About SIAFSIAF is the sister event of SPS IPC Drives in Nuremberg, Germany. Utilising MesseFrankfurt’s resources and backed by the support of associated partners, the show hasachieved tremendous results since its launch in 2010, and continues to draw leadingbrands from around the world. We have also taken advice from the experts and willorganise seminars to address the latest market developments. Not only does the fairhelp drive the industry forward, but it also offers industry players an unparalleled platform for business networking and information exchange.With the continuous growing demand for higher precision, energy conservation and uniform quality dictating the goals of China’s manufacturing sector, the Guangzhou show’s significance has never been greater. Both new and returning exhibitors saw the fair as an effective platform for business expansion in China.

Exhibition Overview

Exhibition name: SPS – Industrial Automation Fair Guangzhou

Date: 1 – 3. 3. 2017

Venue: China Import and Export Fair Complex, Guangzhou

Period: Annual

Visitors 49,401Exhibitors 545 (came from

20 different countries and regions)

Exhibition space 45,000 sqm

Delegations 218Concurrent seminar 38 sessions,

over 100 topics

Themes

Electrical

Systems

Robotics

/ Machine

Vision

Sensor /

Measurem

ent Connectivity

Systems

Analysis of VisitorsA great success of SIAF 2017

49,401 visitors, from over 40 countries and regions

89% of the visitors are involved in the purchasing and

procurement decision

Visitor job functionVisitor's busiess profile

Industrial automation

Mechanical engineering

Factory engineering

Electric engineering

Packing and printing

Automobile engineering

Household appliances

Food & beverage

Electric measurement & controls

Pharmacy and medical

Textile & garment

Computers & networks

Environment, waste management

Energy producing industry

Petrochemical industry

Transportation

Plastic, rubber, asbestos processing

Water conservancy & hydropower engineering

Others

31%

23%

21%

18%

12%

10%

8%

6%

6%

4%

3%

2%

2%

2%

2%

2%

1%

1%

2%

General management

Purchase

Design / research

Engineering / Technology

Production / Manufacturing

Sales / marketing

Administration

Training

Others

28%

18%

18%

15%

14%

4%

2%

1%

1%

The budget of visitors for buying or updating automation equipment next 3 year

2,000,000＞50%

Budget over

5,000,000Budget over

＞24%

Pleasant Visiting Experience

95% visitors is satisfied

by finding appropriate product

96% visitors is satisfied

by exhibitors and the quality of brand

91% visitors is satisfied

by reaching the goal of visiting

98% visitors will visit again and

recommend SIAF to the others

The objectives of visiting the fair

Attend fringe programs (e.g. seminars)

Prepare purchasing decisions

Cultivate existing business relations

Initiate new business relations

Compare competitors

Expand specialist knowledge

View / get to know innovations, new development

Achieve an overall impression of the market situation

Conduct purchases

Exchange experience

View / get to know product variants

Visitor Statements

“In the concept of “Made in China 2025”, automation is the future trend and will have more breakthrough. Our workers who could only work in the factory in normal time, can learn the newest trend of automation industry and relevant industry issues in SIAF, which really helps us a lot.”Mr Cheng Geng, Facilities Maintenance Manufacturing Department, Engine Branch Company, Dongfeng Nissan Passenger Vehicle Company

“This is our third time to visit SIAF. Our company is improving production line, so this time we organize 20 engineers to visit SIAF. There are many industry veterans in this exhibition every year, they can offer many technology advice.”Mr Chen Ji, Automation Senior Manager, Lenovo Information Products (Shenzhen) Co Ltd

Visitor delegationsA total of 218 domestic and international delegations from BYD, Colgate, Esquel Group, FAW - Volkswagen, Foxconn, GREE, Hisense, HUAWEI, Liby, Media, NISSAN, OPPO, TCL, ZTE and others attend, affirming the importance

of SPS-Industrial Automation Fair Guangzhou to the industry's growth.

*All regions with a share of <2%Other regions: North West China, North East China.

