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1) Syllabus as per Credit based Semester and Grading System

i) Name of the Programme: B. Voc (Tourism and Travel Management)

ii) Course Code: UGTTM ( 101)

iii) Course Title: Introduction to Indian History

iv) Semester Wise Course Content: As per Syllabus

v) Reference and Additional References: Submitted Already

Credit: 4

vi) Lectures per unit: 15

vii) No of Lectures per week /Semester: 60

2) Scheme of Examination : Internal and Semester End (75/25)

3) Special Notes if any : As per UGC Norms

4) Eligibility , if any : As per UGC Norms

5) Fee Structure : As per University Norms

6) Special Ordinance / Resolution , if any

\

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ProposedSubjects/PapersintheGeneralEducation and Skill Base Component

Year-1 Diploma NSQF Level 5

Semester I

Introduction to Indian History The objective of this course is to familiarize students with the history of India. The paper also highlights social, economic, administrative and cultural trends of this period

Credits 4

Lectures

60

Module 1

Prelude to the History: Concept of History, Indus Valley Civilization, Vedic Civilization

10

Module 2

Early History of India: Early political Conditions: Mahajanapadas , Mauryan Empire, Rise of Buddhism and Jainism Kushana and Gupta Empire and the Golden Age Concept, Kingdom of Harshavardhan

15

Module 3

India in Medieval Times: Delhi Sultanate: Foundation, Slave Dynasty, Razia Sultana, AllauddinKhilji, Mohammad Bin Tughlaq Mughal Empire: Babur, Akbar, Shahjahan and Aurangzeb Maratha Empire Advent of Europeans in India

10

Module 4

Struggle for Independence: Revolt of 1857 Foundation of Indian National Congress Revolutionary Movements: Rise of Aggressive Nationalism, B.G. Tilak, Bhagat Singh, Chandra Shekhar Azad, Surya Sen, Subhashchandra Bose.

15

Module 5

Struggle for Independence : Satyagrahi Movement: Non Co-operation Movement, Civil Disobedience Movement and Quit India Movement Independence of India and Partition

10

Select Bibliography

Ayyanger S.K. - Ancient India and South Indian History & Culture, Oriental Book Agency, Pune 1941

Chakaravarti K.C. - Ancient Indian Culture & Civilization Vora&Co Bombay 1992

Chitmis, KN, Glimpses of Medieval Indian Ideas & Institutions, 2nd edition, Mrs. R K Chitnis, Pune, 1981.

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Chitnis, K. N., Glimpses of Maratha Socio- Economic History, Atlantic Publishers & Distributors, New Delhi, 1994.

Deshmukh, R.G.,History of Marathas, Nimesh Agencies, Bombay, 1993

Kulkarni C.M. - Ancient Indian History &Culture Karnataka Publishing House, Mumbai1956

Luniya B.N. - Life & Culture in Ancient India, Lakshmi Narain Agarwal, Agra-1994

Majumdar R. C - Ancient India, MotilalBanarasidas, Publishers Pvt.Ltd.New Delhi 1974

Mookerjee R. K. - Ancient India,Allahabad, Indian Press, 1956

Pande,A.B. Early Medieval India , Central Book Depot, Allahabad, 1970

Pande,A.B. Later Medieval India , Central Book Depot, Allahabad, 1970

Shrivastava,M.P. Society and Culture in Medieval Period, Chung Publication Allahabad, 1975.

Chandra BipanAmalesTripathi and Barun De, Freedom Struggle, National Book Trust, New Delhi, 1971.

Chandra Bipan India’s Struggle for Independence: 1857 – 1947, Penguin Book, Delhi, 1989

Chandra Bipin, Rise and Growth of Economic Nationalism in India,, Delhi, 1966.

Divekar R.R. (ed.) Social Reform Movement in India, Bombay, 1991.

Grover B. L. and Grover S. A New Look at Modern Indian History, S. Chand & Co. New Delhi

Majumdar R.C., Comprehensive History of India, Vol. 3 (Part III) : Peoples Publishing House

Nanda B.R. Making of a Nation: India’s Road to Independence, Delhi, 1998.

Sarkar Sumit Modern India – 1885-1947, Mc Milan, India Ltd., 2002

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ii) Course Code: UGTTM ( 102) iii) Course Title: Foundation Course I

iv) Semester Wise Course Content: As per Syllabus v) Reference and Additional References: Submitted Already

Credit: 4

vi) Lectures per unit: 15 vii) No of Lectures per week /Semester: 60 2) Scheme of Examination : Internal and Semester End (75/25)





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ProposedSubjects/PapersintheGeneralEducation and Skill Based Component


Semester I

This paper aims at giving a basic understanding of the contemporary Indian society and its endemic social issues.

Credits 4

Lectures 60

Module 1

Overview of Indian Society: Understand the multi-cultural diversity of Indian society, Understanding the concept of diversity as difference

10

Module 2

Concept of gender Disparity: Understanding gender disparities with focus on growing violence against women, declining sex ratio

15

Module 3

Urban‐Rural Disparities - Concept of ‘rural’, ‘tribal’, ‘semi‐urban’ and ‘ urban’; unavailability of basic services like health, education, transport, electricity and employment,

10

Module 4

Curbing Social evils in India: Youth and Substance abuse, HIV/AIDS- awareness, prevention and treatment, Child labour and child abuse – causes and remedial measures Trafficking of women- causes, effects and response

15

Module 5

Globalisation and Indian Society: Understanding the concepts of liberalization, privatization and globalization; Growth of information technology and communication Impact of globalization on industry: changes in employment and increasing migration;

10

Bibliography:

Michael Vaz, Madhu Nair, Meeta Seta, Foundation Course I, Manan Prakashan

P.G. Shinde, Mahesh Bhagwat, NnamitaNimbalkar, MeghnaShinde- Chankne, Foundation Course I, Sheth Publications

Dasgupta Samir and Kiely Ray (eds.), 2006, Globalization and After, Delhi: Sage Publication.

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Stiglitz, Joseph, (2002) Globalization and its Discontents, New York: Norton.

