManagerApplication

Manager

Apache1

IIS

SUSE® Linux

Enterprise

Server

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Manage Capacity

Provide visibility into current capacity and

future capacity needs

Control current capacity

with financial incentivesBuild a pipeline of future

needs to get visibility

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Heterogeneous Infrastructure Support

• Support for existing and future infrastructure

• Dealing with heterogeneous environments

• Expanding to infrastructure not under control

Cloud Service Cloud Service

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http://www.linux-kvm.org/page/Main_Page


Business Service View of an Application

Giving application owners a business service view

of their applications

Business Service Manager

Provide Transparency Communicate Value

Business Unit Owner

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Novell® Cloud Manager

Creates and manages a

cloud environment that

delivers on the promise of

utility computing by

provisioning workloads on

demand in a secure and

compliant manner.

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Advantages For Infrastructure Managers

• Reduce rework by creating templates for common workload types and service levels

• Control access to workload templates, service levels

and resource configurations

• Track capacity utilization to control expense

• Automatically choose the required location for each

workload in order to achieve service level objectives

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Advantages For Application Administrators

• Simplified creation of business services

• Accelerated delivery of business services

• Visibility into operational performance of the business

service

• Reserve resources for business services by calendar

or in response to changing demands

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AdvantagesFor Business Owners

• Reduce the cost of providing new business services by streamlining processes

• Increase IT efficiency and transparency

• Recognize IT “value”

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Transformation is a Continuous Journey

What do I

have?

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How can I

change?

What do I

have?

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How can I

change?

What do I

have?

How can I

change faster?

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How can I

change?

How can I

manage this?

What do I

have?

How can I

change faster?

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Novell® Solution Ecosystem

Novell®

Sentinel™

Novell®

Operations

Center

PlateSpin®

Protect

PlateSpin®

Recon

PlateSpin®

Migrate

Novell®

Cloud

Manager

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Questions and Answers

Please visit the Novell® Cloud Manager website:

http://www.novell.com/cloudmanager35

Unpublished Work of Novell, Inc. All Rights Reserved.

This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc.

Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their

assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated,

abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or

exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.

General Disclaimer

This document is not to be construed as a promise by any participating company to develop, deliver, or market a product.

It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing

decisions. Novell, Inc. makes no representations or warranties with respect to the contents

of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any

particular purpose. The development, release, and timing of features or functionality described for Novell products

remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make

changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell

marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and

other countries. All third-party trademarks are the property of their respective owners.

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Get started

• Download the reference architecture whitepaper

– http://www.cloudbuilderseries.com/novell

• Discuss the Intel and Novell reference architecture

– http://communities.intel.com/thread/15926

• Download a 90-day trial copy of Novell® Cloud Manager

• http://bit.ly/novell_download

• Learn more about Novell Cloud Manager

− http://www.novell.com/products/cloud-manager/

• Contact Novell

− http://www.novell.com/company/sales_call_request_popup.html

− 800-529-3400

38www.novell.com/cloudmanager

http://www.cloudbuilderseries.com/novell

http://www.cloudbuilderseries.com/novell

http://communities.intel.com/thread/15926

http://bit.ly/novell_download

http://www.novell.com/products/cloud-manager/



http://www.enomaly.com/Products.products.0.html

http://www.novell.com/company/sales_call_request_popup.html

http://www.novell.com/company/sales_call_request_popup.html

Thank You!For more information, please visit:

cloudbuilderseries.com/novell

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Accelerate to the Cloud

Technology

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