Accelerate Innovation with Oracle Data …...2017/11/20 · Copyright © 2017, Oracle and/or its...
Transcript of Accelerate Innovation with Oracle Data …...2017/11/20 · Copyright © 2017, Oracle and/or its...
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Copyright © 2017, Oracle and/or its affiliates. All rights reserved.
Accelerate Innovation with Oracle Data Management Cloud Platform
Bertrand MattheliéSr. Principal Product Marketing Director, Cloud Business Group
Edgar HarenSr. Principal Product Marketing Director, Cloud Business Group
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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Agenda
Data Monetization Value
Oracle Data Management Platform for Innovation
Industry & Customer Examples
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The World’s Most Valuable Resource is Data
Tesla is Worth More Than GM Which
Shipped 92x More Vehicles Q1/171
$430B Advantage to Data Driven Organizations2
Only about 29% of Organizations are Using Deep Business Analytics
Source1. Economist Magazine2. IDC 3. Accenture and General Electric Report On Predictive Analytics
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Data Monetization Principles
Data Comes from Activity
Data Tends to Create More Data
Platforms Tend to Win
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Data Monetization Opportunities
New Revenue Engines
Competitive Operational Efficiencies
Market Disruption
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Gartner: “Information has replaced technology as the central and most critical asset to be managed by organizations.
As a result, business leaders must shift to using the value of information as basis for new planning & funding models.”
Data is the Foundation of Digital Business
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Oracle Data Management Platform For Innovation
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Key Data Management Business Challenges
Unlocking the Value of Data Anywhere
Modernizing Existing Environment
Managing The Data Explosion
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Managing The Data Explosion
Fragmentation, Compatibility, Performance, Security….
Different Solutions for Different Needs
Created By:@LoriLewis
@OfficiallyChadd
2017 This is What Happens in anInternet Minute
3.5 MillionSearchQueries
900,000Logins
16 MillionText
Messages 4.1 MillionVideosViewed
342,000Apps
Downloaded
46,200Posts
Uploaded
452,000Tweets
Sent
990,000Swipes
156 MillionEmails Sent40,000
HoursListened
50Voice-First
Devices Shipped
120New
AccountsCreated
15,000GIFs Sent viaMessenger
1.8 MillionSnaps
Created
$751,522Spent Online
70,017Hours
Watched
60SECONDS
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Oracle Data Management Cloud PlatformAny Data at Any Scale, in the Cloud & On-Premises – Unmatched Choice & Deployment Flexibility
Relational
StreamingNoSQL
Oracle NoSQL DB/CSData Hub CS3rd Party DBs
Open Source Relational
Big Data
Cloud @ CustomerPublic CloudOn-Premises
MySQL MySQL CS
Hadoop & SparkBig Data CS & BDC
Big Data C@COracle DatabaseOracle Database CSExadata Express CS
Exadata CSExadata C@C
Autonomous DW Cloud
Event Hub CS
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New! Oracle Autonomous Data Warehouse Cloud Oracle Autonomous Data Warehouse Cloud is fully autonomous, and delivers unprecedented reliability, performance, and elasticity. It is based on machine-learning to automatically tune and optimize performance.
Autonomous Data Warehouse High Performance Preserve Existing Investment
• Built on the same Oracle Database software that runs on-premises data warehouses
• Use your familiar tools and applications to connect to your data warehouse
• Leverage your 3rd party ETL or analytics tools
• Increased automation reduces administration time and operational costs
• Deploy a data warehouse in 15-seconds
• Dedicated cloud-ready migration tools support most commercial databases including Redshift
• 10x performance over Redshift – operations done in 1HR vs AWS 10HRs
• Enterprise concurrency
• Zero down-time elastic scaling of database and hardware resources
Better Than Redshift
• Customers moving from Amazon’s Redshift to Oracle’s autonomous database can expect to cut their costs in 1/2
• Greater performance reduces CPU utilization and associated cost
• Greater data compression reduces storage cost
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Unlocking the Value of Data Anywhere
http://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/the-age-of-analytics-competing-in-a-data-driven-world
McKinsey Global InstituteDecember 2016
“…there are no industries in which the ability to continuously integrate newsources of data of any format and quality would not generate massiveimprovements.
