Beyond the printed pageGlobalization and the creation of the internet as we know it have helped to create media-centric lives, and the Edmonton Journal has not just kept pace, but been a market leader during the years of transition from print product to multi-platform powerhouse.

We have learned not just to tell the news, but to share it and discuss it with readers across Alberta, on whichever platform they prefer.

A multi-platform powerhouse

Online12.9 million page views, 650,000 Unique Visitors

Sources: May 2011 comScore, Flurry, Omniture Site Catalyst, Flurry Analytics, NADbank 2010

Mobile1.5 million page views

Print473,900 weekly

print readers

Tablet Apps17,000+ app downloads

Breaking news continually refreshed. Find out what’s happening in Edmonton right now, and why – on any platform.

Award-winning campaigns

Sources: May 2011 comScore, Flurry, Omniture Site Catalyst, Flurry Analytics, NADbank 2010

2011 Newspapers Canada Great Idea AwardPromotional Campaign for a Daily NewspaperGrey Cup 2010 - First Place

2011 International Newsmedia Marketing Association AwardPublic Relations and Community ServiceGrey Cup 2010 - First Place

2011 International Newsmedia Marketing Association AwardMarketing Campaign with the Best ResultsTaste Alberta - Second Place

Consumers use 7.9 different media sources for local researchConsumers are starting the local buying process online, which reinforces the value of great local content, local SEO, and local visibility in general.

Kelsey Group, March 2010

In fact, consumers use 7.9 different media sources for research when looking for local products and services (up from 6.5 sources in 2009 and 5.8 in 2008, revealing a noteworthy increase in audience fragmentation).

That speaks to the importance of being visible on a number of channels.

55% of Edmonton area adults read the Edmonton Journal (printed or online) over the course of a week….that’s 513,200 people.

More people are reading the Journal in print or online than ever before in our history, and doesn’t include those readers who enjoy the Journal on their smartphones or tablets exclusively.

Highest-ever number of readers

Source: NADbank 2010

154,700 Edmontonians visited Victoria on a business or personal

trip last year.

63% of them read the Edmonton Journal in print or online last week!

Journal readers love visiting Vancouver island…

Source: NADbank 2010

32%237,300736,200Homeowner

18%33,100187,900Renter

29%273,700941,100Total

35,500

60,500

44,700

114,800

48,200

52,500

68,300

89,300

58,600

57,500

134,500

139,200

Read Journal Yesterday

22%

31%

28%

33%

28%

26%

53%

42%

22%

17%

29%

29%

Reach

159,700

192,900

160,700

352,400

172,600

203,200

129,700

214,400

267,400

329,600

464,500

476,600

TOTAL

POPULATION 18+

HHI $75,000 to $99,999

HHI $50,000 to $74,999

Professional/White Collar

Senior/Other Management

HHI $100,000 +

Blue Collar

65 +

50-64

35-49

18-34

Female

Male

Demographic reach

Source: NADbank 2010

Demographic profile

8%8%Clerical/Arts/Administrative

17%

21%

17%

37%

18%

22%

14%

23%

28%

21%

14%

49%

51%

POPULATION

14%

23%

17%

42%

18%

19%

18%

28%

24%

17%

13%

50%

50%

WEEKLY PRINT

HHI $75,000 to $99,999

HHI $50,000 to $74,999

Professional/White Collar

Senior/Other Management

HHI $100,000 +

Blue Collar

65 +

50-64

35-49

25-34

18-24

Female

Male

How to read:

• People aged 35-49 make up 28% of Edmonton’s total population.

• People aged 35-49 make up 24% of the Journal’s weekly print readership.

Sample advertorials

Sample banner ad

Sample ads

Digital platformsThe Edmonton Journal is committed to delivering news and information wherever our users desire it, whether it's on their computer, on their mobile phone or in the paper. In short, wherever they are, that's where we want to be.

Online newspapers

•63% of all Canadians who use the internet visit a newspaper website every month

• Postmedia newspapers are the #1 online newspaper group in Canada

55%Television sites

26%Radio sites

16%Shaw

29%Rogers

37%AOL

56%Bell Media

60%Yahoo! Sites

63%Newspaper sites

83%Facebook.com

95%Microsoft Sites

96%Google Sites

Top Sites in Canada

Edmonton media websites

Online Page View growth

At the beginning of 2011, the Edmonton Journal (along with all Postmedia papers), embraced a new strategy of providing the best local news content through a variety of new and exciting ways.

Our page view growth to our main online news site, EDMONTONJOURNAL.com, has been on the rise to record levels since.

12,906,626Page ViewsJuly 2011

Because the Edmonton Journal actively drives users back and forth between online and offline versions of our brand, we provide a variety of creative and effective ways to drive traffic and sales for our advertisers.

