ABOUT OUR WORK SERVICES - Squarespace · PDF fileIn order to reach Middleterranean Kitchen's...
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POWER YOUR BRAND. KAKE ABOUT OUR WORK & SERVICES
Transcript of ABOUT OUR WORK SERVICES - Squarespace · PDF fileIn order to reach Middleterranean Kitchen's...
POWER YOUR BRAND.
KAKE
ABOUTOUR WORK & SERVICES
KAKE
A creative team of designers, photographers, writers and problem-solvers, working to
POWER YOUR BRAND.
[email protected] 2150 S. Canalport Ave. www.kakeme.com
OUR SERVICE HIGHLIGHTS INCLUDE ::
KAKE offers a wide-range of services to fulfill your company’s digital marketing needs. At KAKE, we create custom digital service packages for each of our clients -- focusing on consistent growth and their individual business goals.
OUR SERVICE HIGHLIGHTS INCLUDE ::
OUR SERVICES
CREATIVE
Logo Development
Creative Direction
Copywriting
Videography
Digital Editing
Production
Photography
SOCIAL MEDIA
Social Media Management
Digital Content Creation
Search Engine Optimization
Posting Strategy
Account Management
Blogging
Analytic Reporting
CONSULTING
Account Management
Rebranding
Media Campaigns
Advertising
Public Relations
Communication Strategy
New Business
[email protected] 2150 S. Canalport Ave. www.kakeme.com
[email protected] 2150 S. Canalport Ave. www.kakeme.com
B R A N D I D E N T I T Y
Middleterranean Kitchen is part of the increasingly popular fast, casual restaurant industry. In order to reach Middleterranean Kitchen's target market, KAKE designed a fun, youthful brand that is clean, yet vibrant. The aesthetic inspires coastal, Mediterranean imagery, without limiting to one country of origin.
W W W . M I D D L E T E R R A N E A N . C O M
VISUAL BRANDING | TYPE + COLOR + SOCIAL MEDIAVISUAL BR ANDING
CA SE STUDY | MIDDLETERR ANE AN KITCHEN
Middleterranean Kitchen is a restaurant in Addison, IL. From logo, to website, to interior design, KAKE provided Middleterranean Kitchen with a complete branding package.
Middleterranean Kitchen's colorful logo maintains its legibility whether scaled up or down. There is no location incorporated into the design, allowing the option for the brand to expand or be franchised.
KAKE designed all business and promotional materials for Middleterranean Kitchen. Printed menus, business cards and order forms were all designed using the restaurant's logo, fonts, and color palette.
Middleterranean Kitchen's website needed to be both clean and visually appealing. The interface is user-friendly and mirrors the restaurant's concise and accessible menu.
LOGO PRINT DESIGN DIGITAL DESIGN
[email protected] 2150 S. Canalport Ave. www.kakeme.com
KAKE established, and currently manages, all of Middleterranean Kitchen's social media platforms. On a daily basis, KAKE creates original content, engages with potential consumers and shares trending topics of interest with Middleterranean Kitchen's target audience.
In today’s world, a brand’s voice on social media has as much of an impact as the brand’s logo, color palettes and web design. Middleterranean Kitchen’s online presence matches its vibrant youthfulness while teaching consumers about Mediterranean and Middle-Eastern cuisine.
After finalizing Middleterranean Kitchen’s in-store look and feel, KAKE expanded the brand’s digital presence through social media management and paid ad campaigns.
T Y P E H I E R A R C H Y
C O L O R P A L E T T E
VISUAL BRANDING | TYPE + COLOR + SOCIAL MEDIA
.
#333366 #ffcc33#3399cc #66cccc
HEADLINEBodyCaptionbaron neau + archer
S O C I A L I D E N T I T Y
S O C I A L C O N T E N T
V ISUAL BR ANDINGCA SE STUDY | MIDDLETERR ANE AN KITCHEN
The Chicago Tribune approached KAKE to develop their company’s third party social media sector. Together we work to grow clients' digital presence + increase
conversions through paid social media campaigns.
At KAKE, we analyze and utilize trends within our client's current social media audience, while reaching new audiences through creative posting strategies and fresh content. Our ultimate goal is to turn our digital efforts into new business for our clients while maintaining their original, devoted base audience.
Paid advertising is the future of social media marketing. KAKE specializes in creating, executing, monitoring, and reporting successful paid advertising campaigns on all social media platforms. Our team’s extensive knowledge of paid advertising stems from years of experience in digital marketing, and the perpetual desire to learn more.