“Data Silos & Inability to Extract Value
Integrating New Data Sources
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Solutions For The Entire Data Life-Cycle
Data Ingestion Data Consolidation Analytics Visualization
Data Retention +Data Reuse
• Data Service
• IoT
• Mobile Apps
• SOA CS
• Integration CS
• GoldenGate CS
• Database Cloud Services
• Autonomous Data Warehouse Cloud
• Exadata Cloud Services
• MySQL CS
• NoSQL CS
• Big Data CS
• Business Intelligence CS
• Advanced Analytics CS
• Big Data Discovery CS
• Data Visualization CS
• Big Data SQL CS
• 3rd Party Tools
• Database Backup CS
• IaaS Storage
• IaaS Archive
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Analyst Recognitions
Gartner Critical Capabilities for Operational Database Management Systems report
Gartner Magic Quadrant for Data Management Solutions for Analytics
The Forrester Wave™In-Memory Databases, Q1 2017
Gartner Magic Quadrant for Data Integration Tools 2015
Gartner Magic Quadrant for Data Integration Tools 2016
The Forrester Wave™Big Data Fabric, Q4 2016
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Oracle PaaS
• Broadest offering across all major categories
• Same capabilities in cloud as on premises
• Automation through cloud tooling; focus on outcomes vs. administration
Application Development
Enterprise Integration
Data Management
SecurityBusiness Analytics Content
DataIntegration Management
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Modernizing Existing Environment
72%of IT Budget Is Spent on Maintenance vs Innovation
http://www.computerworld.com/article/2486278/it-management/how-to-balance-maintenance-and-it-innovation.html
Ensuring Performance SLAs, Security, Regulatory Compliance & Availability
Keeping Pace with Service Demands from LOBs
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Optimize & Modernize
• Migrate & consolidate Oracle databases to further reduce Capex & Opex
• Competitive advantage through rapid adoption of new features and automation
• Best performance, security & uptime• Fully integrated PaaS to support your business• Accelerate innovation and time to market
Modernize to Innovate
• Lift and shift applications & databases to modern and enterprise-grade infrastructure
• Both Oracle and non Oracle workloads• Reduce both Capex & Opex and scale on-demand• Focus on your business, not infrastructure
Optimize to Reduce Costs
Compute Storage Network
Database CS Exadata CS MySQL CS Big Data CS
Java CS ACCS GoldenGate CS
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Customer Examples
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Machine-grade data at scale: analyze it and act upon it to improve outcomes
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“Every industrial company in the coming age is also going to have to be a software and analytics company.” Jeff Immelt, CEO, GE
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From Product to Platform: John Deere
Food production must grow 60% to meet population predictions of 9B people by 2050
Launched MyJohnDeere, a unified and open platform, to help farmers improve operational efficiencies and yields
• Increased equipment sales 18% YoY
• Increased partner membership• Created competitive barrier
$26B2016
• Farm consolidation• Increased hardware
competition• Reduced partner loyalty
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Data Insights and Restaurant Management
360-Degree Customer View
Managing Labor Costs
Menu & Location Optimization
Theft & Fraud Detection
Structured(Inside the Business)
• POS – What is selling?• Supplier – Product Availability• Accounting – Costs, Revenue• Labor – Wages, Salaries, Tips
Unstructured(Outside the Business)
• Social Media – Likes, Tweets• Customer Profiles• Loyalty Programs• Apps – Check-ins, Reviews• Other– Weather, Traffic, etc
Why You Need Both
Structured data tells you the “what”, while unstructured data tells you the “why”. Using both gives you a more holistic view of your customer and business
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Data Insights and Restaurant Management
Summary• The goal was to use POS data to gain a 360-degree view of their
customers• Leveraged Oracle Data Warehouse, Database, Exadata, and Oracle
Advanced Analytics• Were able to create shopping basket analysis to stream-line menus,
launch a loyalty program, personalize promotions and drive top ranked customer loyalty for consumer brands
Summary• The goal was to use data to boost sales and customer loyalty, while
pulling together data from across all its operation• Leveraged Oracle Data Warehouse, R, Data Miner and 3rd party
analytics• Were able to deploy data marts in hours vs weeks. Saw 40% more
accurate predictions and saw 20x faster delivery of data insights
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Lochbridge: The Business of Things
The Challenge:
• Design an intelligent IoTinfrastructure
• Improve customer service• Monetize service
information for increased revenue
The Solution:
• Integrated platform across OEM, dealers and 3rd party care providers
• Solution collected real-time data from all connected cars providing a predictive analytics model for service
Tools & Results:
• Oracle IoT, Oracle Big Data Cloud Service and Oracle Database Cloud
• Car brand saw increased customer loyalty, product quality and service revenue
• Lochbride has built an IoT service on Oracle cloud and expanded to several other verticals
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Summary
Complete, Integrated, Cloud Platform
Multiple Paths To The Cloud
Proven Industry Leading Performance
Flexibility In Service & Deployment Choice
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Call to Action: Key Sessions
• Larry Ellison Keynote, A More Secure Cloud -Moscone Center, Tuesday Lower North, Hall D
• George Lumpkin, VP of Product Management, Data Warehousing for Everybody: Oracle Database Cloud Service for Data Warehousing - Monday, Oct 02, 4:45 p.m. - 5:30 p.m. | Moscone West - Room 3004
• Diby Malaker, VP of Product Management, Running Workloads with Oracle MySQL Cloud Service -Wednesday, Oct 04, 3:30 p.m. - 4:15 p.m. | Marriott Marquis (Yerba Buena Level) - Salon 14
• Automating Database Cloud Migration: How AT&T Is Making the Cloud a Reality - Monday, Oct 02, 4:45 p.m. - 5:30 p.m. | Moscone West - Room 3000
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Experience Oracle Cloud with US$300 in free credits
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