Bhagwati, Jagdish, (2004), In Defense of Globalization, Delhi: OUP. Jogdand PG and S.M. Michael (eds.) 2003, Globalization and Social Movements, Jaipur: Rawat Publications. Aloysius, G. (2000) Nationalism Without a Nation in India, New Delhi, OUP

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iii) Course Title: Basics of Communication Skills: Verbal and

Non Verbal



Credit: 4








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Semester I

Basics of Communication Skills: Verbal and Non Verbal

This course aims at introducing key concepts of communications to build up the confidence in oral and interpersonal communication and to make the students aware of functional and operational use of language in tourism Industry.

Credits

4

Lectures

60

Module 1

Concepts of Communication : Process and barrier, Purpose and Types- Formal and Informal

10

Module 2

Oral Communication : Presentation, anchoring, viva voce, interview, public speaking, panel discussion, group

Discussion

10

Module 3

Leadership skills: Characteristics of effective leadership, team building

10

Module 4

Self - Improvement: Types of thinking, Errors in thinking, Partialism, Time scale, Ego centric Prejudices, Adversary Thinking, Extremes, Types of Listening and Barriers to listening.

10

Module 5

Business Etiquette, Attire, Networking, Greetings, Mannerism, Electronic Etiquette, Cultural Courtesy

10

Tutorials 10

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Select Bibliography

Andersen, Peter A. 2008. Nonverbal communication: Forms and functions. 2d ed. Long Grove, IL: Waveland

Knapp, Mark L.,and Judith A. Hall. 2010. Nonverbal communication in human interaction. 7th ed. Boston: Wadsworth Cengage.

Manusov, Valerie, and Miles L. Patterson,eds. 2006. The Remland, Martin S. 2009. Nonverbal communication in everyday life. 3d ed. Boston: Allyn and Bacon.

SAGE handbook of nonverbal communication. Thousand Oaks, CA: SAGE

Giblin Less, Skill with People, 2011

Peace, Allen and Barbara, The Definitive Book of Body Language, Peace International

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iii) Course Title: Tourism Overview



Credit: 6

vi) Lectures per unit: 15/20/20/10/10


2) Scheme of Examination: Internal and Semester End : 75/25

3) Special Notes if any: As per UGC Norms




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Select Bibliography Anand M.M, Tourism and Hotel Industry in India, Printice Hall of India Pvt.Ltd. New Delhi. 1976 Bhatia A.K.: International Tourism Management, New Delhi, Sterling Publishers

Year-1 Diploma NSQF Level 5 Semester I

TOURISM OVERVIEW This course focuses on Origin, Growth & Development of Tourism, Socio Economic Significance, Forms & Types of Tourism and Tourism Organizations, Student will to do a Project on Map Work in this course which is for 4 credits.

Credits 6

Lectures

75

Module 1

Understanding Tourism Definition, Origin and Development of Tourism, Factors promoting Tourism, Scope of Tourism

20

Module 2

Development of Tourism, Socio Economic Significance, Development of Routes, Development of a Resort

15

Module 3

Forms of Tourism, Tourism Organizations Indian: DOT (b) ITDC (c) State Tourism Corporations & MTDC (d) IAAI & NAAI International: IATA , UFTAA , WTO , ICAO Importance of private sector, other tourist organizations

20

Module 4

Travel agents and tour operators : services offered and types of tours GIT FIT and others, Tourism promotion boards, Cruises

10

Module 5

Time difference and time zones, Importance of telecommunication and ICT in tourism

10

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Bhatia A.K. Tourism Development-Principles and Practices, Sterling Publishers Pvt. Ltd. New Delhi. 1986 Batra K.L. Problems and Prospects of Tourism, Printwell Publisher, Jaipur. 1990 Chopra Sunita, Tourism Development of India, Ashish Publishing House, New Dehli. 1991 Halloway, J . Christopher, The Business of Tourism, MarwahJyoti, GangulyManjushri, Shetty Sushma, Travel and Tourism , Vipul Publication Matheson, Alistair and Wall Geoffery Tourism –Economic, Physical and Social Impact, Orient Longman, London. 1983 Sharma K.K, Planning for Tourism, Samp and Sons, New Delhi, 2000. Sheth, P.N., Bhat,ShethSushama, An Introduction to Travel and Tourism, Usha Bala, Tourism in India, Policy and Perspective Arushi Publishers, New Delhi. 1988 Wahab, S., Tourism Management, Tourism International Press, 1975 White, J., History of Tourism, Prentice Hall, 2001

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i)Name of the Programme: B. Voc (Tourism and Travel Management)


iii) Course Title: Indian Places of Tourist Attraction



Credit: 6


viii) No of Lectures per week /Semester: 75

2) Scheme of Examination : Internal and Semester End : 75/25





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Semester I

Indian Places of Tourist Attraction with Map work and Tourist Circuits The course will provide zone wise information about places of tourist interest - Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc. and training in making tourist circuits. The students will do one project on places of tourist attraction which is for 4credits.

Credits 6

Lectures

75

Module 1

India as a tourist destination, MAP Work, Importance of Tourism:- Social, Economic and Impact, Basic facts about Indian Tourism , Study and mapping of tourist circuits

15

Module 2

Zone wise Study of Tourist Interest places and Union territories North Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc.

15

Module 3

Zone wise Study of Tourist Interest places and Union territories South Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc.

15

Module 4

Zone wise Study of Tourist Interest places and Union territories Eastern Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc.

15

Module 5

Zone wise Study of Tourist Interest places and Union territories Western Zone: Natural and Manmade, wildlife reserves and sanctuaries, beaches, hill stations etc

15

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Select Bibliography Bhatia A, Tourism in Indian history & development, Delhi, 1978. Gupta S.P., Krishna Lal, Tourism Museums and Monuments in India, Oriental Publishers, Dehli. 1999 Insight Guides , Great Britain, APA Production,Lonely Planet Publications Fodor’s GuideBooks and C.D. Published by Marg Publication M.P Bezbaruah, Indian Tourism Beyond The Millennium Louise Nicholson, National Geographic Traveler, DK, Eyewitness Travel Guide to India South India and Kerala, Lonely Planet publications Outlook Travelers Getaway – Aasam,Chitra Garg, Travel India

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iii) Course Title: Travel Consultant and Tour Escort



Credit: 6



2) Scheme of Examination: Internal and Semester End: 75/25





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Select Bibliography SunitaRoday and Archana Biwal,Tourism operations and Management BarkatA.M.ATravel and Tourism Management A.K Bhatia-The business of Tourism


TOUR Escort and Travel Consultant This course focuses on functions of a travel agent and a tour escort. The main focus would be to enable to perform on tour functions and preparation of the tour with a customer centric approach.

