About Us

2

Companies / brands we’ve worked with

3

Products we’ve promoted

At home around the house

4

Homeowners

Builders

Retailers

Target audiences

PlumbingContractors

Editors/Bloggers

Architects

InteriorDesigners

FacilityManagers

Do-It-Yourselfers

PMPs

MediaSpokespeople

ShowroomManagers

5

Influencers, decision makers & buyers

Homeowners

Builders

Retailers PlumbingContractors

Editors/Bloggers

Architects

InteriorDesigners

FacilityManagers

Do-It-Yourselfers

PMPs

MediaSpokespeople

ShowroomManagers

Consumers

6

Areas of expertise

• Strategic counsel

• Product publicity

• Media relations

• Bylined articles

• Employee and customer video

• Trade shows and special events

• Internet and intranet content

Targeted and thoughtful

7

Where and when to communicate

• At work– Trade journals– Meetings, associations

• At home, on the road– Newspapers, TV, radio

• Online– Media online editions– Web sites, blogs

Wherever and whenever they’re receptive

8

How to break through

• Clear, concise, consistent– Elevator speech (internal)– Sound bite (external)

• Confident– “I speak your language”

• Conversational– Straight talk– No marketing speak

Unique point-of-view

9

Working together

• With clients– Establish clear metrics that support business objectives– Ongoing reporting, evaluation and adjustment

• With communications partners– Consistent messages– Support and supplement advertising schedule– Share information and resources

• With customers and media – Targeted and thoughtful– Develop and nurture long-term relationships

•

Defining your space

Miriam Tensuanmiriam@inperspective.us917.886.8640