Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal...
Transcript of Absence Claims and Negative Claims Farmers …...Emerging Issues and Hot Topics in Animal...
Emer
ging
Issu
es a
nd H
ot T
opic
s in
An
imal
Agr
icul
ture
/ Foo
d In
dust
ryTi
na C
onkl
in, O
utre
ach
Spec
ialis
t M
SU P
rodu
ct C
ente
r and
MSU
Ext
ensi
onco
nkli7
4@m
su.e
du
Jean
nine
Sch
wei
hofe
r, M
eat Q
ualit
y Ex
tens
ion
Educ
ator
MSU
Ext
ensi
ongr
obbe
lj@m
su.e
du
Byr
on C
ente
r Mea
ts P
rodu
cer A
ppre
ciat
ion
Day
Mar
ch 1
7, 2
018
Con
sum
ers
Con
tinue
to D
esire
In
form
atio
n on
How
Foo
d is
Rai
sed
•Te
ll yo
ur s
tory
!
Abse
nce
Cla
ims
and
Neg
ativ
e C
laim
s
•C
reat
ed c
onsu
mer
con
fusi
on a
nd h
ighe
r pric
es•
Farm
ers
beco
me
bold
, pro
activ
e st
oryt
elle
rs•
Incl
usiv
e of
inno
vatio
n•
Posi
tive
bene
fits
of fo
od (e
x. p
rote
in) i
nste
ad o
f wha
t’s
not i
n fo
od•
Rea
lly u
nder
stan
d co
nsum
ers
•W
ants
and
ada
pt to
thei
r nee
ds
http
://w
ww.
feed
stuf
fs.c
om/n
ews/
elan
co-p
resi
dent
-offe
rs-a
g-en
thus
iast
s-re
cipe
-re
inve
ntio
n?N
L=FP
-005
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ue=F
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ail&
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c39b
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77a7
9
Nat
ural
Sup
plem
ents
: H
uman
and
Ani
mal
Die
ts•
Prob
iotic
s, p
lant
ext
ract
s, e
ssen
tial o
ils•
62%
of M
illenn
ials
wan
t suc
h pr
otei
n pr
oduc
ts•
Prob
iotic
s m
ost r
ecog
nize
d so
urce
for a
nim
als
(43%
)•
Adju
st o
r sup
plem
ent h
uman
die
t for
impr
oved
gu
t hea
lth (8
0%)
http
://w
ww.
feed
stuf
fs.c
om/n
ews/
cons
umer
s-w
ant-p
rote
in-ra
ised
-sam
e-na
tura
l-sup
plem
ents
-hu
man
s-us
e?N
L=FP
-019
&Iss
ue=F
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ampa
ign=
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ediu
m=e
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l&el
q2=8
418c
8113
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56e9
2d74
ae98
9512
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Bey
ond
Mea
t
http
://be
yond
mea
t.com
/
Cle
an M
eat
•C
ultu
red
mea
t•
In v
itro
mea
t
http
://cl
eanm
eat.o
rg/
Bee
f Qua
lity
Assu
ranc
e
•Pa
cker
s st
artin
g to
requ
ire B
QA
certi
ficat
ion
from
pr
oduc
ers
Antib
iotic
With
draw
al
•U
SDA
Dire
ctiv
e 10
800.
1, R
esid
ue, S
ampl
ing,
Te
stin
g an
d O
ther
Ver
ifica
tion
Activ
ities
Und
er
the
Nat
iona
l Res
idue
Sam
plin
g Pr
ogra
m F
or
Mea
t and
Pou
ltry
Prod
ucts
•R
epea
t Res
idue
Vio
lato
rs L
ist
Antib
iotic
Sal
es D
eclin
ing
•D
eclin
e in
food
ani
mal
ant
ibio
tics
•10
% fr
om 2
015
to 2
016
•20
16 d
ata
•43
% fo
r cat
tle, 3
7% s
win
e, 9
% tu
rkey
s, 6
% c
hick
ens,
4%
unk
now
n •
Med
ical
ly im
porta
nt a
ntib
iotic
s w
ere
60%
(14%
dec
reas
e)•
Tetra
cycl
ines
70%
, Pen
icilli
ns10
%, M
acro
lides
7%
•Ve
terin
ary
Feed
Dire
ctiv
e im
plem
enta
tion
not
capt
ured
in th
is d
ata
set
http
s://w
ww
.fda.