Credits 6

Lectures

75

Module 1

Introduction to tourism and travel industry, Customer profiling, Planning the itinerary for inbound and out bound tours as per customer requirements

15

Module 2

Supervising the tour, decision making abilities for a tour escort, analytical skills,

15

Module 3

Resolving issues, Analytical thinking and Critical thinking

20

Module 4

Performance criteria for a travel agency; knowledge and understanding about different products and tourism forms

15

Module 5

Service quality requirements, basic etiquettes 15

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NirmitChoudhary -Handbook for Tour Guides

ZainadaLansangan, Ph.D, Principles and Ethics of Tour Guide

Patricia J.Gagnon ,Travel Career Development

Sally Scanion, Travel agent’s Complete desk reference

Susan Rice, A guide to becoming a travel professional



ii)Course Code: UGTTM ( 201)

iii)Course Title Introduction to Indian Culture


v)Reference and Additional References: Submitted Already

Credit: 4

vi)Lectures per unit: 10/15/10/15/10


2) Scheme of Examination : Internal and Semester End



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Select Bibliography

Alkazi, Roshen, Ancient Indian Costume Art Heritage, New Delhi, 1983.


Semester II

Introduction to Culture

This course attempts to identify various cultural assets of India and to provide an integral view of Indian culture from the perspective of the tourism sector.

Credits

4

Lectures

60

Module 1 Introduction

Definition of Culture, Types of Cultural Assets, Influences

10

Module 2 Architecture : Religious and Secular : Caves, Temples, Step wells, Fort , Palaces

Art: Sculptural Art, Paintings and murals, Iconography, artefacts

15

Module 3 Festivals and Fairs: Religious , Cultural Museums and Art Galleries

10

Module 4 Music : Classical, Folk Music , Devotional, Modern Dance: Classical and Folk

15

Module 5 Cuisine, Handicrafts, Textile, Jewelry, Yoga, Ayurveda 10

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Bose D.M., Sen S.N, Subbarayapp B.V., A Concise history of science in India , Universities Press, 2009

Chandra, Moti, Costumes, Textiles, Cosmetics and Coiffures in Ancient and Medieval India, Oriental Publishers, Delhi, for the Indian Archaeological Society, 1973;

Deva Krishna: Temples of India Vol.1 and 2 National Book Trust, Delhi, 1969

David T Herbert (ed), Heritage Tourism & society, Mausell.

Ghurye, Govind Sadashiv, PhDIndian Costume Popular Prakashan, Bombay, 1966

Gupta R.S.: Iconography of the Hindus, Buddhist and Jains Mumbai, D.B. Taraporevala Sons

Majumdar, R.C., (ed) History and Culture of Indian People ,Vols 1-11, BharatiyaVidyaBhavan,

Maity S.K.: Masterpieces of Pallava Art, D.B. Taraporevala Sons, Mumbai

Majumdar R. C &Pushalkar A.D- History & culture of the Indian people, Vol.

I,II& III.

Nego JMS, Tourism & Travel, Gitanjali Publication house, 1998.

Prentice, Richard, Tourism & Heritage attractions, Queen Margaret College.

Rama Rau, Santha, & the editors of Time-Life Books The Cooking of India Time Inc.,

NY, 1969;

Ramkrishna Mission- cultural heritage of India Vol. I,II& III.

Seth Sujan: Ancient and Early Medieval History of India, Delhi, Government Publications Division

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1. Syllabus as per Credit based Semester and Grading System


ii)Course Code: UGTTM (202)

iii)Course Title: Communication Skills: Written



Credit: 4



2 Scheme of Examination : Internal and Semester End

3)Special Notes if any : As per UGC Norms

4)Eligibility , if any : As per UGC Norms

5)Fee Structure : As per University Norms

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6)Special Ordinance / Resolution , if any

ProposedSubjects/PapersintheGeneralEducation and Skill Based Component Year-1 Diploma NSQF Level 5

Semester II

Basics of Communication Skills: Written

This course focuses on to impart better writing skills by sensitizing the students to the dynamics of effective writing and to enhance the students’ communication skills by giving adequate exposure in reading, writing, listening and speaking skills and related sub-skills.

Credits

4

Lectures

60

Module 1

Basic Language Skills: Types of Reading: Phonology and Stress marking, Recognizing aspects of language particularly in Tourism industry, Vocabulary 100 Tourism words.

10

Module 2

Grammatical structure: spelling, structure of sentences, Active/Passive voice, tenses.

10

Module 3

Social and Official Correspondence: Enquiries, complaints and replies; representations, Letters of application for jobs Letters to the editor and social appeals in the form of letters/pamphlets

10

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Module

4 Report Writing: Committee reports, newspaper reports and activity reports

10

Module 5

Interpretation of Technical Data: To read and interpret maps, charts, graphs. To write a paragraph based on the data given.

10

Tutorials 10

Select Bibliography

Anderson, Kenneth. Joan Maclean and Tony Lynch. Study Speaking: A Course in Spoken

English for Academic Purposes. Cambridge: CUP, 2004.

Bellare, Nirmala. Reading Strategies. Vols. 1 and 2. New Delhi. Oxford University Press,

1998.

Bhasker, W. W. S &Prabhu, N. S.: English through Reading, Vols. 1 and 2. Macmillan,

1975.

Blass, Laurie, Kathy Block and Hannah Friesan. Creating Meaning. Oxford:

OUP, 2007.

Brown, Ralph: Making Business Writing Happen: A Simple and Effective Guide to Writing

Well. Sydney: Allen and Unwin, 2004.