TOP 10 countries/regions of foreign visitorsHongkong, Taiwan, Germany, Japan, India, Russia, Italy, Indonesia, the U.S.A, Africa

Proportional distribution of domestic visitors South China 83%

East China 8%

North China 2%

Southwest China 1%

Central China 4%

Other area 2%

Over 95% of exhibitors have achieved goals in：

6 reasons for choosing

SIAF

getting information about new development and products

product promotion

exchanging experience

Show theme

Quality and quantity of the visitors

Key players gathered

Target market

Purchasing power in market

Fair reputation and management

Exhibitor structure according to industries

Control Technology

Drive Systems and Components

Electromechanical Components and Peripheral Equipment

20%

17%

9%

2%

2%

2% 5%

5%

13%

10%

1%

4%

10%

Industrial Communication

Industrial measurement

Industrial Software

Connectivity Technology

IPCs

Robotics and accessories

Sensor Technology

Others

Machine Vision

Exhibitor Statements

“SIAF is one of the best automation exhibition in south China as its wide coverage, we gain something and communicate with substantial customers every year. SIAF scales up every year, like its theme, SIAF hold concurrently with 3D printing this year. So the exhibition’s influence, scale, people flow increased every year, we will absolutely continue to participate in SIAF.Mr Fang Xu, Marcom Event Management Specialist, Strategic Sales and Marketing Operation, Phoenix Contact (China) Holding Co Ltd

"We chose SIAF to exhibit in because the Show covers a number of topics and themes and because the fair is professional, in-terms of buyers that visit the event. For us, SIAF is a very good window to increase brand promotion and provide a good opportunity for fairgoers to gain better understanding of the manufacturing industry as a whole."Mr Song Hua Zhen, Marketing Manager, Bernecker + Rainer Industrial Automation (China) Co Ltd

Analysis of ExhibitorsWell-know Brands Exhibitors gather

The 545 exhibitors came from 20 different countries. Some international well-know brands in attendance this year included Phoenix Contact, Balluff, Beckhoff, Higen, Cognex, Controlway, Estun Robotics, GSK, Truck, Weiss, Sanyo Denki, Yaskawa and more.

The 20 different countries/regions of exhibitorsChina, Hongkong, Macao, the U.S.A, Japan, Germany, the United Kingdom, Korea, Italy, Singapore, Netherlands, Switzerland, France, Austria, Turkey, Canada, Russia

Concurrent programmeConcurrent programme offers extensive industry - related informationThe fair's concurrent programme help promote solutions, new products, technologies and new partnerships. Experts from the industry and academia are invited each year to join and share their latest developments and expectations on future.

Connectivity / Interface technology

Morning Industry 4.0/

Made in China

Smart industry solutions

Dialogue between hidden

champions

Delta IA Products Seminar:

Outwitting in the Future

Facilities maintenance

Drives Technology

Gkong Salon

Industrial Sensing

technology and measurement

Guest session by OPC

The technical seminar for temperature

controller

Fringe programme statements

“SIAF is one of the best automation exhibition in China, it is professional as usual and there are many kinds of exhibitors and products, I will spend some time in the exhibition hall and get some samples from my interested exhibitors.”Mr Chen Lingjie, Mechanical Engineer, Keda Clean Energy Co Ltd

“The content of seminar is mainly about the technology plan that many companies develop, it helps the exchange of market information. One seminar is about product promotion and analyze the automation industry, which let me know more about this industry. Like the seminar named “Laser Measurement” , really help my job a lot, and also add process to the exhibition.”Mr Yang Tao, Marketing Manager, Cognex Corporation

“This is my first time took part in this kind of seminar, which makes the exhibition more complete undoubtedly. Not only I learn new knowledge from SIAF, but also acquaint the new development trend of automation technology, it helps my career a lot.”Mr Swat Chan, Sales Director, Foshan Sindo M & E Equipment Co Ltd

Machine vision and industrial

measurement technology

Seminar at a

glance

SPS – Industrial Automation Fair Guangzhou 2018

Date: 4 – 6. 3. 2018

Venue: China Import and Export Fair Complex, Guangzhou, China

Organisers:

SPS IPC Drives worldwide series

23 - 25 May 2017Parma, Italywww.spsitalia.it

8 - 10 June 2017Mumbai, Indiawww.spsautomation-india.in

27 - 29 June 2017Shanghai, Chinawww.sissexpo.com

28 - 30 November 2017Nuremberg, Germanywww.mesago.de/en/SPS

4 - 6 March 2018Guangzhou, Chinawww.spsinchina.com

China Foreign Trade Guangzhou Exhibition General CorporationTel: +86 20 8912 8093Fax: +86 20 8912 8222-8406Email: zhoujl@fairwindow.com.cn

Mesago Messe Frankfurt GmbHTel: +49 711 61946 60Fax: +49 711 61946 11-60Email: alexander.kaiser@mesago.com

:

Contacts:Guangzhou Guangya Messe Frankfurt Co LtdTel: +86 20 3825 1558Fax: +86 20 3825 1400Email: sps@china.messefrankfurt.com

Guangzhou Overseas Trade Fairs LtdTel: +86 20 3882 3660 / 1Fax: +86 20 3882 3677Email: gzfuyang@126.com

Website: www.spsinchina.com