About Open Source Business Models
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Transcript of About Open Source Business Models
AboutOpenSourceBusinessModels
GaëlBlondelleDirectorofEuropeanEcosystemDevelopmentEclipseFounda>onEurope@gblondelleOctober12th2016–Vienna–IoT-EPITFBusinessModels
12yearsinOpenSourceandBusinessDevelopment
• 2004-2010:Co-founder@PetalsLink• 2007-2010:ChairmanoftheTechnologyCouncil@OW2• 2010-2013:OpenSourceBizdev@Obeo• 2010-2012:OPEESprojectmanager• 2011-2013:Boardmember@Kagilum• Since2013:Director@theEclipseFounda>on
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 2
Yourques>ons• Whyopensourcingwhenyoucansell?• Whatarethesuccessfulandsustainablemodels?• Whatarethesuccessdriversandreallifeexamples?• Canyougiveanontology(oracoupleofcases)?• Whataretherelevantrevenuemodels?
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 3
Sometrends
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 4
Sometrends
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 5
Source: http://www.bloomberg.com/news/articles/2015-02-05/six-things-technology-has-made-insanely-cheap
Amustread
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 6
EasilydownloadableinPDFform
Withstoriesabout• Freebikes• Freerazors• Freecars• Freeairtravel
Takeaway• Don’taskusersto
payforwhatisfree
• Butfreestuffmakescustomerpayforaproduct
Sometrends
Newtechnologieslike
bigdatacloud
areavailablefirstlyinopensource
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 7
OpenSourceworkswellforpla`orms
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 8
InspiredbytheOPEESprojectteam
OPEES (ITEA 2 08019) – WP1 Task 1.2: Business Models
D1.2.1 deliverable OPEES
Open Platform for the Engineering of Embedded Systems •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Open-source business models
for Polarsys
Project number: ITEA 2 08019 Work package: WP1 Task: 1.2 Edited by: Romain Berrendonner (AdaCore) Date: 14/02/2013 Document version no: 1 Disclaimer: Contractors participating to this report shall incur no liability whatsoever for any damage or loss which may result from the use or exploitation of Information and/or Rights contained in this report.
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 France License:
http://creativecommons.org/licenses/by-sa/3.0/legalcode
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 9
PublicdeliverableoftheITEA2OPEESproject
Editorandleadauthor:RomainBerrendonner(Adacore)Withthepar?cipa?onofAirbus,CNES,CS,Indra,Obeo,SQS,UnivofSkövde,Xipp,Combitech,TCPSI,Thales
LargeOrganiza>onscoopera>on(1/2)OpenSourceextensiblepla`orm
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 10
Open source Communities
• Large labs workforce
• Technology leaders
• Extensible platform
Publish a “game changing” technology in Open Source
Reduce platform cost
Developers
Large organizations
Open Source Foundation Events
Revenues from service/products built on top of the platform
Design and implement a rock solid extensible software
Loose
• IBMwithEclips
e
• RackSpace/
NasawithO
penStack
• Boschanda
l.withIoT@
Eclipse
LargeOrganiza>onscoopera>on(1/2)OpenSourceextensiblepla`orm
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 11
Open source Communities
• Large labs workforce
• Technology leaders
• Extensible platform
Publish a “game changing” technology in Open Source
Reduce platform cost
Developers
Large organizations
Open Source Foundation Events
Revenues from service/products built on top of the platform
Design and implement a rock solid extensible software
Loose
LargeOrganiza>onscoopera>on(2/2)OpenSourceFounda>on
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 12
Leading / Producing organization End-users Providers
A community of Software Developers Infrastructure and Processes
Tight Loose
Internet Events
Corporations (paying) Individuals (free)
Recurring membership fees Events registrations
Team Bandwidth and infra Events organization
Governance IP and Project management Ecosystem Infrastructure
Community management
• EclipseFou
nda?on
• OpenStack
Founda?on
LargeOrganiza>onscoopera>on(2/2)OpenSourceFounda>on
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 13
Leading / Producing organization End-users Providers
A community of Software Developers Infrastructure and Processes
Tight Loose
Internet Events
Corporations (paying) Individuals (free)
Recurring membership fees Events registrations
Team Bandwidth and infra Events organization
Governance IP and Project management Ecosystem Infrastructure
Community management
PureServiceBusinessmodel
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 14
Open source communities
Software Developers
Tight
Direct contact
Large Organizations
Mainly call for tender
Outsourced integration service Expertise
Time based
OSS communities
Integration of open source software Contribution to the communities
• Freelancers
• Mostlargese
rviceprovid
ers
• Competencycen
tersinlarge
organiza?o
ns
PureServiceBusinessmodel
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 15
Open source communities
Software Developers
Tight
Direct contact
Large Organizations