Doff, Adrian and Christopher Jones .Language in Use (Intermediate and Upper

Intermediate). Cambridge: CUP, 2004.

Doughty, P. P., Thornton, J. G, Language in Use. London: Edward Arrold, 1973.

ELT Cell, University of Bombay. Note making and Composition Exercises, 1979

Freeman, Sarah: Written Communication. New Delhi: Orient Longman, 1977.

Grellet, F. Developing Reading Skills, Cambridge: Cambridge University Press, 1981.

Hamp-Lyons, L. &Heasley, B. Study Writing: A Course in Written English for Academic

and Professional Purposes. Cambridge: Cambridge University Press, 1987.

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1. Syllabus as per Credit based Semester and Grading System


ii)Course Code: UGTTM (203)

iii)Course Title: Introduction to Principles of Management



Credit: 4





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6 ) Special Ordinance / Resolution , if any



Semester II

Introduction to Principles of Management

This course is designed to familiarize the students with the management concepts, functions and skills keeping in view their applicability in tourism.

Credits

4

Lectures

60

Module 1

Management - Meaning &definition ‐ Features – need and importance - Principles of management‐functions of management ‐management skills- levels of management - Management as an art, Science, Profession- management Vs. administration

10

Module 2

Planning - Meaning and definition ‐Features- Need and importance – Limitations in planning - Steps in planning- Essentials of a good plan – MBO - meaning‐ Steps‐ advantages.

Decision making:‐ Meaning and definition of decision making - Steps/process in decision making‐Types of

15

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Select Bibliography

Essentials of Management: An International. Perspective - Harold Koontz, Heinz Weihrich Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004.

Principles of Management- Harold Koontz, Heinz Weihrich, A Ramachandra Aryasri,

Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004.

Management: Concepts, practices and cases - K.Ghuman, K.Ashwathappa, Tata McGraw-Hill, New Delhi, 2010.

Management and Organisation Behaviour - K.Ashwathappa, G. Sudarshana Reddy, Himalaya Publishing House, Mumbai, 2008.

Management - James A.F. Stoner, R. Edward Freeman, Daniel R. Gilbert, Jr, Prentice Hall of India, New Delhi, 2000, Sixth edition

decisions ‐essentials of sound decision making.

Module 3

Organization: ‐ Meaning and definition of organization‐Types of organization‐formal and informal, Internal forms of organization structure-Line and staff organization - features Reasons for conflict between line and staff- suggestions to resolve the line and staff conflicts

15

Module 4

Directing- meaning-definition- importance- scope of directing – Principles – Coordination- Communicating – types of communication- barriers – measures to remove communication barriers

10

Module

5

Delegation: ‐ Meaning ‐Barriers‐Principles of effective delegation – Centralisation – meaning- advantages and disadvantages- Decentralisation- meaning- need- advantages and disadvantages- centralization of authority vs. decentralization of authority.

10

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The Practice of Management Paperback - , Allied Publisher , New Delhi, 2006

Management: Principles, Processes and Practices - Anil Bhat and Arya Kumar, Oxford Higher Education/Oxford University Press,2008

Management - Stephen Robbins, Mary Coulter, Prentice Hall,11th edition, 2010.

Kotahri, Anurag (2011): A Textbook of Tourism Management, Wisdom Press, New Delhi-02

Agarwal, R D, (2008): Organization and Management, Tata McGraw-Hill Publishing Co., New Delhi-08

SCOTT, NOEL: Marketing of Tourism Experiences




iii)Course Title: Computer Application for Tourism



Credit: 4

vi)Lectures per unit: 10/15/15/10/10

vii) No of Lectures per week /Semester:



http://www.abebooks.com/servlet/BookDetailsPL?bi=8121064614&searchurl=an%3Danil%2Bbhat%2Barya%2Bkumar

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***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Basandra S.K, Computers today Elmansic /Navathe, Fundamentals of Database Systems GaryInkpen Information technology for Tourism , Wendy, Robson Strategic Management and Information Systems Pitman Publisher



Semester II

Computer Application for Tourism To equip the student with basic knowledge of use of technology in tourism Industry. Project for 4 credits

Credits 4

Lectures

75

Module 1

Computer Fundamentals, Computer Basics: Characteristics of Computers, Basic Applications of Computer, Components of Computer System, Classifications of computers The User Interface,

10

Module 2

Windows Setting Hands on workshop on using handheld devices like Tablets, Smartphone etc. (Android and Windows)

15

Module 3

Working with Word: Word Processing Basic Opening Documents and Closing documents, Moving Around in a Document, Using a Document/Help Wizard, Text Creation and Manipulation, Formatting the Text, Handling Multiple Documents, Table Manipulation, Printing.

15

Module 4

Excel Spread Sheet: Elements of Electronics Spread Sheet Manipulation of cells Providing Formulas Spread sheets for Small accountings

10

Module 5

PowerPoint Basics: Creation of Presentation, Preparation of Slides, Providing aesthetics, Slide Manipulation and Slide Show Email & the Web WWW and Web Browsers, Surfing the Internet Study of websites

10

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iii)CourseTitle: Documentation



Credit: 6








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Semester II

Documentation The course aims at creating an understanding of various types of documents and other procedures to be followed by the tourist. Project: 4 Credits

Credits 6

Lectures

75

Module 1

Importance of documentation for travel, Local Tourist services

15

Module 2

Types and Requirements of Passports, Visas, Frontier Formalities

15

Module 3

Health requirements and Medical Insurance, Passengers requiring special handling at the Airport

15

Module 4

Customs , Taxes, , Forex, Baggage

15

Module 5

Introduction to e-documentation, e-commerce, Importance of Online Portals, Permits for Restricted Areas.