8%8%Clerical/Arts/Administrative

17%

21%

17%

37%

18%

22%

14%

23%

28%

14%

49%

51%

EDMONTON POPULATION

20%HHI $75,000 to $99,999

18%HHI $50,000 to $74,999

29%Professional/White Collar

20%Senior/Other Management

45%HHI $100,000 +

10%Blue Collar

9%65 +

23%50-64

32%35-49

37%18-34

52%Female

48%Male

WEEKLY ONLINE JOURNAL READERS

How to read:

• Women make up 49% of Edmonton’s total population.

• Women make up 52% of the Journal’s weekly online readers.

Source: NADbank 2010, Edmonton Journal weekly online readers

Online reader profile

1,486,4871,388,486

1,240,200

1,015,100

1,003,100

853,400

895,800

790,300

790,600

702,395

650,466

673,860

632,726

437,159 518,000

386,095367,732

266,883238,221

178,367117,913

111,403

60,518

Sep.0

9

Oct

.09

Nov.09

Dec.0

9

Jan.1

0

Feb.1

0

Mar

.10

Apr.10

May

.10

Jun.1

0

Jul.1

0

Aug.10

Sep.1

0

Oct

-10

Nov-10

Dec-1

0

Jan-1

1

Feb-1

1

Mar

-11

Apr-11

May

-11

Jun-1

1

Jul-1

1

Aug-11

Mobile Page Views

The Edmonton Journal’s mobile web site is the definitive mobile news source for Edmonton, providing the latest in local and national breaking news on-the-go through mobile devices.

1,501,406Mobile Page Views

July 2011

Mobile advertising

By 2013, mobile phones will replace PCs as the most common device for Web access.*

• 300 X 50 static (gif or jpeg file) ad position at the top of every page.

• Ad can take user to advertiser web site or to a mobile-optimized site.

OPPORTUNITY

*Source: Gartner's Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

A mobile phone is a device that a consumer carries all the time, and therefore it plays a key role in increasing the effectiveness of advertising campaigns by extending the consumer engagement period.

Also known as 2D codes, think of these as a right mouse button click for anything physical. Whenever you want more information about something, you just “click”.

Using QR codes to Reach the Busy, Mobile Consumer, interlinkONE, 2010

Strike while the iron is hot!

Consumer’s ability to respond at the very moment you pique their interest has tremendous value.

By making mobile phones the response mechanism, you remove many of the barriers to response.

Mobile barcodes

To date, the Journal has had codes in our papers or promotional events scanned close to 35,000 times in the year since launch.

Tablet appsBig news. Big experience.

Read the latest news, check the weather, stay up to date on sports and entertainment and much more. Enjoy a rich and personalized news experience that is optimized specifically for each tablet.

Connect to the only app you’ll need for news that’s happening in your neighbourhood and around the world.

There have been close to 20,000 Journal tablet apps (iPad and Playbook) downloads to date.

My Articles feature:

Saves articles to read later into a newspaper style layout. Enables users to edit articles

iPad features

Section Navigation Weather

Stories Around Me Feature: Get the hottest stories being read right now by people in your neighbourhood or across the country

Story Page Ad Unit(300 x 600)

Ad Unit 1X1(236 x 185)

Index Page Ad Unit 2 X 1 (492 x 185)

Index page ads 1x2

(236 x 390)

iPad advertising opportunities

The Postmedia network

In partnership with Yahoo!

Audience targeting – Yahoo!

The right message...to the right person...at the right time.

The Edmonton Journal’s audience solutions, enhanced by Yahoo!’s digital reach and extensive audience targeting capabilities, provide powerful reach and results that deliver the right audience with the right solution at the right time.

Campaigns through the Edmonton Journal can be targeted to specific types of users across the entire Yahoo! Network, by behavioral or gender targeting.

• Travel• Real Estate/Residential purchases and services

• Financial

• Education/College and Post-Secondary

• Parenting and Children

• Retail and Home Improvements

• Small Business and B2B

• Technology

• Automotive

• Telecommunications

• Life Stages Moving

• Health & Pharmaceutical

• Entertainment

• Golf

• Sports

Behavioral Targets Available:

Audience targeting - Divine.caCanada’s Online Women’s Magazine

Established in 2005, Divine.ca is one of the top 15 most visited websites for Canadian Women 18-49.

With over 600,000 unique monthly visitors, 330,000 eNewsletter subscribers and an average of 5 page views per visit and daily updated content.

Who visits Divine.ca?

• Oilersnation.com is a “blog” site developed in Edmonton that houses discussions centered around Edmonton’s hockey teams and fans

• Most of the bloggers on the site have strong ties to traditional media

• The site is in the traffic growth stage and the brand is currently expanding to all other NHL markets in Canada

• Campaigns through the Edmonton Journal

Audience targeting – Oilers Nation

Social media

The Journal sets the bar high in social media. We can help get you set up, advise you, and incorporate a social media strategy into your overall campaign.