Mainly call for tender
Outsourced integration service Expertise
Time based
OSS communities
Integration of open source software Contribution to the communities
LeveragedServiceBusinessmodel
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 16
Open source communities
Software Developers
Tight
Internet support
Large Organizations
Recurring subscription contracts
Supported products
In proportion of the number/complexity of the products
Integration of free software Product management & QA
FocusonRedHatcfhdp://www.slideshare.net/djwallis/red-hat-essen>als
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 17
50,000+ packages
Collaboration with partners and
open source contributors to develop technology
FocusonRedHatcfhdp://www.slideshare.net/djwallis/red-hat-essen>als
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 18
App. 5,000 packages
1st Stage Fedora
(the R&D vehicle)
- two releases per year
- unsupported- fast moving
- latest technology
FocusonRedHatcfhdp://www.slideshare.net/djwallis/red-hat-essen>als
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 19
1,500 packages
Red Hat Enterprise LinuxApprox every 18 monthsSupported and certifiedStable, mature, commerciallyfocused technologies
Red Hat Enterprise LinuxApprox every 18 monthsSupported and certifiedStable, mature, commerciallyfocused technologies
Red Hat Enterprise LinuxReal Time Support24x 79 x5Web Only
Red Hat Enterprise
Linux* Real Time Support* 24x 7* 9 x5* Web Only
Approximately every 18 months Stable, Mature, Certified and Tested Technology
VIDEO
FocusonRedHatcfhdp://www.slideshare.net/djwallis/red-hat-essen>als
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 20
Infrastructureprovider
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 21
Open source communities
Software Developers Evangelists
Very loose (free users) Tight (customers)
Internet
Hobbyists, academics (free users) Large organizations
Recurring professional contracts
Integrated infrastructure
Hardware can be an important cost factor
Integration of open source software Develop an infra on top of open source software
• GitHub
• AmazonAWS
• Azure
Infrastructureprovider
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 22
Open source communities
Software Developers Evangelists
Very loose (free users) Tight (customers)
Internet
Hobbyists, academics (free users) Large organizations
Recurring professional contracts
Integrated infrastructure
Hardware can be an important cost factor
Integration of open source software Develop an infra on top of open source software
FreeSofware/LeverageHardware
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 23
Open source communities Open Hardware / Makers communities
Software Developers HW designers
Very loose (free users) Tight (customers)
Internet for hobbyists Conventional channels
Hobbyists (free users) Cities Large organizations
Sell hardware
OSS software + Open Hardware for hobbyist OSS software + Industry ready hardware
Integration of open source software Develop a product on top of open source software
• Fitswellwi
thIoT
• Eurotech
• Libellium
• OEMcrea?ngmediac
enter
FreeSofware/LeverageHardware
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 24
Open source communities Open Hardware / Makers communities
Software Developers HW designers
Very loose (free users) Tight (customers)
Internet for hobbyists Conventional channels
Hobbyists (free users) Cities Large organizations
Sell hardware
OSS software + Open Hardware for hobbyist OSS software + Industry ready hardware
Integration of open source software Develop a product on top of open source software
OpenSourceisnota
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 25
Revenuemodels• Sellaproductthatextendsopensourcesofware• Sellanappliancebuiltwithopensourcesofware• Sellexper>se• Sellaccesstoaninfrastructure• Maysellsupportsubscrip>on
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 26
OpenSourceisanenabler
• Awaytopromoteorestablishstandards• Apowerfulmarke>ngchannel• An>ckettocollabora>on
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 27
Fewadvicestomakeyourlifeeasierwithopensource
• ManageyourIntellectualProperty
• Don’tdoitalone
• Don’treinventthewheel• Chooseabusinessfriendly
license
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 28
OpenSourceisajourney,notades>na>on
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 29
Yourques>ons• Whyopensourcingwhenyoucansell?• Whatarethesuccessfulandsustainablemodels• Whatarethesuccessdriversandreallifeexamples?• Canyougiveanontology(oracoupleofcases)?• Whataretherelevantrevenuemodels?
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 30
Moreques>ons?
GaëlBlondelleDirectorofEuropeanEcosystemDevelopment
[email protected]@gblondelle
+33673392185
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 31
Credits• StartupDreamby.waldec• SilverbulletbySprodMoney• Success/FailurebyccPixs.com• Pleasedonate-(CCBY-SA2.0)byhdps://www.flickr.com/photos/howardlake/• Cow-boy-(CCBY-ND2.0)byhdps://www.flickr.com/photos/16210667@N02/
Oct2016 Copyright(c)2016,EclipseFounda?on,Inc.MadeavailableundertheEclipsePublicLicense1.0 32