15

***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Bhatia A.K.: International Tourism Management, New Delhi, Sterling Publishers Reilly Robert, T. Handbook of Professional Tour Management Seth, P.N., Successful Tourism Management SWAIN, SAMPAD KUMAR: Tourism. [Principles and Practices] New Delhi. Oxford University Press, 2012 Robinson H.[1976]-Geography of Tourism, Mackdonald and EvenceLtd.,London. Yale,P., the Business of Tour Operation Witt, Stephen, Brooke, Michael, and BrukleyPeter,J., The Mangement of International Tourism, Wittlin Alma, The Museum, London, 1949

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iii) Course Title: MICE



Credit: 6



2) Scheme of Examination: Internal and Semester End: 75/25





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***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography SunitaRoday and Archana BiwalTourism operations and Management Barkat A.M.A Travel and Tourism Management Joe Goldblatt, The International Dictionary of Event Management Tony Rogers, Conferences and Conventions Biswanath Ghosh, Tourism and Travel Management Student Aid Publications, Careers in Travel and Tourism A.K Bhatia , Business of Tourism


MICE This course focuses on Coordination and implementation of Meetings, incentive tours, conventions and events.

Credits 5

Lectures

75

Module 1

Introduction to MICE, Different types of events- religious, musical, sporting, personal and private, political and government, commercial and business, corporate, special events and leisure events

20

Module 2

Arranging a conference/ meeting. Planning large scale events and identifying aims and objectives of movements

15

Module 3

Event planning and organizing, implementation and evaluation

20

Module 4

Communicating with customers and customer centric approach, Business etiquettes, business ethics

10

Module 5

Understanding the importance and MICE tourism, learning objectives and changing trends under MICE industry

10

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Ashok Aima and Vinay Chauhan, Contemporary trends in tourism and Hospitality management


i. Name of the Programme: B. Voc (Tourism and Travel Management)

ii. Course Code: UGTTM ( 301)

iii. Course Title: Introduction to Political Science

iv. Semester Wise Course Content: As per Syllabus

v. Reference and Additional References: Submitted Already

Credit: 4

vi. Lectures per unit: 10/15/10/15/10

vii. No of Lectures per week /Semester: 60



4) Eligibility , if any : As per UGC Norms 5) Fee Structure : As per University Norms 6) Special Ordinance / Resolution , if any

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Semester III

Introduction to Political Science The objective of this course is to familiarize students with the different political systems and provide them with basic knowledge of the Indian political system, the Constitution and the Fundamental rights of citizens.

Credits 4

Lectures 60

Module 1

Introduction to political science: concept of state, nation, liberty, equality and justice

10

Module 2

Understanding the Indian Constitution: Constitutional Committee, Features, Fundamental rights and duties, Directive principles.

15

Module 3

Indian Legislature - Centre and State: Lok Sabha, Rajya Sabha, Vidhan Sabha and VidhanParishad. Party System: One party, multi-party system

10

Module 4

Union and State Executive: President – Election, powers and duties. Prime Minister and Council of ministers. Governor and Chief minister

15

Module 5

Judiciary: Introduction, composition – Supreme Court, High Courts, Subordinate courts, Independence of judiciary.

10

SELECT BIBLIOGRAPHY:

Jain Ashok, Indian political system

Wadhwani Manohar, Indian Political Sytem

BasuDurgadas, Introduction to the Constitution of India

Chatterjee, P. (ed), 1997, State and Politics in India, Oxford University Press, New Delhi.

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Brass, Paul R., 1990, (2001 reprint), The politics of India since Independence. Cambridge University Press, Delhi.

DeSouza,P.R., Sridharan, E., Sudarshan, R. (eds.), 2006, India’s Political Parties, Sage Publication, New Delhi. alism and Popular Democracy. Oxford University Press, New Delhi.

Hasan, Zoya (ed.), 2002, Parties and Party Politics in India, Oxford University Press, New Delhi. Hasan, Zoya and Sridharan, E. (eds.), 2002, India’s Constitution: Ideas, Practices, Controversies. Permanent Black, Delhi.

Vora, R. And Palshikar, S. (eds), 2004, Indian Democracy: Meaning and Practices. Sage Publications, New Delhi.

Kohli, Atul, Democracy and Development in India, Oxford University Press, New Delhi, 2010. Kothari, Rajni, Politics in India, Orient Longman, Hyderabad, 2003. Arora, Ramesh K. and Goyal, Rajni, Indian Public Administration – Institutions and Issues, WishwaPrakashan, New Delhi, Calcutta, 1995.

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i) Name of the Programme: B. Voc (Tourism and Travel Management) ii) Course Code: UGTTM ( 302) iii) Course Title: Basics of Human Resource Management


Credit: 4 vi) Lectures per unit: 10/15/10/15/10 vii) No of Lectures per week /Semester: 60




AC 30/09/2016 Item No. 4.10



Semester III

Basics of Human Resource Management The objective of this course is to teach basics of human resources development applicable to tourism industry.

Credits 4

Lectures 60

Module 1

Introduction to Human Resources Management - Concept of Human Resource Management, Planning, Recruitment and Selection Process

10

Module 2

Employment tests- methods and techniques, Interviews – types and processes, Effective and innovative methods of Interviews, Induction process

15

Module 3

Training evaluation and Management Development : Steps in Training program, Training methods / Techniques, Effective training processes,

10

Module 4

Performance Appraisal – importance and Purpose, methods of appraisal,

15

Module 5

Emerging Trends in HRM - Changing environment of HRM - Challenges, current issues and trends in HRM in travel and tourism industry

.

10

Bibliography:

Personnel Management (Management of Human Resources) by Dr. C.B. Mamoria, Himalaya Publishing House, Bombay – 1980 Designing and Managing Human Resource Systems by UdaiPareek and T. Venkateswara Rao, Oxford and IBH Publishing Co. New Delhi – 1981

AC 30/09/2016 Item No. 4.10

Human Resource Management - A Contemporary Perspective by Bearwell.I and L. Holden, MaCmillan India, New Delhi -1994 Human Resource Management: Text and Cases ( 7th Edition) by K. Aswathappa by McGraw Hill Education, 2013 Human Resource Management (12th Edition) by Dessler, Pearson India, 2011 Human Resource Management 1st Edition by S. S. KHANKA, S.Chand Publishing, 2003 Human Resource Management: Text and Cases (14th Edition) by C. B. Gupta, Sultan Chand And Sons, 2012 Human Resource Management (10th Edition)by John M Ivancevich, Tata McGraw - Hill Education, 2010 Fundamentals Of Human Resource Management by Alan Price, Cengage Learning Emea, 2011 Human Resource Management by Pande, Pearson India, 2012

