About the 4-Drive Model of Employee Motivation A Simple Story Kurt Nelson ©2009 The Lantern Group.
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Transcript of About the 4-Drive Model of Employee Motivation A Simple Story Kurt Nelson ©2009 The Lantern Group.
Then one day The Manager read a book
Called Driven, by Lawrence and Nohria
Acquire, Bond,
Challenge and
Defend
He realized there are four main drives that impact employee motivation
As Lawrence and Nohria say,
“every job must provide an
opportunity to fulfill…all four
drives.”
And that he needed to work on all four of these drives with his employees
The drive to Acquire is about an employees need to acquire “stuff”
[ like money, things, awards, prestige ]
$$
Nhu cầu sinh lý đòi hỏi thỏa mãn về cả vật chất lẫn tinh thần (giành được nhiều hàng hóa quý hiếm, vươn tới địa vị cao trong xã hội).
So now The Manager knows the way to structure pay and rewards to leverage the drive to Acquire (not just as base pay)
Bonus Check
$$$
So now The Manager knows the way to structure pay and rewards to leverage the drive to Acquire (not just as base pay)
Bonus Check
$$$
Utilize incentives to drive performance
and create a culture of recognition and
reward
Bonus Check
$$$
Employees will always
compare themselves to others… the
drive is never fully satisfied
The Manager also knows that the Acquire drive is relative
Bonus Check
$$$
Find out who your employees compare
themselves too (this is not always obvious) and make
sure that your pay and perks are comparable
And you need to know what your employees think
And The Manager knows that the drive to Acquire is about more than just money
The drive to Acquire is also about
prestige and status
Wendy is NUMBER !
And The Manager knows that the drive to Acquire is about more than just money
Make sure you give credit and promote your
employees achievements! Wendy is
NUMBER !
But employees also have a drive to Bond
Nhu cầu xã hội (có xu hướng muốn liên kết, giao tiếp, gắn bó với các thành viên hoặc các nhóm khác trong cộng đồng).
These bonds will help to instill loyalty and engender positive emotions about the company
What a great place to work!
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
So The Manager now knows that he has to foster bonding and create opportunities for social interaction
Beers on me!
The Manager knows that teambuilding sessions are about more than fun…
Teambuilding should provide
opportunities for greater bonding
and trust building
The Manager knows that teambuilding sessions are about more than fun…
And should create a shared
experience that helps build a unique and
positive culture
Of course there is the drive to be Challenged
Nhu cầu tự hoàn thiện (muốn lĩnh hội hiểu biết về thế giới quan xung quanh, thỏa mãn trí tò mò).
Of course there is the drive to be Challenged
[ be inspired to learn and grow – face and
overcome challenges ]
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
We are going
for that
The Manager knows that he has to ensure that his employees are constantly challenged and learning new things
We are going
for that
But instead they challenge the individual
Set stretch goals, assign different
types of projects, job sharing, have contests, expand
duties…
And provide new learning opportunities
Training classes, job shadowing, mentorships,
strategic planning
The last element is the drive to Defend
ACME
Nhu cầu an toàn, tự phòng thủ (tự bảo vệ bản thân trước những nguy cơ đe dọa từ bên ngoài và đề cao sự công
bằng).
Where employees feel such pride and attachment to the company that they are motivated to defend it against all attacks
ACME
Where employees feel such pride and attachment to the company that they are motivated to defend it against all attacks
You talkin’ to
me?ACME
The Manager knows that to activate the drive to Defend, employees must feel a connection to the company
This means that The Manager has to do and act the right way as well
I need to be honest and courteous –
being transparent about how and what
the company is doing
This means that The Manager has to do and act the right way as well
I need to highlight the good that we do and constantly focus on the big
picture!
This means that The Manager has to do and act the right way as well
And I need to stick up for my team and
walk the walk…
To find out more about the 4-Drive Model
www.lanterngroup.com
612-396-6392
©2009 The Lantern Group – use permitted with acknowledgement
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