ABOUT THINK BESPOKE€¦ · LinkedIn Profile Summary - final section. ... 1. What do you want to be...

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ABOUT THINK BESPOKE Think Bespoke is a boutique Melbourne consultancy, established in 2010, that provides LinkedIn training and online content marketing solutions for individuals and organisations across Australia.

We specialise in teaching organisations how to use their online assets (e.g. website blog, social media updates, opt-ins to newsletters, email marketing) to help them improve their brand awareness and reach by engaging with more potential clients and candidates online.

Find out more about us and our client reviews at thinkbespoke.com.au


http://thinkbespoke.com.au



What are you doing well on LinkedIn?

What would you like to improve in terms of LinkedIn?




What do you want to be known for on LinkedIn?

Who do you want to have conversations with on LinkedIn?



Please reflect on the implications for students about how LinkedIn members use LinkedIn and what we need to explain to students about professional networking, and the importance of staying informed via LinkedIn.


How members use LinkedIn - the implications for students



Written with clear goals

Professional imagery

Customised headline

Customised URL

Current contact info

Personable summary

Relevant experience

Skills & endorsements

Recommendations


LinkedIn Profile Checklist




LinkedIn Profile Summary - First Line

Please note - there is a 2000 character limit for the summary section.

The first line is critical as people need to click on ‘read more’. You need to be compelling and relevant to potential employers, hiring managers and recruiters.

For example . . .

As a (describe your specialty) I’m exploring (describe who you want work with or what you’d like to do) to (describe the results you’d like to achieve).

Now you try:



The middle section should provide a snapshot of your work experience, relevant skills and knowledge.

For example . . .

Having recently completed my (insert qualification) I am passionate about (insert industry types, types of roles and/or companies you wish to work for) I welcome the opportunity to apply my learnings from (insert most relevant work / voluntary experience and core strengths and knowledge as they apply to the roles roles you are applying for) . [You can list relevant skills and projects here if appropriate].

My peers describe me as (insert key statements that give people a sense of what you are like to work with). I’m valued for (insert a statement about your approach to problem solving or other key attributes that may be relevant). problem solving, leadership or other key attributes that may be relevant).

Now you try:


LinkedIn Profile Summary - middle section



In the final section provide some insight into how your training, skills and any work experience has informed certain specific views about your industry and the opportunities for future trends, and how you can assist this. Include a sign off.

For example . . .

I believe in the value of human relationships and welcome the opportunity to leverage my highly developed relationship building skills to further develop high performing teams and stakeholder relationships to deliver commercial goals.

I invite you to connect

Now you try:


LinkedIn Profile Summary - final section



When spending time on LinkedIn it’s essential you are mindful about the following: 1. What do you want to be known for? 2. Who are you trying to influence? This will help you stay very focused when networking on LinkedIn!

For best results, spend 5-10 minutes each work day on LinkedIn. If you are actively job hunting, spend at least an hour a day on networking and researching roles on LinkedIn.

Networking Tip Comments

Download the LinkedIn App

Be viewable & look at other’s profiles

Invite colleagues to connect

Send personalised invitations to connect

Respond promptly to invitations to connect

Send follow up to new invites & endorsements

Invite those who you’ve just met at face to face networking events = continue the conversation.

Follow all relevant companies and people (if they publish on LinkedIn).

Choose 3 topics relevant to your professional brand

Like or comment on your Connection’s updates

Clean up / tailor your newsfeed

Reach out to people who’ve viewed your profile.


LinkedIn Networking Steps




LinkedIn Networking Steps - your notes



Review notifications & action as relevant

Respond to invitations to connect

Invite colleagues to connect

Invite connections you meet at networking events

Review Job Alerts and research company and recruiters

Apply for relevant advertised roles

Like or comment (core topics)

Post relevant content

Connect your channels (e.g. Facebook, Instagram and Twitter connections)


LinkedIn Rituals




LinkedIn Daily Rituals - your notes


ABOUT THINK BESPOKE€¦ · LinkedIn Profile Summary - final section. ... 1. What do you want to be...

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