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AC 30/09/2016 Item No. 4.10



ii) Course Code: UGTTM ( 303) iii) Course Title: Foundation Course II


Credit: 4

vi) Lectures per unit: 10/15/10/15/10 vii) No of Lectures per week /Semester: 60




AC 30/09/2016 Item No. 4.10



Semester III

Foundation course II – Human Rights, civil and consumer rights, violations and redressal This course aims at creating social awareness among students by acquainting them with the concept of human right and the various agencies for redressal in case of violation of human rights

Credits 4

Lectures 60

Module 1

Human Rights- concept, definition and scope. U.N.O and human rights – UDHR

10

Module 2

Types of human rights violations, Constitutional provisions and redressal- The National Human Rights Commission (NHRC)

15

Module 3

The SC/ST Commission, the National Commission for Women; the Minorities Commission

10

Module 4

Right to Health and Education – origin and contemporary challenges, physical and mental well‐ being; food security, adequate nutrition, safe drinking water and sanitation, healthy environment and working conditions, availability of healthcare and medical services

15

Module 5

Significant Rights of Citizens Rights of Consumers, Right to Information, Public Interest Litigation,

10

Bibliography:

Shivananda, J.Human Rights. Alfa Publications, New Delhi, 2006

AC 30/09/2016 Item No. 4.10

Rajawat, M.Human Rights and Dalits.Anmol Publications, New Delhi, 2005

Kaushal, R.Women & Human Rights in India; Kaveri Books, New Delhi, 2000

Bajpai, A.Child Rights in India; Oxford University Press; New Delhi; 2003

Biju, M.R. Human Rights in a Developing Society; Mittal Publications, New Delhi, 2005

Prakash Kumar &Rai, K. B.Right to Know; Vikas Publishing House, NOIDA, 2008

Naib, SudhirThe Right to Information Act,2005: A Handbook; OUP, New Delhi;2011

Sathe, S. PJudicial Activism in India; OUP; New Delhi, 2002

AzimPremjiFoundationThe Social Context of Education in India;2004.www.azimpremjifoundation.org/;

Chaterjee, C, &Sheoran, GunjanDatta, Prabhat Health and Human Rights; Vulnerable Groups in India, CEHAT, MumbaiMay 2007

Kundu, AmitabhThe Great Indian Divide; Frontline;Volume 21 ‐ Issue 14, Jul. 03 ‐ 16, 2004Rural Urban Economic Disparities in India: Database and Trends

http://www.azimpremjifoundation.org/

AC 30/09/2016 Item No. 4.10




iii) Course Title: Tourism planning



Credit: 6








AC 30/09/2016 Item No. 4.10


Year-1 Diploma NSQF

Semester III

Tourism Planning The objective of this course is to familiarize students with basic concepts of tourism planning. The paper also highlights the importance of why tourism development has to be planned and the new making them acquainted with new upcoming trends in the destination.

Credits 6

Lectures

75

Module 1

Concept of Tourism Planning and tourism Promotion, Characteristics, Product Lifecycle PLOG and Butler with case study

10

Module 2

Importance of Planning in tourism and its stages, Coordination in planning, Planning process, Tourist demand and supply, Establishing objectives, Territorial planning, Basic Infrastructure, Financial planning, Admin Structure, Time factor, monitoring progress, Promotions Economic Feasibility of a project: Identify markets, cost benefit analysis, cost estimation

15

Module 3

Impact of tourism and environmental protection, Demonstration effect: Economic, environmental, social, cultural, political impacts Measures to regulate impact Tourism Legislation

20

Module 4

Attraction Planning and development: Need for planned development Various levels at which tourism is planned Theme parks as attraction

15

Module 5

Emerging trends in tourism Need for trained staff, Environmental Concerns and concept of Sustainable tourism

15

AC 30/09/2016 Item No. 4.10

Select Bibliography

SunetraRoday, Archana Biwal, Vandana Joshi, Tourism Operations and management A.K Bhatia Tourism Development TanejaRanjitTourism Planning Kamra and Krishna K, Managing Tourist Destination Sampad Kumar Swain (Author), Jitendra Mohan Mishra, Tourism Principles and Practices Sashiprabha Sharma, Tourism Education: Principles, Theories and Practices A.K Bhatia, The Business of Tourism Paul S. Biederman, Travel and Tourism an Industry Primer NishantSingh,IshitaKirar,MaheshkumarBairwa, Rajat Gupta, Hospitality and Tourism KCK Rakesh Kadam, A Text Book of Tourism and Hospitality Management Stephen J. Page, Tourism Management: An Introduction by John R. Walker, Josielyn T. Walker – Tourism Concepts and Practices

AC 30/09/2016 Item No. 4.10




iii) Course Title: Domestic Tour Operations



Credit: 6








AC 30/09/2016 Item No. 4.10


Year-1 Diploma NSQF

Semester III

Domestic Tour Operations The objective of this course is to familiarize students with actual working and knowhow of travel agency, tour operators and airlines. The paper also focuses on actual preparation of itineraries and essentials of itinerary costing which can be implemented in practical work place.

Credits 4

Lectures

60

Module 1

Travel Agency and its functions, tour operators Logistics to be handled for tours, setting up of a travel agency, Guides and escorts

15

Module 2

IATA accreditation procedure for a travel agency, Airlines departments and functions, Passengers requiring special handling at the airport, Facilities at the airport, inflight services

15

Module 3

Tour Development and components of a tour package, Highlights of a tour brochure, Preparing itinerary and Costing the itinerary (GIT and FIT) Day wise and city wise (domestic only) Computing costs and mark up to earn profits

15

Module 4

Inventory management and coordination with suppliers 15

Module 5

Comparative study of different products for the same destination, importance of blogs for destination promotion

15

***THIS COURSE IS NOT TEXT DEPENDANT

AC 30/09/2016 Item No. 4.10

Select Bibliography Gupta S.P., Krishna Lal, Tourism Museums and Monuments in India, Oriental Publishers, Dehli. 1999 Lonely Planet Publications Fodor’s GuideBooks and C.D. Published by Marg Publication DK, Eyewitness Travel Guide to India South India and Kerala, Lonely Planet publications Oxford Atlas, Oxford Publications



ii) Course Code: UGTTM (306)

iii) Course Title: World geography



Credit: 6

vi) Lectures per unit: 25/15/25/10







AC 30/09/2016 Item No. 4.10


Year-1 Diploma NSQF

Semester III

World Geography II The objective of this course is to familiarize students extensive study of different places of tourist interests in the world and different circuits. The paper also highlights the importance of profiling a destination on internet and profiling of international clientele.

