Abstract CES 2015 Automotive Report

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Automotive Show Report January 6.-9. 2015

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■  Management Summary ■  Automotive Keynote Speeches: Mercedes-Benz, Ford ■  Concept Cars: Mercedes-Benz, Audi ■  Automated Driving/ADAS: Audi, VW, BMW, Hyundai, Mercedes, Valeo, Delphi, Bosch ■  Connectivity: GM, FCA, Audi, Continental, Valeo ■  Wireless Charging: Audi/VW, BMW ■  Human-Machine-Interfaces: Audi, VW, BMW, Volvo, Hyundai, Neonode, Valeo,

Synaptics, Visteon, Delphi ■  Head-up Displays: Hyundai, Texas Instruments, Bosch ■  Rear-view Mirror Displays: Gentex ■  Lighting Solutions: BMW, Audi ■  Fuel Cell: Toyota ■  Automotive Electronics: NVIDIA, Qualcomm/QNX, Texas Instruments ■  Other Trends: 3D Printing, Transparent Window Displays, Flexible OLED Displays,

Mirror Screens, Smart glasses, Drones, Communication Android

CES 2015 Report - Table of Content

Page 3 – 12 Page 13 – 18 Page 19 – 23 4 – 32 Page 33 – 39 Page 40 – 42 Page 42 – 55 Page 56 – 59 Page 60 – 61 Page 62 – 66 Page 67 – 68 Page 69 – 75 Page 76 – 83



■  Full- and Semi-Automated Driving ◆  Nearly all OEMs and automotive Tier 1 suppliers

showed developments and applications for automated and semi-automated driving as well as for ADAS functions

◆  In comparison to past years where applications have been shown in limited and secured areas, at the International CES 2015 Tier 1 suppliers and automotive OEMs showed their developments on public roads

◆  Based on these demos and environmental conditions the first series application for full-automated driving in normal traffic will most probably be highway driving

◆  During two days before the start of International CES 2015 Audi invited a choice of journalists to a journey from Silicon Valley to Las Vegas during which an Audi vehicle drove fully automated on highways

◆  Apart from supporting technologies a focus of Automotive 1st Tier suppliers like Visteon, TRW and Bosch is to understand user acceptance for autonomous driving vehicles and which information drivers would like to receive at each state of their trip – Visteon has for example an autonomous driving simulator

Main Automotive Trends at International CES 2015 (2/6)



■  First Concept Car especially designed for CES

■  Objective is to give time, space and privacy back to the customer

■  Autonomous driving electrical vehicle with interior that can be changed into a lounge

■  Wheels are at the very edges of the car (= carriage concept) in order to make use of the added room of an EV

■  Automated parking function through app on smart devices ◆  Vehicle can remotely be called for pick up via smart

device ■  Lighting Concept

◆  Blue color of front lights indicates that vehicle is in autonomous driving mode

◆  LED lights on the front surface can follow a pedestrian crossing the street in front of the car in order to confirm that vehicle has seen the person

◆  Front laser lights can write messages or symbols on the road like e.g. a cross-walk for pedestrians

◆  Rear lights can write messages on the rear of the vehicle to warn vehicles behind car

Mercedes Benz F015 Luxury in Motion Concept Car (1/2) https://www.youtube.com/watch?v=GAz42C5Vvt8



Audi - Piloted Test Drive over 560 miles START: https://www.youtube.com/watch?v=OS9FbvEnFWQ ARRIVAL: https://audimedia.tv/en/vid/550-miles-piloted-drive-the-last-stage

■  From Race Track: October 2014 Audi RS7 Audi Piloted Drive at Hockenheim ◆  https://www.youtube.com/watch?v=eOYsI1cqUrw

■  To Road: Audi A7 Piloted Test Drive over 560 miles (ca. 900 km) from Silicon Valley to Las Vegas ◆  Journalists drove the Audi A7 in pilot mode while an Audi test driver was on the passenger seat ◆  Piloted driving took place on public highways at up to 70 mph ◆  Car can initiate lane changes and passing maneuvers as well as accelerate and brake independently ◆  Vehicle is equipped with following systems and sensors:

