About us - Esriproceedings.esri.com/library/userconf/biz-summit16/papers/business_18.pdf · About...
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Business Case
Transcript of About us - Esriproceedings.esri.com/library/userconf/biz-summit16/papers/business_18.pdf · About...
Business Case
About us
WORLDWIDE LEADER IN SKIN CARE
THE INVENTOR OF MODERN SKIN CARE
About us
F o u n d e di
D eve l o p m e n t
L i s t e di n DAX(Ge r m a nSt o ck In d ex) s i n c e2 0 0 8
BEIERSDORF AT A GLANCE
GLOBAL BRANDS, LOCAL ORIENTATION
About us
E u c e r i n
H a n s a p l a s t
Context
RETAIL
Context
Shopper: Smart + Multi Channel
Context
“Save for what
you want”
Retailer own brand
Context
Business Case
In a normal day, we found
approximately 1500 brands....
Context
… if that day we go to the supermarket,
the figure raise to 35.000 hits!
We need to know whats happen
What we were doing in the field?
Context
What we were doing in the field?
Context
• Stores: 3.140
• Visits / year: 31.000
• Questions / Visit: 230
• Answers / year: 7 Mill.
• Pictures / year: 62.000
What we were doing in the field?
Context
What we will do tomorrow?
How much information obtain
from the field?
How much information obtain
of third party?
Why not put them together?
And if we add the variable
"where"?
And if we add the variable
“now"?
and if we do
ALL more
accessible?
What are we doing with Esri?
Context
COLLECTINGSTAGE
1PROCESSING
STAGE 2
ACTIONINGSTAGE
3
What are we doing with Esri?
Selling point• Live panel
Trade routing• Direct• Indirect
Enrichment• Nielsen: prices, market share,
potentials• Layers/ContentsIntegration• Generate information• Gain perspective
Our reality
Conclusions
Conclusions
Conclusions
• e nv i r o m e n t
.
• B e i e r s d o r f.
•
.
•
.
