AMITY UNIVERSITY PRESENTS

TRENDS 2011

16th

Annual Management Festival (16-18 FEBRUARY 2011)

Venue:

Amity Business School

F2 Block, CR 2,

Amity University Uttar Pradesh.

Sector 125, Noida

Tel: 0120-4392319

Mob: +91-8800832415, 9999336350, 9953138175

E-mail:

agoyal@abs.amity.edu

swatiagarwal_2006@yahoo.com

adnan_amity@yahoo.com

Sub: TRENDS 2011 Dated: January 14, 2011

Dear Sir/Ma‟am

“Education is the manifestation of the perfection already in man”

– Swami Vivekananda

The strong foundation of a successful nation is none other than good education. Education is the

ticket to the future, for tomorrow belongs to those who prepare for it today and it is the biggest

service to the individual, to the nation and to humanity world over. We, at Amity believe in the

same and follow our Hon‟ble Founder President Dr. Ashok K. Chauhan‟s mission: “To develop

the overall personality of students by making them not only excellent professionals but also good

individuals, with understanding and regard for human values, pride in their heritage and culture,

a sense of right and wrong , and yearning for perfection” The culture encompasses the value

system, the shared beliefs and a blend of heritage and harmonious history. India being a nation of

paradoxes finely fits in the animated example of multi cultural coherence. The often clichéd line

'unity among diversity' was perhaps coined to state Indian paradigm. It's the co-existence of

cultural dimensions that sets the pace for propelling the business drivers. The illustriousness of

multicultural axis forms the backdrop of the Annual Management Festival TRENDS 2011 which

will be held from February 16-18, 2011.

It's true camaraderie that reverberates the Amity Business School; the cultural ties are embedded

within the value system of Amitians who take TRENDS 2011 as the channel for transferring

love, harmony, ideas and cultural integrity to the world. The academic perusal must be

synchronized with co-curricular activities to assist students to achieve holistic growth as it

endeavors to give them an opportunity to express themselves. The Annual

Business Summit is a platform to interact with industry experts who would share their thoughts

on the industry trends and needs aiming to encapsulate the entire business horizon and thus

giving insight into the real corporate world.

TRENDS 2011 aims at the synergy of ideas of students and enthusiasts from all over the country.

The tributaries of knowledge, culture, visions and panoramas will converge thus giving the

festival its true meaning. We at Amity believe that this festival would bring amidst euphoria, an

experience to remember and an opportunity to form new bonds while celebrating our cherished

cultures, heritage and values.

We look forward to an everlasting and strong relationship with your esteemed institution.

Thanking You

Best Regards,

Dr. Sanjay Srivastava

HOI & Addl. Director General

Amity Business School

TRISHNA (17th-18th Feb 2011)

DO IT THE MARKETING WAY- “THE MARKETER’S QUEST”

ROUNDS OF THE COMPETITION

ADZAPPPP!!!!!

An event for all those who have the

ability to cast a spell on buyers. It is

about putting the very heartthrobs

of a business into type, paper and

pen. If you can use the power of

Advertising, Branding, Packaging

and Presentation, then welcome to

ADZAPPPP, which challenges your

imagination to think big and think new. In this event – a product will be given to all the

teams and they will be asked to design a whole marketing package for the given product,

from advertising to creating a brand name. The advertisement of the product must be

unique and not the same which company showcases. The teams can enact a role play or

say it with sketches.

MARKETING TAMBOLAAAA Marketing Tambola is a regular Tambola with

the tadka of Marketing in it. Guess famous TV

ads, logos and punch lines to know the

company they belong to and cross it out in your

Tambola ticket. Who has the luck and finishes

faster wins Megabucks. An exciting game – it

will surely give you an experience of a club, the

marketing way!!!!

BRANDXCUSE ME????

This exciting event has the ability to rack the brains

of even a marketing buff. In this event the teams

would be given products to be marketed in unusual

ways to unusual segments and they have to market

that product with new and creative ideas. Take the

challenge and conquer the competition…!!!

GREEN SENSES GO GREEEN…is the call of the Earth… is the

new buzz around. Here the teams would be

given a chance to brainstorm and come up with

ideas to make a product out of discarded items

and impress the audience with their ECO-

FRIENDLY IDEAS.

CHAKRAVIEUH

How much do you know about dukes of branding, barons of

marketing and the moguls of advertising? Test your

knowledge as we melt your pride down over the seemingly

naïve questions. Not a usual quiz but a quiz with a marketing

touch…..break its trap and fly with the booty.

MIND MANIA It’s winter and the last thing you want to be doing is using your

grey matter. But, the Trishna at TRENDS have just come up

with something that you would want to put on your back-to-

school list. The usual dumb charades, but in a marketing way.

Guess the brands and beat and make it all over.. It’s the

entertaining one………..!!!!!!!!!!!!

SCHEDULE

On Thursday, 17th February

Networking Tea : 9:30 a.m. onwards

Adzaaaap:10:00 – 12:00 p.m.

Marketing Tambola:12:15 – 01:30 p.m.

Break

Brand Xcuse Me??:02:30 – 05.00 p.m.

Introduction to Green senses

On Friday, 18th February

Green Senses:10:00 – 11:30 a.m.

Mind Mania:11:30 – 01:30 p.m.

Break

Chakravieuh:2:30 – 05:00 p.m.

Let’s beat our Marketing Trishna and also win fabulous prizes!!!!!