✦  Adaptive cruise control (ACC) ✦  Audi side assist (ASA) long-range radar sensors ✦  Mid-range radar sensors at the front and the rear of the vehicle ✦  Laser scanners in front Singleframe grille and rear bumper ✦  Four smaller cameras at the front and rear of the vehicle ✦  Hi-resolution, wide-angle 3D video camera

◆  Processor handles 8 billion operations per second

◆  Voice of journalists: ◆  https://www.youtube.com/watch?v=lQV7ag_7WNM



■  SOP 2015 in BMW Mini ■  Mirror with bimodal functionality operating either as

standard automatic-dimming mirror or as rear video display ■  Gentex CMOS high dynamic range camera used for full

display mode ■  Video display mode provides wider viewing angle

◆  Makes other cars and objects look smaller => driver has to pay attention to estimate distances correctly

■  Mirror mode still necessary ◆  In case camera or display fails as backup solution ◆  Due to weather conditions (ice, dirt, etc.) camera might be blocked ◆  Mirror mode allows driver to view vehicle interior

■  Driver switches manually into display mode with a tilt button ◆  In the interior of the mirror an element tilts turning at the same time the

display on ◆  At night glare from behind driving cars is guided to the top through this

tilting element not dazzling the driver in display mode ■  Mirror chrome coated in black panel technology having a

silver homogenous surface as mirror and allowing the display to shine through

■  Gentex offers advanced styling for rear mirrors adapting the style of the mirror to the interior design of the car

Gentex – Hybrid Full Display Mirror https://www.youtube.com/watch?v=CHSr0J_l8EY



BMW - M4 Concept Iconic Lights (1/2) https://www.youtube.com/watch?v=M2oW8YC_A2w

■  Glare Free Laser Headlight ◆  At a speed higher than 45 mph the laser light

automatically boosts the laser high beams up to a distance of 650 yards (110 yards below 45 mph)

◆  By moving mechanically the laser lights, cars in front and oncoming traffic are not dazzled by the lights

◆  A dynamic light spot of the laser light warns the driver and pedestrians at the side of the street as well as bigger animals by illuminating them up to a 110 yards in advance

✦  Pedestrians and bigger animals are recognized through infrared sensors

■  Narrow Passage Guidance Light ◆  Camera system detects narrow passages ◆  The Laser Narrow Passage Guidance Light marks the exact

vehicle size on the road and warns the driver if the passage is too narrow to pass

■  Preemptive Adapted Headlights ◆  Controlled by GPS and Cameras the light knows the

environmental conditions in advance and adapts to the road illuminating curves, roundabouts and S-curves



■  Objective: Affordable production ■  Printer prices vary from $ 400 to less than $ 20k ■  2015 sales of 3D printers forecasted with Mio.$ 107 ■  3D printing is used today mainly for rapid prototyping and educational

purposes ■  However at CES 2015 also other (amazing) things were printed

◆  Intel/ Open bionics: Hands prosthesis with finger movement steered through sensors by the muscles of the forearm (production time for one hand = 3-4 days)

◆  Printed electronic circuits with manually inserted circuit boards that are encapsulated during 3D printing (SOP S2 2015, printer price = $ 9000)

◆  Race car pieces and drones with printed reinforcing materials (fiber glass, carbon fibers and kevlar) (SOP 2015, printer price = $ 5500)

◆  Clothes, Food (pizza, cookies, cakes…) ■  Based on 3D scanning or CAD graphics forms are imported into the

printer ■  In the future organs will also be possible to be printed with Bioprinting ■  Metal threads, electronics, etc. can be encapsulated during printing

process ■  Materials can be stiff or elastic ■  Mono- or multi-color printing is possible

REMARK: At the NAIAS 2015 cars completely produced with 3D printing were presented •  Strati, Local Motors, Carbon fiber reinforced thermoplastic material, 44

hours to print 212 layers https://www.youtube.com/watch?v=OMRO9XJKfE8

•  All electric Cobra Shelby, project incl. car design was completed in 6 weeks http://www.myfoxdetroit.com/clip/11048438/all-electric-3-d-printed-shelby-cobra-turns-heads-at-auto-show

3D Printing

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Abstract CES 2015 Automotive Report

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