Credits 6

Lectures

75

Module 1

Continent wise study of places of tourist interest: manmade, natural, amusement parks and popular circuits

25

Module 2

Upcoming trends for international travel and new emerging concepts related to popular destinations

15

Module 3

Comparative study of different itineraries by different travel agencies Study of blogs and tourism board policies for different destinations through case study

25

Module 4

Destination Profiling on internet, Profiling of different customers

10

***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Lonely Planet

AC 30/09/2016 Item No. 4.10

Travel Magzines – Outlook Traveller, Lonely Planet Brian Boniface, Worldwide destinations: The Geography of Travel and Tourism Nona Starr, Exploring the World Parragon Books, My Travel Journal Lonely Planet Europe


i) Name of the Programme: B. Voc (Tourism and Travel

Management)


iii) Course Title: Introduction to Sociology



Credit: 4



Scheme of Examination : Internal and Semester End (75/25)


AC 30/09/2016 Item No. 4.10






Semester IV

Introduction to Sociology The objective of this course is to make students understand the concept of, Sociology, Indian society and the Indian social system in particular

Credits 4

Lectures 60

Module 1

Nature of Sociology: concept and definition, scope and Uses of Sociology

10

Module 2

Introduction to Indian Society: Tribal, Rural and Urban communities, Social institutions in India - Caste, family, marriage

15

Module 3

Social changes: Industrialization, Westernization, Urbanisation, Modernisation, Democratization

10

Module 4

Major social challenges in India: population, health, unemployment, and gender inequality.

15

AC 30/09/2016 Item No. 4.10

Module 5

National Integration: meaning and definition, challenges to national integration, measures to promote national integration.

10

Select Bibliography:

Dhanagare, D. N. (1993) Themes and Perspectives in Indian Sociology, Jaipur, Rawat Publications. Jaffrelot, C. (2005) Dr.Ambedkar and Untouchability: Analysing and Fighting Caste, Cambridge University Press, C. Hurst. Oomen, T.K. and Mukherjee, P. N. (1986) Indian Sociology: Reflections and Introspections, Bombay, Popular. Aloysius, G. (2000) Nationalism Without a Nation in India, New Delhi, OUP.

Chaudhuri, Maitreyee (ed.), (2004) Feminism in India, Women Unlimited, New Delhi

Bose A. (1991) Demographic diversity in India, B.R.Publishing Corp, Delhi

Sharma, R. (1997) Demography & Population Problems, Atlantic Publishers.

S.M. Dahiwale, (1998) Understanding Indian Society: Perspectives from Below, Delhi, Rawat Publications.

Harry Gold (1982) Sociology of Urban Life, Prentice Hall, Englewood Cliffs

KuriakoseMamkoottam, (2003) Labour and change, Essays on Globalisation, Technological Change and Labour in India , Response Books, New Delhi. Lalit k. Despande, AlakhN.Sharma, AnupK.Karan, Sandip Sarkar, (2004) Liberalisation and Labour, labour, flexibility in Indian manufacturing, Institute for Human Development, New Delhi.

Parkin, Robert (1997) Kinship : An Introduction to Basic Concepts, Blackwell, Oxford. Parkin, Robert and Linda Stone (ed.) (2004) Kinship and Family : An Anthropolgical Reader, Blackwell Publishing, USA. Patel, Tulsi (ed.) (2005) The Family in India : Structure and Practice, Sage Publications, New Delhi.

AC 30/09/2016 Item No. 4.10

Uberoi, Patricia (ed.) (1993) Family, Kinship and Marriage in India, Oxford University Press, Delhi

Robinson, Victoria and Diane Richardson (ed) 1997, Introducing Women’s studies: Feminist Theory and Practice, Macmillan, London Walby, Sylvia, (1997), Gender Transformations, Routledge, London




iii) Course Title: Basics of Accounting



Credit: 4




AC 30/09/2016 Item No. 4.10







Semester IV

Introduction to Accounting

In this course student will learn basics of accounting

Credits 4

Lectures 60

Module 1

Basic Accounting terms Transactions, Types of Accounts , Accounting Process

10

Module 2

Books of original entry, Subsidiary Book , Ledger Accounts, Ledger Posting - General Ledger- Sub-Ledger (Customers’ Ledger, Suppliers Ledger, Employees ledger)

10

AC 30/09/2016 Item No. 4.10

Select Bibliography Double Entry Book Keeping Financial Accounting - Along with Project Work (1st Edition) by T. S. Grewal, Sultan Chand, 2014 Advanced Accounts (Complete) (18th Edition) (Hardcover) By S C Gupta, M C Shukla, T S Grewal, S. Chand, 2008 Fundamentals of Accounting for CA-CPT Common Proficiency Test (1st Edition) by Sripal Jain, Mahipal Jain, Pearson India, 2013 Financial Management: Theory and Practice (12th Edition)by Eugene F. Brigham, Cengage Learning India Pvt Ltd, New Delhi , 2011

Module 3

Primary financial statements-I Trading Account, Profitability /Income statement, income statement terms ( revenue, operating Expenses, operating income, net income), Basic Profit and loss statement terms Sales/Revenue, Profit and Loss Appropriation Account- meaning

15

Module 4

Balance sheet, Introduction to Assets and Liabilities, Capital - Types of Share capital, Types of Shares, Reserves and Surplus, Networth –meaning and importance -Importance of balance sheet

15

Module 5

Primary financial statements-III Statement of Cash flow – meaning- importance Statement of Working Capital - Introduction – importance- factors affecting working capital – inventories (raw materials, work in progress, finished goods)- accounts receivables (debtors) – accounts payable (creditors) – cash - gross working capital – net working capital. Ratio Analysis • Ratio Analysis – Meaning and definition Balance Sheet Ratios- Current Ratio - Liquid Ratio - Debt Equity Ratio Revenue Statement Ratios - Gross Profit Ratio - Net Profit Ratio

10

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AC 30/09/2016 Item No. 4.10

Double Entry Book Keeping: Accounting for Partnership Firms and Companies Class-12 (1st Edition) by T.S. Grewal's Sultan Chand & Sons, 2014




iii) Course Title: Fundamentals of Public Relations



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AC 30/09/2016 Item No. 4.10

Credit: 4

vi) Lectures per unit: 10/1510/15/10









Semester IV

Fundamentals of Public Relations The objective of this course is to give students a basic understanding of Public Relation skills in relation to tourism industry.