KAKE utilizes Facebook advertising, and other paid platforms, to push the exceptional content we create for our clients. KAKE begins the process of launching paid campaigns by evaluating our clients current network, their desired audience, budget and competition. After we complete our initial evaluation, we start to create dynamic advertisements designed to generate results.
THE APPROACH THE ADS THE PROCESS
[email protected] 2150 S. Canalport Ave. www.kakeme.com
SOCIAL MEDIA MANAGEMENTCA SE STUDY | THE CHICAGO TRIBUNE
W W W . F A C E B O O K . C O M / D A N I E L S H O M E C E N T E R
The Chicago Tribune approached KAKE to develop their company’s third party social media sector. Together we work to grow clients' digital presence + increase
conversions through paid social media campaigns.
KAKE created, launched, and monitored the Daniel’s Home Center Angry Birds campaign through it’s entire duration. Results generated from the Angry Birds campaign were then used to develop subsequent paid ads for the brand.
PROJECT OBJECTIVESOur campaign objective was to reach a new digital audience through targeted Facebook advertising. The campaign was calculated to attract a specific target audience based on age group and a precise geographic area.
TARGET AUDIENCEMale and female audience, between the ages of 18 to 55 years old, living in Southern California
CAMPAIGN ANALYTICSKAKE specializes in social media analytic reporting--including custom reporting for organic and paid advertisements. Extended reporting can be purchased to help further understand your consumer base, and cater your posting strategy to perfectly match your target audience. KAKE provides custom analytic reporting for all social platforms, including but not limited to ::
Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
M A L E A U D I E N C EF E M A L E A U D I E N C E
O B J E C T I V E 1Attract male and female audience, ages 18-54
O B J E C T I V E 2Target audience living in Southern California
O B J E C T I V E 3Encourage audience to engage in event
W W W.DA NI E L S HO M E C E N T E R .COM
CASE STUDY | FACEBOOK PAID CAMPAIGN DANIEL'S HOME CENTER, CALIFORNIA
4,73439,605
CLICKSREACH
2,24015,824
CLICKSREACH
SOCIAL MEDIA MANAGEMENTCA SE STUDY | THE CHICAGO TRIBUNE
MARKET INSIGHT
S E A R C H C O N T E N T KAKE manages Rio's Addison's search engine optimization campaign through competitive keyword usage, frequent updates to the site's written content, and constantly updating the site's digital directory presence. Rio's Addison currently ranks number one among restaurant search results in its targeted keyword search: best restaurant in Addison.
S O C I A L C O N T E N T KAKE manages Rio's Addison's posting schedule and consistently updates their social media platforms three times a week with fresh new photos and content.
KAKE keeps the social content for Rio's Addison captivating and on-brand with the restaurant's website and printed materials.
R I O S A D D I S O N . C O M
3.9K 2.4K 1stM O N T H LY
W E B V I E W SS O C I A L M E D I A
F O L L O W E R SG O O G L E
R A N K I N G
SE ARCH ENGINE OP TIMIZ ATIONCA SE STUDY | RIO'S ADDISON
PHOTOGR APHY & V IDEOGR APHYCA SE STUDY | COMCAST
After designing the website for Rio's Addison, KAKE expanded the restaurant’s digital presence through search engine optimization and social media.
[email protected] 2150 S. Canalport Ave. www.kakeme.com
KAKE’s design team transformed client pen sketches into digital reality. The KAKE creatives worked closely with Comcast to design the perfect logo for their new internal campaign: Got Solutions.
Comcast works with KAKE exclusively for all visual projects--ranging from preset photoshoots to event photography. The KAKE team is able to shoot, edit, and print client photos.
After designing the "Got Solutions" campaign logo, Comcast reached out to KAKE to produce an accompanying video. Project details include directing, editing, and post-production.
P H O T O G R A P H Y
V I D E O G R A P H Y
G O T S O L U T I O N S
[email protected] 2150 S. Canalport Ave. www.kakeme.com
SE ARCH ENGINE OP TIMIZ ATIONCA SE STUDY | RIO'S ADDISON
PHOTOGR APHY & V IDEOGR APHYCA SE STUDY | COMCAST
After designing the website for Rio's Addison, KAKE expanded the restaurant’s digital presence through search engine optimization and social media.
Comcast's Sales and Engagement team works exclusively with KAKE for all company-wide digital design, photography, and videography work.
POWER YOUR BRAND.
Address
KAKE
2150 S Canalport
Chicago, IL 60608
Online
kakeme.com
twitter.com/_kakeme
facebook.com/kakeme
instagram.com/_kakeme