gov/
dow
nloa
ds/F
orIn
dust
ry/U
serF
ees/
Anim
alD
rugU
serF
eeAc
tAD
UFA
/UC
M58
8085
Glo
bal A
nim
al P
artn
ersh
ip -
Bee
f
http
s://g
loba
lani
mal
partn
ersh
ip.o
rg/
Glo
bal A
nim
al P
artn
ersh
ip -
Swin
e
http
s://g
loba
lani
mal
partn
ersh
ip.o
rg/
http
://w
ww.
mea
tingp
lace
.com
/
Rev
iew
of R
egul
ator
y R
equi
rem
ents http
s://w
ww
.his
tory
.co
m/n
ews/
7-th
ings
-yo
u-m
ay-n
ot-k
now
-ab
out-t
he-ju
ngle
Type
s of
Insp
ectio
n
•Fe
dera
l Ins
pect
ion
•U
SDA-
FSIS
•C
usto
m-E
xem
pt
•Pe
riodi
c U
SDA
•R
etai
l-Exe
mpt
•
Perio
dic
MD
ARD
insp
ectio
ns
USD
A
•In
spec
tion
stam
p•
Esta
blis
hmen
t •
Insp
ectio
n se
para
te
fro
m
grad
ing
of b
eef
USD
A
•Fo
od S
afet
y an
d In
spec
tion
Serv
ice
(FSI
S)•
Insp
ectio
n pr
ovid
ed b
y U
S go
vern
men
t and
pai
d fo
r by
taxp
ayer
s•
Plan
ts p
ay in
spec
tion
for o
verti
me
•In
spec
tion
is w
ithdr
awn
if fa
cilit
ies
do n
ot m
eet
sani
tary
sta
ndar
ds a
nd e
nsur
e sa
nita
ry
prep
arat
ion,
han
dlin
g an
d st
orin
g of
mea
t
Cus
tom
Exe
mpt
•An
tem
orte
man
d po
stm
orte
m s
laug
hter
in
spec
tion
are
not n
eces
sary
•M
eat i
s us
ed b
y ow
ner
•Pa
ckag
es m
arke
d “n
ot fo
r sal
e”•
If se
lling
mea
t and
util
izin
g cu
stom
exe
mpt
, the
cu
stom
er m
ust O
WN
the
LIVE
AN
IMAL
prio
r to
slau
ghte
r•
USD
A ju
risdi
ctio
n
mor
tem
sla
ught
er
essa
ry
Mic
higa
n Fo
od L
aw
•“A
n AC
T to
cod
ify th
e lic
ensu
re a
nd re
gula
tions
of
cer
tain
per
sons
eng
aged
in…
stor
ing,
se
lling,
…or
offe
ring
for s
ale
food
or d
rink
for
hum
an c
onsu
mpt
ion…
”•
Amen
ded
Oct
ober
201
2 to
acc
ept m
odifi
ed 2
009
Food
Cod
e
http
://w
ww.
mic
higa
n.go
v/do
cum
ents
/mda
rd/M
I_M
odifi
ed_2
009_
Food
_Cod
e_39
6675
_7.p
df
MD
A Fo
od E
stab
lishm
ent L
icen
se
•Se
ll U
SDA
insp
ecte
d m
eat s
tore
d in
you
r fac
ility
•M
ost o
ften
froze
n•
Indi
vidu
al p
iece
s, b
undl
es, q
uarte
rs, o
r hal
ves
•$1
86fe
e an
nual
ly•
Ret
ail f
ood
esta
blis
hmen
t•
Lim
ited
who
lesa
le fo
od p
roce
ssor
•Fo
od w
areh
ouse
•If
subm
it af
ter J
anua
ry 1
5th, g
ood
thro
ugh
April
of
follo
win
g ye
ar
MD
A Fo
od E
stab
lishm
ent L
icen
se
•W
hich
lice
nse
to o
btai
n?•
Con
tact
loca
l ins
pect
or; 1
-800
-292
-393
9•
Site
insp
ectio
n•
Nee
ds to
be
sepa
rate
from
livi
ng q
uarte
rs•
Ove
rall
area
and
ask
que
stio
ns to
“per
son
in c
harg
e”•
Che
ck te
mpe
ratu
res
•O
bser
ve fo
r cro
ss c
onta
min
atio
n•
Not
sto
red
in a
rea
whe
re o
ther
haz
ardo
us m
ater
ials
ar
e st
ored
, ex.