Credits 4

Lectures 60

AC 30/09/2016 Item No. 4.10

Module 1

Public Relations – concept, definition, Scope and Functions, Organisation of P.R. for Corporates

10

Module 2

Selection, Development, Training of P.R. Personnel, Important etiquettes and body language of P.R. personnel.

15

Module 3

Public relations strategy - Marketing, damage control, public meetings and event management

10

Module 4

P.R. Communication – Process for customer care, Electronic media coverage, sales promotion, trade fairs, Feedback analysis, Information management

15

Module 5

Ethics, morals and values in P.R. - Selection and importance of Brand Ambassadors, Outsourcing P.R.

10

Select Bibliography:

Romeo Mascarenhas, Public Relations Management, Vipul publication

Excellence in Public Relations and Communication Management - James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White; Lawrence Erlbaum Associates.

Strategic Planning for Public Relations - Ronald D. Apr Smith; Lawrence Erlbaum Associates.

Corporate Public Relations: A New Historical Perspective - Marvin N. Olasky; Lawrence Erlbaum Associates.

Public Relations techniques that work - Jim Dunn; Crest Publishing House.

Principles of Public Relations - C.S. Rayudu and K.R. Balan; Himalaya Publishers.

A Handbook of Public Relations and Communication - Lesly Philip; McGraw Hill Education.

Public Relations : The profession and the practice - Dan Latimore, Otis Baskin, Suzette Heiman, Elizabeth Toth; McGraw Hill Education.

AC 30/09/2016 Item No. 4.10




iii) Course Title: Introduction to GDS

AC 30/09/2016 Item No. 4.10



Credit: 6









Year-1 Diploma NSQF

Semester IV

AC 30/09/2016 Item No. 4.10

Introduction to GDS The objective of this course is to familiarize students with emerging role and importance of GDS in the industry. The course also aims at practical hands on experience for operating and understanding GDS where students can efficiently use the same in their job roles.

Credits 6

Lectures

75

Module 1

Role of GDS and basic functions of GDS, GDS atlas and its uses

15

Module 2

Numerals associated with PNR creation, Basic PNR creation, terminologies related to the system, Concept of fares in correlation with child infant, SSR : Meal requests, wheel chair, different requests by agents

15

Module 3

OSI filed, Remarks and its importance in PNR creation, important entries

15

Module 4

Importance of Queues, Important pages, Passport entries, division of a PNR, Emailing an itinerary through the system, Frequent flyer number

15

Module 5

Fare Quote basic understanding 15

***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography GaryInkpen Information technology for Tourism

Wendy, Robson Strategic Management and Information Systems Pitman Publisher



AC 30/09/2016 Item No. 4.10


iii) Course Title: Introduction to Tourism Marketing



Credit: 6









AC 30/09/2016 Item No. 4.10

Year-1 Diploma NSQF

Semester IV

Introduction to Tourism marketing The objective of this course is to familiarize students with the basic marketing concepts and its effect and importance in the tourism industry. It will also enable students to understand selling the product like tourism and approach towards market and consumer,

Credits 6

Lectures 75

Module 1

Definition, Scope and Importance of Tourism Marketing, Marketing Segmentation Product marketing vs Service Marketing

15

Module 2

Marketing Cycle, Marketing mix, Marketing of Services, Types of Marketing, Promotions , PR, Selling techniques, advertising and branding, TA fairs Role of govt and Private agencies in Marketing

15

Module 3

Electronic Marketing - benefits and demerits Types of Electronic Marketing

15

Module 4

Sales Approach Consumer Approach, Consumer Motivation, Maslow’s Theories for Motivation

15

Module 5

Case studies and Brochure analysis as a tool for Tourism Marketing

15

***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography AK Bhatia ,Tourism Development Kotler Philip,Marketing Management J. Christopher Holloway, Marketing for Tourism Victor Middleton, Marketing in Travel and Tourism Clayton Burrows, Introduction to Management in hospitality Industry


AC 30/09/2016 Item No. 4.10



iii) Course Title: International Tour Planning



Credit: 6








AC 30/09/2016 Item No. 4.10


Year-1 Diploma NSQF level 6

Semester IV

International Tour Planning The objective of this course is to familiarize students with actual working and knowhow of tour operators and airlines. The paper also focuses on actual preparation of itineraries and essentials of itinerary costing which can be implemented in practical work place.

Credits 6

Lectures

75

Module 1

Travel Agency and its functions, tour operators Logistics to be handled for international tours

15

Module 2

Administration of company operations, planning and controlling of financial operations, understanding the organizational concepts, budget and standard procedures and rules, financial analysis and budget

15

Module 3

Preparing itinerary and Costing the itinerary (GIT and FIT) Day wise and city wise (international only) Computing costs and mark up to earn profits

15

Module 4

Comparative study of different products for the same destination, importance of blogs for destination promotion

20

Module 5

Manage clients and develop business, communication with customers and colleagues,

10

***THIS COURSE IS NOT TEXT DEPENDANT Select Bibliography Brian Boniface, Worldwide destinations: The Geography of Travel and Tourism Nona Starr, Exploring the World Parragon Books, My Travel Journal SashiPrabha Sharma, Tourism Education: Principles, Theories and Practices

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