pet
role
um b
ased
pro
duct
s
Farm
er’s
Mar
kets
in M
ichi
gan
•M
ust b
e U
SDA
Insp
ecte
d an
d In
spec
tion
Stam
p an
d pr
oper
labe
ling
pres
ent o
n pa
ckag
ing
•M
eat f
rom
ow
n fa
rmer
’s a
nim
als
•Fr
ozen
or r
efrig
erat
ed a
nd th
ose
cond
ition
s m
ust b
e m
aint
aine
d w
hile
at t
he m
arke
t•
MD
A Fo
od E
stab
lishm
ent L
icen
se re
quire
d•
Can
be
sam
e lic
ense
as
Food
War
ehou
se a
s lo
ng a
s m
eat s
old
at fa
rmer
’s m
arke
t is
from
you
r ow
n an
imal
•If
it is
not
mea
t fro
m y
our o
wn
anim
al, y
ou n
eed
to h
ave
stor
age
licen
se (w
areh
ouse
) AN
D a
lice
nse
for e
ach
farm
er’s
mar
ket
•ht
tp://
ww
w.m
ichi
gan.
gov/
mda
/0,1
607,
7-12
5-15
68_2
387_
4667
1_46
672-
1693
36--
,00.
htm
l
Car
cass
Pric
ing
from
the
Farm
•Li
ve M
arke
t Pric
e
•D
ress
ing
Perc
enta
ge
•D
esire
d In
com
e C
alcu
latio
n •
Live
sal
e pr
ice
•Pr
oces
sing
cos
t•
Car
cass
sal
e pr
ice
•C
ompa
red
to C
urre
nt R
etai
l Pric
e
Live
Mar
ket P
rice/
Sal
e B
arns
•Lo
cal o
ppor
tuni
ties
•Sa
le b
arn
listin
gs•
Nat
iona
l pric
e re
ports
•
Gra
ss fi
nish
ed c
attle
•ht
tps:
//ww
w.am
s.us
da.g
ov/m
nrep
orts
/lsm
ngfb
eef.p
df•
Gra
in fe
d ca
ttle
•ht
tp://
ww
w.am
s.us
da.g
ov/m
nrep
orts
/lsw
wcb
s.pd
f•
http
://ca
ttlem
arke
tana
lysi
s.or
g/•
Dai
ly h
og a
nd p
ork
sum
mar
y•
http
s://w
ww.
ams.
usda
.gov
/mnr
epor
ts/ls
ddhp
s.pd
f
M-P
-10
02/0
8/18
50150
250
350
450
550
650
750
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
Cent
s Per
Pou
nd
RETA
IL M
EAT
AND
POUL
TRY
PRIC
ENo
min
al, A
nnua
l
Beef
Pork
Broi
lers
Turk
ey
Dat
a So
urce
: Bur
eau
of E
cono
mic
Ana
lysi
s &
USD
A-ER
S, C
ompi
led
by L
MIC
Live
stoc
k M
arke
ting
Info
rmat
ion
Cen
ter
http
s://w
ww.
ams.
usda
.gov
/mn
repo
rts/ls
mng
fbee
f.pdf
http
s://w
ww.
ams.
usda
.gov
/mn
repo
rts/ls
mng
fbee
f.pdf
Free
zer B
eef P
ricin
g W
orks
heet
http
s://w
ww.
canr
.msu
.edu
/mea
t_m
arke
ting_
proc
essi
ng/
Impo
rtan
t Pric
ing
Fact
ors
•Yo
ur C
ost o
f Pro
duct
ion
•Pr
oduc
t Pric
ing
(diff
icul
t to
chan
ge)
•C
usto
mer
Edu
catio
n -P
rom
otio
n•
Dev
elop
ing
Prod
uct M
arke
ting
Tool
s •
Broc
hure
s•
Cus
tom
er C
onta
ct In
form
atio
n R
esou
rces
•Ad
verti
sing
•Te
ll yo
ur s
tory
to c
usto
mer
s!
Que
stio
ns a
nd D
iscu
ssio
n